Beauty in 2 hours or less—order online, pick up in store.

Use the following zoom and pan buttons to control the image that follows them

Briogeo Destined For Density Caffeine + Biotin Peptide Density Shampoo #1
Briogeo Destined For Density Caffeine + Biotin Peptide Density Shampoo #1

 Destined For Density Caffeine + Biotin Peptide Density Shampoo

$32.00

or

Size:8.0 oz

Pickup and delivery options

In stock and ready to ship

Usually ships in 24 hours

Save 5% on your first subscription order, then 5% on every recurring order. Enjoy free shipping and cancel anytime!

Earn points on this purchase.

Details

Benefits

  • Formulated with naturally powerful and scientifically proven ingredients for noticeably thicker, fuller-looking hair.
  • Provides a gentle cleanse for lightweight and bouncy hair.
  • Briogeo NOVA Complex helps stimulate the scalp and strengthen hair to promote hair density for fine and thinning hair.

Key Ingredients

  • Energy Complex (Caffeine + CoQ10 + Green Coffee Oil): Stimulates the scalp and delivers antioxidant protection.
  • Biotin: Nourishes and strengthens the hair and follicle to support elasticity.
  • Copper Peptides: Helps support a healthy hair life cycle.

Research Results

  • Up to 3.5X more visible volume* *Compared to baseline in a 16-week study of 29 participants using the four-piece regimen. 100% of subjects showed a visible increase in hair volume after 16 weeks with daily use of the four-piece regimen.
  • 96% noticed less hair fallout and shedding after using the four-piece regimen* *Compared to baseline in a 29 participant consumer perception study after 16 weeks of daily use.
  • Up to 195% increase in hair density* *Compared to baseline in a 16-week study of 29 participants using the four-piece regimen.

Item 2610679

How To Use

  • Apply to wet hair and massage from root to tip, then rinse.
  • For best results, pair with Destined for Density Caffeine + Biotin Peptide Density Conditioner and Serum.

Ingredients

Water/Aqua/Eau, Sodium Cocoyl Isethionate*, Lauramidopropyl Betaine*, Glycerin*, Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Hydroxysultaine*, Coffea Arabica (Coffee) Seed Oil*, Copper Tripeptide-34, Panax Ginseng Root Extract*, Biotin, Coconut Acid*, Leuconostoc/Radish Root Ferment Filtrate*, Sodium Methyl Cocoyl Taurate*, Sodium Isethionate, Citric Acid*, Aloe Barbadensis Leaf Juice*, Caffeine, Propanediol*, Lindera Strychnifolia Root Extract*, Tocopheryl Acetate, Ubiquinone*, Glycine, Larix Europaea Wood Extract*, Sodium Metabisulfite, Camellia Sinensis Leaf Extract*, Zinc Chloride, Sodium Hydroxide, Fragrance (Parfum), Caprylhydroxamic Acid*, Benzyl Alcohol

Shipping & Coupon Restrictions

This brand is excluded from most Ulta Beauty coupons.

See brand eligibility details

Frequently bought together

3 items

Current Product

Briogeo

Destined For Density Caffeine + Biotin Peptide Density Shampoo

$32.00

Make it a routine

Add these personalized recommendations to complete your beauty routine.

Step 1

Current Product

Briogeo

Destined For Density Caffeine + Biotin Peptide Density Shampoo

$32.00

Step 2

Step 3

Similar items for you

12 items

We think you'll like

12 items

Sponsored products

12 items

Review Snapshot

by PowerReviews

69 ReviewsWrite a Review
79%
of respondents would recommend this to a friend
Ratings Distribution
Pros
No Pros
Cons
No Cons
Hair Type
Most Helpful Positive Review
IF THIS SHAMPOO MAKES YOUR HAIR STIFF - read this!!

I have very fine hair - but a LOT of it. I was reccomend this shampoo and conditioner line by a dermatologist who is helping me solve my greasy scalp issue. The last few months my scalp couldnt even go 24 hours without needing a wash and looking like it had been dampened with oil. Big Yuck. My fir...

Versus
Most Helpful Critical Review
Won't buy again

I had high hopes for this after using their conditioning mask and loving it. This shampoo has created an irritation that I've never had before. My scalp and the backs of my ears and the back of my neck are literally so itchy and burning. I've never had a reaction like this before and it just started...

69 results

Not for me

Submitted 3 years ago

By Barby

From Ontario, Ca

Really wanted to love this product be ause of the ingredients however as soon as i washed it my hair felt like hay it was a dry ball of a mess. The conditioner is not hydrating enough so that didnt help. I brished it and noticed even more hair fall out. Mind you i have colored and highlighted hair so need extra moisturizer apparently this product is not for process dry hair.

Was this review helpful to you?
love this

Submitted 3 years ago

By The O.G. New Girl

From New York, NY

I've been using this shampoo for about three months, and I'm in love with it. It works really well with my fine, oily, wavy hair; it doesn't weigh it down at all. would definitely recommend this for those with multiple hair concerns who just can't seem to find the right shampoo

Was this review helpful to you?
Great product for my thin oily hair

Submitted 3 years ago

By Allie

From Virginia

I started using this product a few months ago. I can't believe how amazing it makes my hair feel. my hair also looks & feels thicker. the standards are healthy. I use a detangler after I shower & use a comb to gently comb my hair before drying it. such a great product. will be buying for a long time. thank you Brio Geo!

Was this review helpful to you?
IF THIS SHAMPOO MAKES YOUR HAIR STIFF - read this!!

Submitted 3 years ago

By Kayla E.

From Schenectady, NY

I have very fine hair - but a LOT of it. I was reccomend this shampoo and conditioner line by a dermatologist who is helping me solve my greasy scalp issue. The last few months my scalp couldnt even go 24 hours without needing a wash and looking like it had been dampened with oil. Big Yuck. My first use of this shampoo - I was upset because I didnt get any lather, my hair felt stiff and like it was coated in something thick and dry - if felt bizarre. I immediately contacted my dermatologist and told her it wasnt working - she assured me this WASN'T the shampoo. This was the oil and build up on my hair beging broken down by the shampoo. She instructed me to use this shampoo and conditioner line atleast 3-4 more times and then report back to her with how my hair felt. She also told me I need to be lathering it in my hands and THEN applying it to my scalp. She was right, after the 3rd use my hair is no longer stiff, all that weird coating is gone. my hair is so clean yet silky and soft, my scalp doesnt have one flake on it - my hair is on day 4 without any indication of needing a wash! I really feel like this is the healthiest my scalp and hair have felt in years. This line is a dream for my fine, oily hair and I'm so glad I didnt return it upon my initial reaction. So summary - if you complain your hair feels stiff, give it a few more tries!!

Was this review helpful to you?
Yes

Submitted 3 years ago

By Dawn

From Wi

Hair Type Straight Hair

Verified Buyer

Have used for about a week, seems like I am losing less hair after washing.

Bottom Line Yes, I would recommend to a friend

Was this review helpful to you?

Q&A

Showing 3 out of 3 Questions
Q
Does this shampoo expire?
Asked by Mamabear
Official Answer By Briogeo - Brand Engage
Hello! This product expires after 3 years.Was this answer helpful to you
Q
will the coffee in the product stain my blond highlights?
Asked by GAIL
Official Answer By Briogeo - Brand Engage
Hello! This product, like all of our products, is color safe :)Was this answer helpful to you
Q
Can you use this on color treated hair?
Asked by Susan
Official Answer By Briogeo - Brand Engage
Hello! Yes, this product is safe to use on color treated hair as are all of our products.Was this answer helpful to you