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Joico Defy Damage Protective Masque #1
Joico Defy Damage Protective Masque #1

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Joico Defy Damage Protective Masque

$28.00

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Size:5.1 oz

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Details

Benefits

  • 80% less breakage*
  • 5X stronger hair*
  • You want to maintain over 90% of color vibrancy**
  • See results after the very first use
  • Helps to rebuild broken hair bonds
  • Deeply replenishes hair without weighing it down
  • Proactively builds hair's resistance to damage
  • Leaves hair soft, shiny and healthy
  • *Against combing breakage on damaged hair during heat styling; when using Defy Damage Protective Shampoo & Masque vs.a non conditioning shampoo
  • **After 10 shampoos; when using Defy Damage Protective Shampoo and Masque

Key Ingredients

  • Protective Lipid: The exact kind found in healthy hair - acts as the first line of defense to prevent thermal, chemical, styling, and UV damage. Results are visible with the very first application.
  • Moringa Seed Oil: A plentiful source of hydration, shine, and softness, bathes hair in the richest antioxidants, Vitamins A and E, Zinc, and Silica - ingredients that are fundamental to creating healthy, strong, damage-resistant hair.
  • Arginine: Smart-bonding molecule with both positive and negative sites that strengthens hair bonds and encourages bond renewal.

Item 2543141

How To Use

Apply to clean, damp hair. Leave in 2-5 minutes. Rinse

Ingredients

Water/Aqua/Eau, Butylene Glycol, Dimethicone, Sorbitol, Behenyl Alcohol, Stearyl Alcohol, Behentrimonium Chloride, Cetyl Alcohol, Glyceryl Oleate, Cocos Nucifera (Coconut) Oil, Moringa Oleifera Seed Oil, Avena Sativa (Oat) Peptide, Laurdimonium Hydroxypropyl Hydrolyzed Keratin, Arginine HCl, Rosa Canina Fruit Oil, Phosphatidylcholine, Tocopherol, Aminopropyl Dimethicone, Isopropyl Alcohol, Stearyl Dihydroxypropyldimonium Oligosaccharides, Steartrimonium Chloride, Octyldodecanol, Propylene Glycol, Arginine, Citric Acid, Dipropylene Glycol, PEG-6 Methyl Ether Dimethicone, C10-40 Isoalkylamidopropylethyldimonium Ethosulfate, PEG-90M, Glycerin, Phenoxyethanol, Sodium Hydroxide, Citronellol, Alpha-Isomethyl Ionone, Fragrance/Parfum.

Frequently bought together

3 items

Current Product

Joico

Defy Damage Protective Masque

Size: 5.1 oz
$28.00
Joico

Defy Damage Protective Conditioner

Size: 8.5 oz
$26.00
Joico

Defy Damage Protective Shampoo

Size: 10.1 oz
$26.00

Make it a routine

Add these personalized recommendations to complete your beauty routine.

Step 1

Redken

All Soft Shampoo

Size:: 10.1 oz
$27.00

Step 2

Redken

All Soft Conditioner

Size:: 10.1 oz
$27.00

Step 3

Current Product

Joico

Defy Damage Protective Masque

Size:: 5.1 oz
$28.00

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Powered by syndigo
Image 1

The Next Generation of Bond Building

joico, defy damage
Defy Damage Ingredient
FOR BOND STRENGTHENING & COLOR LONGEVITY

FOR BOND STRENGTHENING & COLOR LONGEVITY

DEFY DAMAGE PROTECTIVE MASQUE


When it’s time to dive deep with a hair repair treatment for dry, damaged hair, this Protective Masque infuses each strand with a brilliant, bond-strengthening defense system that never weighs hair down. You’ll see and feel the transformation on contact, with less breakage, protection from heat styling, color longevity, instant softness, and glorious shine.


Directions: Apply to damp hair; leave on for up to 5 minutes (depending on hair type). Rinse thoroughly.

See it. Feel it. Believe it.

See it. Feel it. Believe it.

HERE'S WHAT YOU WILL LOVE


- Strengthens & Rebuilds Bonds

- 80% Less Breakage*

- 5X Stronger Hair*


*Against combing breakage on damaged hair during heat styling using Defy Damage Protective Shampoo & Masque vs. non-conditioning shampoo

FAQ's

Q: Is this is sulfate free?

A: Yes! We are free of SLS/SLES sulfates.


Q: How long will it take to see results?

A: Bond protection begins immediately, and you’ll notice strikingly softer feel and increased shine with the very first use.


Q: Is this good for curly hair?

A: Yes! Joico's Defy Damage Home Care System is great for all hair types, from straight to curly, fine to thick.


