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Online only price
Summary
Highlights
The Too Faced Born This Way Soft Matte Foundation is a new & improved weightless, buildable, medium-to-full coverage soft matte foundation for advanced oil control & 24-hour undetectable coverage.
Benefits
- New & improved formula in a lightweight tube
- Weightless 24-hour wear
- Medium-to-full buildable coverage
- Immediate & all-day oil control
- Color-true formula
- Non-drying + provides 12 hours of moisture
- 24-Hour non-creasing + non-caking
- Decreases appearance of pores
Features
- Delivers a balanced, blurred, soft matte finish
- Helps smooth skin's appearance for 24 hours
- Waterproof, sweat & humidity resistant
- Non-comedogenic
- Cruelty free + vegan
Formulated Without
- Gluten
- Mineral Oil
- Parabens
Item 2627306
Using a foundation brush, sponge, or fingers, blend from the center of face moving outward and down. Repeat for more coverage.
Water\Aqua\Eau, Trimethylsiloxysilicate, Isododecane, Methyl Trimethicone, Neopentyl Glycol Diheptanoate, Lauryl Peg-9 Polydimethylsiloxyethyl Dimethicone, Dimethicone, Butylene Glycol, Phenyl Trimethicone, Magnesium Sulfate, Vinyl Dimethicone/Methicone Silsesquioxane Crosspolymer, Tocopherol, Sodium Hyaluronate, Laminaria Saccharina Extract, Panax Ginseng Root Extract, Rhododendron Ferrugineum Extract, Cocos Nucifera (Coconut) Fruit Juice, Cocos Nucifera (Coconut) Liquid Endosperm, Glycerin, Triethyl Citrate, Methoxy Amodimethicone/Silsesquioxane Copolymer, Cetyl Peg/Ppg-10/1 Dimethicone, Lecithin, Dipropylene Glycol, Xanthan Gum, Dimethicone/Peg-10/15 Crosspolymer, Disteardimonium Hectorite, Silica, Laureth-7, Sodium Citrate, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate, Phenoxyethanol, Chlorphenesin, Sorbic Acid, [+/- Mica, Titanium Dioxide (CI 77891), Iron Oxides (CI 77491), Iron Oxides (CI 77492), Iron Oxides (CI 77499)].
This brand is excluded from most Ulta Beauty coupons.
Free gift with purchase
Free gift with purchase
Online only free lip injection max plump deluxe with $35 Too Faced purchase (valid thru 8/2/25 on shipped purchases only. Full or partial pickup or same day delivery purchases do not qualify. While quantities last)
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Questions
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Reviews
Write A REVIEWReview Snapshot
by PowerReviews
Ratings Distribution
Eye Color
- 785Brown
- 258Blue
- 154Hazel
- 137Green
- 21Grey
Skin Tone
- 469Medium
- 464Light
- 200Fair
- 105Olive
- 79Deep
Skin Type
- 790Combination
- 171Normal
- 168Oily
- 162Dry
- 51Sensitive
Most Helpful Positive Review
Great as my first try.
The Too Faced Born This Way Soft Matte Foundation is a high-quality makeup product that has gained popularity among beauty enthusiasts. With its oil controlling formula and 24-hour wear, it offers a comfortable and natural finish that is perfect for everyday wear. One of the standout features of th...
Most Helpful Critical Review
Mixed Feelings
I have mixed feelings about this. The texture is almost like a serum and very watery, which I actually prefer as it feels lightweight on the skin. I was surprised by how full coverage this foundation is, especially given how light it feels while I'm wearing it. One thing that really surprised me is...
1759 results
Amazing product
Skin Tone Medium
Skin Type Combination
Eye Color Brown
Verified Reviewer
Reviewed at
[I received this product in exchange for my honest review] I received this Too Faced Born This Way Soft Matte Foundation But The Problem Is That It's Not My Shade Not even close to my color it's way to dark for me to even use it
Terrible! Changed formula!
Loyal customer of too faced foundation for many years but when they changed the packaging they also changing the formula. Wont stay even with best setting sprays!
Do not buy
This foundation is horrible. Im not sure why they changed the formula but they did. The peach one was amazing. They discontinued it and brought the other one in which was good. Now this one is just horrible. Clings to your pores and shows every single fine line.
Long lasting
Skin Tone Medium
Skin Type Combination
Eye Color Green
Verified Reviewer
Reviewed at
[I received this product in exchange for my honest review] Packaging is nice for travel and has a pump so easy to get product out. Shade has a slight yellow tone but overall matches great. Lasts well in summer heat. Blend nicely.
Blends Well
I love it, it blends well with my skin and makes me look smooth instead of wet. I will definitely buy this again!