Rated 3.56 out of 5 stars
Most Helpful Positive Review I think I found my new Holy Grail foundation!
I read/watched reviews that talked about the controversy with the old version of the Shape Tape foundation. However, I also saw that Tarte listened to their customers' feedback and made changes to improve the product, which is why they came out with the new Face Tape foundation. I had never tried Tarte foundation or any of their other products, so I didn't really have a bias one way or the other. I am so glad I gave them a shot! I have been on the hunt for the perfect foundation for months now, and I think I finally found it. The shade range is so broad, and I was relieved to find that Tarte offers shades for all different undertones as well. I got shade-matched with 12N and 12B, but chose 12B because it had more beige than golden undertones. I was really happy to see that the color did not oxidize! Since Ulta does not offer samples, I went ahead and purchased the bottle after the sales associate let me know that I could always exchange for a different shade if I got it home and found it didn't work for me. I wore it today for the first time - put it on at about 7:00 am and I am now writing this at 8:00 pm and the foundation has not worn off! In fact, I think it looked better as the day went on! Perfect match for my skin and has a nice, subtle scent to it - kind of a natural, clean, botanical smell - but not overpowering at all and you can't smell it once it's on your skin. Also, it doesn't feel like you're wearing a mask - super lightweight consistency for a full coverage foundation. I have dry, sensitive skin and this did not irritate my skin at all.This foundation did not cling to any dry spots and did not look cakey. It does dry a tad bit fast, but is easy to blend so that did not bother me. It does play nice with other brands of products, and didn't wear down when I put on my setting powder, blush, and highlight. I also liked that it had a blurring effect to my pores and didn't settle into fine lines. I will be going back for the Shape Tape concealer next!
Most Helpful Critical Review Surprisingly disappointed
I was really shocked that I didn't like this formula. The Face Tape concealer is so beautiful, and I thought this would pair very well. No...
If you have very problematic skin, this may work for you. The coverage truly is amazing. Just until recently, I have been plagued with very pigmented skin (got on a skin care regimen from the dermatologist). As a result, I'm very use to matte formulas and I can work quickly with a brush. I have mastered the technique of making matte look natural! This formula probably would not work well with a newbie as this is very matte. Very matte, and mask-like. Actually, not mask-like, but plastic-like. As a rule, I kept it on thinking my oily face would make it look natural in about an hour. Well, I was wrong again. I looked like Barbie minus the perfect figure. 😂
I initially decided just to keep it because it was my fault for not trying it on in the store besides a quick color match and I felt embarrassed at the prospect of returning it because I knew better... Alas, my dissatisfaction outweighs my embarrassment. Not only does it look like I have on a plastic mask, it transfers and it cracks. I don't have wrinkles. It cracked at my nonexistent smile lines. It is simply too expensive to keep just to not use it.
I have always had nothing but good things to say about this brand, but this formula is just a bust.
Reviewed by 1524 customers New Fave
manders317 from Ohio, USA
I have tried just about every foundation and this has been the best match for my skin tone and my combination skin! Love!
Tina from St. Louis
I've been using this brand and shade for about a year; an associate helped me pick it. I love it.
Not full coverage!
Soniac from Chicago
Had to return it. Very thin did not cover at all. Used primer tried different brushes and beauty blender and didn't work for me. Went back to IT foundation.
Nope, never again
Diane from Texas
I usually love Tarte products and I love the shape tape concealer. However this is big fat no for me. I used it for 1 week or maybe less and now my forehead and other parts of my face have white heads/break outs. I scar easily and now I have so many dark spots. So frustrating and irritating. I'm returning this ASAP.
Jess from Houston, Tx
One of my holy grails😍is the tarte shape tape concealer, most days I just use it instead of my Mac foundation, this foundation is NOTHING like the shape tape concealer, it's heavy, greasy, made me break out in these tiny little white heads🤷♀️So disappointed, I wanted to love this as much if not more than the concealer😔
Love this foundation!
JennaS from Minneapolis, MN
I absolutely love this foundation. This is the only foundation that matches my skintone. With the primer it looks like me only better. It lasts all day and only a tiny bit came off on my mask. This is the first foundation that doesn't make me look pale or turn orange. I don't have to mix colors or adjust it with powder. All I can say is it is amazing!
