Rated 4.0 out of 5 stars
Most Helpful Positive Review if you want perfect hair, get this.
This is, hands down, the nicest flat iron I've ever used or owned. I bought this at the suggestion of my long-time hairdresser who told me I would not be disappointed with it, and he was absolutely right. I used a 20% off coupon when buying this, so that helped quite a bit with the price, but considering the results, I would be just as happy paying full price.
I bought this to replace my wigo, which supposedly went up to 400 degrees. I always had the wigo cranked as high as it would go, and it still left frizz and wave in my hair. I have fine hair, but it has quite a bit of curl, which combined with the thinness, always looked like frizz. I can usually only get smooth hair in the spring and fall, otherwise it's too dry or humid to deal with. I used this over a very humid, rainy weekend when I first purchased it, and it kept my hair smooth and silky all day. And I love that it doesn't take all the bounce out of my hair, since it is thin, usually getting it straight means it's limp. But not with this! I just used my usual heat protectant and mousse and finished the style with this iron, and I literally look like I just walked out of the salon. A coworker even asked me if I got a keratin treatment, which I have never tried, but my usually dull, red hair is nice and shiny now, thanks to this iron.
I love the thin plates, I feel like I can really get all the way to the root of my hair. Also, unlike any iron I've ever used, I can actually use the lowest setting (which you're supposed to on fine hair) and get perfect, long lasting results without frying my hair on the highest heat. PLEASE BEWARE: This iron gets SUPER HOT on the highest setting. It didn't singe my hair or anything, but it was definitely way hotter than I needed on my fine locks. READ THE DIRECTIONS and try it on the lowest setting, working your way up to the highest that your hair needs! I've always needed the highest setting before and didn't think this iron would be any different, but this is a professional grade tool, and it's highest setting is truly meant for people with thick, course hair!
Long story short, this is an amazing product. One thing to mention, though: the other reviews on this site say that it came with a gel mat to absorb heat. Mine did not have the mat included, and the box it comes in is not sealed - it has a magnet type mechanism to keep it shut, which is nice for reuse, but I suppose it's possible someone took the gel mat out of the box due to this type of packaging... I don't really need it, so I don't mind. But if you're getting this in store, you might want to check for this mat so you're not disappointed.
Most Helpful Critical Review Do not buy
Yes, its true this does work well...as long as you don't mind paying a lot of money for something that will not last 6 months to a year. My croc just stopped working after a couple months. You turn it on and it starts making a crackling noise like its going to short out and then it turns off. I was so upset, so I googled it and it appears that the same thing is happening to many people. Its not fair! What if you didn't save that receipt, or that stupid warranty?! Tons of people are getting ripped off, this product should be recalled altogether!!!! I strongly suggest that anyone considering buying this product to google it first and see how many people are so upset about the fact that they loved the product but then after a few months it stopped working or just shuts off!
Reviewed by 277 customers no no no
mano from villa park
ridiculous...a ripp off for sure....I've to two twist its wire couple of times to turn it on. SAVE THOSE BUCKS PLS!
Claudia from El Paso tx
Did not like
Jess from Tx
Is lightweight, has great setting to handle how high you want temperature. Does very good job straightening your hair. And I have thick wavy hair so it saves me a lot time. It leaves it silky straight... straightttt hair but the plates don't meet well towards the end of the tips of your hair. So you have to go several times to make the tips look good. Other than that is good.
Great for my curly fine hair!
Natalie from Boston, MA
I have curly find shoulder length hair and this flat iron is perfect. It heats up quickly, my hair comes out shiny and smooth. I can also curl my hair with it. I receive compliments on my hair all the time. I have used many types of irons over the years and this works the best for me and the price is great.
Love the ergonomic handle
Kat from Virginia
I really like how lightweight this iron is, and the handle is very easy to hold. Unfortunately I did return this straightener because the plates are shorter than my last straightening iron and I have a lot of long hair to get through. The return process was easy and I ended up buying a different model with wider and longer plates.
Blades don't touch when closed
VR from St. Louis
Returning this- the blades don't touch when you close the iron together.
Works great but poorly made, 2 irons both broke within 2mths
Sg from Tampa
Too expensive to replace every couple months. Wish Croc would build a better quirky product because I loved the iron
I love this flat iron
Jo Jo from Chattanooga, Tennessee
This flat iron glides over the hair smoother than any flat iron I've ever had. The design leaves a perfect place for my thumb to rest. 3 heat levels.
where has this product been all my life!
60 and loving it! from Bensalem, Pa.
Only one pass was needed and my hair felt and looked smooth. I love it!
Queen from Ventura, CA
I love the way this product makes my hair feel. It doesn't damage my hair like other flat irons do. The temperature gets really hot and it still makes my hair feel and look healthy. It's so easy to use and it cut down my hair routine in half the time.
