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Summary
Highlights
Virtue's Curl-Defining Gel is a memory-building curl perfector with the strength of a traditional gel definer but none of the slick, crunchy side effects. Sheer and smooth, it glides through hair to build, shape, de-frizz, and hold the curls you have - and the ones you never knew existed.
Benefits
- Loaded with Alpha Keratin 60ku, as well as heat, color, and pollution protectors, Curl-Defining Gel blocks out humidity and environmental aggravators
- Virtue Curl is the only premium curl line free of the Big Six chemicals (parabens, phthalates, silicones, sulfates, formaldehyde donors, and synthetic colorants).
- Shapes
- Holds
- Hydrates
Features
- IDEAL FOR: Safe for color-treated and chemically treated hair
- PRODUCT AESTHETICS: A velvety cream that transforms into a gel-like texture in your palms. Glides through hair without stiffness or stickiness.
Key Ingredients
- All Virtue products contain Alpha Keratin 60ku, a healing protein that's identical to the keratin that makes up 90% of hair. It repaves and refills keratin, repairing damaged hair with each use.
- Shea Butter Ester: Nourishing ester that hydrates curls without weighing them down for optimal natural curl formation.
- Selaginella Lepidophylla Extract (''Resurrection Plant'' or ''Rose of Jericho''): A specialty botanical plant active that attracts moisture to parched curls to bring them back to life.
- Chia and Flaxseed Polysaccharides: Naturally-derived sugars that enhance curl formation and hold
Item 2596374
Apply in sections for high definition or all over in a scrunching motion for light hold. Style as usual.
TIPS: Use a small amount for light definition. For a deeper definition, work product through in sections. The gel can be used to finger coil and scrunch into hair for touchable definition.
Aqua (Water, Eau), Propanediol, Shea Butter Glycereth-8 Esters, Polyurethane-14, Ethylhexylglycerin, Keratin, Panthenol, Pelvetia Canaliculata Extract, Helianthus Annuus (Sunflower) Extract, Helianthus Annuus (Sunflower) Sprout Extract, Oryza Sativa (Rice) Bran Extract, Oryza Sativa (Rice) Extract, Rosmarinus Officinalis (Rosemary) Leaf Extract, Camellia Sinensis Leaf Extract, Linum Usitatissimum (Linseed) Seed Extract, Hydrolyzed Adansonia Digitata Seed Extract, Salvia Hispanica Seed Extract, Quercus Petraea Fruit Extract, Citrus Paradisi (Grapefruit) Fruit Extract, Caesalpinia Spinosa Fruit Extract, Selaginella Lepidophylla Extract, Oryza Sativa (Rice) Seed Protein, Jojoba Esters, Brassica Campestris/Aleurites Fordi Oil Copolymer, Madecassoside, Galactoarabinan, Trehalose, Phytic Acid, Asiaticoside, Xylitylglucoside, AMP-Acrylates Copolymer, Anhydroxylitol, Maltitol, Sodium Phytate, Sodium Dilauramidoglutamide Lysine, Maltodextrin, Tocopherol, Glycerin, Caprylyl Glycol, Aminomethyl Propanol, Sorbitan Isostearate, Tetrasodium Glutamate Diacetate, Polysorbate 80, Lactobacillus Ferment, Sodium Phosphate, Gluconolactone, Calcium Gluconate, Heptyl Undecylenate, Amp-Acrylates/Allyl Methacrylate Copolymer, Acrylates/ C10-30 Alkyl Acrylate Crosspolymer, Hydroxyethyl Acrylate/Sodium Acryloyldimethyl Taurate Copolymer, Polysorbate 20, Xylitol, Parfum (Fragrance), Sodium Benzoate, Potassium Sorbate, Chlorphenesin, Phenoxyethanol, Citric Acid, Benzyl Alcohol, Potassium Hydroxide, Limonene, Linalool, Alpha-Isomethyl Ionone, Citral, Geraniol.
This brand is excluded from most Ulta Beauty coupons.
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Reviews
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Ratings Distribution
Most Helpful Positive Review
OMG...Amazing Product
Love this product, in fact love everything I bought. I have tried a lot of different hair products for curly, kinky, frizzy, hair. A few with "good" results several with "bad" results, and the vast majority with "mediocre" results. Virtue is by far a superior product and my God the smell is SO WONDE...
Most Helpful Critical Review
Not the curls I'd hoped for. . .
Individual coils with my fingers with this product it's sometimes is effective. However, when I'm in a hurry and I just kind of scrunch my hair with it, I don't really see defined curls at all, just a little bit of frizz. As a matter of fact. This wasn't exactly what I expected because I love the oi...
86 results
Almost perfect!
Reviewed at

Love the definition it gives on the curls. Fragrance is a little overpowering for me but I am a little sensitive.
Great product; not so great subscription set-up
Reviewed at

The product is great, so I am told (it was a gift). However, the subscription process is not so great. I get notifications that "my order has shipped" without any warning in advance. If any changes are desires to the subscription, there is no ability to make those changes. For this reason, I have cancelled subscription service.
Gel-y
Reviewed at

hold without crunch
Didn't Like
Reviewed at

I was really hoping to like this product, but it leaves my hair stiff and sticky with a heavy residue. I feel like I need to wash my hair every time I use it. Not happy with how expensive it is.
Great hold and shine
Reviewed at

Great hold and shine