Face Tape so so
Ingrid from Los Angeles, CA
I have used the tape concealer and tried the foundation over the holidays and I have to say I regret the purchase. I love this line as I use the powder too but I will stick to the face tape concealer. Yes there is a huge difference but everyone has different taste. Good luck!
- from -
Gets very oily / cakey in the first hour after applying. Not good at all
kgp from ohio
I have lighter skin that shows light acne scarring, redness, and discolorations. I LOVE that the full coverage formula covers my problem areas. You can have a lighter more natural look if you apply less and blend longer. The shade choices allowed me to find a beautiful color match (the undertone choices made all the difference), that on me does not look or turn orange. There are two things I wish they could improve-wear time and smoothness. It stays on longer and is smoother when you set it with a finely-milled translucent setting powder (and use a primer). It makes my skin that is never beautiful, look beautiful for the first time.
sue from billings mt
I like d the coverage and overall feel
To much orange tent
Mama make up from Carson city nv
Not pleased with color
A solid foundation
Yayis from Fort Worth, Texas
I really really like this foundation but I'm not in love with it. The coverage is Great, the shade range is amazing. It also wear well. I have VERY oily skin but it doesn't glide off- unless I touch my face. The only bad thing is that it feels and looks a bit heavy.
Amyzzing from Portland, OR
I bought a travel size of this so I could try it and see if it's worth the money. I normally wear Revlon foundation and have been pretty happy with it other then the colors don't match me that well.I decided to try this out. I just looked in the mirror on my lunch and my foundation looks awful! It is settled into my pores, you can see it caking and the corners of my nose. I moisturized and put primer on this morning after washing my face with cleanser. I took a lot of time this morning blending the make up into my skin but it just does not work with my skin! Under my eyes look horrible too. It doesn't feel like a matte foundation to me either! When I touch my face it feels a bit greasy! At least I now know. I am 32 years old, light skin with freckles, redness. I used to have acne and now I just have a lot of pores and lines on my forehead and this does not work well
It's JUST ok
Yaaria from Tucson az
I've used tarte amazonian clay and liked it so I thought I would try face tape. I would not recommend this product. It's not worth it. There's nothing great about it. Don't waste your time or money
57ish from WA
I am 57 years old snd love how this corrects and covers my skin. It is creamy, full coverage and easy to apply.
Love love love!
Alisaj from Atl
Recently tried this foundation after wanting to for a while. I'm soo glad I did! I wish I would have tried it sooner! It's the best foundation I've ever used! The color is perfect. The coverage is great. It lasts all day.
Not for dry skin
Edezzz from Oklahoma
This cracked in every possible place. Adding bronzer and blush made it splotchy. The overall finish is pretty but you can see every. Single. Line.
Does not sit or blend well!!
Rachel from NJ
I usually go with the too faced born this way but I thought I'd try the shape tape foundation since I love the shape tape concealer! But i just tried it & the foundation is not good. The shade is nice but when it comes to blending or looking smooth on your skin definitely needs a lot of tweaks .
Caitlin from Casper, wy
this is my favorite foundation. 1 pump covers the whole face and gives full coverage. last all day while at work wearing a mask and working out. absolutely love it!!
Kay from NY
Covers and feels fantastic! Recommend to everyone!! Worth every penny!!!
Kat from Fl
Love the formula. It doesn't cake up on my skin and gives a nice base for other products. With so many shades I thought I could find mine, but looks like I'm still on the hunt for the perfect tone!
so far it's ok
sandy from bastrop
so the color is excellent. matches very well. however I'm not a big fan of how it is sitting on my skin. not necessarily cakey, but you can definitely see the makeup sitting on my face. maybe a good primer will rectify this issue. for reference, my skin is very dry in spots and normal in most places. overall it's pretty. needs to do some tweeking to see if I'll keep it. oh and coverage is moderate. evens skin tone but doesn't cover acne.
Amazingly creamy goodness
Beegeevee33 from Indiana
I've tried other foundations and always come back to this one. It lasts forever! It's definitely humidity and sweat proof. I love the coverage and it makes such a smooth base for all my other make up. My blushes and bronzers just melt into it and leave such a smooth creamy finish. I took one star away because it does have a fragrance that I'm not in love with. I wish they'd make it fragrance free.
Yes I would buy this again
Jackie 2012 from Cutler In.
I use it every morning as a base
Kacey from Ga
Not for me! I've used it several times trying to give it another shot and it's terrible. It doesn't blend well at all, and it makes your face look so cakey. Not worth the money.