Rated 4.69 out of 5 stars
Most Helpful Positive Review It Really Is A Miracle!
I have tried a myriad of leave in conditioners for my very curly, highlighted hair and this one BY FAR outweighs any other in every area, including light and non greasy. We live on the coast and this product totally leave my salt water, pool and sun hair soft, shiny and bouncy. I spray it from about half way down the shaft to the ends and combs from the ends up. Tangles vanish leaving supple, soft curls. I LOVE this product, but not always the price.
Most Helpful Critical Review Not as amazing as expected
I had heard great things about this product and saw good reviews online for it and thought I'd give it a try. An all-in-one product sounded too good to be true, and for me it apparently was. I used this product right out of the shower to detangle my wet hair so I could easily comb it out. It sprayed on easily and did a great job as a detangler, but this is the only use I found to be true out of the 10 it claims to do. I noticed opposite effects on my hair than what the bottle says it does. I found it to dry out my hair and make it even more frizzy than if I had not put any product in it at all. I was really hoping for something more nourishing and moisturizing and this just wasn't it for me.
Reviewed by 3273 customers Great for super thick hair
wcaceres04 from Hacienda Heights
I have very thick, heavy and wavy hair. Also I color color treat..blonde balayage.
I use black african shampoo and conditioner for my very dry and itchy scalp. Since the formula has tea tree oil, it makes my hair unbearable to detangle without a great detangle serium.
This helps detangle and smooth out my hair after a deep wash to my hair. I part my hair into two sections, spray allover and I let it sit for a few minutes to even the entire day. Then I would blow dry.
I recommend for people that needs a good detangle serium that helps protect your hair.
My Hair Staple
Dora from Chicago, IL
This is a must in my wash and blow dry routine. It detangles and preps my hair great for styling.
Patricia from Texas
I have used this for years, it does protect and smells great! I have fine, wavy, lots of hair, it tangles easily as well. I also color my hair. I wash every other day and use this before blow drying and heat styling.
Can't live without it!
thin hair from Yuba City, CA
I put this on my wet hair after I get out of the shower. It doesn't weigh my thin hair down. It smells good and smooths out my fly aways.
Love this product
KSem from St Cloud, MN
Just as added conditioner after washing hair
Smells like butt but love the product
BadBunnybby from Phoenix AZ
I use it on damp or dry hair
Don't use too much
rvtprincess from Denver CO
I spray it on my hands, rub them together, then put it on my hair but not to the root. Then blowdry straight. Makes my hair soft and frizz free. I do not spray it directly on my hair.
Best hair curl/frizz tamer
Lily from Los angeles, ca
Pricey for my liking but. est product for my hair type. Smells amazing and feels amazing. Can get oily and heavy if too much is applied to scalp and tips. I like to spray on ti hands like lotion and apply to hair after showers.
I love this product!
Nat from Houston, TX
I had been given this as a promo a few years ago. It does wonders for my hair and untangles my knots. I have been purchasing it for a few years now and I swear by this product! I use this after I shower.
Definitely buying this again
Chrus from Utica NY
Great leave in conditioner. Never heavy or greasy.
darker from Michigan
this did make my hair soft, but I only used it once as it was super fragrant and gave me a headache.
I will be buying this product again.
do not have one from wausau, wi
i wanted a product to condition my hair. I use this product in the morning, and I can tell the difference just blow drying my hair.
I would buy this again and again
Madi from Bismarck ND
I use it after i shower and towel dry my hair, it is so much easier to detangle, makes my hair so soft too!
Unbeatable hydration and fragrance
Missthomas from Searcy AR
I don't think I could live without this leave-in conditioner. It smells amazing, it feels amazing, and does everything it promises. Five stars! Nothing compares. Please don't ever change the formula.
Trying New Things from South Florida
Always my go to. Surprisingly, it no longer leaves my hair shiny.
Warning isopropyl alcohol!
lyshalouwho from OR
I never write reviews but I have to warn everyone. I've been using it's a 10 for about 8 years now. Their leave in conditioner is the only one that I've found that's ever worked for my hair. Im mixed so my hair needs a lot of moisture but can't have anything too heavy or it gets greasy and feels dirty. I just splurged and decided to get the 10 oz. bottle of the it's a 10 miracle leave in because I was running low of my small bottle. I was so excited for it to come. It arrived in different packaging which I thought was a little odd and was a little thinner than usual. So I decided to check the ingredients and compare them to my old little bottle that still had some left. Sure enough they've added isopropyl alcohol, unfortunately. Which I also thought was odd because there's no mention anywhere online of a formula change. Long story short I'm super disappointed with this brand for adding isopropyl alcohol and completely ruining a great product. I'll be returning my bottle for the almost 40 dollars it cost me because there's no way I'll be able to use it now. Anything will isopropyl alcohol makes my hair super dry and brittle and break off. Which is why I have to do a ton of research on hair products before I buy them or try them out. I'm really disappointed that I have to search for a new leave in that works for my hair again now. So if you're looking for a good leave in conditioner, save your money and keep searching.
Jen Djinn from Texas
This product feels promising when I spray it into my wet hair, but once my hair starts to dry, it becomes rather stiff and a bit crunchy. When it is fully dry, it's still quite stiff.
I had high hopes for this stuff, but it just didn't pan out at all. I plan to return it.
Love this product!
Rina from NY
I love this product! I've been using it for years and it'll always be my go to to help keep my hair healthy.
Great product, can be heavy if you use to much.
Danielle from Springville, Indiana
Very good leave in. Use sparingly to avoid weighing hair down.
How does this have negative reviews??
Bailey from Illinois
This is the best leave in conditioner I have ever used. I have dry, damaged, fine hair and have used a lot of leave ins and this one works by far the best. Doesn't leave hair heavy or greasy, and it detangles, protects, and leaves my hair so soft. Also it smells so good (but it's not too strong if you're sensitive to smells). My only criticism is this stuff is SO EXPENSIVE for such a small amount. After I'm done with my tiny bottle I unfortunately won't be repurchasing as I can't afford it.
I triple love this product!!!!!
Sue21 from Wilmington DE
First of all this product smells soooo good!! I cannot get a comb through my hair when wet without it. A little goes a long way as well. It's a 10 deserves 10 stars. I've been using it for many years and will continue as long as it is available. Highly recommend it even for fine thin hair. I have long fine hair and use it everywhere but the scalp and unlike any other conditioner I've used it is light and non greasy so my hair stays full of body. The bottle I received was no longer clear though so I can't tell how much product is left so I hope they will go back to the clear bottle.
Healthy hair during COVID blues
CVG from San Antonio, TX
I always get complemented on how healthy my hair looks despite how much COVID has kept me indoors and it's all thanks to It's A 10! Easy to use and a great product, but definitely on the pricier side considering its size.
Needless to say
Lauuurennnv from Chicago suburbs
You won't even realize how much this product truly does do for your hair until you stop
using the product. If you ever do stop use of this product line— I guarantee you will find yourself back to it eventually because it is amazing, for multiple benefits, for healthy hair
tiff from Athens, al
I recently went blonde and my hair was way more tangled after showering and this was the perfect product to tame the tangles and give me a way easier time brushing
R from Atlanta, ga
Just stripped my hair. And the buldup!