Beauty in 2 hours or less—order online, pick up in store.

Use the following zoom and pan buttons to control the image that follows them

Joico Defy Damage Protective Shampoo #1
Joico Defy Damage Protective Shampoo #1

 Defy Damage Protective Shampoo

$46.00

Replenish & Save

Offers

Pickup and delivery options

In stock and ready to ship

Usually ships out in 1-2 days

Save 5% and get free shipping on each subscription order. Cancel anytime!

Details

Benefits

  • 80% less breakage*
  • 5X stronger hair*
  • You want to maintain over 90% of color vibrancy**
  • See results after the very first use
  • Leaves hair soft, shiny, and healthy
  • Decadently rich lather for a luxurious cleansing experience
  • Gently sloughs away dirt and debris without roughing up the hair cuticle
  • *Against combing breakage on damaged hair during heat styling; when using Defy Damage Protective Shampoo & Masque vs.a non conditioning shampoo
  • **After 10 shampoos; when using Defy Damage Protective Shampoo and Masque

Key Ingredients

  • Protective Lipid: The exact kind found in healthy hair - acts as the first line of defense to prevent thermal, chemical, styling, and UV damage. Results are visible with the very first application.
  • Moringa Seed Oil: A plentiful source of hydration, shine, and softness, bathes hair in the richest antioxidants, Vitamins A and E, Zinc, and Silica - ingredients that are fundamental to creating healthy, strong, damage-resistant hair.
  • Arginine: Smart-bonding molecule with both positive and negative sites that strengthens hair bonds and encourages bond renewal.

Item 2543125

How To Use

Apply to wet hair. Lather. Rinse and follow with Defy Damage Protective Conditioner or Masque.

Ingredients

Water/Aqua/Eau, Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Sodium Methyl Cocoyl Taurate, Sodium Lauroamphoacetate, Lauryl Glucoside, Disodium Laureth Sulfosuccinate, Betaine, Phenoxyethanol, Sodium Lauryl Sulfoacetate, Dimethicone Propyl PG-Betaine, Arginine, Avena Sativa (Oat) Peptide, Phosphatidylcholine, Moringa Oleifera Seed Oil, Laurdimonium Hydroxypropyl Hydrolyzed Keratin, Arginine HCl, Glycol Distearate, Guar Hydroxypropyltrimonium Chloride, Isostearamide MIPA, Polyquaternium-47, Citric Acid, Polyquaternium-7, Laureth-4, PEG-120 Methyl Glucose Dioleate, Dimethicone PEG-8 Meadowfoamate, PEG-4 Laurate, Quaternium-80, Methyl Gluceth-10, Methoxy PEG/PPG-7/3 Aminopropyl Dimethicone, Tetrasodium EDTA, Glyceryl Laurate, Tocopherol, Rosa Canina Fruit Oil, Dipropylene Glycol, C10-40 Isoalkylamidopropylethyldimonium Ethosulfate, Sodium Hydroxide, Iodopropynyl Butylcarbamate, Citronellol, Fragrance/Parfum

Frequently bought together

3 items

Current Product

Joico

 

Defy Damage Protective Shampoo

4.5(1034)

Size

33.8 oz

$46.00

Make it a routine

Add these personalized recommendations to complete your beauty routine.

Step 1

Current Product

Joico

 

Defy Damage Protective Shampoo

4.5(1034)

Size:

33.8 oz

$46.00

Step 2

Step 3

We think you'll like

12 items

Similar items for you

12 items

Sponsored products

12 items

Powered by syndigo
Image 1

The Next Generation of Bond Building

joico, defy damage
Defy Damage Ingredient
joico, defy damage, haircare, healthy hair

FOR BOND STRENGTHENING & COLOR LONGEVITY

DEFY DAMAGE PROTECTIVE SHAMPOO


Immerse hair in a thorough, luxurious lather with this gentle, sulfate-free shampoo that protects hair from damage on a daily basis. The bond-building formula swiftly sloughs away dirt, impurities, and buildup without roughing up the hair cuticle, or stripping your investment color. The decadent result? Hair becomes beautifully resilient, clean, healthy-looking, shiny, and smooth.


Directions: Apply to wet hair. Lather, then rinse thoroughly

Joico's Defy Damage Shampoo

See it. Feel it. Believe it.

HERE'S WHAT YOU WILL LOVE


- Strengthens & Rebuilds Bonds

- 80% Less Breakage*

- 5X Stronger Hair*


*Against combing breakage on damaged hair during heat styling using Defy Damage Protective Shampoo & Masque vs. non-conditioning shampoo

SEE THE DIFFERENCE. CHOOSE THE BEST JOICO COLLECTION FOR ALL YOUR HAIR CONCERNS.

