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Summary
Highlights
Gentle enough to use every day, but mighty enough to replenish hydration and build strength and resilience, this daily, bond-building conditioner protects hair from future damage, detangles, and wards off fading hair color.
Benefits
- 80% less breakage*
- 5X stronger hair*
- You want to maintain over 90% of color vibrancy**
- See results after the very first use
- Leaves hair soft, shiny, and healthy
- Prevents and protects from daily damage
- Boosts vital moisture
- Instantly detangles
- *Against combing breakage on damaged hair during heat styling; when using Defy Damage Protective Shampoo & Masque vs.a non conditioning shampoo
- **After 10 shampoos; when using Defy Damage Protective Shampoo and Masque
Key Ingredients
- Protective Lipid: The exact kind found in healthy hair - acts as the first line of defense to prevent thermal, chemical, styling, and UV damage. Results are visible with the very first application.
- Moringa Seed Oil: A plentiful source of hydration, shine, and softness, bathes hair in the richest antioxidants, Vitamins A and E, Zinc, and Silica - ingredients that are fundamental to creating healthy, strong, damage-resistant hair.
- Arginine: Smart-bonding molecule with both positive and negative sites that strengthens hair bonds and encourages bond renewal.
Item 2543137
Apply to clean, damp hair. Leave in 2-3 minutes. Rinse.
Water/Aqua/Eau, Stearyl Alcohol, Behentrimonium Chloride, Cetyl Esters, Amodimethicone, Cetyl Alcohol, Fragrance/Parfum, Behenyl Alcohol, Dicetyldimonium Chloride, Helianthus Annuus (Sunflower) Seed Oil, Glycine Soja (Soybean) Oil, Panthenol, Hydrogenated Olive Oil, Olea Europaea (Olive) Fruit Oil, Avena Sativa (Oat) Peptide, Phosphatidylcholine, Laurdimonium Hydroxypropyl Hydrolyzed Keratin, Moringa Oleifera Seed Oil, Rosa Canina Fruit Oil, Butyrospermum Parkii (Shea) Butter, Olea Europaea (Olive) Oil Unsaponifiables, Arginine HCl, Hydroxypropyl Chitosan, Arginine, Quaternium-87, Stearamidopropyl Dimethylamine, Distearyldimonium Chloride, Citric Acid, Propylene Glycol, Guar Hydroxypropyltrimonium Chloride, C11-15 Pareth-7, Trideceth-12, Laureth-9, Diethylhexyl Malate, Glycerin, Isopropyl Alcohol, Tocopherol, Tetrasodium EDTA, PEG-4 Laurate, Cetrimonium Chloride, Dipropylene Glycol, C10-40 Isoalkylamidopropylethyldimonium Ethosulfate, Phenoxyethanol, Iodopropynyl Butylcarbamate, Alcohol Denat., Sodium Hydroxide, Citronellol, Alpha-Isomethyl Ionone.
Free gift with purchase
Free gift with purchase
Online only free Damage Detox Shampoo with $45 Joico purchase (valid thru 8/1/25 on shipped purchases only. Full or partial pickup or same day delivery purchases do not qualify. While quantities last)
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Questions
Ask a QuestionQ&A
Showing 12 out of 12 Questions
- Q
Is it sulfate and paraben free?
- Asked by Kar
- Official Answer By Joico - Brand EngageHi Kar! Thank you for asking. The Joico Defy Damage Protective Shampoo & Conditioner are Free of SLS/SLES sulfates, but do contain parabens. Hope that helps clarify. ✨💕Was this answer helpful to you
- Q
What scent is it/what does it smell like?
- Asked by Alana
- Official Answer By Joico - Brand EngageHi Alana! Thanks for asking! The Joico Defy Damage Collection has a wonderful apple, pear and citrus scent. Hope that helps! ✨💕Was this answer helpful to you
- Q
Would this product be good for blonde curly hair to help with strengthening and prevent further damage while hydrating hair ?
- Asked by Brit
- Official Answer By Joico - Brand EngageHi Brit! Thank you for your question. Based on what you have shared we would recommend the Joico Defy Damage KBOND20 Power Masque. We think you'll love it! ✨💕Was this answer helpful to you
- Q
Is this sulfate free
- Asked by Lisa
- Official Answer By Joico - Brand EngageHi Lisa! Thanks for your question. The Joico Defy Damage Protective Shampoo & Conditioner are free of SLS/SLES sulfates. Hope that helps clarify! ✨💕Was this answer helpful to you
- Q
Hi! I just dyed my hair red and wanting to know if this is a good lathering shampoo as well as it it is suitable for red hair?
