Product Reviews Rated 4.18 out of 5 stars
40 Reviews
Most Helpful Positive Review Amazing for damaged hair! For years, I colored my hair to cover gray roots. I did this myself at home using products from a beauty supply store and was happy overall with it, but years of depositing color on my hair, which was mid-back in length, left it pretty damaged. I had several inches cut off my hair and had a stylist strip the old dye from my hair (it was extremely dark brown at the time) this took it to a caramel color. But after I got home, the trouble started....it was breaking off, badly. Couldn't get a brush or comb through it, and I was terrified. I went straight to Ulta the next day and an employee there recommended this product. I bought 2 packets, pretty skeptical, but went home and washed my hair with my usual shampoo (redken all soft) and then used this mask. It was absolutely amazing the difference one use made. I then purchased the scalp scrup and the acv rinse. Those three products together are a total transformation for the health of your hair! Shortly after that I had to incorporate a blue toned shampoo for brassiness, and began alternating my products. A few days ago I returned to my stylist to finish the look I was going for and she was able to foil in the lowlights, lighter colored highlights I wanted and cover my roots. She was completely amazed by the health of my hair and started recommending the products to her clients!
Most Helpful Critical Review Strips color!! This is marketed as being color safe, but within TWO uses, it stripped my light brown ash color down to a strawberry blonde, which isn't even my natural color! It changed not only the depth of color, but the undertone! It smells bad, and did not leave my hair conditioned or shiny. I gave it a second try because I thought I must have used it wrong despite following the directions, but it just got worse. Cheap drugstore daily conditioners have left my hair softer and shinier than this product. I felt like I'd used some harsh color stripper!
Reviewed by 40 customers I definitely would buy again & again 5
L from Marietta ga
Second time buying this great product!
Will be the only mask in my shower from now on 5
Indie jones from Texas
I am someone who tries every mask and have multiple in my shower. I bought this based on a recommendation from my roommate and I am hooked. I have fine, wavy, dry hair and this is the bomb. I will ONLY buy this mask going forward. Smells so good, a nice clean scent, and the way it makes my hair feel... I can comb my hair so easily after using this and it's shiny and soft! I've used their other products as samples and would also recommend them!
Obsessed! 5
Allie from Denver, CO
I received this as a sample and finally used it. The smell is AMAZING! It's like I just left the salon. My hair is shiny, looks and feels better overall. I have curly waves and typically use Devacurl products and other curl safe hair products. This was great and I will be buying it to use again.
Love it! 5
Isabel from Vernon Hills
Loved it!
I love this Product 5
TT from Newport Beach
I like the smell. And I have highlighted blonde hair it actually brightens it.
Amazing 5
Gab from North Carolina
I love this product!! I honestly enjoy the smell of the product and it leaves my hair so soft and shiny. Worth the price.
HolyGrail 4
angie from Buffalo
I have this 4 stars to be realistic on here because the smell is putting at first BUT I had to try it... and I got use to the smell. I leave this on my hair for as long as it take me to shave. It leaves my hair so soft for days afterwards! It is pricey but I dont have to use it often and I think it's worth it.
Would not recommend for psoriasis 3
Hill T from Houston, TX
One the product's main ingredients is alcohol so I would not recommend for psoriasis
Works Great/ not the best smell though 4
Gabby from Long Island
I suffer from split ends and heat damage, but this mask TRANSFORMED my hair for me. My mom and I both use this mask, I personally am not bothered by its scent but my mom on the other hand thinks it smells bad. The scent isn't overpowering though and the product itself gets the job done. Great product !!!
Strips color!! 1
TG from Charlottesville, VA
This is marketed as being color safe, but within TWO uses, it stripped my light brown ash color down to a strawberry blonde, which isn't even my natural color! It changed not only the depth of color, but the undertone! It smells bad, and did not leave my hair conditioned or shiny. I gave it a second try because I thought I must have used it wrong despite following the directions, but it just got worse. Cheap drugstore daily conditioners have left my hair softer and shinier than this product. I felt like I'd used some harsh color stripper!
SO MUCH PERFUME 2
Amanda from NH
I'm sensitive to overly perfumed things. I got this in a set with the ACV Rinse and Scrub. I used those prior to this and both of those smell like ACV which is tolerable. This however smells intensely like perfume and artificial fragrance. I can smell it without moving and it was noxious to my nose during use and is not fading. My hair feels soft but I have a nasty headache brewing and it is not worth the soft hair.
L O V E 5
Chels00 from NV
I have blonde hair and so when its wet its nearly impossible to manage or even brush through. After using this my hair was like butter. so soft and I LOVE IT! I highly recommend!
Amazing for damaged hair! 5
Graceful Chaos from Southern IL
For years, I colored my hair to cover gray roots. I did this myself at home using products from a beauty supply store and was happy overall with it, but years of depositing color on my hair, which was mid-back in length, left it pretty damaged. I had several inches cut off my hair and had a stylist strip the old dye from my hair (it was extremely dark brown at the time) this took it to a caramel color. But after I got home, the trouble started....it was breaking off, badly. Couldn't get a brush or comb through it, and I was terrified. I went straight to Ulta the next day and an employee there recommended this product. I bought 2 packets, pretty skeptical, but went home and washed my hair with my usual shampoo (redken all soft) and then used this mask. It was absolutely amazing the difference one use made. I then purchased the scalp scrup and the acv rinse. Those three products together are a total transformation for the health of your hair! Shortly after that I had to incorporate a blue toned shampoo for brassiness, and began alternating my products. A few days ago I returned to my stylist to finish the look I was going for and she was able to foil in the lowlights, lighter colored highlights I wanted and cover my roots. She was completely amazed by the health of my hair and started recommending the products to her clients!
