Product Reviews Rated 4.58 out of 5 stars
43 Reviews
Most Helpful Positive Review BEST PRODUCTS EVER I use this product about 2-3 times a week as the only shampoo in my line up. I started using it to decrease the brassy color in my blonde hair and you see immediate results! I now have blue hair, but it's gentle enough that it's not stripping the color out at a crazy fast pace. I've seen a drastic change in my hair quality and hair growth since I first started using it in March. It's amazing how a little bit goes a long way and it can get me through 2-3months before I start running low. The shampoo itself can make your hair feel dryer than normal in the shower, but the conditioner punches through that instantly! So it's a must buy for both! Look to the conditioner for my individual review there!
Most Helpful Critical Review Great CRUELTY FREE Product I was looking for a vegan purple shampoo to tone my blonde/silver hair. I live a vegan and nontoxic lifestyle and this was the closest I could find! It is cruelty free and sulfate/ paraben free. I use it about once a week now to tone my hair. I leave it on for about 5 minutes in the shower and follow up with my Young Living lavender mint shampoo. The only con is that it is extremely drying so I would recommend a hydrating conditioner afterwards.
Reviewed by 43 customers Yes!! 5
Shelly from Kentucky
This product really works. It doesn't dry my hair out like other purple shampoos do. I highly recommend it.
Better Be Blonde 5
KB from NJ
I'm always looking for a "purple shampoo" that will help brighten my blonde. I bought the shampoo & conditioner combo and it left my hair SUPER SOFT, and CLEAN for longer than I anticipated! I love it. BIG FAN.
Wonderful Product! 4
Jay from Kent, WA
Great for brightening my hair and keeping it from getting too brassy. A little on the pricey side for color shampoo but it works and smells great, so I think its worth the splurge!
freshen up without going to the salon 5
mama q from apple valley, ca
love the way it make my hair feel and look
AMAZING!!!! 5
Rhi from Columbia, Mo
After the very. first. wash I noticed a huge difference in the tone of my blonde hair. I've been using Matrix So Silver and it just wasn't doing it for me. I'm not sure how it works as a single shampoo because I use Paul Mitchell Awapuhi before I use this in order to cleanse my scalp, but after just the first use and getting almost platinum tone, 10/10 recommend! I didn't even use the conditioner to this and it still works magically!
The first that has worked as advertised 5
4 Reviews from Michigan
This works really well for my naturally white hair. It doesn't leave my hair dry like other purple products. I love that it is doesn't have sulfates and is cruelty free. Using it weekly has totally removed all of the gold/yellow tones that were in my hair and left it almost ashy. Love it.
Okay but nothing great 3
Dburk from VT
I have used color correcting purple shampoo and conditioners before. This one will help with the brassy and red hues in your blonde hair but it is drying.
Really love this shampoo! 5
Jwis from St Petersburg, FL
I use this shampoo 1-2 times per week, depending on how much color is in my hair at the time and how much more intense I want it to be. I've been buying it for about 2 years now. I use it with and without the Cool Blonde conditioner. The color really comes from the shampoo more than the conditioner. It is very gentle on my bone dry hair and the color lasts nicely. The color is a pretty true purple..not too much blue or too much red. I chose this brand over its competitors because it was cruelty-free. I've continued to use it because I'm happy with the results.
WOW! 5
Chanel from Texas
This shampoo and conditioner is great! I am unable to get my hair done right now with pandemic going on; anyway, my hair was looking yellow, because of overdue roots and from recently trying to go back to my natural blonde after having dark hair for several years now. I have tried other purple shampoos (just Shimmer Lights brand and then Living Proof) and they were either not helping, bringing out more yellow tones, drying out my hair, or left a purple tint. This one is awesome though! I followed time directions on bottle and it worked great, probably could have left on a little longer if needed. Completely took out my yellow and it was not drying either (I did use the matching conditioner though). The smell also wasn't awful for a purple shampoo; after drying my hair I couldn't smell it at all. I love the dry shampoo from this line and now I want to try out some of their other stuff too!
My new favorite purple shampoo! 5
Raider5113 from Atlanta, GA
This took out all of the brassy tones in my platinum hair... it looks like it did when i first left the salon weeks ago. I left it in for the recommended 5 minutes for intense results, and followed with the cool blonde conditioned. My hair was extra dry, but to be expected with any purple shampoo... easily fixed with leave in conditioner. HIGHLY recommend!!!
Works Semi-Well, Might be Drying 4
Mimi from Petaluma, CA
I've been using this product every week since I dyed my dark brown hair silver/white about two months ago. It does tone your hair, but ONLY if the strands you're toning aren't yellow. I don't believe it gets rid of yellow at all, but it does tone the rest. I put it on my dry hair for a more intense treatment and on other days of the week mix it with an Aveeno color protecting shampoo. I follow up with an Olaplex conditioner because this can be drying (as I've noticed).
