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It's A 10 Coily Miracle Hydrating Shampoo #1
It's A 10 Coily Miracle Hydrating Shampoo #1

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It's A 10Coily Miracle Hydrating Shampoo

Item 2586588

4.9 out of 5 stars. 11 reviews
Size:10.0 oz


Conscious Beauty at Ulta Beauty™

  • Vegan
  • Cruelty Free

It's A 10 Coily Miracle Hydrating Shampoo makes possible with each and every wash. It's A 10 deeply moisturizing formula reaches deep into delicate strands to help fortify and seal, so hair looks polished and perfect.



  • Designed for curly and texture hair
  • Defines curls
  • Removes product buildup
  • Defrizzes and tames fly-aways
  • Moisturizing formula
  • Helps protect from damage
  • Provides UV protection
  • Rich and creamy lather
  • Safe for color treated hair


  • Color safe
  • UV protectant
  • Vegan
  • Gluten free
  • Leaping Bunny Certified

Key Ingredients

  • Avocado Oil: replenishes hair and deeply conditions
  • Coconut Oil: helps moisturize hair and scalp while reducing damage
  • Shea Butter: helps soften strands and seal in hydration
  • Monoi Extract: soothes the scalp and helps fortify the hair shaft while protecting from UV and environmental factors

How To Use

Massage It's A 10 Coily Miracle Hydrating Shampoo into hair gently with fingers. Product will lather richly without extra agitation. Rinse from roots to tip and gently wring out excess water. Condition as needed.


Water (Aqua/Eau), Sodium Cocoyl Isethionate, Sodium Lauryl Sulfoacetate, Disodium Laureth Sulfosuccinate, Cocamide Mea, Cocamidopropyl Betaine, Glycerin, Decyl Glucoside, Fragrance/Parfum, Polyquaternium-73, Hydrolyzed Rice Protein, Persea Gratissima (Avocado) Oil, Gardenia Taitensis Flower Extract, Squalane, Theobroma Cacao (Cocoa) Seed Butter , Pisum Sativum (Pea) Peptide, Cocos Nucifera (Coconut) Oil, Ethylhexyl Olivate, Panthenol, Acrylates Copolymer, Glycol Distearate, Guar Hydroxypropyltrimonium Chloride Amodimethicone, Dihydroxypropyl Peg-5 Linoleammonium Chloride, C11-15 Pareth-7, Laureth-9, Trideceth-12, Butyrospermum Parkii (Shea) Butter, Glycereth-26, Lauryl Alcohol, Cinnamidopropyltrimonium Chloride, Methylchloroisothiazolinone,Methylisothiazolinone, Sodium Hydroxide, Citric Acid