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DEFY DAMAGE |
YOUTHLOCK |
K-PAK COLOR THERAPY |
COLOR BALANCE PURPLE |
MOISTURE RECOVERY |
HYDRASPLASH |
BLONDE LIFE | |
Customer Reviews |
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Price |
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HAIR TYPE |
Processed, Color-Treated
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Mature, Dry
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Color-Treated
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Blonde, Highlighted
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Thick, Course, Curly
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Thin, Fine, Wavy
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Blonde, Highlighted
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HAIR CONCERN |
Damage, Split Ends, Breakage
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Dryness, Dullness, Brittle
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Fading, Damage, Breakage
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Fading, Brassy, Dullness
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Dry, Frizzy, Breakage
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Dry, Dull, Lifeless
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Damage, Brassy, Dullness
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BENEFITS |
Strength and Protection
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Bounce, Shine, Manageability
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Repair and Protect Color
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Neutralize Yellow & Warm Tones
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Moisturize, Soften, Shine
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Hydration, Shine, Lightweight
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Brighten, Nourish, Strengthen
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KEY INGREDIENTS |
Moringa Seed Oil, Arginine
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Collagen, Buriti Fruit Oil
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Keratin, African Manketti Oil
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Green Tea Extract, Arginine
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Sea Kelp, Jojoba Oil
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Sea Kelp, Coconut Water
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Monoi & Tamanu Oil, Arginine
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FRAGRANCE |
Apple, Tuberose, Sandalwood
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Cucumber, Gardenia, Warm Musk
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Pear, Apple, Cedarwood, Amber
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Citrus, Orange Flower, Musk
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Orange, Hyacinth, Vanilla
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Lemon, Green Apple, Coconut
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Nectarine, Jasmine, Vanilla
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Summary
Joico Defy Damage Protective Shampoo is a rich shampoo that gently cleanses away impurities while helping boost hair's natural defense against daily damage.
Benefits
- 80% less breakage*
- 5X stronger hair*
- You want to maintain over 90% of color vibrancy**
- See results after the very first use
- Leaves hair soft, shiny, and healthy
- Decadently rich lather for a luxurious cleansing experience
- Gently sloughs away dirt and debris without roughing up the hair cuticle
- *Against combing breakage on damaged hair during heat styling; when using Defy Damage Protective Shampoo & Masque vs.a non conditioning shampoo
- **After 10 shampoos; when using Defy Damage Protective Shampoo and Masque
Key Ingredients
- Protective Lipid: The exact kind found in healthy hair - acts as the first line of defense to prevent thermal, chemical, styling, and UV damage. Results are visible with the very first application.
- Moringa Seed Oil: A plentiful source of hydration, shine, and softness, bathes hair in the richest antioxidants, Vitamins A and E, Zinc, and Silica - ingredients that are fundamental to creating healthy, strong, damage-resistant hair.
- Arginine: Smart-bonding molecule with both positive and negative sites that strengthens hair bonds and encourages bond renewal.
Item 2543143
Apply to wet hair. Lather. Rinse and follow with Defy Damage Protective Conditioner or Masque.
Water/Aqua/Eau, Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Sodium Methyl Cocoyl Taurate, Sodium Lauroamphoacetate, Lauryl Glucoside, Disodium Laureth Sulfosuccinate, Betaine, Phenoxyethanol, Sodium Lauryl Sulfoacetate, Dimethicone Propyl PG-Betaine, Arginine, Avena Sativa (Oat) Peptide, Phosphatidylcholine, Moringa Oleifera Seed Oil, Laurdimonium Hydroxypropyl Hydrolyzed Keratin, Arginine HCl, Glycol Distearate, Guar Hydroxypropyltrimonium Chloride, Isostearamide MIPA, Polyquaternium-47, Citric Acid, Polyquaternium-7, Laureth-4, PEG-120 Methyl Glucose Dioleate, Dimethicone PEG-8 Meadowfoamate, PEG-4 Laurate, Quaternium-80, Methyl Gluceth-10, Methoxy PEG/PPG-7/3 Aminopropyl Dimethicone, Tetrasodium EDTA, Glyceryl Laurate, Tocopherol, Rosa Canina Fruit Oil, Dipropylene Glycol, C10-40 Isoalkylamidopropylethyldimonium Ethosulfate, Sodium Hydroxide, Iodopropynyl Butylcarbamate, Citronellol, Fragrance/Parfum
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Reviews
Write A REVIEW
Review Snapshot
by PowerReviews
1040 ReviewsWrite a Review
93%
Ratings Distribution
Best For
Describe Yourself
Hair Type
Most Helpful Positive Review
Defy Damage Shampoo and Conditioner
For starters my hair is shoulder length (slightly longer), thin, and very fine. I am naturally brunette, but I get blonde foils put in. My ends appear dry whereas my scalp can be oily at times. I was lost in a loop of trying different shampoos and conditioners because nothing was making me satisfie...
