Size 1.7 oz|
Store & Pickup Availability
Tarte's No. 1 Amazonian Clay 16-Hour Full Coverage Foundation leaves skin looking poreless.
How to Use
Shipping & Coupon Restrictions
Rated 2.94 out of 5 stars
I'm very impressed with this foundation. It was easy to apply and truly long lasting without being harsh. A little goes a very long way, and it dries down fairly quickly and doesn't need to be set. I live in a hot and humid area and was out running errands all day today in 90 degree weather and this didn't budge. I had no oxidation and flawless coverage. This is marketed to oily skin, but I have dry skin and I've so far had an excellent experience with this. I also want to specifically give Tarte a shoutout for how perfect the undertones are with these shades in this line. I'm a fair true neutral, which is oddly hard to find, but this foundation is the best shade match I've had to date.
The Ulta online swatches are not even close to the actual colors of the shades and are significantly darker than they actually are. I HIGHLY suggest going in store to check out the display and choose your shade that way. 12N Fair Neutral is the shade I picked out. For reference, in Tarte's Hydroflex Serum Foundation I'm 12N, in ColourPop's Pretty Fresh Foundation and Concealer I'm 20N, in Urban Decay's Stay Naked Foundation I'm 20NN, and in Too Faced's Peach Perfect I'm Swan.
I had to take a star away due to the fragrance. This is HEAVILY fragranced with a less than pleasing smell. I did a smell test in store, didn't notice is being overwhelming. I again smelled it once I got home, not overwhelming. Once applied to the face it's quite potent. However I will say it disappeared pretty quickly. I'm also pretty sensitive to fragrance, skin wise and scent wise. I had no headaches, no watery eyes and no stuffy nose from the smell. My skin was also not irritated by it, either. It just flat out doesn't smell good. I don't get why if Tarte chose to fragrance it, why they didn't go with the signature Tarte scent that smells divine and is universally loved? This smells like cheap perfume.
If you can get past the scent, I definitely recommend this product!
I decided on a whim to try out this foundation because I was purchasing the famed concealer for the first time and a representative of Tarte happened to be in store and she helped shade match me. She initially chose a foundation that had a warmer undertone, but I told her I wanted one that was more neutral since warmer shades tend to over do it with the yellowness. I slapped on the shade 26N when I got home and had trouble getting it to cover the redness that I have on my cheeks even after applying several layers. The finish was a blurred matte and overall it looked great on the rest of my face. However, after 5 minutes I noticed that the foundation had oxidized at least two shades and turned very pink. I confirmed this by applying some foundation on the back of my hand and indeed the foundation had turned a different color compared with the "fresh" foundation straight from the bottle. It was really unwearable as my face looked like I had a weird peach tan going on so I just wiped it off. Don't recommend at all especially because at this price point, a lot of drugstore foundations do way better than this.
Not full coverage
Oxidizes two shades
Neutral shade runs very pink
Can't speak on longwear, I took off after a couple of minutes.
For reference I wear shade 150 in Revlon ColorStay Combo/Oily and Milani shade 00B
Kiana from California
I've worn this foundation for over a week and I absolutely love it. It applies so smooth. What I love about this too is that at the end of the day it's doesn't sink into my fine lines and the coverage is still full. It doesn't budge at all! I loved the old formula but the new one is such an improvement. My skin has never looked better 😍❤️
Lltij85 from US
Foundation his horrible. It transfers, slid around on my face, came off my face. I returned. Combo oily skin. Would not recommend.
Miimiii from Georgia
WHY?! It is extremely hard for me to find the perfect foundation for my face until I found the original foundation. Only to find out they changed it completely and not just the packaging.
MrsDB from Fresno CA
I apply this with a flat top brush and absolutely love the results. Full coverage and stays all day. The only thing i didn't care for was the dewy look it gave me, but I can fix that with a setting powder.
Disappointed from New Jersey
I've been wearing this one for well over 4 years and this new formula is not the right color at all … on the fence about do I buy darker or different brand all around … so dissatisfied and disappointed
Erin from AL
I tried this foundation with high hopes.... My heart is broken.... Why Tarte, WHY??? It was extremely hard to blend and set FAST! It has now been 7hrs and I work from home, my foundation is gone... caught vamp! it's missing from my nose, chin, and splotchy on my cheeks... REALLY?
Tater- Tat from Casa Grande, AZ
I absolutely love this foundation! I love everything about it from the whipped like formula to the color! A little goes a long way and it covered my blemishes effortlessly! I am obsessed and have been struggling trying to find a lightweight yet full coverage foundation! Looks like my search is over!
Faithe from LaGrange Ga
I love it, the only thing is the color is wrong. Lighter than I normally wear
steph from Raleigh, NC
I love that it dries quickly and is full coverage. I walk outside a lot and it doesn't have any negative reactions to the humidity and heat. I'm not sure of how it will perform in the winter, but it's perfect for summer.
Kelsey from PA
I never tried the previous formula, so I have nothing to compare it to. However, this foundation goes on so smoothly and looks amazing! It stays very well on the skin. There's a slight smell to it, but I don't notice it once it's on my face.
