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  • OLAPLEX No.4D Clean Volume Weightless Oil-Absorption Detox Dry Shampoo
    2 sizes

    OLAPLEX

     

    No.4D Clean Volume Weightless Oil-Absorption Detox Dry Shampoo

    4 out of 5 stars ; 808 reviews4(808)
    $16.00 - $30.00

    Take 20% off online with code PRIMETIME

  • PATTERN Hydrating Mist
    2 sizes

    PATTERN

     

    Hydrating Mist

    4.1 out of 5 stars ; 1615 reviews4.1(1615)
    $10.00 - $19.00

    Take 20% off online with code PRIMETIME

    +1 offers

  • Odele Clarifying Shampoo for Buildup Removal for All Hair Types
    3 sizes

    Sale

    Odele

     

    Clarifying Shampoo for Buildup Removal for All Hair Types

    4.6 out of 5 stars ; 979 reviews4.6(979)
    sale price $4.99 - $19.99
    list price $4.99 - $24.99

    Take 20% off online with code PRIMETIME

  • Rizos Curls Light Hold Gel
    2 sizes

    Rizos Curls

     

    Light Hold Gel

    3.7 out of 5 stars ; 213 reviews3.7(213)
    $11.00 - $22.00

    Take 20% off online with code PRIMETIME

    +2 offers

  • Wella Invigo Brilliance Shampoo For Normal Hair
    2 sizes

    Sale

    Wella

     

    Invigo Brilliance Shampoo For Normal Hair

    4.1 out of 5 stars ; 2735 reviews4.1(2735)
    sale price $21.00 - $29.99
    list price $21.00 - $39.00

    Take 20% off online with code PRIMETIME

    +1 offers

  • LolaVie Restore & Protect Travel Kit

    Only at Ulta

    LolaVie

     

    Restore & Protect Travel Kit

    4.1 out of 5 stars ; 375 reviews4.1(375)
    $45.00
    ($60 value)

    Take 20% off online with code PRIMETIME

    +1 offers

  • PATTERN Styling Custard Gel

    PATTERN

     

    Styling Custard Gel

    4.8 out of 5 stars ; 396 reviews4.8(396)
    $29.00

    Take 20% off online with code PRIMETIME

    +1 offers

  • Nioxin The Power of Two Kit

    Nioxin

     

    The Power of Two Kit

    3 out of 5 stars ; 8 reviews3(8)
    $55.00

    Take 20% off online with code PRIMETIME

  • Matrix A Curl Can Dream Weightless Moisture Shampoo For Waves
    2 sizes

    Online only

    Matrix

     

    A Curl Can Dream Weightless Moisture Shampoo For Waves

    4.6 out of 5 stars ; 261 reviews4.6(261)
    sale price $22.00 - $29.99
    list price $22.00 - $46.00

    Take 20% off online with code PRIMETIME

  • Living Proof Perfect Hair Day (PhD) 5-in-1 Styling Treatment
    2 sizes

    Living Proof

     

    Perfect Hair Day (PhD) 5-in-1 Styling Treatment

    4.5 out of 5 stars ; 1290 reviews4.5(1290)
    $19.00 - $36.00

    Take 20% off online with code PRIMETIME

  • Rizos Curls Biotin Conditioner
    2 sizes

    Rizos Curls

     

    Biotin Conditioner

    4.3 out of 5 stars ; 24 reviews4.3(24)
    $11.00 - $22.00

    Take 20% off online with code PRIMETIME

    +2 offers

  • Living Proof Restore Condtioner
    3 sizes

    Sale

    Living Proof

     

    Restore Condtioner

    4.9 out of 5 stars ; 190 reviews4.9(190)
    sale price $17.00 - $57.60
    list price $17.00 - $72.00

    Take 20% off online with code PRIMETIME

  • Living Proof No Frizz Instant De-Frizzer Dry Conditioning Spray

    Living Proof

     

    No Frizz Instant De-Frizzer Dry Conditioning Spray

    4.3 out of 5 stars ; 765 reviews4.3(765)
    $34.00

    Take 20% off online with code PRIMETIME

  • Wella Colorcharm Permanent Cream Hair Color
    18 colors

    Wella

     

    Colorcharm Permanent Cream Hair Color

    3.6 out of 5 stars ; 13 reviews3.6(13)
    $9.99

    Take 20% off online with code PRIMETIME

  • Biolage Styling Gelée Hair Styling Gel
    2 sizes

    Biolage

     

    Styling Gelée Hair Styling Gel

    4.2 out of 5 stars ; 525 reviews4.2(525)
    $28.00 - $38.00

    Take 20% off online with code PRIMETIME

  • Living Proof Leave-In Conditioning Spray

    Living Proof

     

