Rated 3.55 out of 5 stars
Most Helpful Positive Review I think I found my new Holy Grail foundation!
I read/watched reviews that talked about the controversy with the old version of the Shape Tape foundation. However, I also saw that Tarte listened to their customers' feedback and made changes to improve the product, which is why they came out with the new Face Tape foundation. I had never tried Tarte foundation or any of their other products, so I didn't really have a bias one way or the other. I am so glad I gave them a shot! I have been on the hunt for the perfect foundation for months now, and I think I finally found it. The shade range is so broad, and I was relieved to find that Tarte offers shades for all different undertones as well. I got shade-matched with 12N and 12B, but chose 12B because it had more beige than golden undertones. I was really happy to see that the color did not oxidize! Since Ulta does not offer samples, I went ahead and purchased the bottle after the sales associate let me know that I could always exchange for a different shade if I got it home and found it didn't work for me. I wore it today for the first time - put it on at about 7:00 am and I am now writing this at 8:00 pm and the foundation has not worn off! In fact, I think it looked better as the day went on! Perfect match for my skin and has a nice, subtle scent to it - kind of a natural, clean, botanical smell - but not overpowering at all and you can't smell it once it's on your skin. Also, it doesn't feel like you're wearing a mask - super lightweight consistency for a full coverage foundation. I have dry, sensitive skin and this did not irritate my skin at all.This foundation did not cling to any dry spots and did not look cakey. It does dry a tad bit fast, but is easy to blend so that did not bother me. It does play nice with other brands of products, and didn't wear down when I put on my setting powder, blush, and highlight. I also liked that it had a blurring effect to my pores and didn't settle into fine lines. I will be going back for the Shape Tape concealer next!
Most Helpful Critical Review Surprisingly disappointed
I was really shocked that I didn't like this formula. The Face Tape concealer is so beautiful, and I thought this would pair very well. No...
If you have very problematic skin, this may work for you. The coverage truly is amazing. Just until recently, I have been plagued with very pigmented skin (got on a skin care regimen from the dermatologist). As a result, I'm very use to matte formulas and I can work quickly with a brush. I have mastered the technique of making matte look natural! This formula probably would not work well with a newbie as this is very matte. Very matte, and mask-like. Actually, not mask-like, but plastic-like. As a rule, I kept it on thinking my oily face would make it look natural in about an hour. Well, I was wrong again. I looked like Barbie minus the perfect figure. 😂
I initially decided just to keep it because it was my fault for not trying it on in the store besides a quick color match and I felt embarrassed at the prospect of returning it because I knew better... Alas, my dissatisfaction outweighs my embarrassment. Not only does it look like I have on a plastic mask, it transfers and it cracks. I don't have wrinkles. It cracked at my nonexistent smile lines. It is simply too expensive to keep just to not use it.
I have always had nothing but good things to say about this brand, but this formula is just a bust.
Reviewed by 1367 customers I would not buy again.
Emma from Winter Haven, FL
This foundation is good application wise. Goes on very smoothly and is very full coverage. The problem is, if you have oily skin. Do not buy!! Throughout the day it deteriorates. I work in an air conditioned building and by the time I get home I look gross and patchy. I constantly have to reapply powder and it still looks patchy. Very disappointed since I've heard so many good reviews.
Amazing full coverage, but ...
Tess from IL
This product was so full coverage I didn't even feel like I needed concealer under my eyes for circles. This makeup melted off my nose, almost literally. After a few hours of wear it appeared like every pore on my nose was enlarge with greasy makeup highlighting each one. I wash my face 3 times a day with hydrating
mild cleanser and use various hydrating creams and primers. This was by far the worst foundation I have ever seen on my nose. I still cant get over how much I loved the rest of my face. I tried so many things to make this product work for me. If you don't have issues like I have said then you will love this foundation.
I'm not sure the hype on this foundation. Don't recommend.
Shell from San Antonio
Comes off easily, doesn't work for oily skin, it does go on smoothly though.
JMS2020 from Houston, Texas
So, I went into a ulta store to pick up more foundation. Well, the worker there recommend this foundation because I suffer from acne, acne scars, and hyperpigmentation. Obviously I was super exited from the way she was talking about it some went home and put it on and here were my results...
It was greasy, VERY VERY cake, I mean if you like that whole cake face look, you know what I mean but not for someone who like me has oily skin. It also didn't cover my current blemishes or my redness very well.
Overall it was a very icky foundation, the opposite of a second skin!
Zu from Tampa FL
Its full coverage and so hydrating!
Wanted to love it, but hated instead.
Slip n slide from NC
I really wanted to love this foundation after reading so many great reviews.
I have combination skin with oily t-zone but "normal" otherwise.
With primer/setting spray and applying with a beauty blender this foundation literally slid off of my skin after 4 hours. You could see it sitting on my skin like I had just dripped it onto my skin and didn't use a blender. It was so embarrassing.
I tried different primers, setting sprays and different techniques in applying and still the same result. If I even touched my skin, the foundation would slide right off. My hair would even get stuck on my face. Doesn't set with matte finish at all!!!
So disappointed. Would never recommend.
Laney from Valencia, Ca
This foundation is the best yet! This formula is lightweight, no scent, and 1-2 pumps later has you looking flawless!! Feels like I am not wearing foundation and does not transfer. I also do not find it settles into pores or fine lines. Comes off easily when washing your face. I have sensitive skin and have zero issues with this formula,
Was used on mature skin, was very drying and creasing.
