NexxusColor Assure Shampoo

Name: Color Assure Shampoo
Brand: Nexxus
SKU: 2159635
Price: 27.99 USD
Availability: InStock
Rating: 4 (3828 reviews)

Item 2159635

$27.99

Size:33.8 oz

Summary

Nexxus Hair Color Assure with ProteinFusion, is a sulfate-free shampoo. It cleanses color-treated hair and long-lasting vibrancy.

Details

Benefits

PROTEINFUSION BLEND: This sulfate-free shampoo for color-treated hair is made with exclusive ProteinFusion blend with quinoa and elastin protein and is sulfate and silicone free
CUSTOM CRAFTED FOR COLORED HAIR: This shampoo with pump is specially formulated for color treated hair to keep it vibrant and bring it back to life
THE COLOR ASSURE SYSTEM: This silicone free shampoo comes with a convenient pump and works best when paired with the other Color Assure products, conditioner, and hair mask
HAIR CARE EXPERTS: Nexxus experts translate latest trends and technologies into innovative products, like this Color Assure Shampoo, and ingredients to deliver the best results
SEE THE SCIENCE: Nexxus experts studied color treated hair at the molecular level and crafted this shampoo with ingredients that replenish hair with the nutrients lost during the coloration process

How To Use

Step 1: Cleanse hair with Nexxus Color Assure Shampoo. Apply the color-safe shampoo to wet hair, experiencing the creamy lather before rinsing thoroughly. Step 2: Seal vibrancy with Nexxus Color Assure Conditioner ¿ leave a few minutes and rinse.

Ingredients

Water (Aqua), Coco-Betaine, Sodium Cocoyl Isethionate, Cocamidopropyl Betaine, Sodium Chloride, Hydrolyzed Elastin, Phalaenopsis Amabilis Extract, Argania Spinosa Kernel Oil, Prunus Amygdalus Dulcis (Sweet Almond) Oil, Cocos Nucifera (Coconut) Oil, Hydrolyzed Keratin, Hydrolyzed Wheat Protein, Fragrance (Parfum), Polyquaternium-10, Ppg-9, Tetrasodium Edta, Dmdm Hydantoin, Citric Acid, Propylene Glycol, Methylchloroisothiazolinone, Peg-150 Pentaerythrityl Tetrastearate, Ppg-2 Hydroxyethyl Cocamide, Methylisothiazolinone, Red 33 (Ci 17200), Blue 1 (Ci 42090).

Reviews

Write A REVIEW

Great for color treated hair!I have semi-permanent colors in my hair almost always (pink, blue, purple, green...). I use this and the shampoo counterpart to keep my hair color as vibrant as possible for as long as possible. I only wash my hair twice a week and use conditioner only all the other days. This has worked well for me for years.New formulation is TERRIBLE!HATE the new formulation, please bring the old one back!! I have used the old color assure in the silver bottle forever and last time I ran out couldn't seem to find the product I was used to on the shelf. The only one left in the same packaging as usual was a 1L size (along with the noticeably new sulfate free version). I bought the 1L of the old packaging it but quickly wondered if there had been some mixup at the factory and whether I had somehow bought conditioner packaged in a shampoo bottle. The color was different, and there was no lather whatsoever. I added what little of my old bottle I had left on top, and then rinsed and rinsed and still ended up with some crusty spots on the underside of my hair where apparently I didn't get it all. Then it dawned on me that this must be the sulfate free version in the old bottle. I am not new to sulfate free shampoos and realize that they do not lather like normal shampoo, but this was so much worse than ANY sulfate-free I have used in the past. It is an adjustment to get used to not having lather, but at least the ones I have used in the past left my hair feeling somewhat clean at the same time, unlike this one. I don't know what I was thinking but I went out and bought yet another bottle of the only kind that now seemed to be on the shelves (sulfate-free) STILL thinking there may have been some mixup in the one before. To use the word "disappointment" would be a huge understatement. At first I thought maybe this one would work better, as it did seem to lather a BIT more than the conditioner masquerading as shampoo that I had bought before, but then I rinsed, and rinsed, AND RINSED trying to get it all out. I thought I'd gotten it all, but this stuff left my hair feeling (and LOOKING) so filmy and GREASY that I couldn't even leave the house without washing it again in something normal; I looked like I hadn't washed my hair in a week. I absolutely LOVED this shampoo before it was changed, it left my hair clean, silky, and moisturized without being weighed down, AND did well at the color-protection that the formula was meant for. But I won't be sticking with the new one. I get that sulfate-free is supposed to be gentler on color and help with fading, but the old one did a great job at keeping my color bright and fresh without this aspect, which I was really pleased about since I don't care for sulfate-free shampoos in the first place. Why try to fix something that isn't broken? I have left very few product reviews in my life, but have written a book here. That is how disappointed I was in trying the new color assure and how much I wish you would bring the old one back. It was my absolute favorite shampoo, but if the new formulation is going to be my only choice in a color-care Nexxus product moving forward, then sadly I will no longer be a Nexxus customer and will have to search elsewhere for a new favorite. Judging from the tons of other recent reviews saying the same thing, it seems I am not the only one.

Nexxus color assure shampoo

2023-03-09

I really like this shampoo, I also use the conditioner. This is gentle on my hair, leaves it feeling soft not dry. The scent is very light!

DO NOT BUY THIS SAVE YOURSELF

2022-11-09

I have never left a bad review for anything before. But THIS shampoo is the worst thing I have ever used in my hair. It completely dries out the ends of my hair, but leaves my scalp COATED in what feels like thick grease or oil. Even after blow drying, my hair does not look clean. It looks like I haven't washed my hair in DAYS. DO NOT BUY THIS PLEASE YOULL REGRET IT.

I would buy this again!

2022-09-28

This conditioner left my hair super soft! Ok love it'

Stripped color from my hair

2022-09-05

I had been using Living Proof and it kept my red color beautiful. Decided to try this when I ran out and after a single wash, my vibrant red turned more of a strawberry blonde. Super disappointed.

Turned my vibrant red a strawberry blonde after one use

2022-09-05

The headline says it all. I had been using Living Proof and it kept my red color beautiful. Decided to try this when I ran out and after a single wash, my vibrant red turned more of a strawberry blonde. Super disappointed.

NexxusColor Assure Shampoo

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