Smells and works great! 5
Heather from MADISON
I use this at least weekly and it makes my hair so soft and smell great. I plan on trying the whole line of ACV
I'm sold! 5
Appaxking from Seattle, WA
History: I have tried many many hair masks in an attempt to remedy my bleached, very damaged hair. I bleach my roots every 6 weeks and have for the past 2 years. I use olaplex, and all that jazz but my hair is still the texture of wet noodles if I don't use a mask every time I wash it. I have tried many masks, Pureology, Bed Head, Shea Moisture, TGIN miracle repair mask, moroccan oil mask, and many others. It's a 10 miracle hair mask has been my go to- until now. dun dun dun. This mask is amazing. I am in love. Yes, it smells like cologne. But it's totally worth it. If your hair is in need of some serious repair, give this mask a try! You won't be disappointed. Side note- used for the first time today, left it on for 15 mins in the shower. Hair is like butter.
One of My Weekly Must Have Products 5
My Hair is Picky from Austin, TX
I use this product in conjunction with Bumble and Bumble Sunday shampoo every Sunday. I leave the apple cider mask on for approx 30 minutes while I exfoliate and shave. I protect it with a plastic shower cap so it absorbs well. I then follow up with the B&B shampoo. This product makes my hair sooo smooth. I have naturally wavy/curly/straight hair and live in TX where the heat and humidity has the potential to turn my hair in to a poofy mess, however since using this product, I can easily wash and go at any length and my hair looks on point. I have used it for over a year now and will continue to purchase moving forward.
The scent is amazing!! 5
Heather the Fan from LA
I love the scent SO much- it's sophisticated. I also love the branding- looks chic out on the countertop. The texture is really great- it's not sticky / greasy. I love that it originated from high quality apple cider!
Works well but strong smell 4
Margaretha from Henderson, NV
I tried a sample of this and loved the almost whipped consistency. it rinsed easily and left my dry and damaged hair super soft and shiny. The only caveats are the smell, which is strong and sort of masculine, and the price. I'd still recommend it though.
Love this smell!! 5
Bell from Montana
I LOVE this stuff!!! It's one of the better hair masks I have found for my thin damaged hair. I have extremely thin, damaged, yet oily limp hair. Name a hair issue and I have it! This mask didn't make my hair greasy, my hair is super shiny! I was able to comb through it easily (without adding a hair oil, like I do normally) and I am obsessed with the smell. I read some other reviews that said the scent was too much :( if you are sensitive to scents this is not for you. The scent is over powering and lovely. I think it smells like I washed my hair in expensive perfume! I imagine this is what Beyoncé's hair probably smells like! Lol
Take a Whiff 4
Conkiec from Alabama
Go ahead and go in store, crack this open, and take a good long smell. Do you like this smell? If you do, then great! Be prepared for your hair to smell OVERWHELMINGLY of this fragrance all day long. I can smell my hair just sitting still. I got this in my FabFitFun box, and luckily I like the smell. Like others have said, it's a bit masculine and clean. If you are a person who does not like this type of fragrance or you are sensitive to perfume, don't buy this. The smell does not fade remotely after washing it out. I think it's a good deep conditioner and it does make my hair feel soft.
If you're sensitive to smell don't get this 2
Katie from Austin, TX
I bought a sample pack of this today and it is so fragrant that I still have a headache after washing it out. I might have to wash my hair again. It's a nice smell just wayyyy too strong. Also don't really feel like my hair feels any better. Left it on for 20 mins.
like a lovely man in a jar 5
danni from TX
I know the smell of this has been a tad controversial in the other reviews, but it smells exactly like men's cologne, specifically one I cannot remember the name of but never want to stop smelling. What I'm saying is this product made me lose my mind for an evening trying to find someone to describe the scent in a way that would jog my memory to help me find it. I still have not and I am heartbroken. ANYWAYS, this masque is a lovely substitute for my daily conditioner because I can use it less and less of it. It is my belief that this product was designed lovingly for thin hair, and therefore cannot do as much in the way of thick hair to prevent weighing down strands. It's still a wonderful masque and I would recommend it.
Great product, strong smell 4
Browneyedgirl from Michigan
I got this in a fabfitfun fun and I am enjoying it. have really fine hair and most hair masks/deep conditioners make my hair fall flat. This doesn't! It works really well and makes my hair soft but not too silky and limp. The only con about this is the smell is STRONG. not ACV smell but heavy heavy perfumed. It's not bad but it is overwhelming and honestly I'd prefer the vinegar smell cuz that washes out, this sticks around for DAYS. Other than that it's super nice and the tub lasts a long time. I use this one once every two weeks.
Really works 5
Melissa from Tampa FL
It smells amazing. It's pricey but the tub is big and a little goes a long way. I've been having a lot of breakage and my hair feels so dry but this mask helped so much
Liked but not loved 3
Kerri from Salem Ma
It's .....ok. Expected more for the $$$$
