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Highlights
Summary
Virtue's ColorKick De-Brassing Shampoo is a gentle, sulfate-free shampoo made from all-natural colorants to tone, neutralize, and brighten all shades of natural and color-treated hair.
Benefits
- Brightens
- Neutralizes
- Revitalizes
Features
- CONSUMER PERCEPTION (on 57 panelists using product for 2 weeks):
- 95% of women immediately felt their hair color looked more vibrant
- 95% of women felt their hair looked shinier and less brassy after 2 weeks
- 93% of women felt their hair color looked brighter and more revived after 1 week
- PRODUCT AESTHETICS: A naturally tinted violet shampoo with a rich and luxurious yet non-stripping, non-drying lather.
- IDEAL FOR: (1) All shades of natural color (2) All shades of color-treated or highlighted hair (3) Silver and grey tones
- FRAGRANCE: A warm blend of bright and calming ingredients including yuzu zest, chamomile, and creamy sandalwood.
Key Ingredients
- Alpha Keratin 60ku: Virtue's proprietary protein which strengthens and repairs all hair types with each use.
- Special Blend of Chamomile Extract, Lemon Fruit Extract, Red Cabbage Extract, Purple Ginseng Extract, and 100% natural Salicylic Acid from Wintergreen Leaf Extract: Provide subtle, cumulative brightening of yellow tones and rinse away brassiness.
- Turmeric Root Extract: Works in conjunction with a mineral complex to provide antioxidant protection and protects from the damaging and color-distorting effects of UV/solar exposure, environmental pollutants, and free radicals.
- Viola Odorata Flower/Leaf Extract in conjunction with Lavender Flower Extract and Rosemary Leaf Extract: Neutralize brassiness and reduce yellowing in a broad range of both natural and color-treated hair tones, including silver/gray hair.
Item 2593838
Apply to wet hair. Massage into a rich lather. Rinse and follow with preferred Virtue conditioner or Restorative Treatment Mask. Use 2 to 3 times per week for optimal results, alternating with your current Virtue shampoo.
TIPS: To maintain bright and shiny color, it's important to keep the cuticle flat so light can pass through the hair. Alpha Keratin 60ku fills and smooths any rough patches on the hair shaft, allowing this to happen, while the natural purple colorants help neutralize any unwanted brassy or yellow tones.
Aqua (Water, Eau), Sodium Cocoyl Isethionate, Sodium Lauroyl Methyl Isethionate, Lauryl Glucoside, Disteareth-75 Ipdi, Polyglyceryl-3 Laurate, Coconut Acid, Keratin, Panthenol, Salicylic Acid, Curcuma Longa (Turmeric) Root Extract, Chamomilla Recutita (Matricaria) Flower Extract, Oryza Sativa (Rice) Bran Extract, Melia Azadirachta Flower Extract, Citrus Limon (Lemon) Peel Extract, Coccinia Indica Fruit Extract, Brassica Oleracea Capitata (Cabbage) Leaf Extract, Helianthus Annuus (Sunflower) Seed Oil, Melia Azadirachta Leaf Extract, Corallina Officinalis Extract, Madecassoside, Tocopherol, Rosmarinus Officinalis (Rosemary) Leaf Extract, Sodium Phytate, Oryza Sativa (Rice) Seed Protein, Asiaticoside, Citrus Paradisi (Grapefruit) Fruit Extract, Ocimum Sanctum Leaf Extract, Ocimum Basilicum (Basil) Flower/Leaf Extract, Solanum Melongena (Eggplant) Fruit Extract, Phytic Acid, Leuconostoc/Radish Root Ferment Filtrate, Aloe Barbadensis Flower Extract, Salvia Hispanica Seed Extract, Hydrolyzed Quinoa, Hydrolyzed Adansonia Digitata Seed Protein, Oryza Sativa (Rice) Extract, Polygonum Bistorta Root Extract, Galactoarabinan, Gluconolactone, Caprylyl/Capryl Glucoside, Camellia Sinensis Leaf Extract, Zinc Gluconate, Caesalpinia Spinosa Fruit Extract, Viola Odorata Flower/Leaf Extract, Ethyl Oleate, Sorbitan Oleate, Polyquaternium-37, Helianthus Annuus (Sunflower) Sprout Extract, Lavandula Angustifolia (Lavender) Flower/Leaf/Stem Extract, Copper Gluconate, Rice Oil Glycereth-8 Esters, Glycerin, Ethylhexylglycerin, Heptyl Glucoside, Sodium Isethionate, Hydroxypropyl Methylcellulose Stearoxy Ether, Trisodium Ethylenediamine Disuccinate, Guar Hydroxypropyltrimonium Chloride, Potassium Sorbate, Propylene Glycol, Sodium Dilauramidoglutamide Lysine, Xylitol, Trehalose, Magnesium Aspartate, Butylene Glycol, Sodium Phosphate, Ethyl Linoleate, Caprylyl Glycol, Caprylic Acid, Pentaerythrityl Tetra-di-t-butyl Hydroxyhydrocinnamate, Calcium Gluconate, Parfum (Fragrance), Phenoxyethanol, Sodium Benzoate, Benzyl Alcohol, Chlorphenesin, Citric Acid, Maltodextrin, Alcohol, Benzyl Salicylate, Hexyl Cinnamal, Linalool.
This brand is excluded from most Ulta Beauty coupons.
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Reviews
Review Snapshot
by PowerReviews
Ratings Distribution
Most Helpful Positive Review
Essential colour maintenance shampoo for dark dimensional br
This product solved the major toning shampoo dilemmas! First, the non-blonde problem. I'm a natural level 4 brunette that picks up red/orange tones in the sun and recently got a lovely balayage with a blend of level 6-8 highlights. With the brunette toning shampoos targeting red/orange tones and pur...
Most Helpful Critical Review
Horrible customer service
The ColorKick shampoo on first use just made my hair color look mousy and dull. I have been trying for three weeks to contact Virtue Labs to return my product to get a refund. I have sent 2 different emails and had no response. I have attempted to call 3 times: no one answers the phone and they have...
285 results
Wanted to love it
Verified Buyer
Reviewed at
I lived the Virtue shampoo for curly hair. Want to try Colorkick for my gray hair. Not very happy with the results. Hair is dull. Gray and light places not looking good.
Helps debrass and repair damage!
Verified Buyer
Reviewed at
I wanted to try out this shampoo because it currently has balayage in it. My natural hair is brunette, and it tends to get brassy very quickly. While it definitely helps tone the color near my roots, I was more impressed by the fact that it really helped decrease the damage I have! I have a lot of baby hairs near my scalp, but the shampoo helped out with those and made my hair so smooth! I also have an oily scalp and this seemed to help with that as well. I would recommend it just for the damage repair ability. Definitely give this one a try. Gifted by virtue.
Great!
Verified Buyer
Reviewed at
This product was gifted to me by virtue labs. I've been using this shampoo every time I shower and wow! My hair feels sooo good ! Super healthy. My hair feels soft and looks super shiny ! Doesn't leave hair dried out !
Perfect for color treated hair!
Verified Buyer
Reviewed at
I have really dark hair with balayage. It tends to turn brassy after a few weeks so I was really excited to see if this would help. After just the first use, I noticed a difference. It was like an instant toner for the color. It also smells amazing! I would highly recommend if you have color treated hair. I was offered by virtuelabs but opinions are my own.
De-brasses so good
Verified Buyer
Reviewed at
I have chemically treated and bleached hair so they tend to get orangey and brassy, this shampoo and the mask helped them remain more cool toned, the way I want them to be. Leaves my hair soft and manageable as well. Gifted by Virtue Labs