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Not Your Mother's aura boost Thickening Shampoo
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Highlights
Summary
More is more when it comes to the volume and strength that Not Your Mother's aura boost Thickening Shampoo delivers to stressed strands. The creamy lather gently cleanses and thickens as green tea extract, peptides, and magnesium help support stronger strands for full, soft, healthier looking locks.
Benefits
- Hair shampoo for women helps thicken and add volume to stressed, depleted hair
- Helps support stronger strands that look and feel healthier
- Creamy lather gently cleanses without stripping
- Helps fortify with green tea extract, peptides, and magnesium
- Leaves hair feeling full, soft, and clean
- Thickening shampoo for fine hair, thinning hair, or breakage-prone hair
- Great for all hair types, including straight hair, wavy hair, and curly hair
- Safe for color treated hair
Scent Type
- Vanilla Chai Scent
Formulated Without
- Sulfate Surfactants
- Parabens
Item 2649494
Lather into wet hair. Breathe. Rinse thoroughly. For best results, follow with aura boost Thickening Conditioner.
Water (Aqua) (Eau), Sodium Cocoyl Isethionate, Sodium Lauroyl Methyl Isethionate, Cocamidopropyl Hydroxysultaine, Glycol Distearate, PEG-150 Distearate, Isopentyldiol, Polyquaternium-10, Crambe Abyssinica Seed Oil, Pisum Sativum (Pea) Seed Extract, Hydrolyzed Quinoa, Panthenol, Sodium Hyaluronate, Rosmarinus Officinalis (Rosemary) Flower Extract, Magnesium PCA, Glycerin, 1,2-Hexanediol, Propylene Glycol, Quaternium-80, Trisodium Ethylenediamine Disuccinate, Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Tetrasodium Glutamate Diacetate, Ethylhexylglycerin, Phenoxyethanol, Potassium Sorbate, Sodium Benzoate, Citric Acid, Fragrance (Parfum), Tetramethyl Acetyloctahydronaphthalenes, Benzyl Alcohol, Benzyl Benzoate
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Reviews
Review Snapshot
by PowerReviews
Ratings Distribution
Hair Type
Most Helpful Positive Review
The Not Your Mother's Aura Boost Shampoo & Conditi
I recently tried the Not Your Mother's Thickening Aura Boost Shampoo & Conditioner, and honestly, I'm impressed! From the very first wash, my hair felt cleaner, lighter, and noticeably fuller. The shampoo lathers beautifully without feeling heavy, and the scent is fresh and uplifting — not overpower...
Most Helpful Critical Review
Fail
My hair is fine, high-density, low porosity, and easily weighed down. This shampoo left like a coating on my hair. It didn't feel clean. I tried shampooing twice but that made it worse. The conditioner washed out easily which is usually a sign that it won't actually condition. Anyway, I'm not sure h...
104 results
Smells nice
Verified Reviewer
Submitted as part of a sweepstakes entry
Reviewed at

I really enjoy the smell of this shampoo. To me it is like a minty vanilla scent and is very pleasant. I also really like the color of the bottle. The size is a decent size. A little product goes a long way. It lathers up really really well. I can feel it doing something to my scalp and hair as I use it.
Lathers great, not stripping
Verified Reviewer
Submitted as part of a sweepstakes entry
Reviewed at

This shampoo has a really good smell. It's not overpowering, in fact I don't smell it on my hair. That's a good things for us headache prone people. The lather is also crazy good, I've never had a shampoo lather so satisfyingly. As for the results, the shampoo didn't make my hair stringy as a lot of volume shampoos do, but I still wish it had more moisture. My hair is a little more voluminous than normal
Cleaning & thickening!!
Verified Reviewer
Submitted as part of a sweepstakes entry
Reviewed at

This stuff smells AMAZING! My hair is on the longer side & kind of thin (Due to postpartum hair loss) however I only use about a quarter size amount. It lathers nicely & suds my hair up, ensuring its doing the job not only cleaning but thickening. It says its color safe, I cant speak on that aspect only because I haven't dyed my hair in years. The packaging is nice & easily to use, but I prefer the bottles that come with the pumps.
Best shampoo!
Verified Reviewer
Submitted as part of a sweepstakes entry
Reviewed at

I really love this shampoo, and I'm a picky person. As someone who straightens her hair every day it's important that my hair isn't static or sticky. The shampoo doesn't do either. It adds volume and shine to my hair. I would recommend.
not for me
Verified Reviewer
Submitted as part of a sweepstakes entry
Reviewed at

I personally did not like this shampoo at all. It felt very thick and not soapy while washing and was a texture nightmare for me. My hair did not feel clean after and was extremely tangled after washing (I don't usually have that problem). This shampoo might work for some, but not for me.