Use the following zoom and pan buttons to control the image that follows them
Tab through the images or use the previous or next buttons to navigate each product image
or
Offers
Use previous and next buttons to navigate the slides of the %1 Product Carousel
Earn points on this purchase.
Highlights
Summary
Virtue's ColorKick De-Brassing Shampoo is a gentle, sulfate-free shampoo made from all-natural colorants to tone, neutralize, and brighten all shades of natural and color-treated hair.
Benefits
- Brightens
- Neutralizes
- Revitalizes
Features
- CONSUMER PERCEPTION (on 57 panelists using product for 2 weeks):
- 95% of women immediately felt their hair color looked more vibrant
- 95% of women felt their hair looked shinier and less brassy after 2 weeks
- 93% of women felt their hair color looked brighter and more revived after 1 week
- PRODUCT AESTHETICS: A naturally tinted violet shampoo with a rich and luxurious yet non-stripping, non-drying lather.
- IDEAL FOR: (1) All shades of natural color (2) All shades of color-treated or highlighted hair (3) Silver and grey tones
- FRAGRANCE: A warm blend of bright and calming ingredients including yuzu zest, chamomile, and creamy sandalwood.
Key Ingredients
- Alpha Keratin 60ku: Virtue's proprietary protein which strengthens and repairs all hair types with each use.
- Special Blend of Chamomile Extract, Lemon Fruit Extract, Red Cabbage Extract, Purple Ginseng Extract, and 100% natural Salicylic Acid from Wintergreen Leaf Extract: Provide subtle, cumulative brightening of yellow tones and rinse away brassiness.
- Turmeric Root Extract: Works in conjunction with a mineral complex to provide antioxidant protection and protects from the damaging and color-distorting effects of UV/solar exposure, environmental pollutants, and free radicals.
- Viola Odorata Flower/Leaf Extract in conjunction with Lavender Flower Extract and Rosemary Leaf Extract: Neutralize brassiness and reduce yellowing in a broad range of both natural and color-treated hair tones, including silver/gray hair.
Item 2593838
Apply to wet hair. Massage into a rich lather. Rinse and follow with preferred Virtue conditioner or Restorative Treatment Mask. Use 2 to 3 times per week for optimal results, alternating with your current Virtue shampoo.
TIPS: To maintain bright and shiny color, it's important to keep the cuticle flat so light can pass through the hair. Alpha Keratin 60ku fills and smooths any rough patches on the hair shaft, allowing this to happen, while the natural purple colorants help neutralize any unwanted brassy or yellow tones.
Aqua (Water, Eau), Sodium Cocoyl Isethionate, Sodium Lauroyl Methyl Isethionate, Lauryl Glucoside, Disteareth-75 Ipdi, Polyglyceryl-3 Laurate, Coconut Acid, Keratin, Panthenol, Salicylic Acid, Curcuma Longa (Turmeric) Root Extract, Chamomilla Recutita (Matricaria) Flower Extract, Oryza Sativa (Rice) Bran Extract, Melia Azadirachta Flower Extract, Citrus Limon (Lemon) Peel Extract, Coccinia Indica Fruit Extract, Brassica Oleracea Capitata (Cabbage) Leaf Extract, Helianthus Annuus (Sunflower) Seed Oil, Melia Azadirachta Leaf Extract, Corallina Officinalis Extract, Madecassoside, Tocopherol, Rosmarinus Officinalis (Rosemary) Leaf Extract, Sodium Phytate, Oryza Sativa (Rice) Seed Protein, Asiaticoside, Citrus Paradisi (Grapefruit) Fruit Extract, Ocimum Sanctum Leaf Extract, Ocimum Basilicum (Basil) Flower/Leaf Extract, Solanum Melongena (Eggplant) Fruit Extract, Phytic Acid, Leuconostoc/Radish Root Ferment Filtrate, Aloe Barbadensis Flower Extract, Salvia Hispanica Seed Extract, Hydrolyzed Quinoa, Hydrolyzed Adansonia Digitata Seed Protein, Oryza Sativa (Rice) Extract, Polygonum Bistorta Root Extract, Galactoarabinan, Gluconolactone, Caprylyl/Capryl Glucoside, Camellia Sinensis Leaf Extract, Zinc Gluconate, Caesalpinia Spinosa Fruit Extract, Viola Odorata Flower/Leaf Extract, Ethyl Oleate, Sorbitan Oleate, Polyquaternium-37, Helianthus Annuus (Sunflower) Sprout Extract, Lavandula Angustifolia (Lavender) Flower/Leaf/Stem Extract, Copper Gluconate, Rice Oil Glycereth-8 Esters, Glycerin, Ethylhexylglycerin, Heptyl Glucoside, Sodium Isethionate, Hydroxypropyl Methylcellulose Stearoxy Ether, Trisodium Ethylenediamine Disuccinate, Guar Hydroxypropyltrimonium Chloride, Potassium Sorbate, Propylene Glycol, Sodium Dilauramidoglutamide Lysine, Xylitol, Trehalose, Magnesium Aspartate, Butylene Glycol, Sodium Phosphate, Ethyl Linoleate, Caprylyl Glycol, Caprylic Acid, Pentaerythrityl Tetra-di-t-butyl Hydroxyhydrocinnamate, Calcium Gluconate, Parfum (Fragrance), Phenoxyethanol, Sodium Benzoate, Benzyl Alcohol, Chlorphenesin, Citric Acid, Maltodextrin, Alcohol, Benzyl Salicylate, Hexyl Cinnamal, Linalool.
This brand is excluded from most Ulta Beauty coupons.