Jer from Colorado
This foundation is my new fav! The coverage and the all day stay is unbelievable
clnapier07 from TN
I am SOOOOO disappointed in the new tarte product. I thought it was just a change of packaging, but now has a terrible perfume like smell and no spf. product just sits on face and doesn't blend as well. im so sad. I threw the box away bc I thought it was the same as always, but now I've wasted almost $40 :( I hate it and can't wear. also, did I mention the smell? ugh!!!
RobynInTX214 from Texas
I have to agree with most of the other most recent reviews. The new formula is absolute garbage! The shades are different, the consistency is different, the scent is abhorrent. I was so in love with the previous formula and now I find myself searching for a new daily wear foundation. BIG FAIL! Come on, Tarte... do better!
Jill from SF, CA
I have soft 37 year old skin but I have hereditary pores. This foundation is so terrible on my skin, I was so disappointed after the reformulation, it's even worse in my opinion. I had to buy 4 shades and still couldn't get my match. The foundation sat on top of my skin like plaster. I tried with a brush, wet sponge, dry sponge, pouffe, and fingers. The shades are either light or dark yellow or orange. I don't know what they were going for with this shade range but without the testers, I'm very sad to say I had to use four different shades of this and return them immediately, even after using the shade finder. Such a waste. Honestly, there's 20 better foundations you can buy on the drugstore side of ULTA. If you want matte, try the Revlon Full Cover, it's beautiful- or for natural finish, try the No 7 Lift & Luminate foundation. It's absolutely gorgeous. Save your money.
ghost makeup from Phoenix AZ
I have used this brand foundation for at least 6 years. It took me forever to find a foundation perfect for my skin tone and my skin type. The color I would buy was 16N Fair light Neutral but this new 18N is definitely not the same color and I am disappointed. This product does not go on the way it used to. So stupid to change a product that was perfect not just for me but for many others like myself. All of you 1 stars I feel your pain.
Kb26 from Sonoma County
This new formula is terrible. I have been using Tarte's original formula for 8 years and this is not the same. The new perfume scent is extremely strong. Also, not sure why a scent is necessary as fragrances add a ton more chemicals to products. Also, I went up two shades darker from my original color because I heard these shades from light - and I look like a pale ghost. It also doesn't blend well with my blush and bronzer. Definitely returning and going to have to search for a new foundation from a different company :( so disappointed…
MommaThatLovesMakeup from NC
I know there are more bad reviews for this foundation then good but I really love this foundation. I have normal to dry skin, some minor acne blemishes and this foundation works great for me. I never tried the previous formula so I can't speak to what it is like compared to it. I like that the formula is whipped like and that it goes on so smooth and effortless with the brush tarte recommends using with it. You only need a pea sized amount for full coverage, even covers my redness and blemishes. And to speak on the smell, I honestly don't notice an obnoxious, overly scented smell.
Teeny from Buffalo, NY
Other reviews indicate that users are upset this formula isn't the same as the previous. Lucky for me, I never used the previous formula and I have not been disappointed by this product, in fact, I am impressed by it!
The foundation is thick, easily spreadable, and has a very unusual (almost soft) texture- I would assume this is the "clay" aspect of the product, which I love! The full coverage is amazing, and I think the packaging of the product is nice. I like how the bottle easily stands up on its own.
All in all, I can't complain about the product at all. Brand news users of this foundation will love it because we haven't tried the previous formula!
QB from Morristown, Tennessee
I love this so much, I have all day coverage working in fast food
Carrie from Bartlesville ok
I love full coverage and this doesn't just that! Smells really good and little goes a long way. Did not disappoint!
LeeAnn from Orlando
I used the old formula for years. It was my HG. I loved it. The new formula smells bad, applies poorly and doesn't last at all. It is also shades and shades lighter than the previous formula. It's sticky and not smooth at all like it used to be. I tried exchanging for a darker shade, but it's still terrible otherwise. I wanted it to work, but I will have to find another brand, I guess.
Jenny from San Diego
I'm having a panic attack, I am not sure why they changed it! It is lighter as the previous reviews and when I tried on it immediately cracked!
Zee from CT
Really sad. This is my favorite foundation ever. Purchased the same shade I use (tan honey) and the shade was completely different. I put them side by side and smudged them on my face and they were not the same shade at all. Certainly a new formula which somehow threw off the shades from the original ones. I have now purchased 3 different shades and still trying to figure out my new match in comparison to my old Tan Honey. Haven't figured it out and I don't think I will, I give up. I see others have the same issue.
Candace from TN
I love this foundation. Only gave 4 stars because it needs spf in it (which it use to have based on other reviews) and it doesn't stay 16 hours. More like 8 hours. But I still will buy again!
Amy from Annapolis, Maryland
I have been using Tarte Amazonian Clay foundation for years now but they changed what I thought was just the packaging at first, then to find out also the formula was changed. It has a very strong fragrance now and possibly a few other things. "if it ain't broke, don't fix it!"