Use the following zoom and pan buttons to control the image that follows them
Tab through the images or use the previous or next buttons to navigate each product image
or
Offers
Use previous and next buttons to navigate the slides of the %1 Product Carousel
Earn points on this purchase.
Highlights
Summary
Briogeo Destined For Density Caffeine + Biotin Peptide Density Shampoo is a lightweight, density-boosting shampoo that encourages nutrient-rich microcirculation to the scalp and roots for fuller, healthier-looking hair.
Benefits
- Formulated with naturally powerful and scientifically proven ingredients for noticeably thicker, fuller-looking hair.
- Provides a gentle cleanse for lightweight and bouncy hair.
- Briogeo NOVA Complex helps stimulate the scalp and strengthen hair to promote hair density for fine and thinning hair.
Key Ingredients
- Energy Complex (Caffeine + CoQ10 + Green Coffee Oil): Stimulates the scalp and delivers antioxidant protection.
- Biotin: Nourishes and strengthens the hair and follicle to support elasticity.
- Copper Peptides: Helps support a healthy hair life cycle.
Research Results
- Up to 3.5X more visible volume* *Compared to baseline in a 16-week study of 29 participants using the four-piece regimen. 100% of subjects showed a visible increase in hair volume after 16 weeks with daily use of the four-piece regimen.
- 96% noticed less hair fallout and shedding after using the four-piece regimen* *Compared to baseline in a 29 participant consumer perception study after 16 weeks of daily use.
- Up to 195% increase in hair density* *Compared to baseline in a 16-week study of 29 participants using the four-piece regimen.
Item 2610679
- Apply to wet hair and massage from root to tip, then rinse.
- For best results, pair with Destined for Density Caffeine + Biotin Peptide Density Conditioner and Serum.
Water/Aqua/Eau, Sodium Cocoyl Isethionate*, Lauramidopropyl Betaine*, Glycerin*, Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Hydroxysultaine*, Coffea Arabica (Coffee) Seed Oil*, Copper Tripeptide-34, Panax Ginseng Root Extract*, Biotin, Coconut Acid*, Leuconostoc/Radish Root Ferment Filtrate*, Sodium Methyl Cocoyl Taurate*, Sodium Isethionate, Citric Acid*, Aloe Barbadensis Leaf Juice*, Caffeine, Propanediol*, Lindera Strychnifolia Root Extract*, Tocopheryl Acetate, Ubiquinone*, Glycine, Larix Europaea Wood Extract*, Sodium Metabisulfite, Camellia Sinensis Leaf Extract*, Zinc Chloride, Sodium Hydroxide, Fragrance (Parfum), Caprylhydroxamic Acid*, Benzyl Alcohol
This brand is excluded from most Ulta Beauty coupons.
Similar items for you
12 items
Use previous and next buttons to navigate the slides of the Similar items for you Product Carousel
Pureology
Hydrate Shampoo For Dry Hair Nourishment & Moisture
Redken
All Soft Shampoo For Dry, Brittle Hair
Redken
Extreme Length Shampoo For Longer, Stronger Hair
Redken
Acidic Bonding Concentrate Shampoo
We think you'll like
12 items
Use previous and next buttons to navigate the slides of the We think you'll like Product Carousel
Pureology
Hydrate Shampoo For Dry Hair Nourishment & Moisture
Shark Beauty
SpeedStyle Pro Flex Professional Performance High-Velocity Hair Dryer System
Pureology
Hydrate Conditioner For Dry Hair Nourishment & Moisture
Shark Beauty
FlexStyle IonCurl Ion Air Drying, Curling & Styling System
Sponsored products
12 items
Use previous and next buttons to navigate the slides of the Sponsored products Product Carousel
Vichy
Dercos Collagen Peptide 17 Ultra Repairing Shampoo
CÉCRED
Clarifying Shampoo & Scalp Scrub
Reviews
Review Snapshot
by PowerReviews
Ratings Distribution
Hair Type
Most Helpful Positive Review
IF THIS SHAMPOO MAKES YOUR HAIR STIFF - read this!!
I have very fine hair - but a LOT of it. I was reccomend this shampoo and conditioner line by a dermatologist who is helping me solve my greasy scalp issue. The last few months my scalp couldnt even go 24 hours without needing a wash and looking like it had been dampened with oil. Big Yuck. My fir...
Most Helpful Critical Review
Won't buy again
I had high hopes for this after using their conditioning mask and loving it. This shampoo has created an irritation that I've never had before. My scalp and the backs of my ears and the back of my neck are literally so itchy and burning. I've never had a reaction like this before and it just started...
69 results
NOT GOOD FOR DRY FINE HAIR
Hair Type Wavy Hair
I would not recommend. I gave it a try and while it makes your hair feel thicker, it will dry it out so bad where not even conditioner will help. Then it fell out more! I think quai is better. This is just not a good shampoo! Don't waste your money.
Not the best.. leaves residue on my scalp
I have dry hair and i wanted to try this out to help with thinning that I also have. The product smells great but it leaves my scalp feeling super oily and it feels like a layer of residue is left on my scalp. Super heavy product. I gave it a few chances, I thought I just wasnt rinsing out the product good enough but nope sure enough the same residue is left on my scalp. Its been about 5 different washes and blow drys and it happened every time. Unfortuantly I have to find another shampoo, I wanted to love this but its just not for me.
Smell is amazing! I think it helped w/ shedding
Hair Type Wavy Hair
My favorite thing about this shampoo is the smell, its delightful! I bought this to help with hair shedding/loss and I think it helped a bit! There are so many factors to hair loss, its hard to say what has really helped. It does give a nice clean.
Less shed, less oily
I have super fine & thin hair that gets oily/greasy looking by the end of the day. I don't touch my hair often & I have dry skin on my face. This helps me extend the time between washes along with the K18 airwash dry shampoo. It also does not weigh my hair down & it helps it feel more clean/less congested while still maintaining softeness. I haven't noticed new growth or thickness, but I have noticed way less shed overall. I really like this product & it's the first time I've ever re-purchased a shampoo/conditioner (thin fine hair & finding hair product compatibility is always a hassle).
Great product!
Verified Buyer
Definitely adds volume to my hair and I'm seeing a lot of new growth!
Questions
Q&A
Showing 3 out of 3 Questions
- Q
Does this shampoo expire?
- Asked by Mamabear
- Official Answer By Briogeo - Brand EngageHello! This product expires after 3 years.Was this answer helpful to you
- Q
will the coffee in the product stain my blond highlights?
- Asked by GAIL
- Official Answer By Briogeo - Brand EngageHello! This product, like all of our products, is color safe :)Was this answer helpful to you
- Q
Can you use this on color treated hair?
- Asked by Susan
- Official Answer By Briogeo - Brand EngageHello! Yes, this product is safe to use on color treated hair as are all of our products.Was this answer helpful to you