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Highlights
Summary
Joico Defy Damage Protective Masque is an intensive damage prevention masque to help replenish strength and moisture balance for soft, healthy-looking hair.
Benefits
- 80% less breakage*
- 5X stronger hair*
- You want to maintain over 90% of color vibrancy**
- See results after the very first use
- Helps to rebuild broken hair bonds
- Deeply replenishes hair without weighing it down
- Proactively builds hair's resistance to damage
- Leaves hair soft, shiny and healthy
- *Against combing breakage on damaged hair during heat styling; when using Defy Damage Protective Shampoo & Masque vs.a non conditioning shampoo
- **After 10 shampoos; when using Defy Damage Protective Shampoo and Masque
Key Ingredients
- Protective Lipid: The exact kind found in healthy hair - acts as the first line of defense to prevent thermal, chemical, styling, and UV damage. Results are visible with the very first application.
- Moringa Seed Oil: A plentiful source of hydration, shine, and softness, bathes hair in the richest antioxidants, Vitamins A and E, Zinc, and Silica - ingredients that are fundamental to creating healthy, strong, damage-resistant hair.
- Arginine: Smart-bonding molecule with both positive and negative sites that strengthens hair bonds and encourages bond renewal.
Item 2543141
Apply to clean, damp hair. Leave in 2-5 minutes. Rinse
Water/Aqua/Eau, Butylene Glycol, Dimethicone, Sorbitol, Behenyl Alcohol, Stearyl Alcohol, Behentrimonium Chloride, Cetyl Alcohol, Glyceryl Oleate, Cocos Nucifera (Coconut) Oil, Moringa Oleifera Seed Oil, Avena Sativa (Oat) Peptide, Laurdimonium Hydroxypropyl Hydrolyzed Keratin, Arginine HCl, Rosa Canina Fruit Oil, Phosphatidylcholine, Tocopherol, Aminopropyl Dimethicone, Isopropyl Alcohol, Stearyl Dihydroxypropyldimonium Oligosaccharides, Steartrimonium Chloride, Octyldodecanol, Propylene Glycol, Arginine, Citric Acid, Dipropylene Glycol, PEG-6 Methyl Ether Dimethicone, C10-40 Isoalkylamidopropylethyldimonium Ethosulfate, PEG-90M, Glycerin, Phenoxyethanol, Sodium Hydroxide, Citronellol, Alpha-Isomethyl Ionone, Fragrance/Parfum.
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Questions
Ask a QuestionQ&A
Showing 17 out of 17 Questions
- Q
Would you recommend this for low or high porosity hair?
- Asked by Dom
- Official Answer By Joico - Brand EngageHi Dom! Thanks for asking. The Joico Defy Damage Protective Masque is recommended for both low and high porosity hair. Hope this helps clarify. ✨💕Was this answer helpful to you
- Q
With fine or thin longer hair about how much do u use?
- Asked by Cody
- Official Answer By Joico - Brand EngageHi Cody! Thank you for your question. We would recommend to start with a quarter size of the Joico Defy Damage Protective Masque, apply to damp hair, and add more if necessary. Leave on for up to 5 minutes (depending on hair type). Rinse thoroughly. Hope that helps clarify. ✨💕Was this answer helpful to you
- Q
How often should I use this product? Can you use it 2-3 times a week? Or is it reccomended to use it less?
- Asked by Sparks
- Official Answer By Joico - Brand EngageHi Sparks! Thanks for asking. The Defy Damage Collection includes the Defy Damage Protective Masque and the Defy Damage Conditioner. With the Defy Damage Protective Masque we would recommend 1-2 x's a week. And with the Defy Damage Conditioner it can be used daily. Hope that helps clarify! ✨💕Was this answer helpful to you
- Q
Do you shampoo and condition and then apply or just shampoo and apply the masque?
- Asked by Bailey
- Official Answer By Joico - Brand EngageHi Bailey! Thank you for your question. We would recommend using the Defy Damage Protective Masque in replacement of the Defy Damage Protective Conditioner. Use 1-2 times weekly. For best results, leave on for 3-5 minutes. Rinse. We think you’ll love it! ✨💕Was this answer helpful to you
- Q
Can i use this product as after care with keratin treatment ?
- Asked by Al
- Official Answer By Joico - Brand EngageHi Al! Thanks for your question. You absolutely can use the Joico Defy Damage Protective Masque as after care. Hope that helps clarify! ✨💕Was this answer helpful to you
- Q
Can this masque be used after semi-permanent coloring to strengthen the hair?
- Asked by Mika
- Official Answer By Joico - Brand EngageHi Mika! Thanks for asking. Absolutely! The Joico Defy Damage Protective Masque would be perfect for after a coloring service! Hope that helps clarify. ✨💕Was this answer helpful to you
- Q
is this a good product for heat damaged hair?
- Asked by halle
- Official Answer By Joico - Brand EngageHi Halle! Thanks for asking. The Defy Damage Protective Masque or the K-PAK Color Therapy Luster Lock Instant Shine & Repair Treatment would be a great choice based on what you have shared. Hope that helps! ✨💕Was this answer helpful to you
- Q
How does this product compare to the K-Pak color therapy luster lock and the Moisture recovery treatment Balm?
- Asked by Babz
- Official Answer By Joico - Brand EngageHi Babz! Great question. It really all depends on what the hair needs. Defy Damage Protective Masque is best for hair in need of bond strengthening and protection. Such as hair with light/medium damage & broken bonds. K-PAK Luster Lock Treatment is best for color-treated hair to help boost color vibrancy, make the hair stronger and reduce breakage. Moisture Recovery Treatment Balm is best to replenish lost moisture and deeply hydrate, reduce breakage and frizz, and adds softness, shine and movement. Hope this helps clarify! ✨💕Was this answer helpful to you
- Q
Is this the best product for dry, coarse and damaged hair? Or is there a better Joico product.
