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Anti-Aging Eyeshadow Primer Potion

Urban Decay Cosmetics

Anti-Aging Eyeshadow Primer Potion

(897) REVIEWS

0.33 oz Item 2286791

Color:Nude

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Urban Decay found a way to make its legendary Anti-Aging Eye Shadow Primer Potion even better. With revamped packaging that includes an applicator, Eye Shadow Primer Potion looks more gorgeous and applies with more versatility. And the formula still packs the same powers: anti-aging benefits, all-day, crease-free shadow, more vibrant color and smoother application.

This revolutionary paraben-free formula features space-age polymer technology that fills in any imperfections on the skin's surface, prepping your lids for all-day shadow. Once you've tried it, you'll never want to live without it.

This anti-aging formula also measurably improves the signs of aging over time. High-tech ingredients fight wrinkles and improve tone and texture, while optical blurring pigments create a subtle, soft-focus effect that instantly wakes up tired eyes and minimizes the appearance of redness, crepiness and other imperfections.

In an 8-week clinical study:
  • 100% of participants had a measurable improvement in the appearance of fine lines.
  • 100% had measurably brighter skin.
  • 97% had a measurable improvement in radiance and clarity.

Optical blurring pigments diffuse light to blur flaws, while advanced anti-aging ingredients help prevent and repair wrinkles and other signs of age-related damage. Dermaxyl helps smooth the appearance of wrinkles, and Kalpariane plumps, firms and hydrates skin as it improves suppleness and elasticity.

The shade is similar to Urban Decay's Original Eye Shadow Primer Potion, which dries down invisibly, but with a tiny bit of sheer pigment to even out and color-correct the skin.

Easy on the eyes in more ways than one, this coveted primer now comes in revamped packaging with gorgeous ombré artwork and a faceted, jewel-like cap. Squeeze the Potion directly from the tube or use the flocked wand applicator. Either way, you get precise, controlled application every time.

Urban Decay is 100% cruelty-free.

Lock in any look for up to 16 hours with Urban Decay All Nighter Makeup Setting Spray.
Smooth on just a touch of Eyeshadow Primer Potion, and then lay down color while the primer is fresh. It acts as an eye shadow magnet, giving you vibrant color. And you'll look just-applied all day!
Isododecane, Talc, Cyclopentasiloxane, Trimethylsiloxysilicate, Triethylhexanoin, Oryza Sativa (Rice/Riz) Bran Oil, Trihydroxystearin, Disteardimonium Hectorite, Polyethylene, Sorbitan Sesquioleate, VP/Hexadecene Copolymer, C12-15 Alkyl Benzoate, Dimethicone, Alumina, Caprylic/Capric Triglyceride, Phenoxyethanol, PEG-40 Stearate, Synthetic Beeswax, Propylene Carbonate, Hexyl Laurate, Polyglyceryl-4 Isostearate, Tribehenin, PEG-10 Dimethicone, Stearic Acid, Ethylhexylglycerin, Ceramide 2, PEG-10 Rapeseed Sterol, Alaria Esculenta Extract, Palmitoyl Oligopeptide, Aqua (Water/Eau). May Contain: Mica, CI 77891 (Titanium Dioxide), CI 77491/77492/77499 (Iron Oxides), CI 77163 (Bismuth Oxychloride).

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Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
Urban Decay CosmeticsAnti-Aging Eyeshadow Primer Potion
 
4.4

(based on 897 reviews)

89%

of respondents would recommend this to a friend.

Pros

  • Long lasting (630)
  • Applies smoothly (381)
  • Easy to apply (330)
  • Crease resistant (319)
  • Blends easily (300)

Cons

  • Creases (49)
  • Difficult to apply (33)
  • Fades (13)
  • Smudges or flakes (12)
  • Wears off easily (12)

Best Uses

  • Everyday (714)
  • Going out (298)
  • Work (149)
  • Natural effect (129)
  • Sensitive eyes (102)
    • Reviewer Profile:
    • Natural style (367), Classic style (358), Trendy style (93)
    • Was this a gift?:
    • No (7)

Reviewed by 897 customers

Displaying reviews 1-10

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5.0

Absolutely #1 primer

By Lala

from Portland Oregon

About Me Trendy Style

Pros

  • Easy Removal
  • Easy To Apply
  • Good Pigmentation
  • Long Lasting
  • Smooth Look

Cons

    Best Uses

    • Everyday
    • Going Out
    • Sensitive Eyes
    • Travel

    Comments about Urban Decay Cosmetics Anti-Aging Eyeshadow Primer Potion:

    Doesn't crease! Gives the perfect base for shadows and makes the shadows stand out so much more! Great quality UD!

     
    3.0

    I really wanted this to work...

