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Highlights
Summary
Intensify your eyes with Persona's creamy 24 HR Waterproof Eyeliner that glides on smooth for all-day to all-night wear. Featuring a smooth, blendable formula, it's ideal for both the lash line and the waterline.
Benefits
- Smudgeproof, waterproof, long-lasting wear
- Rich, pigmented color
- Smooth blendable formula
- Ideal for both the lash line & waterline
- Made with love in the USA
Item 2578363
Use the creamy eye pencil to precisely line your eyes or smudge them during the first 30 seconds of application for a more smokey look.
Brown: Trimethylsiloxysilicate, Hydrogenated Polyisobutene, Synthetic Wax, Isododecane, Polybutene, Ethylene / Propylene Copolymer, Rhus Succedanea Fruit Wax, Silica Silylate, Pentaerythrityl Tetra-Di-T-Butyl, Hydroxyhydrocinnamate, Copernicia Cerifera (Carnuaba) Wax. May Contain: Iron Oxides (CL 77491, CL 77499, CL77492), Ferric Ferrocyanide (CL 77510), Mica (CL77019).
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Reviews
Review Snapshot
by PowerReviews
Ratings Distribution
Best Uses
Describe Yourself
Most Helpful Positive Review
Wow! I am impressed!
I bought only 1 of these during the 21 Days of Beauty and I wish I had bought more! This is a great eyeliner! I can apply it and have time to smudge it out and then it is there all day! I wear it around 12-14 hours a day and it looks just as good at night as it did when I put it on that morning! I w...
Most Helpful Critical Review
Good if you can sharpen it without breaking
I bought 4 different colors, they're "ok". The pigment is there on all colors I bought but they definitely smudge and fade rather quickly. The definite downside of these is how hard it is to sharpen them once the tip is dull without it breaking! Ive wasted so much product by trying to sharpen it- it...
171 results
Does not work in waterline
Makeup influencer recommends this for the waterline, it does not stick there for me! Frustrating to get fooled. It IS a nice color and formula sticks well on upper/lower lids. So, I will use it on outer eye.
good quality, but not the color i was hoping for
It looks like the color chocolate was supposed to come off as more of a reddish brown, but it is not. Its very true dark brown on me which i was bummed about, but the quality is nice
WARNING
WARNING! It caused significant irritation in my eyes. could not figure out why my eyes felt like I had something in it. Bought eye drops that I don't usually use. Stopped using this eye liner and issue resolved after 2 days. It took 4 days of suffering!!! I bought during promotion and would not use it even if someone paid me. Be careful! Never had this issue with any other brands.
Love this
This is my go tk black eyeliner . I'm honestly surprised it's rated at what it is . I love a dark bold color, eyeliner, and I've gotten this in the black and the plum and both slay each time
I wish I could give it 5 stars
I love the Chocolate and Plum shades, but I won't repurchase. Even with a new sharpener, the thick wood wastes too much product and never returns to a usable point. Too much of the pencil is lost.

Questions
Q&A
Showing 1 out of 1 Questions
- Q
When are u restocking this product I want it!!!!! I was going to place an order and it disappeared from My bag 😕so sad!!! Please let me know when this will be back in stock as you all only sell it online 😞😭😭
- Asked by Gaby
- Verified Reply - ChristinaSo that we may provide you with the most up-to-date product availability info, please contact us at gethelp@ulta.com for help. Thanks!Was this answer helpful to you