Use the following zoom and pan buttons to control the image that follows them
Tab through the images or use the previous or next buttons to navigate each product image
Not Your Mother's aura boost Thickening Shampoo
or
Offers
Use previous and next buttons to navigate the slides of the %1 Product Carousel
Earn points on this purchase.
Highlights
Summary
More is more when it comes to the volume and strength that Not Your Mother's aura boost Thickening Shampoo delivers to stressed strands. The creamy lather gently cleanses and thickens as green tea extract, peptides, and magnesium help support stronger strands for full, soft, healthier looking locks.
Benefits
- Hair shampoo for women helps thicken and add volume to stressed, depleted hair
- Helps support stronger strands that look and feel healthier
- Creamy lather gently cleanses without stripping
- Helps fortify with green tea extract, peptides, and magnesium
- Leaves hair feeling full, soft, and clean
- Thickening shampoo for fine hair, thinning hair, or breakage-prone hair
- Great for all hair types, including straight hair, wavy hair, and curly hair
- Safe for color treated hair
Scent Type
- Vanilla Chai Scent
Formulated Without
- Sulfate Surfactants
- Parabens
Item 2649494
Lather into wet hair. Breathe. Rinse thoroughly. For best results, follow with aura boost Thickening Conditioner.
Water (Aqua) (Eau), Sodium Cocoyl Isethionate, Sodium Lauroyl Methyl Isethionate, Cocamidopropyl Hydroxysultaine, Glycol Distearate, PEG-150 Distearate, Isopentyldiol, Polyquaternium-10, Crambe Abyssinica Seed Oil, Pisum Sativum (Pea) Seed Extract, Hydrolyzed Quinoa, Panthenol, Sodium Hyaluronate, Rosmarinus Officinalis (Rosemary) Flower Extract, Magnesium PCA, Glycerin, 1,2-Hexanediol, Propylene Glycol, Quaternium-80, Trisodium Ethylenediamine Disuccinate, Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Tetrasodium Glutamate Diacetate, Ethylhexylglycerin, Phenoxyethanol, Potassium Sorbate, Sodium Benzoate, Citric Acid, Fragrance (Parfum), Tetramethyl Acetyloctahydronaphthalenes, Benzyl Alcohol, Benzyl Benzoate
Similar items for you
12 items
Use previous and next buttons to navigate the slides of the Similar items for you Product Carousel
Pureology
Hydrate Shampoo For Dry Hair Nourishment & Moisture
Redken
All Soft Shampoo For Dry, Brittle Hair
Redken
Extreme Length Shampoo For Longer, Stronger Hair
Redken
Acidic Bonding Concentrate Shampoo
We think you'll like
12 items
Use previous and next buttons to navigate the slides of the We think you'll like Product Carousel
Pureology
Hydrate Shampoo For Dry Hair Nourishment & Moisture
Kenra Professional
Platinum Blow-Dry Spray
Pureology
Hydrate Conditioner For Dry Hair Nourishment & Moisture
Sponsored products
12 items
Use previous and next buttons to navigate the slides of the Sponsored products Product Carousel
NUTRAFOL
Root Purifier Scalp Microbiome Shampoo for Thinning Hair
LolaVie
Peptide Plumping Volume Conditioner
LolaVie
Peptide Plumping Volume Shampoo
NUTRAFOL
Strand Defender Strengthening Conditioner for Thinning Hair
Reviews
Review Snapshot
by PowerReviews
Ratings Distribution
Hair Type
Most Helpful Positive Review
The Not Your Mother's Aura Boost Shampoo & Conditi
I recently tried the Not Your Mother's Thickening Aura Boost Shampoo & Conditioner, and honestly, I'm impressed! From the very first wash, my hair felt cleaner, lighter, and noticeably fuller. The shampoo lathers beautifully without feeling heavy, and the scent is fresh and uplifting — not overpower...
Most Helpful Critical Review
Fail
My hair is fine, high-density, low porosity, and easily weighed down. This shampoo left like a coating on my hair. It didn't feel clean. I tried shampooing twice but that made it worse. The conditioner washed out easily which is usually a sign that it won't actually condition. Anyway, I'm not sure h...
104 results
The Not Your Mother's Aura Boost Shampoo & Conditi
Verified Reviewer
Submitted as part of a sweepstakes entry
Reviewed at
I recently tried the Not Your Mother's Thickening Aura Boost Shampoo & Conditioner, and honestly, I'm impressed! From the very first wash, my hair felt cleaner, lighter, and noticeably fuller. The shampoo lathers beautifully without feeling heavy, and the scent is fresh and uplifting — not overpowering at all. The conditioner is the perfect partner: it smooths the hair without weighing it down, leaving it soft, manageable, and with a healthy shine. I especially love that both products contain green tea extract, peptides, and magnesium, which feel gentle but effective for stressed or thinning hair. After using this duo for a few days, I noticed more volume at the roots, a healthier texture, and less breakage when brushing. It also feels like my hair stays fresh for longer, which is a huge plus. The bottles are a good size and look great in the shower — very clean and modern packaging. If you're looking for something that helps add fullness while still being gentle, this set is definitely worth trying. My hair feels stronger, thicker, and overall healthier — exactly what I hoped for.
Not the best results
Verified Reviewer
Submitted as part of a sweepstakes entry
Reviewed at
This shampoo has a nice, thick lather to it and definitely makes the hair feel clean after. I am not the biggest fan of the scent as I like more of a sweet scent and this is more of a eucalyptus scent. The packaging is cute but my hair started to feel more brittle than usual after a few uses.
Lovely shampoo
Verified Reviewer
Submitted as part of a sweepstakes entry
Reviewed at
This is a lovely product. The scent is very nice, not too strong. It leaves my hair feeling very clean but it doesn't make my hair feel strained or hard after washing. I have to keep testing it to see if it really helps with thickening! So far, so food!
Thickening
Verified Reviewer
Submitted as part of a sweepstakes entry
Reviewed at
Nice shampoo and conditioner size, I got the thickening aura boost and I have super fine hair. It didn't weigh my hair down and felt quite airy after washing
Amazing smelling shampoo
Verified Reviewer
Submitted as part of a sweepstakes entry
Reviewed at
Once I run out I will be buying more to replace my shampoo because the quality of this thickening shampoo is so nice. It smells amazing and lathers into your hair nicely. I would say it does add more volume to my hair. Overall highly recommend this shampoo.