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Free Gift with purchase
Free Hold Hero with $45 Joico purchase (valid thru 11.14.26 in-store or shipped orders only; pickup and same-day delivery not eligible. While quantities last; in-store availability may vary)
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Summary
Joico's Colorful Anti-Fade Conditioner protects hair color for long-lasting vibrancy and tonal integrity - the kind of color care that delivers smooth, shiny, vibrant results on a daily basis.
Benefits
- Color vibrancy lasts up to 8 weeks*
- Free of SLS/SLES sulfates**
- Provides UV protection for longer-lasting color***
- Increases shine, manageability & strength****
- *Tested with permanent and semi-permanent haircolor; when washing hair 2-3 times a week using Colorful Shampoo
- **SLS/SLES = Sodium Lauryl Sulfate/Sodium Laureth Sulfate
- ***When using Colorful Glow Beyond Anti-Fade Serum
- ****Against combing breakage on damaged hair
Item 2579868
Apply to clean, damp hair. Leave in 1 minute and rinse.
Water/Aqua/Eau, Stearyl Alcohol, Behentrimonium Chloride, Cetyl Esters, Amodimethicone, Cetyl Alcohol, Behenyl Alcohol, Panthenol, Laurdimonium Hydroxypropyl Hydrolyzed Keratin, Phosphatidylcholine, Hydroxypropyl Chitosan, Rosa Canina Fruit Oil, Butyrospermum Parkii (Shea) Butter, Camellia Sinensis Seed Oil, Olea Europaea (Olive) Oil Unsaponifiables, Olea Europaea (Olive) Fruit Oil, Hydrogenated Olive Oil, Helianthus Annuus (Sunflower) Seed Oil, Glycine Soja (Soybean) Oil, Arginine Hcl, Punica Granatum Extract, Dicetyldimonium Chloride, Distearyldimonium Chloride, Stearamidopropyl Dimethylamine, Quaternium-87, Propylene Glycol, Citric Acid, Guar Hydroxypropyltrimonium Chloride, C11-15 Pareth-7, Trideceth-12, Diethylhexyl Malate, Tetrasodium Edta, Cetrimonium Chloride, Peg-4 Laurate, Laureth-9, Glycerin, Isopropyl Alcohol, Phenoxyethanol, Iodopropynyl Butylcarbamate, Salicylic Acid, Sorbic Acid, Benzyl Alcohol, Sodium Benzoate, Sodium Hydroxide, Hydroxycitronellal, Linalool, Fragrance/Parfum.
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Reviews
Review Snapshot
by PowerReviews
Ratings Distribution
Hair Type
Most Helpful Positive Review
IN LOVE WITH THIS, SO GLAD I TRIED IT!
I am VERY PICKY about my Haircare and I have color treated type 2A blonde hair. I normally use Verb Hydrating shampoo and conditioner regularly because it never let's me down, BUT I wanted to try something new. Im always anxious when doing so because a shampoo and/or conditioner can make or break yo...
Most Helpful Critical Review
Overpriced
Product recommended by my hairdresser. Liked the product but I found it in a local store for half the price the day I received it. Bought locally and returned the overpriced item to Ulta. Sorry.
15 results
My favorite Joico conditioner
Verified Buyer
I use this daily along with the shampoo. It leaves my hair feeling fresh and smells great. It isn't heavy and leaves no film but conditions well. I will continue to use the pair on a daily basis as neither dry out my hair with daily use.
Good for damaged, color treated hair
I purchased both the shampoo and conditioner. This review is for the conditioner- It has a light pomegranate scent with a pretty thin consistency, but it's very softening and smoothing. My breakage stopped, and it keeps my copper hair from bleeding.
A favorite
I am pretty particular with my conditioners. This conditioner definitely smooths out my hair. So not only is it anti-fade, but it works like a conditioner should: make my hair smooth and manageable. On top of that, it smells clean!
So happy
I was worried when I couldn't find the color endure. Since I have pcos my hair is very temperamental, so it was all I could use. But this works so nicely and doesn't leave build up on my hair.
Amazing conditioner, but irritated my scalp
I was so excited to try this new Joico conditioner, and it worked exceptionally well. It reactivated my hair color, and my hair looked and felt great. I have highly sensitive skin though, and within a few uses my scalp got very itchy. If you don't have sensitive skin I would highly recommend this, but if you do, please be cautious.
Questions
Q&A
Showing 4 out of 4 Questions
- Q
Is this sulphate free?
- Asked by Lola
- Official Answer By Joico - Brand EngageHi Lola! Thank you for asking. Yes, the Joico Colorful Anti-Fade Shampoo & Conditioner are Free of SLS/SLES sulfates. Hope this helps clarify! ✨💕Was this answer helpful to you
- Q
Is this a color depositing product?
- Asked by Stephanie
- Official Answer By Joico - Brand EngageHi Stephanie! The Joico Colorful Anti-Fade Conditioner does not deposit color. The Colorful Anti-Fade Collection has up to 8 weeks color protection. It is formulated with pomegranate and camellia for ultimate color preservation and protection. This anti-fade collection helps provide shine, strength, and protection from color-fading elements. Hope that helps clarify! ✨💕Was this answer helpful to you
- Q
Would this work well for bleached hair? (No color dye)
- Asked by AmyS
- Official Answer By Joico - Brand EngageHi Amy! The Colorful Anti-Fade Collection is formulated for color preservation. Depending on the level/tone of your lightened hair, the Blonde Life Brightening Collection may be a better fit, which can be used daily and is formulated to lift away dirt and oil, restore hair’s optimal pH level, keep blondes bright, and produces a luscious lather. Hope that helps clarify. ✨💕Was this answer helpful to you
- Q
Is this only for blondes? Or for vibrant colors as well?
- Asked by Vanessa
- Official Answer By Joico - Brand EngageHi Vanessa! Thank you for your question. The Colorful Anti-Fade Collection is perfect for all types of color treated hair. It is formulated with pomegranate and camellia for ultimate color preservation and protection. This anti-fade collection helps provide shine, strength, and protection from color-fading elements. We think you'll love it! 💕Was this answer helpful to you