Use the following zoom and pan buttons to control the image that follows them
Tab through the images or use the previous or next buttons to navigate each product image
or
Earn points on this purchase.
Summary
Give sensitive skin lightweight, fragrance-free care with this bakuchiol face serum. The plant-based retinol alternative helps improve the look of fine lines and uneven tone, while three forms of hyaluronic acid leave the complexion plump and comfortably hydrated.
Benefits
- FINE-LINE & WRINKLE APPEARANCE: Helps soften the look of visible fine lines and wrinkles
- GENTLE RETINOL ALTERNATIVE: Features plant-based bakuchiol for a sensitive-skin-focused routine
- LASTING HYDRATION: Keeps skin comfortably moisturized throughout the day
- EVEN-LOOKING TONE: Helps improve the appearance of uneven skin tone
- PORE APPEARANCE: Helps minimize the look of enlarged pores
- QUICK-ABSORBING FORMULA: Sinks in easily as part of a daily routine
- NON-GREASY FINISH: Hydrates without leaving skin feeling oily
- FRAGRANCE-FREE: Made without added fragrance
- DERMATOLOGICALLY TESTED: Adds reassurance to sensitive-skin routines
- VEGAN FORMULA: Made without animal-derived ingredients
Key Ingredients
- BAKUCHIOL: Plant-based retinol alternative selected for fine-line and uneven-tone appearance care
- 3 TYPES OF HYALURONIC ACID: Sodium hyaluronate, hydrolyzed hyaluronic acid and sodium acetylated hyaluronate provide moisture at multiple levels of the formula
- PEPTIDE COMPLEX: A blend of four peptides selected to promote a more resilient-looking complexion
- NIACINAMIDE: Vitamin B3 that helps minimize the appearance of pores and promote more even-looking tone
Formulated Without
- Parabens
- Phthalates
- Sulfates
- Sulfites
- Mineral Oil
- Silicones
- Alcohol
- Dyes
- Animal-Derived Ingredients
Item 77019175
- Shake well before use.
- After cleansing and toning, apply 3-4 drops evenly over the face and gently pat into skin.
- Follow with moisturizer. Use daily in the morning and evening.
Aqua, Glycerin, Caprylic/Capric Triglyceride, Polyglyceryl-4 Laurate (from Coconut), Butylene Glycol Dicaprylate/Dicaprate (from Palm), Polyglyceryl-6 Laurate (from Coconut), Niacinamide (Vitamin B3), Bakuchiol (10,000 ppm), Sodium Hyaluronate, Hydrolyzed Hyaluronic Acid, Sodium Acetylated Hyaluronate, Sh-Decapeptide-7, Sh-Octapeptide-4, Sh-Oligopeptide-9, Sh-Pentapeptide-19, Benzyl Glycol, Lactobacillus Ferment Lysate, Arginine, Carbomer, Xanthan Gum, Ethylhexylglycerin, Adenosine, 1,2-Hexanediol
This brand is excluded from most Ulta Beauty coupons.
Similar items for you
12 items
Use previous and next buttons to navigate the slides of the Similar items for you Product Carousel
We think you'll like
12 items
Use previous and next buttons to navigate the slides of the We think you'll like Product Carousel
Sponsored products
12 items
Use previous and next buttons to navigate the slides of the Sponsored products Product Carousel
Reviews
Review Snapshot
by PowerReviews
Ratings Distribution
Most Helpful Positive Review
I'm in love!!!
I had been wanting to try a good Bakuchiol for a long time now. I know that vitamin A like Retinol and Retin-a is considered the "holy grail" for antiaging and is the most studied topical skin product. Many people struggle to acclimate to the Retinol/Retin-a and it can take a very long time for the ...
Most Helpful Critical Review
Gentle, non-irritating
I have been using this for 3 weeks now, just at night. I am not retinol-naive so I didn't expect to have any reactions. To start with, my skin is better than average for age . I didn't really notice any improvement in fine lines or discoloration. I occasionally get tiny bumps around the chin are...
97 results
Fella great. Smells bad
Verified Reviewer
Submitted as part of a sweepstakes entry
Reviewed at

The serum is a milky white color/texture. I thought it may be a pretty purple color. It feels very smooth and soft on the skin. Made my skin feel fresh and dewy. It did burn a little on an open place I had on my face however. And the reason it didn't get 5 stars from me is the scent. It smells like a nail salon to me. I expected a fruity/berry scent or something but it smells like nail polish remover. However it's not overwhelming scent on the skin but it's not pleasant.
Works great
Verified Reviewer
Submitted as part of a sweepstakes entry
Reviewed at

The Bakuchiol Serum is effective in reducing the appearance of fine lines and wrinkles on my face. It leaves my face feeling so soft. It smells great too 😊
Sensitive skin, friendly, gentle, retinol alternative
Verified Reviewer
Submitted as part of a sweepstakes entry
Reviewed at

This serum is excellent! I included a picture of the ingredients for shoppers to see that this TREE TO TUB Bakuchiol serum is gentle and effective through some ingredients, including a lot of peptides. This looks like a wonderful natural alternative and… It's Korean skin care!
Great alternative to retinol
Verified Reviewer
Submitted as part of a sweepstakes entry
Reviewed at

I really like that this product is a gentler alternative to retinol. Retinol can be harsh for some skin types and I was excited to see how this would work on my skin. It doesn't have a fragrance to it and I like that its ingredients are clean. It seems to be hydrating to the skin but we will see with time if it helps my wrinkles and fine lines. I will say it does dry down a bit tacky.
It's working!
Verified Reviewer
Submitted as part of a sweepstakes entry
Reviewed at

I received for free the BFF Bakuchiol Serum from Influenster in exchange for my honest review. I've been using belpw skincare's BFF Bakuchiol Serum for a few weeks now, and I'm genuinely impressed! This serum feels lightweight and absorbs quickly, leaving my skin hydrated without any irritation. If you're looking for a product that effectively addresses signs of aging without the harshness of retinol, I highly recommend giving the BFF Bakuchiol Serum a try!