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Summary
This brand is excluded from most Ulta Beauty coupons.
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Reviews
Review Snapshot
by PowerReviews
Ratings Distribution
Best For
Describe Yourself
Hair Type
Most Helpful Positive Review
Love this product for my new very blonde Balayge!!!!
Just got my hair done and I have medium brown hair with a very intense blonde Balayge. My hairstylist told me to make sure that I use a purple shampoo for the first couple washes and then at least once every other week she originally suggested Paul Mitchell but they didn't have it in stock so I went...
Most Helpful Critical Review
DO NOT LIKE
I had a keratin treatment done and I went to ULTA to look for shampoos/condit. that would prolong my treatment. One of the ladies working at the salon recommended this (after insulting me and telling me my ends were brassy) GIRLLLL, if you could see my hair I swear you would laugh, I have soft wavy/...
55 results
I would buy this product again!
I'm so glad I purchased this product! I've combined it with Olaplex No. 5 and Redken Acidic Bonding Concentrate Liquid mask which left hair my hair feeling soft and smooth. This product brought my color back to life!
Not effective as a purple shampoo
It cleans well enough but is not sufficiently pigmented to tone brassiness in blonde hair. Save your money. There are other purple sgamppos without sodium chloride that are more effective.
I would not buy again
Hair Type Straight Hair
Left my hair dry
Love this product!
Hair Type Straight Hair
Verified Buyer
This makes my hair so soft and shiny. Definitely work to remove the brassy tones an highlight the blonde. I also have purple in my hair and it's made it quite vibrant. I recommend this to anyone.
I love this shampoo
Verified Buyer
During the pandemic, I let my hair grow out and now it is a beautiful shiny white. This shampoo takes the yellow out of it and leaves it shiny and healthy. I can even use it every time -- no purple residue.