    By Lashes Lost

    from Indiana

    Comments about Urban Decay Cosmetics Anti-Aging Eyeshadow Primer Potion:

    I'm so disappointed with this. I've heard rave reviews about UD primer potion. I'm 32 so I thought "why not go with anti-aging... it can't hurt". I don't know if that's the problem or not but this stuff burned on my lids. It went away after a minute so I thought maybe it was supposed to tingle a bit and I was being a baby. After removing at the end of the day my eye cream (which I had been using for while with no issue) burned too. 2 days of no use has finally stopped the burning but now more than half the lashes on one eye have become brittle and broken off.

     
    3.0

    Sheer

    By MrsBaker

    from Ohio

    Comments about Urban Decay Cosmetics Anti-Aging Eyeshadow Primer Potion:

    This is super duper sheer. I feel like it would be nice for someone who does the "no-makeup" makeup look and only adds a soft wash of color to their lids instead of a full face. I just don't get any other real use from it and don't find that it color corrects my lids or lays down a nice base for eyeshadows. It creases easily also.

     
    5.0

    I will buy this again.

    By Lori

    from South Dakota

    About Me Natural Style

    Pros

    • Blends Well
    • Easy Removal
    • Easy To Apply
    • Good Pigmentation
    • Long Lasting
    • Smooth Look

    Cons

      Best Uses

      • Everyday

      Comments about Urban Decay Cosmetics Anti-Aging Eyeshadow Primer Potion:

      Bought this on sale to try, I love it! Eyeshadow looks fresh all day long.

      (1 of 1 customers found this review helpful)

       
      2.0

      Not for me

      By Cheryl

      from California

      Comments about Urban Decay Cosmetics Anti-Aging Eyeshadow Primer Potion:

      I am all about anti-aging. I've been using this for the past week. Goes on smooth and primes eyelids as stated. Eyeshadow goes on flawless and is easy to blend. For me it lasted 3 hours each day before my makeup started to crease. Everyday when I hit 8 hours my eye makeup was a total mess. Eye makeup was just all mixed up by then. This anti-aging primer does not state 24 hour wear as the original eyeshadow primer does. I've only used this on work days and i am in an air conditioned room to the point where I have to wear a jacket through my entire shift.
      Skin type : normal
      I did notice that this primer made my eyelids a little oily at the end of my workday. Which never happens without primer.
      2 Star because it did not last more than 3 hours and made my eyelids oily.
      Would work great if I were just going out for 3 hours or less.

       
      5.0

      AMAZING!!

      By KrisR

      from KY

      Comments about Urban Decay Cosmetics Anti-Aging Eyeshadow Primer Potion:

      I have always had issues with my eye makeup being half gone or stuck in all the the creases by midday. This stuff amazed me on day one. It stayed in place and no pileup in the creases at all. My eyes looked just as fresh by end of day as when I first applied it. So I put it to a bigger challenge. I do hot yoga and decided to see what would happened. I couldn't believe it. My eyeshadow was still in place. I messed it up a bit when wiping my face from the sweat but it otherwise did not budge. I will definitely be buying this again!!!

       
      5.0

      Eyeshadow stays put all day.

      By Beauty Noob

      from Indiana

      About Me Natural Style

      Pros

      • Easy Removal
      • Easy To Apply
      • Long Lasting
      • Smooth Look

      Cons

        Best Uses

        • Everyday
        • Going Out

        Comments about Urban Decay Cosmetics Anti-Aging Eyeshadow Primer Potion:

        I have hyperpigmentation on my lids and this does a good job covering that up and giving me a nice base to apply my eyeshadow. It keeps my eyeshadow from creasing and fading.

         
        1.0

        Greasy and Creases

        By Kacee

        from Alabama

        Comments about Urban Decay Cosmetics Anti-Aging Eyeshadow Primer Potion:

        I love the original UD primer. They were out, so I decided to try this. It does not work. My eyeshadow is creased within hours. It has an oily sheen about it. Would return but I didn't open it for 30 days while I finished up my original UD.

         
        2.0

        Disappointed

        By Kate

        from Hartford, CT

        About Me Natural Style

        Pros

        • Blends Well
        • Smooth Look

        Cons

        • Difficult To Apply
        • Doesn't Last
        • Doesn't work

        Best Uses

        • Sensitive Eyes

        Comments about Urban Decay Cosmetics Anti-Aging Eyeshadow Primer Potion:

        I was disappointed after reading so many positive reviews of the product. Honestly, I could put foundation on my eyelid and have the same effect. It does nothing to keep your eye makeup on or to last long. Secondly, the application tool was awkward—more like an old school lip gloss wand. Very weird for the eye area.

         
        4.0

        Helps eye makeup last!

        By Mrs.Smith

        from Florida

        About Me Classic Style

        Verified Buyer

        Pros

        • Blends Well
        • Easy Removal
        • Easy To Apply
        • Long Lasting
        • Smooth Look

        Cons

          Best Uses

          • Everyday

          Comments about Urban Decay Cosmetics Anti-Aging Eyeshadow Primer Potion:

          Really gives staying power to all makeup shades...no creases!

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