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Summary
Highlights
Smashbox Always On Gel Eye Liner is a super-saturated, long-lasting, waterproof pencil gel eyeliner that glides on. It stays blendable for a few seconds so you have playtime to create limitless looks that will stay put for over 24 hours - even in water!
Benefits
- Long-lasting
- 24-hour wear
- Pigment-rich gel formula
- Waterproof
- Cruelty-free
Formulated Without
- Parabens, Phthalates, SLS & SLES, Alcohol, Gluten, Triclosan, Formaldehyde, Retinyl Palmitate, Coal Tar, Hydroquinone
Item 2503791
Apply along lash line using short strokes.
Studio Tip: Mix colors to create your ultimate graphic eye look.
Use it with:
- 24 Hour Shadow Primer
- Super Fan Mascara
- Photo Edit Eye Shadow Trios
Trimethylsiloxysilicate, Hydrogenated Polyisobutene, Synthetic Wax, Isododecane, Polybutene, Ethylene/Propylene Copolymer, Helianthus Annuus (Sunflower) Seed Oil, Simmondsia Chinensis (Jojoba) Seed Oil, Copernicia Cerifera (Carnauba) Wax\ Copernicia Cerifera Cera \Cire de Carnauba, Rhus Succedanea (Japan) Fruit Wax, Silica Silylate, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate,.May Contain: Mica, Titanium Dioxide (CI 77891), Iron Oxides (CI 77491), Iron Oxides (CI 77492), Iron Oxides (CI 77499), Aluminum Powder (CI 77000), Bismuth Oxychloride (CI 77163), Black 2 (CI 77266), Blue 1 Lake (CI 42090), Carmine (CI 75470), Chromium Hydroxide Green (CI 77289), Chromium Oxide Greens (CI 77288), Ferric Ammonium Ferrocyanide (CI 77510), Ferric Ferrocyanide (CI 77510), Manganese Violet (CI 77742), Ultramarines (CI 77007), Yellow 5 Lake (CI 19140).
Please be aware that ingredient lists may change or vary from time to time. Please refer to the ingredient list on the product package you receive for the most up to date list of ingredients.
This brand is excluded from most Ulta Beauty coupons.
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Questions
Ask a QuestionQ&A
Showing 20 out of 45 Questions
- Q
How do you get the point sharpened?
- Asked by Jill
- Official Answer By Smashbox USHello there! To sharpen Smashbox Always On Gel Eye Liner, simply twist the cap closed. When you hear a click, stop twisting. Your liner should be freshly sharpened and ready for you to line as as desired!Was this answer helpful to you
- Q
Please tell me the exact brand/name of sharpener you recommend to use with this eye liner. I love this eyeliner but have tried about 3 different COSMETIC sharpeners and none work good with this pencil. Thank you
- Asked by Lulu
- Official Answer By Smashbox USHi There! We suggest using the Ulta brand cosmetic pencil sharpener. Here is the link; https://www.ulta.com/p/cosmetic-pencil-sharpener-prod1951196?sku=1951196Was this answer helpful to you
- Q
Any more colors other than black?
- Asked by HC
- Official Answer By Smashbox USHi There! Fishnet (black) is the only shade carried at Ulta. For a wider shade range we suggest trying the Always Sharp Kohl Eye Liners by Smashbox. https://www.ulta.com/always-sharp-waterproof-kohl-liner?productId=xlsImpprod5580067&_requestid=3762393Was this answer helpful to you
- Q
How do you make the tip longer
- Asked by Bonnie
- Official Answer By Smashbox USHi There! The Always On Gel Liner does require a cosmetic grade pencil sharpener to lengthen and sharpen the tip. Was this answer helpful to you
- Q
I have bought this smash box gel eyeliner and I have liked it but I have only been using it a couple of weeks and it's already gone. I tried twisting the bottom to get it to come out more but it's not working. Shouldn't it last longer than 2 weeks or is there a way to get more out?
- Asked by Abby
- Official Answer By Smashbox USHi There! The Always On Gel Liner requires a pencil sharpener to reveal more product. Was this answer helpful to you
- Q
Could you please instruct me on how to sharpen these gel eyeliner pencils
- Asked by RobertaW
- Official Answer By Smashbox USHi There! The Always On Gel Eye Liner requires a pencil sharpener. We suggest using one made for cosmetic pencils. Was this answer helpful to you
- Q
How do I extend the point? It seems to have worn down after less than a week? It doesn't turn for more to come out.
- Asked by Jan
- Official Answer By Smashbox USHi There! Place your index finger and thumb on either side of the pencil tip and pull down. Do this once or twice to release more pigment. Then replace the cap of the pencil to sharpen. If you continue to have challenges with this product we suggest visiting your nearest Ulta Beauty store to speak with an associate. Was this answer helpful to you
- Q
Did they discontinue the additional colors that were available for this product?
- Asked by Marilyn
- Official Answer By Smashbox US TestHi There! Unfortunately, the additional colors have been discontinued at Ulta.Was this answer helpful to you
- Q
Is this being discontinued? I agree that it is hard to sharpen. But it stays on the best of any eye liner I've tried. My eyes water a lot, and it doesn't run or give me racoon eyes. I only see two colors on line, not the full range. If it is being discontinued, can you recommend something similar in formula and staying power?
- Asked by jbjb93
- Verified Reply - Brand ExpertHi There! All shades, except Fishnet, are no longer available at Ulta Beauty. Try our Always Sharp Eyeliners as an alternative.Was this answer helpful to you
- Q
Does this smudge throughout the day? I've tried so many eyeliners and they all seem to faint away and smudge under my eye.
