Product Reviews Rated 4.71 out of 5 stars
1425 Reviews
Most Helpful Positive Review Best leave in I've ever used My hair was damaged from blow drying every day after my shower...won't do that again back to air drying. I was looking for anything to help me bring my hair back to life and make it less damaged. This is the product. Spray it in your hair and it's turns to silk so easy to brush through. After a few days I didn't have to use it anymore and my hair feels way better than before a noticeable difference. I still use it every once in a while just to keep my hair healthy and strong.
Most Helpful Critical Review Loved it- until I realized I was allergic I started using this product in 2011 when my roommate, who was a hair dresser, brought it home and swore by it. Initially, I loved it! But at the same time, I started developing a contact dermatitis on my scalp. I thought it was the Morraccan Oil shampoo and conditioner I started using at the time too- so even though I loved that shampoo and conditioner as well, I stopped using it. The dermatitis continued, getting worse/ better but I never attributed it to It's A 10 because I didn't spray it on my scalp- I mean my hair is more than halfway down my back and I would use it on the midshaft to the ends. Long story short, and a lot of trial and error with products, my diet, allergy tests, etc.- I picked up a different leave in conditioner a month or two ago, because I just felt like switching it up. Mind you, I had been using It's a 10 consistently for 5 years.. that's probably close to 30-40 bottles of this stuff, with my hair being so long. So miraculously, the dermatitis cleared up mostly... my scalp was significantly less itchy and everything was great! I still didn't want to believe it was It's a 10 because it was my staple product. Anyway, I picked up a bottle of it two weeks ago and have noticed that the dermatitis has returned and immediately after using it, while my hair was still wet, my scalp would ITCH like crazy!
Sooo I looked up some of the ingredients and the ingredient Hydroxyisohexyl 3-cyclohexene carboxaldehyde- known as Lyral is apparently a well-known allergen according to the US National Library of Medicine. According to the study, 89% of individuals had some sort of contact dermatitis develop and the National Institutes of Health recommend a significant reduction of in usage concentrations to prevent allergic reactions. So hey, product developers of It's a 10- I'm sure that this ingredient can be substituted for something a little less abrasive to people who have a sensitivity! Otherwise, if your not allergic, it's a good product!
Reviewed by 1425 customers Love it! 5
Meg from Eat Coast, USA
I recently went back to my brown hair color after bleaching it for about a year. My hair is already fine and I felt that the bleach was just starting to destroy it!
Most products say to use on damp hair, but sometimes my hair is just so dry and thirsty when I wake up the next morning, I wanted something you could put on dry (not wet) hair. I saw some other reviewers share that they spray this on their hands and run it through their hair, which is how I use it.
This is amazing. I wake up the next morning and I have total bed head and my hair is just so dry! I spray two pumps on my hands and run through my hair before using a straightening iron. I thought using this on dry hair would get clumpy and crusty, but it makes my hair act like how I think healthy heat would, soft, bouncy, hydrated! This also works as a heat protectant...my hair isn't perfect, healthy, and shiny 100% yet, but it is sure a lot better than it was! I also use this on my damp hair after I get out of the shower before I use my blow dryer. This works like a dream, makes my hair feel more hydrated, healthier, and seems like it's getting my hair back on track! Love it!
Great product! 5
RP from West Chester, PA
I've been using Its' a 10 for years and this is perfect when I get out of the shower before I brush my hair. It isn't too heavy so it doesn't weigh down ends or look greasy.
Works Wonders!!!! 5
Iris from Las Vegas,NV
My hair is damaged from all the hair dying. After I started using this product my hair feels so nice and soft. The product also smells great.
Side benefit of super strong fingernails! 5
Linn from St. Louis, MO
I needed hair protection for when I used heat tools, and I gave this stuff a chance after my salon-bought stuff ran out. I'm on my second bottle of this stuff, it's so good! I dry my hair after almost every shower (2-3x a week) and I still don't have any split ends since my last trim over a year ago!
**Bonus** My fingernails are absolutely beautiful, growing like crazy, and hard as a rock! I'm certain that this stuff is the reason. I've started dabbing the stuff on my toenails to see if it has the same effect!
I love this stuff! 5
Holly from Omaha, ne
I have frizzy hair and this product helps keep the frizziness down and revitalizes the hair.
Great for Fine Fly-Away Hair 4
Sunnyside50 from New Jersey
At first, I did not like this product on my fine wavy hair because the product made it flat. A friend of mine told me to lightly spray it on my hands and work it only through the ends after I wash my hair. I do not spray it directly on my hair. What a difference! My hair is stronger after blow drying on the warm setting and I no longer have dry, flat, fly-away hair. My hair looks shiny and healthy.
I love it! 5
Mel from Maryland
I shaved my head recently and since my hair has been growing out I've been using a dab of coconut oil and 3 spritz of the leave-in and everyday my hair grows thicker, stronger, and faster! I feel like I'm doing my growing hair a favor and I believe continuing to use this product will give me the strong strands I'm looking forward to!
