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Joico Defy Damage Protective Shampoo #1
Joico Defy Damage Protective Shampoo #1

 Defy Damage Protective Shampoo

$26.00

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Details

Benefits

  • 80% less breakage*
  • 5X stronger hair*
  • You want to maintain over 90% of color vibrancy**
  • See results after the very first use
  • Leaves hair soft, shiny, and healthy
  • Decadently rich lather for a luxurious cleansing experience
  • Gently sloughs away dirt and debris without roughing up the hair cuticle
  • *Against combing breakage on damaged hair during heat styling; when using Defy Damage Protective Shampoo & Masque vs.a non conditioning shampoo
  • **After 10 shampoos; when using Defy Damage Protective Shampoo and Masque

Key Ingredients

  • Protective Lipid: The exact kind found in healthy hair - acts as the first line of defense to prevent thermal, chemical, styling, and UV damage. Results are visible with the very first application.
  • Moringa Seed Oil: A plentiful source of hydration, shine, and softness, bathes hair in the richest antioxidants, Vitamins A and E, Zinc, and Silica - ingredients that are fundamental to creating healthy, strong, damage-resistant hair.
  • Arginine: Smart-bonding molecule with both positive and negative sites that strengthens hair bonds and encourages bond renewal.

Item 2543143

How To Use

Apply to wet hair. Lather. Rinse and follow with Defy Damage Protective Conditioner or Masque.

Ingredients

Water/Aqua/Eau, Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Sodium Methyl Cocoyl Taurate, Sodium Lauroamphoacetate, Lauryl Glucoside, Disodium Laureth Sulfosuccinate, Betaine, Phenoxyethanol, Sodium Lauryl Sulfoacetate, Dimethicone Propyl PG-Betaine, Arginine, Avena Sativa (Oat) Peptide, Phosphatidylcholine, Moringa Oleifera Seed Oil, Laurdimonium Hydroxypropyl Hydrolyzed Keratin, Arginine HCl, Glycol Distearate, Guar Hydroxypropyltrimonium Chloride, Isostearamide MIPA, Polyquaternium-47, Citric Acid, Polyquaternium-7, Laureth-4, PEG-120 Methyl Glucose Dioleate, Dimethicone PEG-8 Meadowfoamate, PEG-4 Laurate, Quaternium-80, Methyl Gluceth-10, Methoxy PEG/PPG-7/3 Aminopropyl Dimethicone, Tetrasodium EDTA, Glyceryl Laurate, Tocopherol, Rosa Canina Fruit Oil, Dipropylene Glycol, C10-40 Isoalkylamidopropylethyldimonium Ethosulfate, Sodium Hydroxide, Iodopropynyl Butylcarbamate, Citronellol, Fragrance/Parfum

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Current Product

Joico

Defy Damage Protective Shampoo

Size

10.1 oz

$26.00

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Defy Damage Protective Shampoo

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Review Snapshot

by PowerReviews

1040 ReviewsWrite a Review
93%
of respondents would recommend this to a friend
Ratings Distribution
Pros
Cons
Best For
Describe Yourself
Hair Type
Most Helpful Positive Review
Defy Damage Shampoo and Conditioner

For starters my hair is shoulder length (slightly longer), thin, and very fine. I am naturally brunette, but I get blonde foils put in. My ends appear dry whereas my scalp can be oily at times. I was lost in a loop of trying different shampoos and conditioners because nothing was making me satisfie...

Versus
Most Helpful Critical Review
Everything you do NOT want your hair to be

Absolute worst shampoo I've ever used in my life. Which yes, sounds dramatic. I wanted a slightly cheaper option that my usual favorite Wella Fusionplex shampoo. But this turned my normal, fine hair into the exact opposite of anything anyone would want. Greasy, sticky and completely flat roots immed...

1040 results

Really like this shampoo

Submitted 3 years ago

By Sara513

From Cincinnati Ohio

Verified Reviewer

Submitted as part of a free sample program

Reviewed at

Joico - Sampling

"I'm absolutely loving this shampoo! It's been working wonders on my hair, leaving it looking and feeling cleaner, fresher, and fuller. I've noticed a new bounce to my hair that I haven't seen in ages, and the scent is just divine! I was browsing through online reviews and noticed that some people didn't seem to appreciate it as much as I do, but for me, it's been an absolute game-changer, especially given my thin hair. I'm really grateful to have gotten to test this shampoo and would highly recommend it to anyone looking to revitalize their hair routine!"

