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Summary
Color Wow's Curl Wow Curl Flo-etry Vital Natural Serum is a rich-oil blend that moisturizes strands from root to tip for instantly plump, plush, juicy curls.
Benefits
- New "Naked Technology" feels like nothing's on the hair!
- Mimics hair's natural oils to instantly moisturize and plump dehydrated curls (that are inherently dry because natural oils from the scalp can’t easily flow down the bends and twists of curly strands)
- Delivers super hydrated, juicy, healthy-looking curls
- Never greasy or heavy!
Key Ingredients
- Color Wow's proprietary Profaxil-18 Complex breaks up Jojoba, Pequi, and Coconut Oils' large particles to micro-disperse these rich oils throughout hair strands, from lengths to ends, for weightless, non-oily results
Research Results
- Clinically-proven to deliver 84% less breakage with one use
Apply to wet hair. Working section by section, use fingers or a comb to distribute evenly, throughout lengths.
Water/Aqua, Behentrimonium Methosulfate, Cetearyl Alcohol, Cocos Nucifera (Coconut) Oil, Peg-40/Ppg-8 Methylaminopropyl/Hydroxypropyl Dimethicone Copolymer, Glycerin, Simmondsia Chinensis (Jojoba) Seed Oil, Caryocar Brasiliense (Pequi) Fruit Oil, Propylene Glycol Dicaprylate/Dicaprate, Hydrolyzed Rice Protein, Polyquaternium-37, Dipropylene Glycol, Phenoxyethanol, C10-40 Isoalkylamidopropylethyldimonium Ethosulfate, Ppg-26-Buteth-26, Quaternium-33, Ceteareth-20, Caprylyl Glycol, Peg-40 Hydrogenated Castor Oil, Ppg-1 Trideceth-6, Fragrance/Parfum, Tocopherol, Benzyl Alcohol, Potassium Sorbate, Sodium Benzoate. F#714-1
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Reviews
Write A REVIEWReview Snapshot
by PowerReviews
Ratings Distribution
Hair Type
- 1Wavy Hair
Most Helpful Positive Review
Amazing!
I've used this product when styling my hair curly and straight. When curly, I use the amount indicated on the bottle, maybe even a little less because of the cost. My hair retains moisture better and the curls are more uniform and don't frizz. Very pleased with that but BLOWN away with the look when...
Most Helpful Critical Review
Very heavy not light like stated in the product line video
I would love to have a hair product to calm curly hair so that my hair would be moisturized without feeling greasy and weighed down but yet soft touchable curls. I have yet to find a product that can do this for me. This product did nothing for my hair except make me want to wash this stuff out ASAP...
201 results
Works Great for my Medium Porosity Type 4 Hair
Used it to help define my curls before a flat twist set in order to have a super curly twist out and this is the most defined I've ever seen my type 4 hair. Hair looked and felt super moisturized and the twist were crisp without being weighed down or greasy. Definitely wouldn't recommend for fine hair since I feel it'd be easy to use too much and weigh down fine, low porosity hair.
Wouldn't buy again
Hair Type Wavy Hair
This product did not do any justice. Wouldn't buy again waste of my money.
It work! I'm so happy.
I have long, fine, naturally curly hair that is now my real color (thanks to Covid). I'm almost a full head of shiny, long (to my butt) silver hair -all natural and in my early 50's. Finding a curl product that is hydrating had been a challenge. Color Wow's Flo-etry is great! You just need to have your hair soaking wet to use it. Game changer for me.
My new favorite
Easy to apply, all in one product! You just need to have your hair wet
So happy Ulta finally carries this!!
Love love love this product as a leave-in. I use it before i put in my gel and mouse and my curls have never looked better! Thank you Ulta for finally picking this up :)