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Free Gift with purchase
Free Hold Hero with $45 Joico purchase (valid thru 11.14.26 in-store or shipped orders only; pickup and same-day delivery not eligible. While quantities last; in-store availability may vary)
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Summary
Just a drop or two of Joico Brilliant Glow Brightening Oil, and you'll instantly experience extraordinary, crystal-clear shine; hair that's 7X stronger; free of frizz; and silky-smooth strands that are protected and nourished.
Benefits
- Keeps blondes bright and on-tone for up to 8 weeks*
- Nourishes and strengthens lightened blonde hair
- Softer, shinier, hydrated hair
- Makes blonde hair appear brighter than ever
- 2X more shine for extraordinary illumination*
- Won't stain even the palest shades of blonde
- Smoothing ingredients fight frizz
- Hair feels instantly silky and soft to the touch
- Can be used on damp or dry hair
- Makes hair 7X stronger**
- *vs. untreated hair
- **Against combing breakage on clean, damaged hair
Key Ingredients
- ARGININE: This naturally occurring, elasticity-boosting amino acid instantly replenishes, strengthening lightened strands to help reduce breakage.**
- MONOI OIL: Rich in essential fatty acids, this exotic blend of Coconut Oil and Tahitian Gardenia Flower Extract nourishes and protects each strand
- TAMANU OIL: Packed with essential fatty acids and Omega-6 and -9, this rare oil from Southeast Asia bumps up shine, protects haircolor, and helps smooth brittleness away with every single application.
- BIO-ADVANCED PEPTIDE COMPLEX: Their exclusive blend of smart, hair-identical keratins repair hair from the inside out. These optimized proteins actively "seek out" and lock in on damaged sites, providing around-the-clock hair repair and protection.
- NATURAL DETOXIFIERS: Neutralize chlorine and remove trace minerals, knocking out brassy and yellow tones before they appear to keep blondes bright and perfectly on-tone between touch-ups.
Item 2551475
Apply 1-2 pumps to damp or dry hair. Style as usual.
Cyclopentasiloxane, Dimethiconol, Dimethicone, Phenyl Trimethicone, Cocos Nucifera (Coconut) Oil, Laurdimonium Hydroxypropyl Hydrolyzed Keratin, Calophyllum Inophyllum Seed Oil, Rosa Canina Fruit Oil, Phosphatidylcholine, Arginine Hcl, Gardenia Taitensis Flower Extract, Phenoxyethanol, Butylphenyl Methylpropional, Limonene, Geraniol, Fragrance/Parfum.
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Reviews
Review Snapshot
by PowerReviews
Ratings Distribution
Best For
Describe Yourself
Hair Type
Most Helpful Positive Review
AMAZING
This stuff is amazing!! I have blonde, curly, dry hair. Usually when I use any heat or hot tools on my hair it usually makes my hair super frizzy but this product has helped make my hair become way less frizzy than it normally is. When I get out of the shower I put about one-two pumps throughout my...
Most Helpful Critical Review
I like it, but I don't think it's as advertised
I'm about halfway through my first bottle of this and I do like the product, but I don't think it's what they claim it is. First off, I don't think it's an oil at all. It's a silicone. That's how it feels and acts, and what the first ingredients are. I read the ingredients before buying, so I wasn't...
46 results
A must have for blondes! 🤗
I love Joico's blonde life haircare line. All of the products are amazing and the oil is no exception. Its a must have in my haircare routine and I use it on both wet & dry hair. It soften/smooths my hair and brightens my blonde as if i just walked out of the salon. A little goes a long way and it doesnt make my hair greasy or weighed down. I will always repurchase this product. I cant recommend this enough!
Love it
Verified Buyer
Love this product
Love, love, love!!!…..
Verified Buyer
The smell is amazing!! And it makes my hair so shiny!
I would buy this product again
Verified Buyer
Makes my hair silky!! Shiny
I like it, but I don't think it's as advertised
I'm about halfway through my first bottle of this and I do like the product, but I don't think it's what they claim it is. First off, I don't think it's an oil at all. It's a silicone. That's how it feels and acts, and what the first ingredients are. I read the ingredients before buying, so I wasn't entirely surprised and I like silicones, but I think they should call it a serum or something instead of an oil. I also don't find it to be brightening at all. I have very light blonde hair and I don't use it on all of my hair. I can't see any difference between where I have and haven't used it. But like I said, I do like this product. I'm not really convinced it improves the health of my hair, but I use other products first and use this as the last product for shine and sleekness. I'm not sure the cost is worth it to me though, so I'll probably look into other products when I run out of this.
Questions
Q&A
Showing 5 out of 10 Questions
- Q
Can this be used on my crown? Or just the lower parts of my hair? Im worried about it looking greasy.
- Asked by Jess
- Official Answer By Joico - Brand EngageHi Jess! Thank you for your question. We would recommend using the Joico Blonde Life Brilliant Glow Brightening Oil on the mid-lengths to ends only. Depending on your hair type it may get too oily closer to the scalp. Hope that helps clarify. ✨💕Was this answer helpful to you
- Q
Can this be used for partially highlighted hair?
- Asked by Rita
- Official Answer By Joico - Brand EngageHi Rita! Thanks for asking the Joico Blonde Life Brilliant Glow Brightening Oil would be a great fit. We would recommend to apply 1-2 pumps to dry or damp hair. Work through and style as usual. The Blonde Life Brilliant Glow Brightening Oil can be applied as needed. ✨💕Was this answer helpful to you
- Q
Does this have to be bundled with the BlondeMe shampoo & conditioners, or can i bundle this with the Color Balance Purple shampoo & conditioner and/or the Blonde Life purple shampoo & conditioner? my hair is ombré — dark brown at the top then blending into blonde about halfway down. but there's still some caramel/brassy tones that i'm trying to help brighten & get rid of. which purple shampoo & conditioner is recommended for my hair color — Blonde Life or Color Balance? and do either of those work well with this product?
- Asked by Sarah T
- Official Answer By Joico - Brand EngageHi Sarah! Thanks for asking. Based on what you have shared, we would recommend the Joico Color Balance Purple Shampoo & Conditioner. The Joico Blonde Life Brilliant Glow Brightening Oil can be used as a standalone product and does not need to be used in conjunction with a specific shampoo or conditioner. Hope that helps clarify! ✨💕Was this answer helpful to you
- Q
Does this remove or cover up yellow hair from hard water
- Asked by Jodine
- Official Answer By Joico - Brand EngageHi Jodine! Thank you for your question. The Joico Blonde Life Brilliant Glow Brightening Oil is a clear oil and it is not formulated to help cancel any unwanted yellow tones. Hope that helps clarify. ✨💕Was this answer helpful to you
- Q
Is this recommended for natural gray hair?
- Asked by Vikky
- Official Answer By Joico - Brand EngageHi Vikky! Thank you for your question. Absolutely! The Blonde Life Brilliant Glow Brightening Oil is ideal for every shade of blonde, from dark honey tones to the iciest platinum color. We would recommend to apply 1-2 pumps to dry or damp hair. Work through and style as usual. Hope that helps! ✨💕Was this answer helpful to you