Product Reviews Rated 4.1 out of 5 stars
1876 Reviews
Most Helpful Positive Review good sometimes/great all the time Concealed by itself: good
Concealer with foundation or bb cream (esp. If you have dry skin): THE MOST WONDERFUL THING ON EARTH!
I understand some people like to only use concealed and powder because your skin is great and only have a few blemishes, but you will literally get what you're paying for. Medium to halfway full coverage and no more than that (even if you continue to layer it on). This means you can cover up semi-bad dark circles, redness, and hyperpigmentation (by a little though, you can still see it, but good overall.Lasts about 7-8 hours. It wore off a tiny bit within 4 hours, not noticeable, just touch it up with powder. If you have really dry skin and wear this [without] tinted moisturizer or foundation, it will look unnatural and sort of like you're trying to hide peeling skin with a ton of moisturizer.
HERE'S HOW IT WILL BE GREAT EVERY SINGLE DAY. apply primer or bb cream or foundation (I personally like bb cream [and it's ok if the bb or cc or foundation is light coverage. It's good enough to unleash some magic]) then apply this and it will mix/blend in nicely with the cream under it making it look like it's your actual skin. And because you have that little extra coverage, the concealed will fully cover anything. You don't need full coverage foundation because light to medium will be good enough to those who have clear skin with a few blemishes. If you have really bad acne or anything, medium to full coverage foundation is what you need because the concealer isn't that great to cover it by itself.
Most Helpful Critical Review Irritates My Eyes I've bought this product three times, hoping I would have a different experience than before, with no avail. I used this under my eyes and in the center of my face daily, and every single time I applied this it BURNT. I don't mean a slight sting from a perfume scent, but a literal burn where my eyelids and eyeballs turn bright red. I don't consider myself to have super sensitive skin (I can use perfumed products with rarely any issue) but this formula stung my eyes (and skin around my nose) like no other. It would get to the point where my eye would be running so badly that the concealer totally disintegrated within seconds of me applying it. I'm positive that it has to be this formula because I used my Shape Tape today to make sure it wasn't seasonal allergies acting up, and the ST worked just fine. I've also read that other people have experienced the same issue. I'm so sad that this does not perform well for me at all because the coverage was great, and the color was a perfect shade.
Reviewed by 1876 customers Love the coverage 5
Ana from Chicago il
Coverage is really good and would definitely purchase again
Best concealer! 5
Mel from Greenville, SC
I have tried several concealers but this one is very good at concealing and brightening.
always in my bag 5
Whit from Asheville
I've bought this product at least 5+ times. I mostly use shade "light" to cover any imperfections once my liquid foundation is applied, or before I apply a powder foundation.
Exceeded my expectations! 5
Elle H from Maryland
I was just expecting your average cheap drugstore quality concealer -- I was wrong! It blends and covers up imperfections so nicely; my skin has never looked this good. Great quality and price!
I would buy this product again and again. 5
Lizzette from Nampa, Idaho
I used this product for cleaning up my eyebrow product and under my eyes basically anywhere I need to get coverage. The only thing like any other concealer is that it needs to be set with powder so it doesnt creaser or feel creamy as it does when u put it on. But overall this is such a great concealer.
Good but not great 4
LAT from Tennessee
I like the formula for my dry skin but it is not full coverage so I would not use it to cover a blemish or anything like that. I use it more to lighten the middle of my forehead or chin.
Okay, but I still like Neutrogena concealer better 3
JAM720 from Olympia, WA
Brush or sponge help to even out product.
loveee ! 5
bree from LA
i love this concealer ! i bought it recently, its perfect for a natural look, loooks flawless on my skin! it covers my acne and some of my redness, its pretty small, i love it tho😍
Better than my high end ones 5
Pink from America
I have been on a concealer hunt for the past few months trying to find one that doesn't add 80 years to my under eyes. A lot of concealers tend to crease on my under eyes and look horrible but this one is perfect and I love it. Also can't beat the price! Highly recommend before buying a high end one
Terrible at concealing 2
LMay from Lateobe, PA
This did a terrible job at concealing and the coverage was more akin to a light bb cream.. not what I was looking for in a concealer. Will be returning.
