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Anti-Aging Eyeshadow Primer Potion

Urban Decay Cosmetics

Anti-Aging Eyeshadow Primer Potion

(926) REVIEWS

0.33 oz Item 2286791

Color:Nude

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Urban Decay found a way to make its legendary Anti-Aging Eye Shadow Primer Potion even better. With revamped packaging that includes an applicator, Eye Shadow Primer Potion looks more gorgeous and applies with more versatility. And the formula still packs the same powers: anti-aging benefits, all-day, crease-free shadow, more vibrant color and smoother application.

This revolutionary paraben-free formula features space-age polymer technology that fills in any imperfections on the skin's surface, prepping your lids for all-day shadow. Once you've tried it, you'll never want to live without it.

This anti-aging formula also measurably improves the signs of aging over time. High-tech ingredients fight wrinkles and improve tone and texture, while optical blurring pigments create a subtle, soft-focus effect that instantly wakes up tired eyes and minimizes the appearance of redness, crepiness and other imperfections.

In an 8-week clinical study:
  • 100% of participants had a measurable improvement in the appearance of fine lines.
  • 100% had measurably brighter skin.
  • 97% had a measurable improvement in radiance and clarity.

Optical blurring pigments diffuse light to blur flaws, while advanced anti-aging ingredients help prevent and repair wrinkles and other signs of age-related damage. Dermaxyl helps smooth the appearance of wrinkles, and Kalpariane plumps, firms and hydrates skin as it improves suppleness and elasticity.

The shade is similar to Urban Decay's Original Eye Shadow Primer Potion, which dries down invisibly, but with a tiny bit of sheer pigment to even out and color-correct the skin.

Easy on the eyes in more ways than one, this coveted primer now comes in revamped packaging with gorgeous ombré artwork and a faceted, jewel-like cap. Squeeze the Potion directly from the tube or use the flocked wand applicator. Either way, you get precise, controlled application every time.

Urban Decay is 100% cruelty-free.

Lock in any look for up to 16 hours with Urban Decay All Nighter Makeup Setting Spray.
Smooth on just a touch of Eyeshadow Primer Potion, and then lay down color while the primer is fresh. It acts as an eye shadow magnet, giving you vibrant color. And you'll look just-applied all day!
Isododecane, Talc, Cyclopentasiloxane, Trimethylsiloxysilicate, Triethylhexanoin, Oryza Sativa (Rice/Riz) Bran Oil, Trihydroxystearin, Disteardimonium Hectorite, Polyethylene, Sorbitan Sesquioleate, VP/Hexadecene Copolymer, C12-15 Alkyl Benzoate, Dimethicone, Alumina, Caprylic/Capric Triglyceride, Phenoxyethanol, PEG-40 Stearate, Synthetic Beeswax, Propylene Carbonate, Hexyl Laurate, Polyglyceryl-4 Isostearate, Tribehenin, PEG-10 Dimethicone, Stearic Acid, Ethylhexylglycerin, Ceramide 2, PEG-10 Rapeseed Sterol, Alaria Esculenta Extract, Palmitoyl Oligopeptide, Aqua (Water/Eau). May Contain: Mica, CI 77891 (Titanium Dioxide), CI 77491/77492/77499 (Iron Oxides), CI 77163 (Bismuth Oxychloride).

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Ingredients+

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Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
Urban Decay CosmeticsAnti-Aging Eyeshadow Primer Potion
 
4.4

(based on 926 reviews)

88%

of respondents would recommend this to a friend.

Pros

  • Long lasting (644)
  • Applies smoothly (381)
  • Easy to apply (348)
  • Crease resistant (319)
  • Blends easily (300)

Cons

  • Creases (54)
  • Difficult to apply (34)
  • Fades (14)
  • Smudges or flakes (12)
  • Wears off easily (12)

Best Uses

  • Everyday (736)
  • Going out (303)
  • Work (149)
  • Natural effect (129)
  • Sensitive eyes (104)
    • Reviewer Profile:
    • Natural style (375), Classic style (368), Trendy style (97)
    • Was this a gift?:
    • No (7)

Reviewed by 926 customers

Displaying reviews 1-10

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1.0

I would not buy this product again.

