Rated 4.1 out of 5 stars
Most Helpful Positive Review Glad I tried this despite other reviews
I actually bought this on a whim while visiting the local store. I went in for something completely different, but the display got me! I had heard a little about Pattern Beauty and saw a few ads on Facebook. As a Black woman with natural hair, I am very skeptical of products because I have invested so much money in products that do not do what they promise.
Once I got home, I started watching YouTube reviews and thought "Oh boy...I just spent money on something that is not going to work on my hair." Well, I was wrong! This stuff is amazing. I only tried the leave-in conditioner because I use a cowash from another Black brand. I don't even remember the last time (if ever) I have been able to finger comb my tightly-coiled (near roots) and looser curly hair. I followed the directions to use A LOT of the product and the results were amazing. It has been four days since I washed my hair and used this and it is still soft, tangle-free, and manageable. It does not look or feel dry, which is usually what happens when I use other natural hair products on my color-treated hair (I get it straightened often).
I definitely think this is a brand where you have to read up on the product that is best for your hair type and follow the directions!
Most Helpful Critical Review I wanted to love this SO much :(
Used the shampoo first, did not get a good feeling. My hair instantly stiffened and became impenetrable to my fingers. This caused more tangles as I tried to wash my scalp thoroughly, I gave up and rinsed out the shampoo. I purchased the conditioner for coily hair and still had high hopes. It's very thick which was promising, but maybe too thick? It did nothing to my hair and had an almost butter stick consistency, I used about 60 per cent of the largest bottle and spent about an hour trying to detangle my hair. (I really did want it to work!) I made no progress with finger detangle, wet brush, Denman brush. I had to use Aussie to wash everything out and detangle. Aussie! The most non-CG product ever, my niece ran into the bathroom to hand it to me, and after another 25 minutes I was able to detangle effectively. I truly wanted to like it y'all but almost 2 hours of my life and over $50 spent. I'm returning it all, hopefully Ulta takes it back 😢
Reviewed by 224 customers Moisturizing leave in
Momof7 from Texas
This product is great for a leave in before gel
Amazing for curls and frizz
Malgal from San Diego
I just started using this on my kids hair. They are biracial and have very curly hair. The back of their heads get frizzy and this stuff is so soft and hydrating. Loved it from the second I felt it. The smell is divine also, not sure why some other people were complaining of the smell, I think it is great. Would def recommend for dry curly hair. Try the small size if you're not sure!
Love this product!
Bebe59 from Memphis, Tn
I love everything about this product! Very lightweight and not heavy on the hair!
stephlagee from St. Louis, MO
I bought this when it was on sale (thankfully) and could not get past the smell. It smells awful and lingers all day. I gave it a chance and tried it a couple of times but I honestly couldn't tell a difference in my hair. Only thing it did was leave my hair super greasy to the touch, no matter how little I used. The bottle is just gathering dust in my cabinet now since it's past the return window. Skip this one and get some Curlsmith products instead.
made my hair so soft and manageable
Jo from Oklahoma
I applied after shampoo and was able to brush my tangled mess out with ease.
My curls are better defined and feel so much healthier now
Sheri from VT
Could not get past the smell
HJ Beauty from Sugar land Texas
I could not get past the smell besides that it was just averag. Returned it and won't buy again. Even if it's on sale. (Bought several products from this line, returned all) definitely not worth the money.
This product was made for my hair
None from Owings Mills MD
I use the product twice a week and let my hair air dry to perfection
Don't do it!
Naadirah from Minnetonka, MN
I wanted to love this, especially since it's so expensive. Having hair similar to Ms. Ross, I thought she may know what she's doing. Wrong! This stuff is super drying, I've given it a few chances. No bueno. 2-3 days after washing it makes my usually very soft hair feel brittle and dry. Save your money.
Wasn't expecting it to be SO GREAT
TwinMom from California
I have 3B hair and a lot of natural hair care product I've tried is either too heavy or doesn't do anything for my frizz. I initially thought that this conditioner was too thick as I was squeezing it into my hand, and that it was going to weigh my hair down. WRONG! This softened and detangled my hair LIKE MAGIC. It penetrated well into my strands and I didn't need to use much styling product after. I will be buying this again as well as trying other Pattern products. Thank you Auntie Tracee!
