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Free Gift with purchase
Free Ultimate Repair Night Hair Serum with $55 Wella purchase (valid thru 11.28.26 in-store or shipped orders only; pickup and same-day delivery not eligible. While quantities last; in-store availability may vary)
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Summary
Wella Colorcharm Vivid Darks Permanent Cream Color achieves vibrant color on naturally dark hair. This permanent dye lifts color up to 3-4 levels, no bleach needed, and helps combat damage with a built-in metal purifier.
Benefits
- Made with 5 nourishing lipids to leave hair soft and smooth to the touch with seamlessly even tone from root to tip
- Lifts 3-4 levels with no bleach needed
- Built-in metal purifier helps to combat damage
Formulated Without
- Phthalates and Parabens
Disclaimers
- VIVID DARKS color to be used with 30 volume developer only
- This product is designed for Naturally Dark Hair ONLY (not to be used on previously colored hair)
Item 2639138
Mix 1 part Wella Colorcharm VIVID DARKS hair color with 1 part Wella Colorcharm 30 volume cream developer. Apply to the hair using a bowl and brush. Develop for 30-40 minutes, then rinse, shampoo, and condition.
Aqua/Water/Eau, Cetearyl Alcohol, Propylene Glycol, Ammonia, Dicetyl Phosphate, 1-Hydroxyethyl 4,5-Diamino Pyrazole Sulfate, Ceteth-10 Phosphate, Steareth-200, Trisodium Ethylenediamine Disuccinate, Sodium Hydroxide, Sodium Sulfate, Ammonium Sulfate, 1-Naphthol, Sodium Sulfite, 6-Methoxy-2-Methylamino- 3-Aminopyridine Hcl, Ascorbic Acid, Parfum/ Fragrance, Xanthan Gum, Disodium Edta, 2,4-Diaminophenoxyethanol Hcl, 1-Hexyl 4,5-Diamino Pyrazole Sulfate.
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Reviews
Review Snapshot
by PowerReviews
Ratings Distribution
Hair Type
Most Helpful Positive Review
High Quality Product! Does what it claims! Will be purcha...
I did some reading into Wella ColorCharm Vivid Darks Permanent Cream Color in Crushed Copper and was really looking forward to trying out this product and doing a review! I love playing around with colors in my hair! Crushed copped looked like it would be a great compliment to my hair. I knew 1 tub...
Most Helpful Critical Review
Not Burgandy
I used this on my hubby's hair who already has bleach on it, and on my Mom's hair who doesn't have bleach, but she has gray hairs. I followed the instructions, and even then, the color came out very vibrant and more of a hot pink, not what it shows on the box, I will say it might have been my fault ...
173 results
Love it
Verified Reviewer
Submitted as part of a sweepstakes entry
Reviewed at
The color is so vibrant and gives my hair some shine to it. The scent of the dye is not strong and is very light. The packaging of the dye was very simple to uses. The dye was easy to remove off my skin.
Great color
Verified Reviewer
Submitted as part of a sweepstakes entry
Reviewed at
Color is darker in person. Color is violet but the picture does not do it justice. Looks more violet outside in the sun. Hair feels soft and color did not damage my hair. Will purchase this product again.
Not a good color
Verified Reviewer
Submitted as part of a sweepstakes entry
Reviewed at
Not a good color for me! I did a test strand and it was way too red for me! I was hoping it would look different than it did, but it didn't! Maybe a different color would look better
Good products
Verified Reviewer
Submitted as part of a sweepstakes entry
Reviewed at
Color viva is a very good hair perm brand but I will give my review very easy to apply it does not smell as strong as other brands it was not aggressive with my scalp I was expecting my dark hair color to change a little I achieved it the color was not so intense but I liked the work he did
Nice
Verified Reviewer
Submitted as part of a sweepstakes entry
Reviewed at
This hair color is a vivid, dark permanent cream that will give you a stunning ruby red hue. It is long-lasting and will not fade quickly, giving you a beautiful and vibrant look for an extended period of time. With this color, you can express your bold and daring personality while maintaining a professional and elegant appearance.