Use the following zoom and pan buttons to control the image that follows them
Tab through the images or use the previous or next buttons to navigate each product image
Not Your Mother's aura boost Thickening Shampoo
or
Offers
Use previous and next buttons to navigate the slides of the %1 Product Carousel
Earn points on this purchase.
Highlights
Summary
More is more when it comes to the volume and strength that Not Your Mother's aura boost Thickening Shampoo delivers to stressed strands. The creamy lather gently cleanses and thickens as green tea extract, peptides, and magnesium help support stronger strands for full, soft, healthier looking locks.
Benefits
- Hair shampoo for women helps thicken and add volume to stressed, depleted hair
- Helps support stronger strands that look and feel healthier
- Creamy lather gently cleanses without stripping
- Helps fortify with green tea extract, peptides, and magnesium
- Leaves hair feeling full, soft, and clean
- Thickening shampoo for fine hair, thinning hair, or breakage-prone hair
- Great for all hair types, including straight hair, wavy hair, and curly hair
- Safe for color treated hair
Scent Type
- Vanilla Chai Scent
Formulated Without
- Sulfate Surfactants
- Parabens
Item 2649494
Lather into wet hair. Breathe. Rinse thoroughly. For best results, follow with aura boost Thickening Conditioner.
Water (Aqua) (Eau), Sodium Cocoyl Isethionate, Sodium Lauroyl Methyl Isethionate, Cocamidopropyl Hydroxysultaine, Glycol Distearate, PEG-150 Distearate, Isopentyldiol, Polyquaternium-10, Crambe Abyssinica Seed Oil, Pisum Sativum (Pea) Seed Extract, Hydrolyzed Quinoa, Panthenol, Sodium Hyaluronate, Rosmarinus Officinalis (Rosemary) Flower Extract, Magnesium PCA, Glycerin, 1,2-Hexanediol, Propylene Glycol, Quaternium-80, Trisodium Ethylenediamine Disuccinate, Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Tetrasodium Glutamate Diacetate, Ethylhexylglycerin, Phenoxyethanol, Potassium Sorbate, Sodium Benzoate, Citric Acid, Fragrance (Parfum), Tetramethyl Acetyloctahydronaphthalenes, Benzyl Alcohol, Benzyl Benzoate
Similar items for you
12 items
Use previous and next buttons to navigate the slides of the Similar items for you Product Carousel
Redken
All Soft Shampoo For Dry, Brittle Hair
Pureology
Hydrate Shampoo For Dry Hair Nourishment & Moisture
Redken
Extreme Length Shampoo For Longer, Stronger Hair
Redken
Acidic Bonding Concentrate Shampoo
We think you'll like
12 items
Use previous and next buttons to navigate the slides of the We think you'll like Product Carousel
T3
SinglePass Curl X Ceramic Extra-Long Barrel Curling Iron
Redken
All Soft Shampoo For Dry, Brittle Hair
Sponsored products
12 items
Use previous and next buttons to navigate the slides of the Sponsored products Product Carousel
Virtue
Flourish Thickening & Detangling Conditioner
Virtue
Flourish Volumizing Keratin Shampoo
Reviews
Review Snapshot
by PowerReviews
Ratings Distribution
Hair Type
Most Helpful Positive Review
The Not Your Mother's Aura Boost Shampoo & Conditi
I recently tried the Not Your Mother's Thickening Aura Boost Shampoo & Conditioner, and honestly, I'm impressed! From the very first wash, my hair felt cleaner, lighter, and noticeably fuller. The shampoo lathers beautifully without feeling heavy, and the scent is fresh and uplifting — not overpower...
Most Helpful Critical Review
Fail
My hair is fine, high-density, low porosity, and easily weighed down. This shampoo left like a coating on my hair. It didn't feel clean. I tried shampooing twice but that made it worse. The conditioner washed out easily which is usually a sign that it won't actually condition. Anyway, I'm not sure h...
104 results
i like it
Verified Reviewer
Submitted as part of a sweepstakes entry
Reviewed at
this shampoo doesn't make my hair feel weird after using it and it smells so good!! i love the packaging of the product and how much you get. it doesn't take a lot to clean my hair (and i have really long hair)
Not for all hair types
Verified Reviewer
Submitted as part of a sweepstakes entry
Reviewed at
I have very fine and thin hair so this product didn't improve my hair quality much. I would recommend for someone with more wavy hair as I feel like this is what this product and company is good at caring for in general.
Little volume
Verified Reviewer
Submitted as part of a sweepstakes entry
Reviewed at
I've been using Not Your Mother's Aura Boost Thickening Shampoo for a bit, and it does a decent job at adding some light volume. My hair feels clean and soft after washing, and the scent is pleasant without being overpowering. That said, the thickening effect is subtle, and I didn't notice a dramatic difference in fullness. It's a good everyday shampoo if you want gentle volume, but it may not be enough if you're looking for a major boost or dramatic results
Amazing for thinning hair.
Verified Reviewer
Submitted as part of a sweepstakes entry
Reviewed at
I'm very pleased with the results. My hair was thinning but as you can see in my photo my hair is as full as can be. Personally the product is amazing. It smells good, lathers well and don't need a lot of product. It does a huge difference. Prior I was using Pantene. I swear by this as my hair feels light weight and my curls look full. Ordered more. 🙂
Nice shampoo!
Verified Reviewer
Submitted as part of a sweepstakes entry
Reviewed at
I really enjoy how smoothly this shampoo goes into my hair and how clean it feels afterwards. The scent is nice and not overly perfumed. Easy bottling for application. I am excited to see if using this long term will thicken my hair.