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Urban Decay Cosmetics 24/7 Eyeshadow
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Summary
Urban Decay 24/7 Eyeshadow is a creamy vegan eyeshadow single delivering high-performance, velvety, supercharged colors and finishes that last up to 12 hours.
Benefits
- Create long-lasting, versatile eye makeup looks with the Urban Decay 24/7 Shadow singles in smooth, high-pigment colors and four finishes for every mood - matte, satin, shimmer, and metallic.
- The velvety-soft vegan eyeshadow formula glides on smoothly in an array of vibrant shades ranging from soft neutrals and warm browns to golden, bronze shimmers and rich jewel tones.
- These supercharged, caffeine-packed Urban Decay eyeshadows blend seamlessly and be applied wet or dry with a finger or brush to brighten and enhance the eyes.
Features
- Rich, dense, and decadent high-pigment eyeshadow
- Ultra-smooth color payoff with maximum blendability provides uniform pigment distribution
- Longwear eyeshadow, with minimal fallout
- Shimmer, metallic, matte, and satin eyeshadow finishes
- Paraben-free
- Gluten-free
- Vegan
- Cruelty-free
Item 2576900
- First, prime lids with Eyeshadow Primer Potion for more vibrant, crease-free color that lasts all day.
- For even bolder, richer color, use a corresponding 24/7 Glide-On Eyeliner Pencil as an allover base.
- Apply the high pigment eyeshadow using any brush or your fingertips for intense color payoff.
- Use wet or dry. Mist your brush with All Nighter Long-Lasting Makeup Setting Spray before using to create a foiled, almost-wet effect.
- Finally, lock down your makeup look for up to 16 hours with All Nighter Long-Lasting Makeup Setting Spray.
Free Bird: Mica, CI 77891 / Titanium Dioxide, Talc, Caprylic/Capric Triglyceride, CI 77007 / Ultramarines, CI 77491 / Iron Oxides, CI 77742 / Manganese Violet, Zinc Stearate, Silica, Sodium Dehydroacetate, Phenoxyethanol, CI 77510 / Ferric Ferrocyanide, Sorbic Acid, Caffeine, Ethylene/Acrylic Acid Copolymer.
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Reviews
Review Snapshot
by PowerReviews
Ratings Distribution
Best For
Describe Yourself
Most Helpful Positive Review
Disappointed
I love your eye shadow. I have used it for years. But unfortunately, you have discontinued the colors I always used. I'm hoping you will bring back some of your shades that you used to carry.
Most Helpful Critical Review
Breaking up with Urban Decay
I have been using UD eye shadows since they were called Pot Holes. I loved the very unique colors and the formula was the best. I have many backups, I have backups of the palettes, beginning with the very first Book of Shadows, the Vice palettes, and at least one of every one of my favorite single...
511 results
Set List - Beautiful, but definitely not 24/7
Age 30-44
Ultimately disappointing. It's really hard to find good punchy purple shades right now, and I thought Set List was what I had been searching for. It goes on smoothly, doesn't crease or smudge even with my oily skin, and builds up nicely. Unfortunately, even with primer and setting spray, it starts to fade after just a few hours of hanging out around the house. With a name like "24/7" I'd expect at least a full afternoon, but it ends up looking like the morning after a bachelorette party before the sun has even set. Pity, because it's gorgeous.
Bring back the old colors
I used to wear Evidence practically every day so much that I am hanging onto the little bit I have left around the sides of the round pot that it was in. I think that was the very first eyeshadow that I purchased from UD. Please bring it back!
Classic Shades Ditched For a Limited Selection
Verified Reviewer
Reviewed at

Deeply disappointed to come back intending to restock on some of my favorite colors only to see that X, Purple Haze, and most of my other favorite UD shades are completely gone. Now I'm going to have to hunt down replicas because I know what looks good on me, and almost none of them are left.
Matt eye shadow
Verified Buyer
Reviewed at

Ver yI very good - goes on smoothly and lasts! I will buy other colors
Disappointed in color selection
Verified Reviewer
Reviewed at

Disappointed, please bring back the original colors. I was a die hard urban decay naked 1 palette fan. It was the only eye makeup I used; and I loved sidecar, dark horse, buck, smog, and hustle. I tried several newer shades and have stopped using this brand all together because you don't offer similar colors or another palette with the warm golden browns. Not everyone looks good in the orangey or pink tones that are everywhere now. Please bring them back!
Questions
Q&A
Showing 2 out of 2 Questions
- Q
How can I share this??
- Asked by Geralyn
- Official Answer By Urban Decay - Brand EngageHey! Thanks for your interest in our 24/7 Eyeshadow. We're not entirely sure what you're asking, but if you're looking to share this product with a friend, you can simply screenshot it and send it! For more technical support regarding the Ulta website, please contact their customer service for further assistance.Was this answer helpful to you
- Q
Does this gray eye shadow have the glitter look? I cannot wear sparkle eye shadow.
- Asked by Fran
- Official Answer By Urban Decay - Brand EngageHi there! We're not sure which shade in our 24/7 Eyeshadow you may be referring to. To check what finish each shade has, on Ulta's website, when you click on our shades dropdown, right next to the name, it will tell you what finish the color is. We hope this helps!Was this answer helpful to you