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Summary
Give sensitive skin lightweight, fragrance-free care with this bakuchiol face serum. The plant-based retinol alternative helps improve the look of fine lines and uneven tone, while three forms of hyaluronic acid leave the complexion plump and comfortably hydrated.
Benefits
- FINE-LINE & WRINKLE APPEARANCE: Helps soften the look of visible fine lines and wrinkles
- GENTLE RETINOL ALTERNATIVE: Features plant-based bakuchiol for a sensitive-skin-focused routine
- LASTING HYDRATION: Keeps skin comfortably moisturized throughout the day
- EVEN-LOOKING TONE: Helps improve the appearance of uneven skin tone
- PORE APPEARANCE: Helps minimize the look of enlarged pores
- QUICK-ABSORBING FORMULA: Sinks in easily as part of a daily routine
- NON-GREASY FINISH: Hydrates without leaving skin feeling oily
- FRAGRANCE-FREE: Made without added fragrance
- DERMATOLOGICALLY TESTED: Adds reassurance to sensitive-skin routines
- VEGAN FORMULA: Made without animal-derived ingredients
Key Ingredients
- BAKUCHIOL: Plant-based retinol alternative selected for fine-line and uneven-tone appearance care
- 3 TYPES OF HYALURONIC ACID: Sodium hyaluronate, hydrolyzed hyaluronic acid and sodium acetylated hyaluronate provide moisture at multiple levels of the formula
- PEPTIDE COMPLEX: A blend of four peptides selected to promote a more resilient-looking complexion
- NIACINAMIDE: Vitamin B3 that helps minimize the appearance of pores and promote more even-looking tone
Formulated Without
- Parabens
- Phthalates
- Sulfates
- Sulfites
- Mineral Oil
- Silicones
- Alcohol
- Dyes
- Animal-Derived Ingredients
Item 77019175
- Shake well before use.
- After cleansing and toning, apply 3-4 drops evenly over the face and gently pat into skin.
- Follow with moisturizer. Use daily in the morning and evening.
Aqua, Glycerin, Caprylic/Capric Triglyceride, Polyglyceryl-4 Laurate (from Coconut), Butylene Glycol Dicaprylate/Dicaprate (from Palm), Polyglyceryl-6 Laurate (from Coconut), Niacinamide (Vitamin B3), Bakuchiol (10,000 ppm), Sodium Hyaluronate, Hydrolyzed Hyaluronic Acid, Sodium Acetylated Hyaluronate, Sh-Decapeptide-7, Sh-Octapeptide-4, Sh-Oligopeptide-9, Sh-Pentapeptide-19, Benzyl Glycol, Lactobacillus Ferment Lysate, Arginine, Carbomer, Xanthan Gum, Ethylhexylglycerin, Adenosine, 1,2-Hexanediol
This brand is excluded from most Ulta Beauty coupons.
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Reviews
Review Snapshot
by PowerReviews
Ratings Distribution
Most Helpful Positive Review
I'm in love!!!
I had been wanting to try a good Bakuchiol for a long time now. I know that vitamin A like Retinol and Retin-a is considered the "holy grail" for antiaging and is the most studied topical skin product. Many people struggle to acclimate to the Retinol/Retin-a and it can take a very long time for the ...
Most Helpful Critical Review
Gentle, non-irritating
I have been using this for 3 weeks now, just at night. I am not retinol-naive so I didn't expect to have any reactions. To start with, my skin is better than average for age . I didn't really notice any improvement in fine lines or discoloration. I occasionally get tiny bumps around the chin are...
97 results
Age gracefully
Verified Reviewer
Submitted as part of a sweepstakes entry
Reviewed at

A gentle retinol alternative with a light lavender cent. Feels like it's working instantly on your skin. It absorbs well and doesn't leave your skin feeling sticky.
Reduce fine lines and wrinkles
Verified Reviewer
Submitted as part of a sweepstakes entry
Reviewed at

So this was my first experience with the brand tree to tub, I was impressed with this product. It reduces the appearance of fine lines and wrinkles. I actually like that it's fragrance free. I'm less likely to have a break out that way it has a gentle and clean ingredients. It's great with sensitive skin and doesn't have no fragrance and it's a 50% recycled bottle for use avoid contact with the eyes so you shake well and you use this after cleansing and toning you're gonna apply about 3 to 5 drops in pack and evenly over entire face. This has a milky color to it and a little goes along ways. I can't wait to see my full results from this, my skin loves it and makes my face soft. I highly recommend this is very affordable compared to other products like this on the market. 
Incredible Retinol Alternative!
Verified Reviewer
Submitted as part of a sweepstakes entry
Reviewed at

Tree to Tub's Bakuchiol Serum is a game changer for anyone looking to enhance their skincare routine with a natural retinol alternative. As someone with sensitive skin, I'm always cautious about trying new serums, but this one really delivered. It's gentle enough for daily use, even on my most reactive days, but powerful enough to noticeably smooth out fine lines and boost skin elasticity. The combination of bakuchiol, hyaluronic acid, and a peptide complex does wonders for hydration, leaving my skin feeling plump and dewy throughout the day. What I love most is the clean ingredient list—no parabens, sulfates, or harsh chemicals—and the eco-conscious packaging, which makes it a guilt-free choice for both my skin and the planet. This is thankfully free from fragrance because my skin can't handle it, but this is gentle and smells natural. Niacinamide helps to even out my complexion, and after just a few weeks of use, I've seen a marked improvement in tone and texture. If you're looking for a gentle, effective solution to maintain youthful, radiant skin without irritation, this serum is a must-try. This serum goes beyond standard skincare products. It's perfect for those who want visible results without the harshness of traditional retinol. After using it consistently for just a week, my skin not only feels smoother, but it also looks firmer and more youthful, as the peptide complex really boosts elasticity.
Great to try …
Verified Reviewer
Submitted as part of a sweepstakes entry
Reviewed at

I waited to give this review but honestly it's sleek is good it goes on smooth not sticky I used it with a bath and I can even smell the lavender on my sheets. It was soothing and calming we will soon see about these wrinkles on my cheeks.
Best Retinol alternative that's much healthier
Verified Reviewer
Submitted as part of a sweepstakes entry
Reviewed at

This sorta serum takes weeks to really notice but from the minute I put it on I actually felt like I did feel a small difference. I'm happy it doesn't smell bad and it's easy to use... The pump is great and this works pretty well with the ease! This is vegan and PETA approved!