Q: Will the products help my hair color last longer?

A: Yes! Defy Damage Home Care System maintains over 90% of your color vibrancy up to 10 shampoos.

Q&A

Showing 5 out of 17 Questions
Q
Would you recommend this for low or high porosity hair?
Asked by Dom
Official Answer By Joico - Brand Engage
Hi Dom! Thanks for asking. The Joico Defy Damage Protective Masque is recommended for both low and high porosity hair. Hope this helps clarify. ✨💕Was this answer helpful to you
Q
With fine or thin longer hair about how much do u use?
Asked by Cody
Official Answer By Joico - Brand Engage
Hi Cody! Thank you for your question. We would recommend to start with a quarter size of the Joico Defy Damage Protective Masque, apply to damp hair, and add more if necessary. Leave on for up to 5 minutes (depending on hair type). Rinse thoroughly. Hope that helps clarify. ✨💕Was this answer helpful to you
Q
How often should I use this product? Can you use it 2-3 times a week? Or is it reccomended to use it less?
Asked by Sparks
Official Answer By Joico - Brand Engage
Hi Sparks! Thanks for asking. The Defy Damage Collection includes the Defy Damage Protective Masque and the Defy Damage Conditioner. With the Defy Damage Protective Masque we would recommend 1-2 x's a week. And with the Defy Damage Conditioner it can be used daily. Hope that helps clarify! ✨💕Was this answer helpful to you
Q
Do you shampoo and condition and then apply or just shampoo and apply the masque?
Asked by Bailey
Official Answer By Joico - Brand Engage
Hi Bailey! Thank you for your question. We would recommend using the Defy Damage Protective Masque in replacement of the Defy Damage Protective Conditioner. Use 1-2 times weekly. For best results, leave on for 3-5 minutes. Rinse. We think you’ll love it! ✨💕Was this answer helpful to you
Q
Can i use this product as after care with keratin treatment ?
Asked by Al
Official Answer By Joico - Brand Engage
Hi Al! Thanks for your question. You absolutely can use the Joico Defy Damage Protective Masque as after care. Hope that helps clarify! ✨💕Was this answer helpful to you

Review Snapshot

by PowerReviews

170 ReviewsWrite a Review
95%
of respondents would recommend this to a friend
Ratings Distribution
Pros
Cons
Best Uses
Describe Yourself
Hair Type
Most Helpful Positive Review
Joico read my mind

I wear my hair curly & straight and I dye it jet black. I need products to moisturize, strengthen, and restore my color and heat-damaged hair. I use the Joico moisture recovery, k-pak, and k-pak color therapy lines to keep my hair healthy. I also use Olaplex when straightening my hair. I went to ult...

Versus
Most Helpful Critical Review
Not for me

Apparently this product overmoisturized my hair. I thought it was the strangest thing because after using it my hair felt softer than it's ever felt but looked worse than it's ever looked. I thought that was really weird. it made my hair REALLY fluffy (and I have straight to wavy hair). The fluffine...

170 results

The mask I keep coming back to

Submitted 23 days ago

By Elizabeth

From Madisonville, KY

Hair Type Wavy Hair

When my hair is in need of some moisture, I can always rely on this product. This was the first high end hair product I bought and will repurchase over and over again because it actually works! Results are instantly noticeable. AND it smells so good.

Bottom Line Yes, I would recommend to a friend

Was this review helpful to you?
Great conditioner!!!

Submitted 3 months ago

By Denise

From PA

Hair Type Wavy Hair

I have dry, color treated hair, wavy hair. I use this deep conditioner at least once a week. Sometimes i use my daily conditioner on my roots and use this on my mid-shaft and ends. Depends on how much heat styling i've been doing to my hair. When it's really damaged (summer time with chlorine and sun and saltwater), I'll use it as an overnight treatment and rinse out in the morning. Makes my hair healthy, shiny and strong.

Bottom Line Yes, I would recommend to a friend

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Sample test

Submitted 5 months ago

By Sf

From Va

Left a film on my hair it does'nt wash off and doesn't help with dryness

Was this review helpful to you?
loveeee it!

Submitted 6 months ago

By Yesh

From Albany, NY

the smell is very fragrant but i don't mind it at all. it smoothes my hair so nice in the shower when i comb it out. the fragrance stays on after too which i love

Was this review helpful to you?
Recommend

Submitted 6 months ago

By Jen

From Michigan

It really moisturized my hair bx my hair is so dry. It was recommended to me by an ta employee. Its good if you dye tour hair it helps revive it ! Glad i listened bci like it a lot 😭

Was this review helpful to you?