    Leave-In Conditioning Spray

    4.5 out of 5 stars ; 1290 reviews4.5(1290)
    $34.00

    Take 20% off online with code PRIMETIME

  • Biolage Hydra Source Mini Travel Set

    Only at Ulta

    Biolage

     

    Hydra Source Mini Travel Set

    3.2 out of 5 stars ; 5 reviews3.2(5)
    $18.00
    ($21 value)

    Take 20% off online with code PRIMETIME

  • Matrix Instacure Build-A-Bond Mighty Bonds Shampoo for Very Damaged Hair
    3 sizes

    Online only

    Matrix

     

    Instacure Build-A-Bond Mighty Bonds Shampoo for Very Damaged Hair

    4.6 out of 5 stars ; 349 reviews4.6(349)
    sale price $10.00 - $29.99
    list price $10.00 - $50.00

    Take 20% off online with code PRIMETIME

  • Rizos Curls Travel Kit Trio

    Rizos Curls

     

    Travel Kit Trio

    $20.00
    ($33 value)

    Take 20% off online with code PRIMETIME

    +2 offers

  • PATTERN Lightweight Conditioner
    3 sizes

    PATTERN

     

    Lightweight Conditioner

    4.6 out of 5 stars ; 295 reviews4.6(295)
    $12.00 - $49.00

    Take 20% off online with code PRIMETIME

    +1 offers

  • Nioxin Scalp + Hair Thickening System 1 Shampoo
    3 sizes

    Sale

    Nioxin

     

    Scalp + Hair Thickening System 1 Shampoo

    4.4 out of 5 stars ; 6369 reviews4.4(6369)
    sale price $27.00 - $37.99
    list price $27.00 - $53.00

    Take 20% off online with code PRIMETIME

  • Matrix Instacure Build-A-Bond Mighty Care Conditioner for Very Damaged Hair
    3 sizes

    Online only

    Matrix

     

    Instacure Build-A-Bond Mighty Care Conditioner for Very Damaged Hair

    4.6 out of 5 stars ; 347 reviews4.6(347)
    sale price $10.00 - $29.99
    list price $10.00 - $50.00

    Take 20% off online with code PRIMETIME

  • Wella Colorcharm Demi-Permanent Cream Hair Color
    16 colors

    Wella

     

    Colorcharm Demi-Permanent Cream Hair Color

    4.1 out of 5 stars ; 87 reviews4.1(87)
    $9.99

    Take 20% off online with code PRIMETIME

  • PATTERN Texture Travel Kit

    PATTERN

     

    Texture Travel Kit

    4.5 out of 5 stars ; 72 reviews4.5(72)
    $32.00

    Take 20% off online with code PRIMETIME

  • Nioxin Scalp + Hair Thickening System 3 Conditioner
    3 sizes

    Sale

    Nioxin

     

    Scalp + Hair Thickening System 3 Conditioner

    4.4 out of 5 stars ; 6369 reviews4.4(6369)
    sale price $27.00 - $37.99
    list price $27.00 - $53.00

    Take 20% off online with code PRIMETIME

  • Matrix Instacure Anti-Breakage Shampoo
    2 sizes

    Sale

    Matrix

     

    Instacure Anti-Breakage Shampoo

    4.3 out of 5 stars ; 295 reviews4.3(295)
    sale price $22.00 - $29.99
    list price $22.00 - $46.00

    Take 20% off online with code PRIMETIME

  • Biolage Color Last Mini Travel Set

    Only at Ulta

    Biolage

     

    Color Last Mini Travel Set

    4.6 out of 5 stars ; 5 reviews4.6(5)
    $18.00
    ($21 value)

    Take 20% off online with code PRIMETIME

  • NUTRAFOL Strand Defender Strengthening Conditioner for Thinning Hair

    NUTRAFOL

     

    Strand Defender Strengthening Conditioner for Thinning Hair

    4.9 out of 5 stars ; 99 reviews4.9(99)
    $44.00

    Take 20% off online with code PRIMETIME

  • Living Proof Hydrated Hair Essentials Kit

    Living Proof

     

    Hydrated Hair Essentials Kit

    4.7 out of 5 stars ; 47 reviews4.7(47)
    $39.00
    ($71 value)

    Take 20% off online with code PRIMETIME

  • Wella Invigo Brilliance Conditioner For Normal Hair
    2 sizes

    Sale

    Wella

     

    Invigo Brilliance Conditioner For Normal Hair

    4.1 out of 5 stars ; 2735 reviews4.1(2735)
    sale price $21.00 - $29.99
    list price $21.00 - $39.00

    Take 20% off online with code PRIMETIME

    +1 offers

  • LolaVie Peptide Plumping Volume Travel Kit

    Only at Ulta

    LolaVie

     

    Peptide Plumping Volume Travel Kit

    4.1 out of 5 stars ; 7 reviews4.1(7)
    $35.00
    ($45 value)

