Rated 4.39 out of 5 stars
Most Helpful Positive Review So worth switching all at once
LOVE SO MUCH! I have tight curls that boarder coils (like the princess in Brave) so i usually have to use a TON of product but I got amazing results without needing to use 1/2 a bottle of product! This was the routine: 1. Detangle in the shower, apply shampoo to roots/ scalp and massage in, making sure to scrub (No lather but when rinsing it felt very clean, like squeaky clean! My scalp is very happy) 2. Coily Conditioner- I opted for a more intense conditioner since my stylist said i was so under moisturizing and I am sick of needing to use a 1/4 of a bottle on my hair every wash day. It is THICK like margarine and SOO nourishing! My hair only feels that smooth when I do a mask normally and never lasts but it still felt silky even after I rinsed it well with warm water. I also left it on for 5 min and brushed it through with the pattern shower brush 3. Leave in Conditioner - Upside down and de tangled I squeezed some of the water out of my clumps so the product would just be rinsed away and then Smoothed in about 1/2 an eggs worth of leave in and combed through with my fingers, added a little bit more water to train the curls and scrunched in another marble of conditioner. 4. Gel - gel felt almost like a sticky conditioner and I didn't feel like I needed a ton, probably applied 1/2 of what i used in the leave in. 5. Pattern towel - loved that the towel was extra large 6. Air dry 7. Jojoba oil- When my hair was almost 100% dry (just damp enough to be cool to the touch but not feel wet and just a little crunchy) I scrunched out the crunch with a few drops of the oil and my hair went from looking pretty normal to SO SHINY. I've used oils before but goodness! The floral fragrance took a little getting used to but otherwise more than I could have hoped for!
Most Helpful Critical Review Not My Favorite
I had high hopes for this gel. I have fine natural hair and I paired this with the leave in from the line and styled my hair for a wash and go. The gel has a weird texture similar to lotion and doesn't really clump my curls or add definition like other stylers I've used. It's marketed as a medium hold but I honestly think the gel is more of a light hold. I do like the fact that my hair dried pretty fast (I let it air dry). My wash and go had a lot of volume for first day hair but not much definition and some frizz. By the next day my hair was really puffy and a frizzy mess. Maybe this will work better for me in the winter when there's not much humidity and I'm less likely to sweat when going outside. Did a full review on the product on my YT channel ITSKOURTNEYYY.
Reviewed by 346 customers Touchable, soft curls
Mia from Monterey, CA
I bought this to try it out before committing to a full sized bottle and I wasn't disappointed. The hold is really soft/light but my hair definitely stayed frizz free. My curls (3A) felt light and soft all day, so for me this is definitely a casual day hair product.
Not going to buy again
Tish from Mount Laurel, NJ
I bought this because I was excited to try a new product for my curly hair. I didn't like the scent and post wash I sectioned my hair and applied via shingling method. Did not hold my curl at all. Seemed to weigh down my curls with no hold. I had to redo my hair the next day. I won't be purchasing the larger size.
Star from Utah
Great product a little goes a long way on my classic curly hair.
Evie from Brooklyn, NY
I love all the pattern hair products but this one not so much, it is soft it has the texture of the leave in conditioner, which is ok...but after a week I noticed my curls, were starting to dry out and get a bit stringy, for my hair it's a no go, went back to just the leave in conditioner.
Recommend score # 10!!
Nathair101 from Nc
So I am a 4a-4b , and this product is awesome on the hair ... the product smells awesome once applied and the hold is excellent ! I purchase the travel size to test first as we all know we all know with natural hair , we can spend a lot of money !! If you are going to test out a product , this one should definitely be on your list !! You can't go wrong .
Carol from California
I have wavy hair, though the waves are pretty tight and almost resemble actual curls. I've been using other products trying to see what works best and when I tell you this gel TRANSFORMED my waves/curls!!! I was so impressed. I used the leave-in conditioner, gel, plopped, and diffused and my curls are nice and defined. I scrunched out the cast with some hair oil and I am overall really impressed.
Love at first sight
Chelhy from NY
Used it for the first time this morning and I am amazed. It's my new go to.
Waste of money
Hair Care Bear from California
I have tried a lot of hair products, and this is by far the worst gel (that is actually a cream) that I have ever tried! I have the hair they recommend it for, but it does absolutely nothing. I use 2 large palm fulls of it and still my hair is frizzy. I like to use 1 hair gel at a time with oils, but I dislike this one so much that I repurchased the Ouidad one that I liked better. I would return everything I bought from this line, but Covid and shipping costs back to Ulta make it difficult. Don't waste your money on this hair care line. At almost 40 years old, I can say it is the worst I have ever tried.
