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Not Your Mother's aura boost Thickening Shampoo
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Highlights
Summary
More is more when it comes to the volume and strength that Not Your Mother's aura boost Thickening Shampoo delivers to stressed strands. The creamy lather gently cleanses and thickens as green tea extract, peptides, and magnesium help support stronger strands for full, soft, healthier looking locks.
Benefits
- Hair shampoo for women helps thicken and add volume to stressed, depleted hair
- Helps support stronger strands that look and feel healthier
- Creamy lather gently cleanses without stripping
- Helps fortify with green tea extract, peptides, and magnesium
- Leaves hair feeling full, soft, and clean
- Thickening shampoo for fine hair, thinning hair, or breakage-prone hair
- Great for all hair types, including straight hair, wavy hair, and curly hair
- Safe for color treated hair
Scent Type
- Vanilla Chai Scent
Formulated Without
- Sulfate Surfactants
- Parabens
Item 2649494
Lather into wet hair. Breathe. Rinse thoroughly. For best results, follow with aura boost Thickening Conditioner.
Water (Aqua) (Eau), Sodium Cocoyl Isethionate, Sodium Lauroyl Methyl Isethionate, Cocamidopropyl Hydroxysultaine, Glycol Distearate, PEG-150 Distearate, Isopentyldiol, Polyquaternium-10, Crambe Abyssinica Seed Oil, Pisum Sativum (Pea) Seed Extract, Hydrolyzed Quinoa, Panthenol, Sodium Hyaluronate, Rosmarinus Officinalis (Rosemary) Flower Extract, Magnesium PCA, Glycerin, 1,2-Hexanediol, Propylene Glycol, Quaternium-80, Trisodium Ethylenediamine Disuccinate, Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Tetrasodium Glutamate Diacetate, Ethylhexylglycerin, Phenoxyethanol, Potassium Sorbate, Sodium Benzoate, Citric Acid, Fragrance (Parfum), Tetramethyl Acetyloctahydronaphthalenes, Benzyl Alcohol, Benzyl Benzoate
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Reviews
Review Snapshot
by PowerReviews
Ratings Distribution
Hair Type
Most Helpful Positive Review
The Not Your Mother's Aura Boost Shampoo & Conditi
I recently tried the Not Your Mother's Thickening Aura Boost Shampoo & Conditioner, and honestly, I'm impressed! From the very first wash, my hair felt cleaner, lighter, and noticeably fuller. The shampoo lathers beautifully without feeling heavy, and the scent is fresh and uplifting — not overpower...
Most Helpful Critical Review
Fail
My hair is fine, high-density, low porosity, and easily weighed down. This shampoo left like a coating on my hair. It didn't feel clean. I tried shampooing twice but that made it worse. The conditioner washed out easily which is usually a sign that it won't actually condition. Anyway, I'm not sure h...
104 results
Volumizing Shampoo
Verified Reviewer
Submitted as part of a sweepstakes entry
Reviewed at

Not Your Mother's Aura Boost Thickening Shampoo works well to volumize my flat strands. It works effectively as a pair in conjunction with the Aura Boost Thickening Conditoner. It also cleanse my hair well of oils, grease, and build-up from products and makes it feel clean and lightweight.
Fantastic shampoo
Verified Reviewer
Submitted as part of a sweepstakes entry
Reviewed at

This shampoo and conditioner were a delight! I like the clean fresh smell, and my hair felt clean and strong after using this product. The packaging is cute too!
Love
Verified Reviewer
Submitted as part of a sweepstakes entry
Reviewed at

Used this shampoo once and got so many compliments on how smooth my hair looked! A friend saw my hair and asked what product it was so they can try it themselves. It's a good consistency that's not too thick or thin.
Clean
Verified Reviewer
Submitted as part of a sweepstakes entry
Reviewed at

This shampoo smells so clean and fresh. The shampoo made my hair feel so silky clean. The shampoo bottle is such a pretty color and it's easy to use.
50/50
Verified Reviewer
Submitted as part of a sweepstakes entry
Reviewed at

The shampoo has a subtle sweet smell. It doesn't make huge soapy bubbles and leather like a lot of other products do. It rinsed out very well though. My hair was pretty frizzy after drying though and even though I brushed it and slicked it back I could tell it was becoming more unruly throughout the day. No gross residue and my hair seems a bit thicker.