Gina from Tustin, ca
Not good for dry skin
Tabitha from IL
Foundation junkie and I believe I found my soulmate!!
Erin from WA
I got a sample of this foundation and loved how it applied and sat on my skin so I purchased it. I have combo/oily skin and have found this actually keeps me matte throughout the day without looking cakey or powdery. It's very lightweight and by using one and a half pumps I get an even full coverage. My only issue is I got the wrong shade because its hard to color match during COVID with no testers available. 10/10 recommend though.
Best foundation for the money
Tara from Houston, Tx
Love this product!
Great full coverage foundation!
oliviahaven from Texas
I've been using this foundation for over a year now and I adore it. I also use it with the shape tape concealer as well. It gives great coverage which I love since I have acne prone skin. My skin looks super soft and smooth! Fav foundation by far.
Hannah from Des monies
I tired this awhile ago and it made my skin breakout and it stings really bad I love the Tarte looks of every product but I can't where anything from them because it stings
Crystal from Dallas Tx
I have tried all kinds of foundations from matte to powder foundation, to tint foundation and I did not like any other brand or type of foundation. This stays on all day, it's so light and easy to come off and does not damage my skin, i have acne prone skin. I definitely would recommend best foundation I have come across.
I literally HATE it
MamaOf4 from Tucson
I was super excited to try this foundation after reading all the reviews. MISTAKE!! While the shade matches perfectly, everything else really just sucks. It does not apply smoothly. It gets shiny and greasy looking after just a few hours in an air conditioned office. It rubs off super easily. It sinks into every single spot on your face, pores, fine lines, wrinkles etc. I will be returning it this weekend. I am so disappointed.
I tried the matching concealer as well. Also hated that.
Full coverage and lots of shades, but it smells!
CarolineLV from San Jose, CA
This foundation is buildable and can be medium to heavy coverage. The Amazonian Clay foundation has a probably better for my combination-oily skin, but I bought this too hoping it would be lighter coverage. It is, but not by much. I prefer lighter coverage, so I don't use either very often.
Another reason I generally avoid this foundation is the odd smell. I'd hoped the smell would fade quickly, but it lingered on my face.
I'd recommend this for someone who doesn't mind cosmetic odors and wants a more dewey medium-full coverage foundation from a cruelty free brand.
Yes I would buy this again!
None from Pennsylvania
It stays on all day! Match my skin tone perfectly!
Manda from New York
I'm really impressed with this i put it on during the day then had a softball game and it was extremely muggy and humid. I was sweating like crazy and when I came home my make-up still looked amazing just came off a bit near my upper lip cause I kept rubbing the sweat off yuck but wow amazing felt light weight and didn't take much to cover my whole face 5 stars for me!
Need to get correct shade
Tonya from Missouri
This was the first time to buy the face tape foundation, still not to sure about it. i think i would like it but the shade is to light for me.
Probably the best foundation I have tried so far
Claudia from Boca Raton
I really love this foundation. I used it with the tarte poreless primer and it looked like I literally had nothing on my skin, it looked so natural and it evened out my super uneven skin tone, coverage was not full, I had to layer it on but I liked the way it looked. I am so glad I purchased this and I have already recommended this to some of my friends because it is amazing.
not worth it whatsoever
tommi from nevada
this foundation is not worth the money whatsoever, i was color matched in store and the color seemed to look perfect on my skin . then when i went home and applied the color oxidized with primer and on a clean face. this product also slipped off my nose and was patchy on my skin in my t-zone which i didn't understand considering i have combination skin . i tried to use it under multiple primers and the same result ever time . in conclusion, there are better foundations for a much cheaper price that won't do such things . i now use this foundation for my little sister when she wants me to do her makeup . it has no other use .
Best Foundation I have tried
AlexandraSD from Arizona
This foundation is the Best that I have tried. I love the coverage this foundation gives, it applies evenly and smoothly with a damp sponge and is definitely on the mid to full coverage side. Does not emphasize pores and my skin looks glowy and airbrush smooth. I find that it doesn't break up around the nose and chin through out the day. The only things I find to dislike is that it can feel a little heavy on the skin, does transfer (all foundations tend to), and it slightly creases on smile lines and forehead wrinkles (typical foundations do same). I recommend this product if you are on the search for a good foundation!
This is my go to....
Kara from Queen creek AZ
Great coverage, blends very well. Lasts all day, even in extreme heats!
Love it works well and don't make you oily
Samz from ID
Only good things to say here its an amazing full coverage foundation. Only negative experience i had was because I bought the wrong shade its a little light but I can exchange it!
I Like It
FutureMisery from Corona, CA
First off, I have combo skin, I've never had issues with acne (much less scars from them); I only have slight red blemishes on my cheeks.
I purchased the 18H fair-light honey shade and even though it made me look slightly tan, it still looked natural (as in it wasn't exaggerated/over the top). When putting on this foundation, it didn't feel thick or "cakey" nor sticky or drying throughout the whole time I wore it. I probably had the foundation on for about 8+ hours and even napped on some dark sheets with it on and there was no smearing/stains! It also helped to cover my red blemishes on my cheeks and helped lighten my dark circles (with some help of concealer). The container I would say is in the medium-size range and for someone who doesn't wear make-up on a daily basis like me, it could last well over 2+ months, but for someone who uses foundation regularly, I would estimate it may last them maybe a month or a little more. Also, the container does have a little pump to get the product out and not too little nor not too much comes out (perhaps about 2 pumps of it can cover the whole face).