- Asked by bre01
- Verified Reply - Brand ExpertHi There! The Always On Gel Eye Liner is considered smudge proof. It has a 36 hour wearability claim.Was this answer helpful to you
- Q
I was reading some other reviews, is this liner the full length of the pencil or just the tip?
- Asked by MB
- Verified Reply - Brand ExpertHi There! The pigment in the Always On Gel Eye Liners runs the full length of the pencil. The pigment in the Always Sharp Eye Liners is located in the tip because there is no waste when you sharpen the pencil.Was this answer helpful to you
- Q
Tried to sharpen the pencil but very difficult to turn in the sharpener. Any suggestions?
- Asked by jz
- Verified Reply - Brand ExpertHi There! It sounds like your pencil sharpener could be dull. A dull pencil sharpener will make it very difficult to sharpen your cosmetic pencils. We suggest using a pencil sharpener made by beauty brand like Ulta. Your pencil should fit snuggly in its sharpener.Was this answer helpful to you
- Q
Are you able to sharpen this eyeliner with a regular eye pencil sharpener? If so, how? I am have an EXTREMELY difficult time attempting to sharpen it - am I missing something??
- Asked by Courtney
- Verified Reply - Brand ExpertHi There! We recommend a pencil sharpener made by a cosmetic retailer or company. Our favorite is the cosmetic pencil sharpener by Ulta Brand.Was this answer helpful to you
- Q
I have tried two different brands of cosmetic pencil sharpener, and cannot get the pencil to sharpen- it appears to be too small for the small pencil hole. Is there a certain brand that works?
- Asked by JOD
- Verified Reply - Brand ExpertHi There! We like to use the Cosmetic Pencil Sharpener by Ulta.Was this answer helpful to you
- Q
Can this be used inside the eyes waterline? is it safe?
- Asked by ra
- Verified Reply - Brand ExpertHi There! The Always On Gel Eye Liners are waterproof and safe for the waterline of the eye.Was this answer helpful to you
- Q
Is the gel eyeliner retractable or a pencil?
- Asked by Pattq
- Verified Reply - Brand ExpertHi There! The Always On Gel Eye Liner is a pencil.Was this answer helpful to you
- Q
Only used a few times and can not figure how to get more eyeliner out of the pencil, it will not advance?
- Asked by Thalia
- Verified Reply - Brand ExpertHi There! These pencils do not self-sharpen. They need to be sharpened with a cosmetic pencil sharpener.Was this answer helpful to you
- Q
What sharpener do you recommend with this Eye Liner? The ones I have tried cause the tip to break and I waste a lot of product. I really like it otherwise. Any suggestions?
- Asked by Susan McT
- Verified Reply - Brand ExpertHi There! We recommend a pencil sharpener made by a cosmetics retailer or company.Was this answer helpful to you
- Q
I have issues with putting eyeliners in my waterline because they get into my contact lenses throughout the day because they wear off. Will this gel liner make my contacts cloudy?
- Asked by Owl1231
- Verified Reply - Brand ExpertHi There! The Always On Gel Eye Liners are waterproof and safe for the waterline of the eye.Was this answer helpful to you
- Q
hi what kind of sharpener is good to use?
- Asked by Dee
- Verified Reply - Brand ExpertHi There! We recommend a pencil sharpener made by a cosmetics retailer or company.Was this answer helpful to you
Reviews
Write A REVIEWReview Snapshot
by PowerReviews
Ratings Distribution
Best Uses
Describe Yourself
Most Helpful Positive Review
Nice bold color, don't have to go back and fill in voids
I love the photo finish primer, and my sister gave me this for Christmas in fishnet. I was impressed. Normally I buy cheaper eyeliner because I'm constantly filling in areas or resharpening, but this glides on easily and fills in well without having to go back and fill in bare spots. I saw others ha...
Most Helpful Critical Review
Meh.
I really really wanted to like this- I am on the hunt for a liner that lasts on the waterline. I think this transfers a lot throughout the day and I also have had a lot of trouble sharpening it. It comes with a really great tip- you can get a pretty precise line. However, after sharpening it for the...
499 results
The ONLY eyeliner to buy!
Verified Reviewer
Reviewed at

The Always On liner is the only eyeliner I will buy! It stays in all day even in hot/humid environments. It does sharpen, IF you have a good sharpener and clean it regularly. I have tried almost every high end liner and Smashbox will always win!!
Great eyeline but does not sharpen
Verified Reviewer
Reviewed at

Waste of money! I love how it goes on and lasts but it can not be sharpened. SMASHBOX this one is a flop. If I had used it soon after purchase, I'd return this!! Your products are usually the best! NOT THIS EYEEELINER. And Ijust lightly line over my top eye lids because I just want to add a little shape for my eyes.


Love it!!!
I have tried many other pencil eyeliners and it always transfers to the eyelid but this one doesn't! Just wait 2 minutes and then it completely dries!!
Bad eyeliner. Not worth the trouble.
Will not sharpen without breaking off chunks inside sharpener. Does not smoothly apply to skin. Instead it gaps then leaves thick smudges, so no smooth lines. Irritating. Bad product.
Favorite
Verified Reviewer
Reviewed at

You def need a good sharpener. It does smudge a little but yet to find an eyeliner that works as good.