Doesn't work well 1
K from Florida
Better luck with pravana. This doesn't take out any of the brassiness unfortunately. The conditioner is a must if you use this shampoo because it will dry the life out of your hair!
Works better than any purple shampoo I have purchased! 5
ChristyMac from Columbia, SC
Use once a week and leave on for 5 minutes before I rinse out.
Great CRUELTY FREE Product 3
Simply Savanna from Anderson, SC
I was looking for a vegan purple shampoo to tone my blonde/silver hair. I live a vegan and nontoxic lifestyle and this was the closest I could find! It is cruelty free and sulfate/ paraben free. I use it about once a week now to tone my hair. I leave it on for about 5 minutes in the shower and follow up with my Young Living lavender mint shampoo. The only con is that it is extremely drying so I would recommend a hydrating conditioner afterwards.
Amazing! 5
Christina from Ga
I will never buy another purple shampoo again! This stuff is amazing! I tried another brand after running out if dpHUE and it turned my blonde hair purple/silver! Needless to say I learned my lesson and will never buy another brand!
Good product but there are cheaper ones too! 5
Elisabeth La Rubia from Boston, MA
I buy a cheaper product which wasn't in stock and this is the "to-go-to" bc it works. I get a bigger bottle for $20 at a salon.
Works so well 5
kat from detroit, mi
I have used sooooo many purple shampoos looking for one that would do the trick. This keeps my highlighted blonde hair very cool toned, just how it looks when I leave the salon. It does not lather at all, and it dries your hair out if you don't use a good conditioner, but what it does for keeping hair not brassy is worth it.
I will definitely continue to purchase this product. 4
JC from Nevada
Squeeze a quarter size amount into your palm and lather in your hands before placing on your wet hair. This will allow you to spread the shampoo were farther because it does not lather well. This product is fantastic at knocking out brass.
Great! 5
Russell from Farmington, UT
It really, really helps take out orange or brassiness!
THE BEST Purple Shampoo 5
ATG from WI
I have tried almost every quality purple shampoo and am always most impressed with this. Many leave my hair dull, but this most closely mimicks the toners used after a highlight. I use it about every four or more days and leave it in for a couple mins. Seriously great for blondes that go brassy fast!
Helps remove brass tones from my grey hair 4
Mimi from Tulsa, OK
It does not lather well but my hair still gets clean
It's the bees knees 5
rjell from Emeryville, CA
I am one of those bleach blondes who freaks out if I have a tint of yellow/ gold in my ashy locks. I've gotten used to toning my own hair in order to save the money and the time of going to the salon. I was sent a sample of this with my last Ulta.com order, and holy moly!!! I am IN LOVE!
This works as well as a toner, without the damage or the fuss of mixing with a developer. It's literally just a shampoo that you leave on for a couple minutes. What's best, is that my damaged blonde locks looked and felt WAYYYY more shiny, smooth, and healthy after using this and it's matching conditioner. They may be the magic pair, and I can't promise one will work as well without the other.
Is this product pricey? Yes. But it's like going into the salon to get an Olaplex treatment and a toner. WORTH EVERY PENNY AND MORE! Hands down!
Great for my bleached, blonde hair! 5
jmason from pensacola, fl
This is great for blonde hair. It probably would do well on gray hair, too. It really takes out the yellow/brassiness that sometimes happens.
Free Sample - Will be buying! 5
Jde from Jackonville, FL
So i actually got a sample of this set of purple shampoo/conditioner and i love it. I have always been a brunette but got a blonde balayage about 4 months ago so my blonde highlights were getting pretty brassy. Tried the sample that i got in the mail and let both the shampoo and conditioner sit in for 4-5 minutes each. I saw results in one wash and now my blonde is even brighter. I will be buying this in the near future!
Best purple shampoo on the market 5
Hannah from New Orleans, LA
Okay i have never written a product review in my life but this product deserves it. Especially if you have silver/grey hair, this is HANDS DOWN the best and most effective purple shampoo I've ever tried and I have tried almost all of them. Before this, my silver toner would wash out in a single wash, even with cold water. I use it every time I wash my hair (once a week) and if you ring your hair out and apply it, put on a shower cap and let it sit for about 10 minutes before rinsing, I guarantee you will see dramatic results after just one shower. The key is to get your hair as dry as possible before applying. It honestly tones my hair better than the toner I use after bleaching (and it's less damaging, so yay!) And my FAVORITE part about it that i havent found with other toning shampoos, it never ever turns my hair purple. And I have left it on dry hair for up to 30 minutes before. The only con is that I find it REALLY dries my hair out, but I just slap on some conditioner and it's all good! Definitely definitely worth the price and I can't see myself ever using another purple shampoo.
