medium with neutral undertones
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Summary
Conscious Beauty at Ulta Beauty™
- Clean Ingredients
- Cruelty Free
- Vegan
- Give Back
PÜR's 4-in-1 Love Your Selfie Longwear Foundation & Concealer delivers full coverage with skincare benefits. This clean formula features a dual applicator system for customized application.
Benefits
- Full coverage with natural, skin-like matte finish for all skin types
- Perfect for sensitive & mature skin with a formula that won't settle into fine lines & wrinkles
- 4 benefits in 1: foundation, concealer, skincare & longwear coverage protection
- Hypoallergenic, clean beauty formula effectively conceals redness, discoloration & imperfections
- Innovative dual-applicator system offers two precision tools in one product
- Protects against environmental stressors & blue light damage
- Vegan-friendly formula that's gentle enough for sensitive skin
Features
- Revolutionary dual-applicator design with doe foot wand for precise concealing & pump for all-over foundation application
- One product replaces multiple steps in your makeup routine
- Dermatologist tested & approved for sensitive skin
- Non-comedogenic formula won't clog pores
- Buildable coverage from medium to full
- Available in various inclusive shades for all skin tones
- Transfer-resistant & sweat-proof formula
- Time-released gentle formula suitable for both day & night use
- Formulated without parabens, phthalates, mineral oil, sulfates, gluten, BPA, fragrance, or animal-derived ingredients
Key Ingredients
- Lingonberry extract protects skin from damage caused by high energy visible blue light
- Polysaccharide film provides a protective barrier against pollution & environmental stressors
- Green Tea, Ginseng & vitamin B help address signs of premature aging while stimulating and renewing skin's appearance
- PÜR's proprietary Ceretin Complex with Encapsulated Retinol promotes gentle cell turnover
- Lactic acid helps diminish the appearance of fine lines & wrinkles
- Shea butter & Ceramides hydrate and strengthen skin's natural barrier
For spot concealing: Use the precision doe foot wand to target blemishes, dark spots, and imperfections, then blend with a brush or fingertip. For all-over foundation: Apply 1-2 pumps directly onto the face and blend using a complexion brush, beauty sponge, or fingertips for buildable coverage that lasts all day.
Sunburn Alert: This product contains an alpha hydroxy acid (AHA) that may increase your skin's sensitivity to the sun and particularly the possibility of sunburn. Use a sunscreen, wear protective clothing, and limit sun exposure while using this product and for a week afterwards.
MN3 Buff: Aqua, Cyclopentasiloxane, Methyl Methacrylate Crosspolymer, Butylene Glycol, Phenyl Trimethicone, Ethylhexyl Palmitate, Caprylyl Methicone, Cetyl PEG/PPG-10/1 Dimethicone, Cyclohexasiloxane, Diphenylsiloxy Phenyl Trimethicone, PEG-10 Dimethicone, Sorbitan Isostearate, Trimethylsiloxysilicate, Sodium Chloride, Dimethicone/Vinyl Dimethicone Crosspolymer, Dimethicone, Ceramide Ap, Retinol, Lactic Acid, Butyrospermum Parkii (Shea) Butter Extract, Sodium Starch Octenylsuccinate, Camellia Sinensis (Green Tea) Leaf Extract, Panax Ginseng Root Extract, Panthenol (Vitamin B), Vaccinium Vitis-Idaea (Lingonberry) Fruit Extract, Disteardimonium Hectorite, Triethoxycaprylylsilane, Aluminum Hydroxide, Coffea Arabica (Coffee) Seed Extract, Oryza Sativa (Rice) Bran Extract, Lauroyl Lysine, Helianthus Annuus (Sunflower) Seed Oil, Olea Europaea (Olive) Fruit Oil, Tuber Melanosporum Extract, Vitis Vinifera (Grape) Fruit Extract, Calcium Gluconate, Phenoxyethanol, Glycerin, Triethyl Citrate, Ethylhexylglycerin, Disodium EDTA, Citric Acid, Xanthan Gum, Gluconolactone, Sodium Benzoate, 1, 2-Hexanediol, Biosaccharide Gum-4, Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, 77492, 77499).
This brand is excluded from most Ulta Beauty coupons.
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Questions
Ask a QuestionQ&A
Showing 5 out of 5 Questions
- Q
This has retinol in it?!? So pregnant women should not be using, please make this visible more on the page or answer if I'm incorrect.
- Asked by llaz
- Verified Reply - ChristinaTo be safe, we recommend to please review the full list of ingredients provided on the product page with your physician prior to use. Please feel free to contact us at gethelp@ulta.com for help.Was this answer helpful to you
- Q
Does Ulta carry the shade LN5?
- Asked by amy
- Verified Reply - ChristinaSo that we may provide you with the most up-to-date product availability info, please contact us at gethelp@ulta.com for help. Thanks!Was this answer helpful to you
- Q
wheres the other 60 shades?????????
- Asked by Britmyk02
- Verified Reply - ChristinaSo that we may provide you with the most up-to-date product availability info, please contact us at gethelp@ulta.com for help. Thanks!Was this answer helpful to you
- Q
I don't know which shade to choose, how do I order samples to try?
- Asked by Shelby
- Verified Reply - ChristinaThanks for your question! You can find answers to our most frequently asked questions here: https://www.ulta.com/ulta/guestservices/faqs.jsp If you can’t find an answer to your question in our FAQ, please contact us at gethelp@ulta.com for help.Was this answer helpful to you
- Q
When will this foundation be in Ulta stores?
- Asked by sue
- Verified Reply - ChristinaSo that we may provide you with the most up-to-date product availability info, please contact us at gethelp@ulta.com for help. Thanks!Was this answer helpful to you
Reviews
Write A REVIEWReview Snapshot
by PowerReviews
Ratings Distribution
Best Uses
- 8Everyday
- 2Everyday wear
- 2Full coverage
- 2Outdoor Events / Games
- 1Foundation, Contour, and concealer
Describe Yourself
- 6Combination skin
- 4Oily skin
- 3Dry skin
- 3Fair
- 2Oily
Most Helpful Positive Review
This blew me away!
I tried this product in-store after an Ulta employee told me they had an orientation about the product and that it was worth a try. I was curious about the foundation but was hesitant. Either way, I tried it and was STUNNED by how well shade TG6 matched my skin. It blended right in. So, I bought i...
Most Helpful Critical Review
Increases sun sensitivity!
Warning!! Not advertised online but clearly stated on the outside of this product’s box: will increase the chances of sun burning. Increases sun sensitivity. So, if you are like me and you have sun spots or melasma, this makeup could make it WORSE! I felt totally mislead as this is not clearly pri...
871 results
Loved this for years!
I love this brand. I switch shades depending on how pale I'm getting. It lasts all day, and I don't have to do touch-ups throughout the day.
Almost Purfect
The coverage is beautiful for this over 70 skin, pores literally disappear even on my chin. I live in the south so sometimes the consistency is a little too thick for humidity but such an easy fix. Add a little moisturizer to the back of your hand and mix. Label says acts as concealer also. Absolutely, just a dab with the applicator and Pur perfection.

Great Product
Love the coverage, couldn't tell if any was on
love it
I'm over 40 and i absolutely love it highly recommend
returned
I really wanted to love this product as much as I loved the clean ingredients. Unfortunately, it added a lot of texture around acne spots. I think also the shade wasn't my exact match but it's really limited in store and didn't want to wait again to not be satisfied so I ended up returning it.