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Highlights
Summary
Briogeo's Curl Charisma Rice Amino + Avocado Hydrating Shampoo is a creamy, sulfate-free shampoo that hydrates and cleanses without stripping hair of natural oils and minimizes frizz to enhance definition of waves, curls, and coils.
Benefits
- Provides a hydrating cleanse without stripping hair of natural oils
- Minimizes frizz to enhance curl definition
- Clean and naturally derived, formulated 6-free, and made with Briogeo proprietary NOVA Complex
Key Ingredients
- Rice Amino Acids: Seal the hair cuticle to lock out frizz-causing environmental moisture
- Shea Butter: Softens and hydrates curls with rich antioxidants
- Tomato Fruit Ferment: Seals the hair cuticle to ensure consistent curl formation and enhance definition
- Vitamin E: Softens the hair, provides essential healthy-hair nutrients, and helps prevent breakage
Item 2575515
Apply to wet hair and massage from root to tip, then rinse.
Precautions: Discontinue use if irritation occurs. If in eyes, wash out immediately with water.
Water/Aqua/Eau, Lauramidopropyl Betaine,* Sodium Cocoyl Isethionate,* Glycerin,* Cocamidopropyl Hydroxysultaine,* Glycol Distearate,* Disodium Laureth Sulfosuccinate, Butyrospermum Parkii (Shea) Butter,* Oryza Sativa (Rice) Extract,* Lactobacillus/Tomato Fruit Ferment Extract,* Persea Gratissima (Avocado) Oil,* Rosa Canina Fruit Oil,* Acanthus Mollis Leaf Extract,* Tocopheryl Acetate, Aloe Barbadensis Leaf Juice,* Keratin Amino Acids,* Glucose,* Sodium Hyaluronate, Sodium C14-16 Olefin Sulfonate, Acyl Coenzyme A Desaturase,* Citrus Aurantium Dulcis (Orange) Peel Oil,* Citrus Paradisi (Grapefruit) Peel Oil,* Polyquaternium-71, Sodium Chloride,* Sodium Lauryl Sulfoacetate, Soyamidopropylamine Oxide,* Leuconostoc/Radish Root Ferment Filtrate,* Sodium Lauroyl Sarcosinate, Polyquaternium-7, Anhydroxylitol,* Xylitylglucoside,* Xylitol,* Fragrance (Parfum), Dehydroacetic Acid, Benzyl Alcohol.
*Coconut, vegetable, or plant derived.
This brand is excluded from most Ulta Beauty coupons.
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Reviews
Review Snapshot
by PowerReviews
Ratings Distribution
Best For
Describe Yourself
Hair Type
Most Helpful Positive Review
It was good
I've been on the hunt for a shampoo/conditioner that could tame my natural tumbleweed that sprouts from my noggin since I was 14 and this is the closest I've come to success so far. After 6 weeks of usage I've seen (and felt) a dramatic difference in frizz, shine and strength. I saw a change after j...
Most Helpful Critical Review
Started off ok but quickly went downhill
As others have commented, this shampoo is very drying. I noticed my hair felt dry (not stripped; but dry) after the very first wash. But, I have to be honest, my curls looked amazing! So much so that I went out the next week and bought the matching conditioner. But over time my hair just got drier ...
203 results
Started off ok but quickly went downhill
As others have commented, this shampoo is very drying. I noticed my hair felt dry (not stripped; but dry) after the very first wash. But, I have to be honest, my curls looked amazing! So much so that I went out the next week and bought the matching conditioner. But over time my hair just got drier and drier and eventually felt like straw after each wash. After about 4 weeks my hair was extremely dry all the time and had significantly more frizz. By 6 weeks I was noticing much more shedding and my curls were stringy and limp. . I tried everything to fix it. Different stylers. More frequent clarifying etc.. but my curls were falling flat and the frizz was out of control. I finally had to admit it was the shampoo. I stopped using this about 2 weeks ago and switched to the Shine shampoo and conditioner by Curlsmith. I saw an immediate improvement. Curls came back; frizz is better. It will take time to undo the damage from this shampoo but I'm so glad I stopped using it. If you hair truly, truly needs protein (like a lot of protein) then this could work great for you. But it was definitely damaging to my hair.
Love the smell and
Verified Reviewer
Community Content
Reviewed at
Love the smell and the texture of my hair after use. The milk product make my hair feel so nice and smooth.
I normally by this product.
Verified Buyer
I like the Briogeo Curl Charisma Rice Amino + Avocado Hydrating Shampoo a lot. The ingredients are natural and clean. It is moisturizing for my hair and does not burn my eyes.
Works well
Verified Buyer
This shampoo/conditioner duo is working well for my hair so far. They're both hydrating, which is what my thick curly hair needs. I could use a slightly heavier conditioner, but it's not awful. I still have a lot of frizz, but it's summer in Michigan, so that's not too odd. I'm eager to see how this works once the humidity dies down.
Never buying this again
Reviewed at
I am devastated at the damage this shampoo has done to my hair. After the first wash I was pleased to see my curls and waves more defined....but it went downhill from there. My scalp started to get itchy, then after the first wash I had A LOT of hair loss. I thought maybe my hair was just getting use to the shampoo, but more and more hair was falling out in the proceeding 3 washes and my hair has become like straw. This product is trash! I can not believe how expensive this shampoo is for such terrible results. It is also so stressful to see your hair just fall out like that. I am now needing to take steps to help my hair get back to health and its original thickness.