Similar items for you
12 items
Use previous and next buttons to navigate the slides of the Similar items for you Product Carousel
Redken
All Soft Shampoo For Dry, Brittle Hair
Pureology
Hydrate Shampoo For Dry Hair Nourishment & Moisture
Redken
Extreme Length Shampoo For Longer, Stronger Hair
Redken
Acidic Bonding Concentrate Shampoo
We think you'll like
12 items
Use previous and next buttons to navigate the slides of the We think you'll like Product Carousel
Pureology
Hydrate Conditioner For Dry Hair Nourishment & Moisture
Sponsored products
12 items
Use previous and next buttons to navigate the slides of the Sponsored products Product Carousel
Reviews
Review Snapshot
by PowerReviews
Ratings Distribution
Most Helpful Positive Review
Essential colour maintenance shampoo for dark dimensional br
This product solved the major toning shampoo dilemmas! First, the non-blonde problem. I'm a natural level 4 brunette that picks up red/orange tones in the sun and recently got a lovely balayage with a blend of level 6-8 highlights. With the brunette toning shampoos targeting red/orange tones and pur...
Most Helpful Critical Review
Horrible customer service
The ColorKick shampoo on first use just made my hair color look mousy and dull. I have been trying for three weeks to contact Virtue Labs to return my product to get a refund. I have sent 2 different emails and had no response. I have attempted to call 3 times: no one answers the phone and they have...
285 results
Great
Verified Buyer
Reviewed at
ColorKick® De-Brassing Shampoo is the only toning shampoo that combines our strengthening and reparative Alpha Keratin 60ku® protein with an all-natural blend of violet and lavender botanical extracts to gently neutralize brassiness on all shades of color-treated, highlighted, and natural hair. Supporting ingredients nourish, detangle, hydrate, and offer protection from UV rays and pollution to create a formula unlike anything else. Gifted by virtuelabspartner
Love
Verified Buyer
Reviewed at
Gifted by virtue labs this brand is my go to with all of my hair care - as a blonde it is so important to use the best products for my hair to avoid damage and this is it !! Absolutely love !! So amazing
Love this shampoo
Verified Buyer
Reviewed at
I recently tried the Virtue ColorKick De-Brassing Shampoo, and I'm seriously impressed! This violet-toned shampoo is made with all-natural colorants and works wonders at brightening and toning my hair. After just one use, my color-treated hair looked noticeably more vibrant and refreshed—exactly what I needed to combat dullness and brassiness. Gifted by virtuelabs
Natural improvement on brassiness
Verified Buyer
Reviewed at
The shampoo is so easy to generate rich foam with gentle massaging on scalp. I like how hydrated it feels while washing away dirt and buildup. After using it for more than one week, I felt my hair's brassiness got better. It is not a magical prompt change but a natural improvement. It is now a staple in my shower routine. Gifted by Virtue Lab.
Amazing for blonde hair
Verified Buyer
Reviewed at
I have hard water where i live so my blonde hair gets brassy so quickly! I've always used purple shampoo in the past but this blue shampoo is so much better. It doesn't stain my hair and makes it brighter and blonder. Even my husband noticed immediately after first use. Gifted by virtuelabs
Questions
Q&A
Showing 5 out of 5 Questions
- Q
Im a brunette with alot of gray that is covered with color my hair has a tendency to look redish orange will this shampoo help
- Asked by Paula
- Official Answer By Virtue - Brand EngageYes! Unlike traditional blue or purple shampoos that use direct dyes to neutralize brassiness, this shampoo gets to the source of the problem by helping remove the buildup that contributes to unwanted warm tones. It's naturally colored, so you don't have to worry about depositing blue or purple pigments onto your hair. Using it 2–3 times a week will help keep your brunette color looking brighter and fresher while also softening, strengthening, and restoring vitality to your hair!Was this answer helpful to you
- Q
Is this product free of sulphites?
- Asked by Tina
- Official Answer By Virtue - Brand EngageYes! Virtue® ColorKick® Blue-Purple De-Brassing Shampoo is formulated without sulfites. It is also sulfate-free, paraben-free, phthalate-free, gluten-free, and free of synthetic colors and dyes.Was this answer helpful to you
- Q
Will it remove heavy brass caused by hard water and/or metals in the water?
- Asked by Brunette
- Official Answer By Virtue - Brand EngageColorKick Blue-Purple De-Brassing Shampoo can help neutralize the yellow and orange tones that make blonde, highlighted, silver or gray hair appear brassy. However, it is not a chelating treatment specifically designed to remove mineral or metal buildup from hard water. If heavy mineral buildup is contributing to the brassiness, we recommend addressing the buildup first, then using ColorKick to help neutralize the remaining unwanted warm tones.Was this answer helpful to you
- Q
Does it work for brunettes?
- Asked by Aeonds
- Official Answer By Virtue - Brand EngageHi, Yes, it works gently and naturally to brighten all hair colors by removing the brassy build-up from the environment.Was this answer helpful to you
- Q
Does this product help combat orange tones too?
- Asked by Gee94
- Official Answer By Virtue - Brand EngageHi, this is a uniquely formulated solution to brassiness. The key is to use it 2-3 times a week to reduce brassiness. Whether you have blonde, strawberry, brunette, or silver/white hair, this will brighten your tone with regular use. That said, our entire line-up, including our De-brassing shampoo, is free of synthetic colors/dyes. Therefore, it works a little differently than a tinted shampoo. This helps eliminate brassiness caused by the environment. But it doesn't work like a typical purple or tinted shampoo, as it isn't leaving a color deposit behind. Therefore, if you're offsetting an orange tone from highlights or dye, you may still want to have a colorist formulate a toner for that. If you simply want your highlights or natural hair tone to stay true to the color you left the salon with or it's natural vibrancy, this is perfect for that.Was this answer helpful to you