Beauty in 2 hours or less—order online, pick up in store.

Use the following zoom and pan buttons to control the image that follows them

Not Your Mother's aura boost Restore Shampoo #1
Not Your Mother's aura boost Restore Shampoo #1

 aura boost Restore Shampoo

$10.99

or

Size:13.0 oz

Offers

Pickup and delivery options

In stock and ready to ship

Usually ships in 24 hours

Save 5% on your first subscription order, then 5% on every recurring order. Enjoy free shipping and cancel anytime!

Earn points on this purchase.

Details

Benefits

  • Hair shampoo for women helps fortify and strengthen weakened, stressed hair
  • Supports overall hair health and resilience
  • Gently cleanses without stripping
  • Formulated with amino acids, peptides, and magnesium to reinforce hair fibers
  • Creamy lather leaves hair softer, stronger, and refreshed
  • Restoring shampoo for damaged hair, breakage-prone hair, or weakened hair
  • Great for all hair types, including straight hair, wavy hair, and curly hair
  • Safe for color treated hair

Scent Type

  • Sandalwood Iris Scent

Formulated Without

  • Sulfate Surfactants
  • Parabens

Item 2649492

How To Use

Lather into wet hair. Breathe. Rinse thoroughly. For best results, follow with aura boost Restore Conditioner.

Ingredients

Water (Aqua) (Eau), Sodium Cocoyl Isethionate, Sodium Lauroyl Methyl Isethionate, Cocamidopropyl Hydroxysultaine, Glycol Distearate, PEG-150 Distearate, Isopentyldiol, Polyquaternium-10, Hydrolyzed Lupine Protein, Hydrolyzed Moringa Oleifera Seed Extract, Rosmarinus Officinalis (Rosemary) Flower Extract, Magnesium PCA, Glycerin, Quaternium-80, Propylene Glycol, 1,2-Hexanediol, Trisodium Ethylenediamine Disuccinate, Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Caprylyl Glycol, Tetrasodium Glutamate Diacetate, Ethylhexylglycerin, Phenoxyethanol, Benzoic Acid, Sodium Benzoate, Citric Acid, Fragrance (Parfum), Tetramethyl Acetyloctahydronaphthalenes, Juniperus Virginiana Oil, Coumarin

Frequently bought together

3 items

Current Product

Not Your Mother's

aura boost Restore Shampoo

$10.99

Make it a routine

Add these personalized recommendations to complete your beauty routine.

Step 1

Current Product

Not Your Mother's

aura boost Restore Shampoo

$10.99

Step 2

Step 3

Similar items for you

12 items

We think you'll like

12 items

Sponsored products

12 items

Review Snapshot

by PowerReviews

98 ReviewsWrite a Review
Ratings Distribution
Pros
No Pros
Cons
No Cons
Hair Type
Most Helpful Positive Review
Bring the spa home

Im a fan! The Not Your Mother's Aura Boost Restore Shampoo worked well for me. This is the first time I've used any of the NYM products and they've made a great first impression. Before I say any more, my curls are not super defined because of this product alone. Because I have curly hair, I have to...

Versus
Most Helpful Critical Review
Trying not your mother's shampoo

I appreciate the packaging it's pretty much straight to the point on what the conditioner has and does. (Just in reference as well I do have natural curly hair), one of the reasons why I wanted to try a not your mothers products. After using it I really love the scent it smelt so good! the shampoo i...

98 results

Great smell and amazing lather

Submitted 11 months ago

By mias354_5017

From undisclosed

Verified Reviewer

Submitted as part of a sweepstakes entry

Reviewed at

Not Your Mother's (NYM) - BV

Love love love this! The lather is amazing and it smells delicious!! Most shampoos I have used require a rinse midway through to get the suds up, but this one doesn't! My hair is always soft and shiny after using

Was this review helpful to you?
Definitely a 5/5!

Submitted 11 months ago

By mstialashai_5920

From undisclosed

Verified Reviewer

Submitted as part of a sweepstakes entry

Reviewed at

Not Your Mother's (NYM) - BV

I received this shampoo complimentary from Influenster in exchange for my honest review, and I'm genuinely impressed. This shampoo cleanses really well without stripping my hair or leaving it feeling dry. It lathers nicely, smells amazing, and leaves my scalp feeling refreshed while still keeping my hair soft and manageable. After using it, my hair felt healthier and more balanced instead of weighed down. I love how gentle yet effective it is! definitely a 5/5 for me.

Was this review helpful to you?
Love it

Submitted 11 months ago

By nylap7_8424

From undisclosed

Verified Reviewer

Submitted as part of a sweepstakes entry

Reviewed at

Not Your Mother's (NYM) - BV

Just like the conditioner, It made my hair feel soft and hidrate, it lather up enough and the fragrance wasn't too much, it also was easy and fast to wash out.

Was this review helpful to you?
Great for restoring strength and softness without

Submitted 11 months ago

By hannah136_8107

From undisclosed

Verified Reviewer

Submitted as part of a sweepstakes entry

Reviewed at

Not Your Mother's (NYM) - BV

Not Your Mother's Aura Boost Restore Shampoo is gentle enough for frequent use while still cleansing effectively. It doesn't dry out my scalp or strip my hair, even when used multiple times a week. My hair feels clean, soft, and manageable after every wash, with no buildup or irritation. It's a great everyday shampoo that keeps my hair looking healthy.

Was this review helpful to you?
Strengthens and leaves hair soft

Submitted 11 months ago

By auroras98_888

From undisclosed

Verified Reviewer

Submitted as part of a sweepstakes entry

Reviewed at

Not Your Mother's (NYM) - BV

"I liked the NOT YOUR MOTHER'S Restore Aura Boost shampoo, cool purple bottle, good durability, excellent performance, cleans and leaves hair soft. Easy to use, strengthens stressed hair with good ingredients."

Was this review helpful to you?

What do you want to know about this product?