- Asked by Destiny
- Official Answer By Joico - Brand EngageHi Destiny! Thanks for your question. Based on what you have shared, we would recommend the Joico Colorful Anti-Fade Collection which has up to 8 weeks color protection. It is formulated with pomegranate and camellia for ultimate color preservation and protection. This anti-fade collection helps provide shine, strength, and protection from color-fading elements. Hope that helps clarify! ✨💕Was this answer helpful to you
- Q
Can I use this line for relaxed hair that is shedding and also salt and pepper?
- Asked by Alexis
- Official Answer By Joico - Brand EngageHi Alexis! Thank you for your question. Based on what you have shared we would recommend the Joico YouthLock Collection. We think you'll love it! ✨💕Was this answer helpful to you
- Q
Are these products recommended for salt and pepper hair
- Asked by Ritz
- Official Answer By Joico - Brand EngageHi Ritz! Thank you for your question. For Salt & Pepper hair we would recommend the Joico Defy Damage Protective Collection or the Joico YouthLock Collection. Hope that helps! ✨💕Was this answer helpful to you
- Q
There is a strong chemical smell with this product, almost bleachy. Is that normal?
- Asked by Bgal
- Official Answer By Joico - Brand EngageHi Bgal! Thank you for sharing your experience with us. The Defy Damage Collection, should have a wonderful apple, pear and citrus scent. ✨💕 If you're not completely satisfied with a product for any reason, just return the product to us for a full refund or exchange. You can find more info on Ulta Beauty returns and exchanges here: https://www.ulta.com/guestservices/all. Please feel free to contact us for help.Was this answer helpful to you
- Q
Is this safe to use on bead hair extensions?
- Asked by AC
- Official Answer By Joico - Brand EngageHi AC! Thanks for asking. You absolutely can use Joico products on bead hair extensions. But, we would recommend checking with your brand of extensions. Depending on the extension company they may have specific product recommendations to protect the warranty on your extensions. Hope that helps clarify! ✨💕Was this answer helpful to you
- Q
I just bought and started using this product less than a week ago and I love it EXCEPT the scent?! It smells like moth balls?? Is this normal??
- Asked by Kira
- Official Answer By Joico - Brand EngageHi Kira! Thank you for sharing your experience with us. The Defy Damage Collection, should have a wonderful apple, pear and citrus scent. ✨💕 If you're not completely satisfied with a product for any reason, just return the product to us for a full refund or exchange. You can find more info on Ulta Beauty returns and exchanges here: https://www.ulta.com/guestservices/all Please feel free to contact us for help.Was this answer helpful to you
- Q
Dry and frizzy hair
- Asked by Doris
- Official Answer By Joico - Brand EngageHi Doris! Thank you for your question. For dry and frizzy hair, we would recommend the Moisture Recovery Collection which is formulated for thick/coarse dry hair or the HydraSplash Hydrating Collection for fine/medium dry hair. Hope that helps clarify! ✨💕Was this answer helpful to you
- Q
Do you apply this from roots to ends?
- Asked by Peggy
- Official Answer By Joico - Brand EngageHi Peggy! Thank you for your question. We would recommend to avoid the scalp area with any Conditioner. For best results we would focus mostly on the midlengths-ends. Hope that helps clarify! ✨💕Was this answer helpful to you
Reviews
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Ratings Distribution
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Hair Type
Most Helpful Positive Review
"Defy" damage for your hair!
I purchased this conditioner along with the Defy Damage Shampoo and at first glance, I didn't think it conditioned "enough". That said, I color my hair and this last process, I did a number on it trying to neutralize some gold tones to more of ashy tones (blonde). Between applying the color, some ...
Most Helpful Critical Review
It's ok.
My hair is overall pretty healthy; I was drawn to this product more for preventing damage since I've been heat styling it a little more lately. The shampoo from this line is probably not a good fit for me (since I don't like silicone in shampoo because it irritates my scalp). But the conditioner is ...
548 results
Smells and works amazing
Verified Reviewer
Submitted as part of a free sample program
Reviewed at
This conditioner is now a staple in my shower routine. It smells heavenly. It is nice and thick and you don't have to use very much. It rinses out well, and it leaves my hair looking and feeling silky smooth. This stuff is AMAZING!
I would def buy again
For any types of hair smells good keeps hair healthy ! And last long time the big bottles don't need a lot!!!
Love this conditioner
I had switched to a different conditioner after I ran out of my first bottle but I switched back as soon as I ran out. My hair is so soft and smells so good when I use this conditioner. So glad I switched back!
My hair is sooo dry
I wanted to like this but i feel like its doing everything but defying damage - ive been searching for the best conditioner and this is just not it my hair feels like straw and falls out so easily
Drying and leaves scalp dry
I like the color therapy, from joico, leaves my hair so soft. This makes my scalp itchy and dries it out. After leaving shower, my hair feels like it is weighed down by product and greasy. Like i need to shower again to get the conditioner out. It took me a few washes to realize this was the issue . Throwing the rest away