User submitted media
Shampoo

Bottom Line Yes, I would recommend to a friend

Was this review helpful to you?
Smooth like silk

Submitted 3 years ago

By MrsWI

From Northcentral WI

Verified Reviewer

Submitted as part of a free sample program

Reviewed at

Joico - Sampling

As a former hair stylist I am picky about what I use on my hair. When I got the opportunity to review the Defy Damage from Joico I jumped at the chance. I have never used the Joico brand, but think this may be my new favorite. I have dry, very curly hair and live in a very dry environment. The first time I used the shampoo, I was concerned that it wasn't as thick as my usual brand and worried it wouldn't lather, I was pleasantly surprised. After rinsing shampoo from my hair it usually feels rough until I condition, however my hair felt much smoother than usual. I've been using this for two weeks now and you can definitely notice a difference in the smoothness and shine of my hair.

Bottom Line Yes, I would recommend to a friend

Was this review helpful to you?
Love

Submitted 3 years ago

By Raingirl98275

From Tacoma, WA

Verified Reviewer

Submitted as part of a free sample program

Reviewed at

Joico - Sampling

I received this as a gift to review with my honest opinion...and here it is: BUY THIS SHAMPOO!!!!! I have fine, curly, delicate hair. This shampoo lathered up into a frothy, delicious pile of bubbly goodness that felt wonderful and cleansing. My hair and scalp felt clean but not stripped and with the conditioner (see review) it was a GREAT hair day.

User submitted media
Just buy it

Bottom Line Yes, I would recommend to a friend

Was this review helpful to you?
Great product

Submitted 3 years ago

By Zelda

From Lenoir, North Carolina

Verified Reviewer

Submitted as part of a free sample program

Reviewed at

Joico - Sampling

The smell of this is amazing! And a little of it goes a long way. It'll definitely last awhile. It made my hair feel softer and clean my hair feels healthier from continuous use, It gives my hair a nice shine as well. It also helps my hair not frizz my hair will get really frizzy with certain shampoos but not with this one! I have no dislikes to it it works great overall.

User submitted media

Bottom Line Yes, I would recommend to a friend

Was this review helpful to you?
Great for thin hair

Submitted 3 years ago

By Mag

From WA

Verified Reviewer

Submitted as part of a free sample program

Reviewed at

Joico - Sampling

I have very thin fine hair and i always worry when trying a new product but I was pleasantly surprised how well this shampoo performed on my hair.. my hair was clean without being weighed down, full of bounce and smells amazing to top it off..

Bottom Line Yes, I would recommend to a friend

Was this review helpful to you?

Q&A

Showing 5 out of 39 Questions
Q
Is this protein free?
Asked by LaChance
Official Answer By Joico - Brand Engage
Hi LaChance! Thank you for your question. The Joico Defy Damage Protective Shampoo does contain protein. With Joico products we use technology that works like puzzle pieces for the hair. The hair gets exactly what it needs and nothing it doesn’t. There’s no chance for over proteinization, if that is your concern.✨💕Was this answer helpful to you
Q
Can this line be used daily?
Asked by Teigan
Official Answer By Joico - Brand Engage
Hi Tiegan! Thanks for asking. You can absolutely use the Defy Damage Protective Shampoo & Conditioner daily! ✨💕Was this answer helpful to you
Q
I have naturally curly hair. I do not color it, but I'm starting to get grays and starting to get very dry. my hair salon says I need a absolute sulfate free shampoo but something that will give me moisture with the shampoo do that.
Asked by Missy
Official Answer By Joico - Brand Engage
Hi Missy! Thanks for your question. Based on what you've shared, you may love the Joico YouthLock Collection which is formulated with collagen that recaptures youthful bounce, shine and manageability; while locking in strong lustrous hair! This formulation also helps reduce hair fall due to breakage from brushing on damaged hair and is Free of SLS/SLES sulfates. Hope this helps! ✨💕Was this answer helpful to you
Q
Is this shampoo sulfate free?
Asked by Betty
Official Answer By Joico - Brand Engage
Hi Betty! Thanks for your question. The Joico Defy Damage Collection is free of SLS/SLES sulfates. Hope that helps clarify! ✨💕Was this answer helpful to you
Q
Which Joico Shampoo product do you recommend that is good for thick bleached hair that won't strip my hair
Asked by Beauty Buff
Official Answer By Joico - Brand Engage
Hi Beauty Buff! Thanks for your question. All Joico Shampoos & Conditioners are color safe. For Thick/Coarse Dry Hair we would recommend the Joico Moisture Recovery Collection. However, if you have concerns with damaged hair the Joico K-PAK Color Therapy Collection is formulated with African Mankettti Oil and is meant for damaged hair repair + color protection maybe a better fit. Hope that helps clarify! ✨💕Was this answer helpful to you