Product Comparison
DEFY DAMAGE
YOUTHLOCK
K-PAK COLOR THERAPY
COLOR BALANCE PURPLE
MOISTURE RECOVERY
HYDRASPLASH
BLONDE LIFE

Customer Reviews

Price

HAIR TYPE

Processed, Color-Treated
Mature, Dry
Color-Treated
Blonde, Highlighted
Thick, Course, Curly
Thin, Fine, Wavy
Blonde, Highlighted

HAIR CONCERN

Damage, Split Ends, Breakage
Dryness, Dullness, Brittle
Fading, Damage, Breakage
Fading, Brassy, Dullness
Dry, Frizzy, Breakage
Dry, Dull, Lifeless
Damage, Brassy, Dullness

BENEFITS

Strength and Protection
Bounce, Shine, Manageability
Repair and Protect Color
Neutralize Yellow & Warm Tones
Moisturize, Soften, Shine
Hydration, Shine, Lightweight
Brighten, Nourish, Strengthen

KEY INGREDIENTS

Moringa Seed Oil, Arginine
Collagen, Buriti Fruit Oil
Keratin, African Manketti Oil
Green Tea Extract, Arginine
Sea Kelp, Jojoba Oil
Sea Kelp, Coconut Water
Monoi & Tamanu Oil, Arginine

FRAGRANCE

Apple, Tuberose, Sandalwood
Cucumber, Gardenia, Warm Musk
Pear, Apple, Cedarwood, Amber
Citrus, Orange Flower, Musk
Orange, Hyacinth, Vanilla
Lemon, Green Apple, Coconut
Nectarine, Jasmine, Vanilla

FAQ's

Q: Is this is sulfate free?

A: Yes! We are free of SLS/SLES sulfates.


Q: How long will it take to see results?

A: Bond protection begins immediately, and you’ll notice strikingly softer feel and increased shine with the very first use.


Q: Is this good for curly hair?

A: Yes! Joico's Defy Damage Home Care System is great for all hair types, from straight to curly, fine to thick.


Q: Will the products help my hair color last longer?

A: Yes! Defy Damage Home Care System maintains over 90% of your color vibrancy up to 10 shampoos.

Review Snapshot

by PowerReviews

1034 ReviewsWrite a Review
94%
of respondents would recommend this to a friend
Ratings Distribution
Pros
Cons
Best Uses
Describe Yourself
Hair Type
Most Helpful Positive Review
Defy Damage Shampoo and Conditioner

For starters my hair is shoulder length (slightly longer), thin, and very fine. I am naturally brunette, but I get blonde foils put in. My ends appear dry whereas my scalp can be oily at times. I was lost in a loop of trying different shampoos and conditioners because nothing was making me satisfie...

Versus
Most Helpful Critical Review
Everything you do NOT want your hair to be

Absolute worst shampoo I've ever used in my life. Which yes, sounds dramatic. I wanted a slightly cheaper option that my usual favorite Wella Fusionplex shampoo. But this turned my normal, fine hair into the exact opposite of anything anyone would want. Greasy, sticky and completely flat roots immed...

1034 results

Buildup and Residue

Submitted 6 days ago

By Bethany

From Brooklyn, NY

Nice price point and didn'f leave my hair dry or frizzy, bit i found this shampoo dofficult to wash put. No matter how hard I tried or how little I used I was left with a filmy residue that looked greasy and weighed down my fine hair.

Was this review helpful to you?
A lifesaver!

Submitted 2 months ago

By Julia

From Eugene, OR

Hair Type Wavy Hair

My hair got fried from my most recent highlight and the Defy Damage products came to the rescue. When I use the shampoo, mask, and leave-in heat protectant, it significantly de-frizzes my hair so I can leave the house without flat-ironing to get out the frizz. Thank you Joico!

Bottom Line Yes, I would recommend to a friend

Was this review helpful to you?
Top favorite

Submitted 2 months ago

By Nikki

From Texas

Verified Reviewer

Submitted as part of a free sample program

Reviewed at

Joico - Sampling

Love this shampoo! My hair is damaged from years of coloring but this helped bring life back to my hair. Smells great too!

Bottom Line Yes, I would recommend to a friend

Was this review helpful to you?
Yes I would purchase again

Submitted 3 months ago

By Gina

From Duarte ca

Hair Type Straight Hair

Love the way this product leave my straight thin hair. Thanks to the representative that help me fantastic call

Bottom Line Yes, I would recommend to a friend

Was this review helpful to you?
Love this shampoo

Submitted 3 months ago

By Deanna

From Rochester hills MI

Hair Type Straight Hair

Love the way this makes my (dyed) blonde hair feel and smell. It's awesome stuff for sure

Bottom Line Yes, I would recommend to a friend

Was this review helpful to you?