This dried out my hair
Jen from Savannah, Ga
I have fine curly hair and I have an issue with products being too heavy. Well I thought I had found my product because this is super lightweight but I noticed my ends were getting really dry and constantly in knots. I knew it wasn't time for a trim yet my ends felt horrible. This is product is the reason.
the best product for curly or wavy hair
Patty from Central Coast California
This is such a great product! I use it after the leave in conditioner. It really helps define and control my hair
does not work on natural curly hair!
curly hair lady from Philpot KY
i used it thinking it would help define my curls and control my frizz but it just made the frizz worse. my hair was greasy feeling after it dried and I had basically no curls, it just left me with a full head of thick frizz!
I will not use this again
Great gel for type 2/ wavy hair !!
Fl_sunshine from Jacksonville Florida
I'll be honest I was very skeptical on trying this product out I have fine wavy hair and when I started scrunching it in my hair it started forming instantly! I knew just from that the product was going to be good! After diffusing my hair was soft and so defined and the best thing is it wasn't hard, crunchy and weighed down this is a very lightweight gel and anybody with wavy hair knows the struggle of finding a balance between a lightweight defined hair cream / gel. Definitely loved this product I'll purchase the bigger tube once I'm done with the travel size and yes the line is pricey $$ but I'm a big believer in you get what you pay for and if it works for you then spend a little 💁♀️ overall great gel product for anyone who has a a fine texture!
Her best stylerrrrr
Princess from New York City
Out of all of her stylers, this one is my favorite. I have 3c/4a hair and this product gives me beautiful definition and lasting hold. And the results are amplified when you put this on top of a leave in. Extra moistureeee. I highly recommend this.
LOVE IT!!! LOVE IT!! LOVE THIS PRODUCT!!!!
Carrell from Long Island, NY
Pattern gel made my hair feel just so soft and smell so good...... I'm in love with this product line!! LOVE IT!!
I love this product
Moe from Wilmington nc
Great paring with the leave in
Definitely worth the money
Betty from Chicago, IL
So this is definitely great for my hair type. I have fine hair but also tightly curled. I've tried a lot of products but this one was great overall. I've never used gel because I thought it would be too heavy but this product defines curls without weight my hair down.
I wanted to love it, but I didn't
Curly girl from Jacksonville Beach, FL
I love the shampoo and conditioner from Pattern. They're my absolute favorite and so I bought the gel. It didn't really do it for me. It doesn't hold or control my thick curly hair. The following day is better than the first day, though. I also feel like my hair is a little dry after using as well.
TrishL from Indianapolis Indiana
Great addition to my Wash day combo. Leaves my curls soft and bouncy with great hold.
Love! Love Love
Rootie from Los Angeles, Ca
I'm Hispanic with thick corse hair and this does the trick.. lately I've been letting my natural curls fly and been trying so many different products like Quidad, Quai, Matrix and this has been by far the best one!
When u apply it, it is a little sticky but once it dries ... perfect! Is not greasy not crunchy... I've used the shampoo, Conditioner and leave in with this.. even without
Holy Curl Savior
Curly Queen from Haddon Township New Jersey
OMG!! This is the most amazing product I have ever tried. I have tried sooooo many. I am always looking for the best hair products to keep my curls hydrated and in tact throughout the day. I prefer they not be crunchy and hard throughout the day. I hate the way the crunchy curl looks. Fear not this product is insanely moisturizing and makes your curls look and feel so soft. I absolutely love this. I had to stop myself from buying a dozen more.
Not for type 4 hair
Sierra from Florida
So I was late to the Pattern Beauty train and wanted to finally test it out for myself. Although this gel is extremely moisturizing, it had absolutely no hold on my 4a twist out and felt like a just had applied two leave-ins. If you want to use this as a primer instead before a heavier gel I would definitely recommend that route!
I love this product and it smells great!
Teresa W from Arcola, IL
It's so easy to use just a little goes along way on wet hair!
Myra from California
Defines my curls well. Doesn't leave that crunchy over cast I hate. Feels soft and curls are shiny!
Mo from Houston, TX
It is creamy and not like most gel products.
I've been a Diva Curl girl for a long time.
Beth from Chicago IL
I think I found my NEW TRUE LOVE. I love the way the texture seems to get more creamy moose like as I work it through very wet hair. It totally holds my big loose curls all day! I