Desrod79 from Fontana
Love has straight it get my hair but hate it also. I bought this flat iron in October and its barely December and I am already returning it. It shuts off during use do the cord. At the end of the flat iron every 5 to 10 minutes you have to wiggle the cord than turn it on again and again and again and its never ending till your hair is done. very frustrating
I would buy this product again.
Carmela from Prairieville, LA
Works great! Easy to use! I'm happy with my purchase.
I love it
Andy from Fullerton
It really works great!!! I'm in love with that
Allie from Western Washington
Works great and heats fast- I like the fact that it has several temps. I got it just before a trip. The straightening works great- still working on curling my hair all over with the unique 'croc' plates. Comfortable to use.
plates do not meet past the tip of the flat iron
Bets from Oxnard, Ca
carefully check how the plates line up to meet the length of the iron. I could not find a Croc flatiron whose plates touched past the tip. So cannot use with bangs or thin amounts of hair
I am absolutely in love with this Flat Iron!!!!
Trish33 from Mass
I recently purchased this Croc Flat Iron with a 20% off discount. I was skeptical to use it at first due to the mixed reviews... I finally just went for it and I couldn't be any more satisfied with a Flat Iron!!! I started off by using Pureology Style and Protect Taming Serum and blow dried my hair and then I added Chi 44 Iron Guard and then finished off by adding a small amount of the Pureology on my dry hair. My hair has NEVER looked so healthy and it was so soft to the touch!!! I used the Flat Iron on 450 degrees because I have very thick hair and a lot of it. This Croc is literally my new Holy Grail for my hair! If you decide to purchase this, you will not be disappointed, guaranteed!!
I never buy this product again
Patricia from Houston, TX
It doesn't close like the others flat irons, not the thing what I expect, I will return it tomorrow
Really works well
CM from Toledo OH
This flat iron is really nice ... I read reviews before purchasing... and just a reminder to negative reviews ... the conditions of the hair your using the iron on makes a big difference. If your not using it on healthy hair don't write a review saying it pulls or snags hair. That's not the irons fault. This works very well! The only thing i noticed is to watch the way you hold it so your not hitting the temperature button.
Not the same as pictured BUT AMAZING!!!
Megs from Overland Park, KS
Ok so my stylist has been using a Croc on my hair and I always love the results! I have been using a Chi and I hated every second of it. I literally stopped straightening my hair because I couldn't tame my coarse, volume waves without ripping my hair out and damaging it with poor results. I saw this on the beauty steals and I had to get it! I was surprised when it was actually a different product than the one pictured above on the website. The one I actually got from Ulta was an Ulta exclusive Croc 1" LED black flat iron (I added pictures of the actual product I got from the beauty steal). I'm definitely NOT disappointed in my purchase, but it's a little deceiving when you get something different than pictured online or as advertised. This one is actually almost better though! It allows for single pass straightening and is a limited edition Croc that I assumed is discontinued and why it's sold at the beauty steals and not even pictured on their site. I AM ABSOLUTELY IN LOVE THOUGH!!! It has vents on the side to allow heat to escape making it safer on my hair. It was so easy to hold and the size of the plates wasn't too small for my unruly hair which I was worried about. I added some before and after pictures and pictures of the actual product I got. I would definitely purchase again! I'm glad I got the limited edition one, it has easier features than the classic one that was advertised, but I do think they should be upfront with the product you're actually going to receive. I am definitely telling everyone who hasn't problems with their flat iron to get a Croc! I never thought I'd be able to get salon results at home and I'm SOOO happy!!
Snagged my hair
Stef from California
Snagged my hair the first two times I used it. I even had a heat protectant spray! This one's going back.
Always wanted one!! Finally got one!
Mrs. Lange from El Paso, Tx
Loved it, at first...
Andrea from Grove City, OH
Loved how easy it was to hold it. Smoothed my hair great but it snagged my hair with every pass. I returned it for a different brand.
This is the Best for my fine hair
Kim fine hair mama from TN
Worth every cent! I love this on my thin fine hair!
So glad my flat iron broke
Jaz from Elk Grove CA
If I hadn't dropped my flat iron and it broke I may have never bought this iron. Fortunately I went in a Ulta store to put my hands on all the irons. Ones I saw in the app turned out not to be what I liked. Most were slippery big and clunky. I picked this Croc up and it's a ruffer matte finish so even if you have products on your hands this iron won't get slippery. It's lightweight, heats up super fast. My old iron had temp, hot 450. This one has 4 settings. Even the lowest 310 does the trick. I'm African American so my hair's a bit harder to straighten but not with this. 1-2 pass and it's super straight and soft. I'm thinking I won't have nearly as many split ends with this one. Very pleased with my purchase.
Best straightener I've used...
Island Girl from Marysville, Ohio
Perfect size for my length of hair, pixie cut.. heats up really fast, stay very hot till you turn it off. Great product!!