- Asked by Melody
- Official Answer By Joico - Brand EngageHi Melody! Thanks for asking. For damaged hair we would recommend the K-PAK Reconstructor followed by the Moisture Recovery Treatment Balm to add moisture. Hope that helps clarify! ✨💕Was this answer helpful to you
- Q
Why is this cancelled?
- Asked by Bonnie
- Official Answer By Joico - Brand EngageHi Bonnie! We apologize for the inconvenience. If you would like to try to place a replacement order or need additional assistance in placing your order. Please feel free to contact ULTA at gethelp@ulta.com. Hope this helps clarify! ✨💕Was this answer helpful to you
- Q
Is this safe for dyed dark brown colored hair? If I use this will be make my hair fall and wash my dye away? Also what shampoo line is recommend for dyed dark brown hair?
- Asked by MROD
- Official Answer By Joico - Brand EngageHi Mrod! Thank you for your question. Absolutely, the Defy Damage Protective Masque is color safe. If you are specifically looking for color protection, we would recommend the Colorful Anti-Fade Collection or the K-PAK Color Therapy Color Protecting Collection which are excellent options. Hope that helps clarify! ✨💕Was this answer helpful to you
- Q
What is the ph of this mask?
- Asked by nicole
- Official Answer By Joico - Brand EngageHi Nicole! Great question! All of Joico’s Shampoos & Conditioners have a pH that mimics the natural pH of hair. Hope that helps clarify. 💕Was this answer helpful to you
- Q
Is this product protein rich, or better for focusing on hydration. (I'm concerned about protein overload making my hair brittle.)
- Asked by BritishGal
- Official Answer By Joico - Brand EngageHi BritishGal! Thanks for asking! With Joico there is no way to over proteinize the hair. We have a unique molecular blend of amino acids as the correct weight and size for the hair. The blend fits perfectly like a puzzle. Anything the hair does not need, rinses away when you rinse the product. If you are looking for more hydration the HydraSplash Hydrating Gelée Masque or the Moisture Recovery Treatment Balm, may be a better option for you. Hope that helps clarify! ✨💕Was this answer helpful to you
- Q
how often should you use the masque
- Asked by Damage Hair
- Official Answer By Joico - Brand EngageHi There! Thanks for asking! With the Defy Damage Protective Masque we would recommend 1-2 x's a week. ✨💕Was this answer helpful to you
- Q
Do you use conditioner after your rinse the masque out?
- Asked by K
- Official Answer By Joico - Brand EngageHi K! Thanks for asking. With the Defy Damage Collection you would choose either the Defy Damage Protective Masque or the Defy Damage Conditioner. With the Defy Damage Protective Masque we would recommend 1-2 x's a week. And with the Defy Damage Conditioner it can be used daily. Hope that helps clarify! ✨💕Was this answer helpful to you
- Q
Do I use it with conditioner or does the product itself work as a conditioner?
- Asked by MagicalSun
- Official Answer By Joico - Brand EngageHi MagicalSun! Thanks for asking. With the Defy Damage Collection you would choose either the Defy Damage Protective Masque or the Defy Damage Conditioner. With the Defy Damage Protective Masque we would recommend 1-2 x's a week. And with the Defy Damage Conditioner it can be used daily. Hope that helps clarify! ✨💕Was this answer helpful to you
- Q
Hi - How often should I be using this product? Thanks!
- Asked by Shuy
- Official Answer By Joico - Brand EngageHi Amy! Thanks for asking. We would recommend using Defy Damage Protective Masque 1-2 times per week. Hope that helps clarify!Was this answer helpful to you
Reviews
Write A REVIEWReview Snapshot
by PowerReviews
Ratings Distribution
Best Uses
Describe Yourself
Hair Type
Most Helpful Positive Review
Joico read my mind
I wear my hair curly & straight and I dye it jet black. I need products to moisturize, strengthen, and restore my color and heat-damaged hair. I use the Joico moisture recovery, k-pak, and k-pak color therapy lines to keep my hair healthy. I also use Olaplex when straightening my hair. I went to ult...
Most Helpful Critical Review
Not for me
Apparently this product overmoisturized my hair. I thought it was the strangest thing because after using it my hair felt softer than it's ever felt but looked worse than it's ever looked. I thought that was really weird. it made my hair REALLY fluffy (and I have straight to wavy hair). The fluffine...
171 results
Excellent Joico Product!
Hair Type Wavy Hair
This product makes my hair so soft and smell so good. Love it!
The mask I keep coming back to
Hair Type Wavy Hair
When my hair is in need of some moisture, I can always rely on this product. This was the first high end hair product I bought and will repurchase over and over again because it actually works! Results are instantly noticeable. AND it smells so good.
Great conditioner!!!
Hair Type Wavy Hair
I have dry, color treated hair, wavy hair. I use this deep conditioner at least once a week. Sometimes i use my daily conditioner on my roots and use this on my mid-shaft and ends. Depends on how much heat styling i've been doing to my hair. When it's really damaged (summer time with chlorine and sun and saltwater), I'll use it as an overnight treatment and rinse out in the morning. Makes my hair healthy, shiny and strong.
Sample test
Left a film on my hair it does'nt wash off and doesn't help with dryness
loveeee it!
the smell is very fragrant but i don't mind it at all. it smoothes my hair so nice in the shower when i comb it out. the fragrance stays on after too which i love