Great product 5
cjan from Texas
I became acquainted with It's a Ten when my hair stylist used it on my hair. It gives good protection. It doesn't make my hair too soft, heavy, or greasy as some leave-in products do. I think my hair seems healthier since I began using this product about 6 weeks ago.
THE BEST 5
It's a 10 from Bristol, Tennessee
I bought this stuff because my hair was extremely frizzy and wanted something to strengthen my hair from falling out. I feel like my hair has never been softer and I feel like less hair is falling out during my showers. I had never used any leave in products in my hair before I found this, but now, I can't go without it. Even my boyfriend commented on how soft it made my hair feel.
Beware! They changed the formula! 1
Janay in LA from Los Angeles
They changed the formula when they changed the product. I was so happy when I started using this as it gave my thin/fine hair life! That was until like everything they just can't leave things alone. I could go 3 days without washing my hair. It was full of body and shine. Now it looks lifeless right after I wash it and leave static in my hair. It gets greasy and flat so I have to wash it by every other day!! I HIGHLY DOUBT this company will change it back so I wouldn't use it on any sort of thin hair. I'm so mad! Seriously! Why does a company need to have the urge when you have over 9k reviews which majority of them were 5 stars! Ughhhhhhh
i love this product. 5
baltimore,md from baltimore,md
I love how it makes the hair feel.
I don't get the hype 2
Annette from Oklahoma City
I bought the smallest size available and had such high hopes based on the products' reputations and great reviews. I have straight, fine yet thick hair that tangles easily. I was hoping this product would not only help to detangle after showering but also help smooth my damaged ends. I'm sad to report that it does neither. It's rather sticky and left my hair dull as it dried. It's possibly my hair type that it didn't work with but I'm super disappointed and thankful I only bought the sample size.
I will continue to purchase this product. It's really helped 5
Janet from Ky
I use this on my hair after I had gotten a perm. The perm was over processed and made a mess of my hair. This has been doing great with the repairing process
Used for Years! 5
RP24 from West Chester, PA
I've been using It's a 10 leave-in for years after taking a shower and it is great!
STICKY HAIR 1
Miss Meow from Milford, CT
The worst leave-in I ever used should be called its a 0, made my hair dull sticky, tangled easily, only used once & never again, I could barely get my round brush thru to dry my hair. I have thick color treated hair, that's mid length. usually use L'Oreal leave-in thought a more expensive product would work even better, boy was I wrong.
?? 1
mirabelle from washing
this literally does nothing to my hair, it feels the same. i used to always put heat to my hair without using any product before hand (i know that's bad but i've stopped) and i thought this product was gonna help but that's just not the case
It's a 10 is Great! 5
LoneStarGirl from Kingwood, TX
I use It's a 10 with Keratin after every shampoo. It detangles, softens, makes hair shinier and fuller.
I was running low on mine and was thrilled to see the 50% off special at Ulta.
I would not buy this product again 1
Shela from Jacksonville fl
Wished product had stated not for African American natural hair types.
Saved my hair! 5
Anna from Wisconsin
I've used heat on my hair everyday since the 5th grade which sounds insane! I've never dyed my hair, done anything to it, but it was really damaged (duh) from all the heat I used even though I always used heat protectant. I bought this product during Black Friday because it's a ten has been hyped up since the beauty guru days but it was always too expensive. I splurged and it was the best decision I've ever made. This product has helped make my hair feel and look smooth and soft again. Idk if it's the keratin or what but it has helped my hair feel less dry and less damaged, even with constant heat usage from hot tools! It's amazing and I would highly recommend! Try to catch it on sale if you can LOL
Leaves my hair frizz free 5
Dteeee from Denver
I have extremely wavy and frizzy hair and this product leave my hair so smooth and frizz free that I hardly style them after using this
Miracle in a bottle 5
Mimi76 from Fresno, ca
My hair has been transformed into a manageable head of defined full curly locks. By no means am I saying this product is making my hair curly, all I am saying it this product has helped define my curls. I love love love it his product.
Great product. 5
Pen from Smithville,mo
Bought as a stocking stuffer. The person uses it and likes it.
I love it! 5
Linaxo from Tampa, FL
I love this product. I bought it because I've added some blonde to my hair the past few months and my hair has been so dry. I bought this and I've noticed my hair is much easier to brush and it's so soft and feels so much healthier.
A must have for healthy hair! 5
Crystal from San Antonio, Texas
I use every time I wash my hair. You'll notice a difference after just one use! Worth every penny. Leaves hair feeling so soft and healthy, plus it smells amazing. This product helps me go longer between haircuts!
Love this product! 5
Melissa from Pennsylvania
I put this in my long hair daily after towel drying. Makes brushing easier and smooths out nicely after blow drying