    Take 20% off online with code PRIMETIME

    +1 offers

  • Rizos Curls Gloss + Repair Mask

    Only at Ulta

    Rizos Curls

     

    Gloss + Repair Mask

    5 out of 5 stars ; 3 reviews5(3)
    $30.00

    Take 20% off online with code PRIMETIME

    +2 offers

  • Matrix High Amplify Conditioner
    2 sizes

    Sale

    Matrix

     

    High Amplify Conditioner

    4.4 out of 5 stars ; 186 reviews4.4(186)
    sale price $22.00 - $29.99
    list price $22.00 - $46.00

    Take 20% off online with code PRIMETIME

  • Living Proof No Frizz Smooth Styling Cream For Medium Hair
    2 sizes

    Living Proof

     

    No Frizz Smooth Styling Cream For Medium Hair

    4.7 out of 5 stars ; 307 reviews4.7(307)
    $18.00 - $46.00

    Take 20% off online with code PRIMETIME

  • Living Proof Triple Bond Complex Leave-In Hair Treatment

    Only at Ulta

    Living Proof

     

    Triple Bond Complex Leave-In Hair Treatment

    4.6 out of 5 stars ; 562 reviews4.6(562)
    $45.00

    Take 20% off online with code PRIMETIME

  • Matrix A Curl Can Dream Light Hold Gel

    Matrix

     

    A Curl Can Dream Light Hold Gel

    4.5 out of 5 stars ; 468 reviews4.5(468)
    $26.00

    Take 20% off online with code PRIMETIME

  • Matrix Mega Sleek Mini Trial Kit

    Only at Ulta

    Matrix

     

    Mega Sleek Mini Trial Kit

    $23.00

    Take 20% off online with code PRIMETIME

  • Matrix Instacure Anti-Breakage Conditioner
    2 sizes

    Sale

    Matrix

     

    Instacure Anti-Breakage Conditioner

    4.5 out of 5 stars ; 269 reviews4.5(269)
    sale price $22.00 - $29.99
    list price $22.00 - $46.00

    Take 20% off online with code PRIMETIME

  • PATTERN Detangling Nectar
    2 sizes

    PATTERN

     

    Detangling Nectar

    4.4 out of 5 stars ; 1000 reviews4.4(1000)
    $12.00 - $29.00

    Take 20% off online with code PRIMETIME

    +1 offers

  • Wella Ultimate Repair Shampoo
    3 sizes

    Sale

    Wella

     

    Ultimate Repair Shampoo

    4.6 out of 5 stars ; 2035 reviews4.6(2035)
    sale price $18.00 - $56.80
    list price $18.00 - $71.00

    Take 20% off online with code PRIMETIME

    +1 offers

  • Living Proof Scalp Care Density Serum

    Living Proof

     

    Scalp Care Density Serum

    4.6 out of 5 stars ; 308 reviews4.6(308)
    $68.00

    Take 20% off online with code PRIMETIME

  • Biolage Full Rescue Strengthening & Invigorating Hair Serum for Thin Hair

    Only at Ulta

    Biolage

     

    Full Rescue Strengthening & Invigorating Hair Serum for Thin Hair

    4.7 out of 5 stars ; 721 reviews4.7(721)
    $36.00

    Take 20% off online with code PRIMETIME

  • Odele Hair Oil for Lightweight Shine + Hydration
    2 sizes

    Odele

     

    Hair Oil for Lightweight Shine + Hydration

    4.5 out of 5 stars ; 591 reviews4.5(591)
    $7.99 - $12.99

    Take 20% off online with code PRIMETIME

  • Living Proof Curl Shampoo
    3 sizes

    Sale

    Living Proof

     

    Curl Shampoo

    4.3 out of 5 stars ; 269 reviews4.3(269)
    sale price $17.00 - $57.60
    list price $17.00 - $72.00

    Take 20% off online with code PRIMETIME

  • Odele Leave-In Conditioner for Deep Moisture + Frizz Control
    3 sizes

    Sale

    Odele

     

    Leave-In Conditioner for Deep Moisture + Frizz Control

    4.5 out of 5 stars ; 918 reviews4.5(918)
    sale price $4.99 - $23.99
    list price $4.99 - $29.99

    Take 20% off online with code PRIMETIME

  • Biolage Scalp Sync Purifying Concentrate for All Scalp Types

    Biolage

     

    Scalp Sync Purifying Concentrate for All Scalp Types

    4.7 out of 5 stars ; 1246 reviews4.7(1246)
    $27.00

    Take 20% off online with code PRIMETIME

  • Wella Fusion Intense Repair Shampoo
    2 sizes

    Sale

    Wella

     

    Fusion Intense Repair Shampoo

    4.6 out of 5 stars ; 1178 reviews4.6(1178)
    sale price $26.00 - $29.99
    list price $26.00 - $56.00

