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Summary
Joico Blonde Life Violet Shampoo’s powerful-but-gentle, sulfate-free formula banishes those unwanted yellow tones, so blonde hair gets instantly back to that coveted cool, bright, protected shade you know and love.
Benefits
- Instantly cool brassy tones and brighten cool blonde hair
- Help maintain healthy-looking hair with brilliant shine
- Nourish and protect fragile blonde hair
- Rich lather gently cleanses hair
Key Ingredients
- Monoi Oil, a rare, exotic blend of Coconut Oil and Tahitian Gardenia Flower, helps fight frizz and boost shine while also helping to protect hair from environmental damage.
- Tamanu Oil, a rich, Southeast Asian UV-absorber packed with fortifying Omega-6 and -9, helps deeply hydrate hair, bump up shine, and banish brittle strands.
- Arginine, a naturally occurring amino acid crucial to hair's strength. Products that include Arginine help protect hair and rebuild it from the inside out.
Item 2551466
Apply to wet hair. Lather. Leave in 1-3 minutes. Rnse. Follow with Bonde Life Violet Conditioner.
Water/Aqua/Eau, Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Sodium Methyl Cocoyl Taurate, Sodium Lauroamphoacetate, Lauryl Glucoside, Disodium Laureth Sulfosuccinate, Glycol Distearate, Betaine, Phenoxyethanol, Calophyllum Inophyllum Seed Oil, Laurdimonium Hydroxypropyl Hydrolyzed Keratin, Cocos Nucifera (Coconut) Oil, Arginine Hcl, Rosa Canina Fruit Oil, Gardenia Taitensis Flower Extract, Arginine, Sodium Lauryl Sulfoacetate, Dimethicone Propyl Pg-Betaine, Phosphatidylcholine, Guar Hydroxypropyltrimonium Chloride, Isostearamide Mipa, Polyquaternium-47, Citric Acid, Polyquaternium-7, Peg-120 Methyl Glucose Dioleate, Dimethicone Peg-8 Meadowfoamate, Tetrasodium Glutamate Diacetate, Peg-4 Laurate, Quaternium-80, Methyl Gluceth-10, Methoxy Peg/Ppg-7/3 Aminopropyl Dimethicone, Glyceryl Laurate, Iodopropynyl Butylcarbamate, Sodium Benzoate, Benzoic Acid, Dehydroacetic Acid, Methylchloroisothiazolinone, Methylisothiazolinone, Sodium Hydroxide, Butylphenyl Methylpropional, Limonene, Geraniol, Fragrance/Parfum, Ext. Violet 2 (Ci 60730), Red 33 (Ci 17200).
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Reviews
Review Snapshot
by PowerReviews
Ratings Distribution
Best For
Describe Yourself
Hair Type
Most Helpful Positive Review
I love it!
I really love this shampoo! It's by far my favorite blonde shampoo I've ever used, and I've been using it for about a year. There are a lot of negative reviews but I wanted to leave a positive one - products work differently for everyone, so don't be scared to at least try it! This shampoo doesn't d...
Most Helpful Critical Review
Severe but gradual allergies
I did not have any of the issues with dryness that some other reviewers had. In terms of making my hair look nice, this worked well. HOWEVER, I had a serious allergic reaction to this. It was NOT anything obviously tied to shampoo, so I used this for months before I figured it out. It's weird and ...
66 results
I will buy this again.
Verified Buyer
My hair is mostly white, have tried many different purple shampoos, this is the best yet.
So Drying!
I am used to using purple shampoos and even used the Joico blue and purple shampoo in the past and they were great...but this one is awful! It was so drying that I didn't think I would ever be able to brush my hair without breaking half of it!
Really don't recommend this.
I've used this product 3 times. I try to wash my hair once or twice a week to protect it and maintain the health, but after using this shampoo, my hair has been going through it! It's dried out my hair so much, and even all the oils that I use for my hair soak up into the hair so fast because of how dry it is. After use, it feels like you just washed your hair with bar soap, very very dry and sticky. Would not recommend!
I would not buy this again
Verified Buyer
Not happy - returning this weekend.
Love!
I used the colour endure violet for years and now it's gone so I gave this a try. It smells better and lathers better. Also a bonus— you only have to leave it on for 1-3 minutes vs 10 minutes like the colour endure violet.
Questions
Q&A
Showing 5 out of 7 Questions
- Q
What does it smell like
- Asked by D
- Official Answer By Joico - Brand EngageHi D! Thanks for your question. The Blonde Life Violet Collection has a wonderful citrus, floral scent. We can't wait for you to experience the essence and the benefits for your hair! ✨💕Was this answer helpful to you
- Q
Is this product septic safe?
- Asked by Lolo
- Official Answer By Joico - Brand EngageHi Lolo! Thank you for your question. Yes, the Blonde Life Violet Collection is septic safe. Hope that helps clarify. ✨💕Was this answer helpful to you
- Q
I am starting to add blonde to my hair would you reccomed this product or the regular joico shampoo and conditioner. Thanks!
- Asked by Hanna
- Official Answer By Joico - Brand EngageHi Hanna! Thanks for asking! That would depend on the current tone of your hair and your desired results. The Blonde Life Violet Collection will instantly banish undesirable yellow tones, so cool blondes stay nice and icy. For best results, we would recommend the Blonde Life Violet Shampoo to be used in combination with the Blonde Life Violet Conditioner. Hope that helps clarify. ✨💕Was this answer helpful to you
- Q
Can you use this product as a daily routine?
- Asked by MyBlondeJourney
- Official Answer By Joico - Brand EngageHi My Blonde Journey! Thanks for asking. The Blonde Life Violet Collection will instantly banish undesirable yellow tones. Depending on your desired tone, we would recommend starting with Blonde Life Violet Shampoo & Conditioner 1-2 times per week. If you’re looking for a cooler tone 2-3 times a week will help maintain cool tones. Hope that helps clarify! ✨💕Was this answer helpful to you
- Q
Is this good for color treated hair or only natural blonds
- Asked by Cyndi
- Official Answer By Joico - Brand EngageHi Cyndi! Thanks for asking! The Blonde Life Violet Collection is for natural or color treated blondes. It will instantly banish undesirable yellow tones, so cool blondes stay nice and icy. For best results, we would recommend the Blonde Life Violet Shampoo to be used in combination with the Blonde Life Violet Conditioner. Hope that helps clarify. ✨💕Was this answer helpful to you