I will buy this product again and again.
CeCe from Lompoc, CA
I usually mix it with some mousse as this makes my hair curlier and it holds the curl better.
Change the smell
iamgemini from Illinois
The smell of the product is terrible and consistency is way too watery.
Only product you need for curly hair after you wash your hai
DEB from SYRACUSE ny
I section the hair and put the product and comb it with a wet brush do distribute and let it air dry or difuse
Not for my 4C hair
KinkyOsh from Maryland
First I don't like the smell! Second while this product has nice slip, it's too watery for my liking. As a result my wash and go was fizzy and lacked any real definition. I'm going back to my tried and true $3.99 Cantu Shea Butter Conditioner. Sometimes being expensive doesn't make it better.
This product has changed my hair for the better!
Its_chrismontes from Dallas, TX
Finally, a product that really works for my hair type!
Pattern caters to people of color and it break downs your hair type making it easy to find the right product.
Jasmine from Rockford, IL
I like this product for what it is. I have 3B hair that's thick and frizzy. I find that I cannot use this product alone though if I want good definition and frizz control. I use this and layer it with a gel. I do feel like this combination looks good and feels good. I wouldn't recommend using alone like it says you can though.
Moisturizes , keep hair soft
Sunshine Queen from Florida
I enjoyed this product, I followed the directions on the bottle and used it on soaking wet hair immediately after rinsing the conditioner out of my hair. This leave- instantly makes my hair soft, moisturized and defined. This product pairs well with the styling cream, and strong hold gel. Tracy , did a great job with this !!
Great Wash & Go Restoration (4c hair)
Erica C from Milwaukee
The first time I tried this leave in on my twist out, I didn't really like it and felt I got more moisture from other products. It also didn't help me de tangle my hair which felt weird for a leave in. I almost wrote this product off BUT then I used it to restore a wash and go and fell in love. It helped give a lot of definition back to my hair. My kinks and coils were popping and I got so much movement back. I think this works so much better as a styling product.
Lovely soft curls
hp from fl
This product was my first introduction to the Pattern brand and it makes me want to try more because I love what this leave in does for my curly, spanish/mixed hair. I use about a nickel size dollop on my damp hair after showering and it makes the brush slide right through. The slip is really great without being oily or sticky, makes for fast and painless detangling and I haven't gotten a haircut since before quarantine. Once my hair dries I can tell this product makes my curls more defined, bouncy, and soft. I get more natural ringlets and less frizz without any weight or crunch.
I also love the light, clean fragrance and have to thank Pattern for not putting fruity or flowery fragrances into these products! The clean scent is much more sophisticated and plays well with other products and perfumes. Definitely will be giving more of Pattern a try and rebuying a big tube of this leave in.
Thirsty natural from Houston TX
I used this product for a wash n go. My hair soaks up everything and always looks dry, I don't like using oils as they break me out. I was looking for one product that I could use instead of using many products together. This was it! I put this in my hair after conditioning and voila! The perfect wash n go. My coils/curls were defined, soft, and moisturized. I will most definitely buy this again!!!!
I'm going to buy this item again
Linda from Ohio
Love whole product line
Great for 4C hair
Chelsea from Florida
I've been looking for a leave in conditioner for my daughters hair. This has been the best product I've used on her hair. Her hair has grown so much and seems so healthy now. I love all these products and more importantly my daughter loves her hair!!
Jordy from Los Angeles
This hydrates my hair so well and really enhances my curls! My hair feels a lot more softer and looks so much silkier. It feels amazing right after washing my hair.
Mimi from Alabama
I shampoo with the clarifying shampoo which I loved, then followed up with the medium conditioner which I also loved. I deep conditioned with oil like I always do before going in with the leave in. The leave in was wonderful. I put it in wet hair and added more water if needed. More water and less product and it's a win. I love it.
Janize from UT
We purchased the whole line for my niece. I'm completely blown away at the results. Her hair normally tangles as you comb it out. A typical wash day & braid day takes about 2 1/2 hours. With these products we were able to braid her hair in less than an hour & I washed her hair the day before & she went swimming. The next day I was able to apply the leave in & braid her hair with no problems. Amazing products! Amazing!