    Take 20% off online with code PRIMETIME

    +1 offers

  • PATTERN Cleansing Shampoo

    PATTERN

     

    Cleansing Shampoo

    4.7 out of 5 stars ; 593 reviews4.7(593)
    $22.00

    Take 20% off online with code PRIMETIME

    +1 offers

  • Living Proof Scalp Care Dry Scalp Treatment

    Living Proof

     

    Scalp Care Dry Scalp Treatment

    4.7 out of 5 stars ; 147 reviews4.7(147)
    $42.00

    Take 20% off online with code PRIMETIME

  • Wella Colorcharm Permanent Liquid Hair Toner
    8 colors

    Wella

     

    Colorcharm Permanent Liquid Hair Toner

    4.6 out of 5 stars ; 1297 reviews4.6(1297)
    $7.99

    Take 20% off online with code PRIMETIME

  • Wella Fusion Intense Repair Conditioner
    2 sizes

    Sale

    Wella

     

    Fusion Intense Repair Conditioner

    4.6 out of 5 stars ; 1178 reviews4.6(1178)
    sale price $26.00 - $29.99
    list price $26.00 - $56.00

    Take 20% off online with code PRIMETIME

    +1 offers

  • PATTERN Edge Control

    PATTERN

     

    Edge Control

    4.5 out of 5 stars ; 866 reviews4.5(866)
    $14.00

    Take 20% off online with code PRIMETIME

    +1 offers

  • Matrix Color Obsessed Shampoo

    Matrix

     

    Color Obsessed Shampoo

    4.4 out of 5 stars ; 514 reviews4.4(514)
    $22.00

    Take 20% off online with code PRIMETIME

  • LolaVie Peptide Plumping Volume Spray
    2 sizes

    Only at Ulta

    LolaVie

     

    Peptide Plumping Volume Spray

    4.4 out of 5 stars ; 383 reviews4.4(383)
    $15.00 - $30.00

    Take 20% off online with code PRIMETIME

    +1 offers

  • Nioxin Scalp + Hair Thickening System 1 Kit
    2 sizes

    Nioxin

     

    Scalp + Hair Thickening System 1 Kit

    4.4 out of 5 stars ; 6369 reviews4.4(6369)
    $38.00 - $57.00

    Take 20% off online with code PRIMETIME

  • Living Proof Curl Conditioner
    3 sizes

    Sale

    Living Proof

     

    Curl Conditioner

    4.8 out of 5 stars ; 182 reviews4.8(182)
    sale price $17.00 - $57.60
    list price $17.00 - $72.00

    Take 20% off online with code PRIMETIME

  • Nioxin Scalp Recovery System Purifying Shampoo
    2 sizes

    Sale

    Nioxin

     

    Scalp Recovery System Purifying Shampoo

    4.4 out of 5 stars ; 6369 reviews4.4(6369)
    sale price $27.00 - $37.99
    list price $27.00 - $63.00

    Take 20% off online with code PRIMETIME

  • Living Proof Moisture Rescue Mask

    Living Proof

     

    Moisture Rescue Mask

    4.9 out of 5 stars ; 311 reviews4.9(311)
    $42.00

    Take 20% off online with code PRIMETIME

  • PATTERN The Hair Steamer

    PATTERN

     

    The Hair Steamer

    4.6 out of 5 stars ; 71 reviews4.6(71)
    $179.00

    Take 20% off online with code PRIMETIME

    +1 offers

  • PATTERN Jojoba Oil Blend

    PATTERN

     

    Jojoba Oil Blend

    4.6 out of 5 stars ; 1551 reviews4.6(1551)
    $29.00

    Take 20% off online with code PRIMETIME

    +1 offers

  • Biolage Complete Control Hairspray

    Biolage

     

    Complete Control Hairspray

    4.6 out of 5 stars ; 327 reviews4.6(327)
    $28.00

    Take 20% off online with code PRIMETIME

  • Biolage Full Rescue Densifying Leave-In Spray for Thin Hair

    Only at Ulta

    Biolage

     

    Full Rescue Densifying Leave-In Spray for Thin Hair

    4.5 out of 5 stars ; 470 reviews4.5(470)
    $36.00

    Take 20% off online with code PRIMETIME

  • Matrix A Curl Can Dream Scrunch N' Go Defining Spray

    Matrix

     

    A Curl Can Dream Scrunch N' Go Defining Spray

    4.5 out of 5 stars ; 243 reviews4.5(243)
    $26.00

    Take 20% off online with code PRIMETIME

  • Wella Ultimate Repair Conditioner
    3 sizes

    Sale

    Wella

     

    Ultimate Repair Conditioner

    4.6 out of 5 stars ; 2035 reviews4.6(2035)
    sale price $18.00 - $44.00
    list price $18.00 - $55.00

    Take 20% off online with code PRIMETIME

    +1 offers

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