Versus
Most Helpful Critical Review
Everything you do NOT want your hair to be
Absolute worst shampoo I've ever used in my life. Which yes, sounds dramatic. I wanted a slightly cheaper option that my usual favorite Wella Fusionplex shampoo. But this turned my normal, fine hair into the exact opposite of anything anyone would want. Greasy, sticky and completely flat roots immed...
1040 results
Great Product! I would definitely buy this shampoo!
Verified Reviewer
Submitted as part of a free sample program
Reviewed at
I use this shampoo 3-4 times per week. I try not to wash my hair everyday due to its already dry, damaged texture. From the first moment I washed with it I felt an immediate, noticeable difference in texture and cleanliness than with other products. It was also wonderfully soothing on my scalp and I only had to use a minimal amount to feel these effects. I've tried many expensive hair products the last few years, all in a Desperate attempt to bring life back to my Post-Covid, dry, damaged, stressed locks. 😢🤣None have stood out. This shampoo by Joico, I can honestly say has made me look forward to washing my hair again!
Good shampoo for dry scalp
Verified Reviewer
Submitted as part of a free sample program
Reviewed at
Love that it doesn't strip my hair, very gentle
Amazing!
Verified Reviewer
Submitted as part of a free sample program
Reviewed at
I am amazed on how well this product works! Leaves your hair soft and smooth and silky to the touch!
Fine, Straight Hair's Dream
I originally bought this shampoo + conditioner during a jumbo love event. It is the only duo that my hair truly loves! I have tried Biolage, Redken, Ouai, Briogeo, and a number of drugstore brands. This leaves my hair feeling soft and not as knotted. It is colorsafe too! I didn't notice fading earlier than the expected 6-8 weeks. Even my boyfriend who usually uses Native is excited when he has the chance to use it since it makes his hair "luxurious." I also notice hair growth when using this. Not as many snapping hairs / split ends. Definitely try it out!
Joico Hair Care Products Are a Joy to Use!
Verified Reviewer
Submitted as part of a free sample program
Reviewed at
I really liked the Joico Defy Damage Protective Shampoo. I loved the thinner, more slender package it comes in, as well as, the ease of dispensing the product itself. It was easy to dispense the amount I wanted and there is no mess or dripping from the container. The product itself is premium- very rich, thick and creamy. It is easy to distribute throughout the hair and has a nice, full lather which I love. It rinses well and doesn't leave any residue in my hair. The only reason I gave this product 4 stars instead of 5 is the scent. While not unpleasant, I felt the scent could have been much better and more natural in actual scent. I have very thick, coarse hair naturally and coupled with some damage from coloring and styling over the years I need a more protective and nourishing shampoo. I felt the effects of the shampoo were excellent- my hair felt more resilient, protected, and nourished. I love that it has no sulfates too. My hair felt and looker softer, was easier to manage, and looked shinier, healthier and less dull. I would definitely recommend this shampoo as it is a high quality, premium product.
Questions
Ask a Question
Q&A
Showing 5 out of 39 Questions
- Q
Is this protein free?
- Asked by LaChance
- Official Answer By Joico - Brand EngageHi LaChance! Thank you for your question. The Joico Defy Damage Protective Shampoo does contain protein. With Joico products we use technology that works like puzzle pieces for the hair. The hair gets exactly what it needs and nothing it doesn’t. There’s no chance for over proteinization, if that is your concern.✨💕Was this answer helpful to you
- Q
Can this line be used daily?
- Asked by Teigan
- Official Answer By Joico - Brand EngageHi Tiegan! Thanks for asking. You can absolutely use the Defy Damage Protective Shampoo & Conditioner daily! ✨💕Was this answer helpful to you
- Q
I have naturally curly hair. I do not color it, but I'm starting to get grays and starting to get very dry. my hair salon says I need a absolute sulfate free shampoo but something that will give me moisture with the shampoo do that.
- Asked by Missy
- Official Answer By Joico - Brand EngageHi Missy! Thanks for your question. Based on what you've shared, you may love the Joico YouthLock Collection which is formulated with collagen that recaptures youthful bounce, shine and manageability; while locking in strong lustrous hair! This formulation also helps reduce hair fall due to breakage from brushing on damaged hair and is Free of SLS/SLES sulfates. Hope this helps! ✨💕Was this answer helpful to you
- Q
Is this shampoo sulfate free?
- Asked by Betty
- Official Answer By Joico - Brand EngageHi Betty! Thanks for your question. The Joico Defy Damage Collection is free of SLS/SLES sulfates. Hope that helps clarify! ✨💕Was this answer helpful to you
- Q
Which Joico Shampoo product do you recommend that is good for thick bleached hair that won't strip my hair
- Asked by Beauty Buff
- Official Answer By Joico - Brand EngageHi Beauty Buff! Thanks for your question. All Joico Shampoos & Conditioners are color safe. For Thick/Coarse Dry Hair we would recommend the Joico Moisture Recovery Collection. However, if you have concerns with damaged hair the Joico K-PAK Color Therapy Collection is formulated with African Mankettti Oil and is meant for damaged hair repair + color protection maybe a better fit. Hope that helps clarify! ✨💕Was this answer helpful to you