Barely was filled. 1
Ambs from Huntington Beach
Barely had any coverage & literally lasted me 2 weeks. Never again
i love this 5
josie from richmond ky
it is the best concealer ive used, tones of shades to choose from. the best lightweight and its cheap
Awesome 5
Love it from 4751 poops
Love it makes my skin feel so soft and like there is no product whatsoever on
Works great for price point and oil free 4
Lreynolds2020 from Texas
This concealer is great for its price. I will buy this again. It's hard to find a creamy, natural, full coverage, and oil free concealer. Born this way is one of my favorites, but this one is way more natural and not cakey. I recommend.
"Sand" for under eye circles 4
Ashleyrabbit from Las Vegas
I use the color "Sand" for my hereditary under eye circles. It's yellow tinted which also works to mask redness too, if you do not already have a green color correcting product. You can build medium to full coverage and it blends well. I personally prefer this over Maybelline's Instant Age Rewind Eraser for dark circles.
Best Dupe 5
🤍 from OR
This concealer is awesome!!! It reminds me of the Nars concealer (which is crazy expensive)... if you haven't tried this concealer yet I definitely would recommend, I have it in my makeup bag rn and wear it all the time it's my new fav :)
Oxidizes 3
J from Las Vegas
I feel like this concealer turns orange after a while and separated but when I mix this with a lighter shade of the makeup revolution concealer to highlight my under eyes it seems to look perfect! I love this concealer because it's the closest to my skin tone and looks natural
So good! 4
r from Washington
This is my favorite drugstore concealer! The color matches me perfectly and the formula works well with my skin type (dry) it sometimes takes 2 layers for stubborn zits but overall it covers my dark spots and acne perfectly!! on days I don't wanna wear foundation I just use this for covering where I need. I'd say it's medium coverage but buildable.
I'm not sure why but it does give me some flashback though (I don't use powder really bc it'll dry out my face too much.) I also wish it game with a bit more product. or that the want was slightly bigger
amazing! 5
ashlyn from alabama
I tend to have dryer undereyes and find it difficult to wear full coverage concealers. This one is perfect! It is very light weight and hydrating while giving a beautiful amount of coverage for every day. I highly recommend to anyone and everyone!
Would buy again 5
Sarah from VIRGINIA
Why do I keep trying other products? This one works well for me. I used shade 10 and it covers under eye area well. Natural looking. Does not settle into lines or crease even without settling. Just the smallest amount is needed to find under eye shadows. Good price point.
My Holy Grail 5
alysb from Houston, TX
I've been using this concealer probably since it first hit the shelves many years ago. From the occasional pimple in middle school, considerable highschool acne, and decently clear skin in my early 20s this has been my go to concealer. Im sure there's better out there but considering the price and how familiar I am with the product I don't see myself switching anytime soon. I've been able to cover my worst breakouts with this product, sometimes just on its own, other times patting a powder foundation on top of it on really difficult pimples. Wouldn't recommend as a base for eyeshadow as it does crease on my lids, but otherwise great product I can't live without!
It burnt 2
MakeupLover198 from Fond Du Lac, Wisconsin
I bought this product over a week ago and I was excited to try it because I love the Instant Age Rewind concealer. But when I tried this concealer, I used it to cover my breakouts and it burnt. I thought it only burnt because my breakouts were pretty bad and I kept picking at them. So I didn´t really think much of it, so 2 days later I tried it again under my eyes and my breakouts and it still burnt. I know I am not the only one who had this problem because I saw another review that said they had the same issue. And it was also a little drying for me, the other concealers I have tried did not burn my skin. I do have sensitive skin but I do not believe that my skin caused this issue. I do not think that I will be using or buying this product again :(
does the job 3
Misty from Joliet
Moves around and only good for undereye concealing. It emphasizes texture whenever I use it in the center of my face (forehead, nose and chin). It is good for no makeup days, but it isn't long lasting.
Forgotten Gem 4
Catladylexi from Delaware
For the longest time I never really used concealer. I have pretty decent skin, with some discoloration and every now and then a pimple. I bought this to cover one pesky pimple that looked obnoxious. I used to use this a lot in high school and I forgot how good it was. It applies creamy and isn't drying like many concealers can be. It has a good medium coverage, which is fine for me. A little goes a long way. I use it to brighten my under eyes too. I'm happy I decided to try this again.
Good 4
Crissy from USA
I used to really love this concealer for when I was on a budget it did such a great job of cover imperfections under makeup. Although it does separate sometimes because of my oily skin.