By radio side hustle

from Albion, PA

About Me Natural Style

Verified Buyer

Pros

  • Easy Removal
  • Easy To Apply

Cons

  • Creases
  • The texture feels greasy during application.

Best Uses

  • Everyday

Comments about Urban Decay Cosmetics Anti-Aging Eyeshadow Primer Potion:

I have used UD Primer Potion for several years. I'm 54 and was hoping for a product that would last longer, without creasing. This Anti-Aging version is not it. I also believe it costs more than the original. This product was a big disappointment.

 
5.0

Classic

By Amanda

from Oh

About Me Classic Style

Verified Buyer

Pros

    Cons

      Best Uses

      • Everyday
      • Going Out

      Comments about Urban Decay Cosmetics Anti-Aging Eyeshadow Primer Potion:

      I have been using this for years! Works great for all eyeshadow. Makes colors appear more intense, stays put all day and no creasing! One of my all time faves!

       
      5.0

      UD eyeshadow primer

      By Shawe

      from S.D.

      About Me Natural Style

      Verified Buyer

      Pros

      • Blends Well
      • Easy Removal
      • Easy To Apply
      • Long Lasting
      • Smooth Look

      Cons

        Best Uses

        • Everyday
        • Going Out
        • Sensitive Eyes
        • Travel

        Comments about Urban Decay Cosmetics Anti-Aging Eyeshadow Primer Potion:

        1st time using a eyeshadow primer, now will never be without.

         
        5.0

        Love

        By ...

        from ...

        Comments about Urban Decay Cosmetics Anti-Aging Eyeshadow Primer Potion:

        So far this is my favorite eye primer. It makes my shadows last long and stay true to their color.

        (1 of 1 customers found this review helpful)

         
        4.0

        Works okay, not as good as original primer

        By Beauty Gal

        from New York

        About Me Classic Style

        Verified Buyer

        Pros

        • Easy To Apply
        • Smooth Look

        Cons

        • Creases
        • Fades

        Best Uses

        • Everyday

        Comments about Urban Decay Cosmetics Anti-Aging Eyeshadow Primer Potion:

        This product works okay as an eyeshadow primer but not as good as Urban Decays original primer. I'm also not a huge fan of the wand application. During the spring/summer when I would apply this and go for a natural look with only eyeliner and mascara I would sometimes get creases during the day on my eyelids. This never happened with the original primer. Under eyeshadow it works fine but I did notice a few creases towards the end of the day that I didn't get with the original primer.

         
        5.0

        Yes

        By Rachel

        from Crystal City Tx

        About Me Natural Style

        Verified Buyer

        Pros

        • Blends Well
        • Easy Removal
        • Easy To Apply
        • Good Colors
        • Good Pigmentation
        • Good Variety of Colors
        • Long Lasting
        • Smooth Look

        Cons

          Best Uses

          • Everyday

          Comments about Urban Decay Cosmetics Anti-Aging Eyeshadow Primer Potion:

          Love It!

           
          2.0

          Ok

          By Ghickscars

          from Vassar, MI

          Verified Buyer

          Pros

            Cons

            • Creases

            Best Uses

              Comments about Urban Decay Cosmetics Anti-Aging Eyeshadow Primer Potion:

              I want to like this because it goes on sale for cheap. But it does not work very well. After a while it starts to crease. The bare escentuals is the best I've found.

               
              5.0

              Really love this primer!

              By Tspiss

              from New Jersey

              About Me Classic Style

              Verified Buyer

              Pros

              • Blends Well
              • Easy To Apply
              • Good Pigmentation
              • Long Lasting
              • Smooth Look

              Cons

                Best Uses

                • Everyday

                Comments about Urban Decay Cosmetics Anti-Aging Eyeshadow Primer Potion:

                I use this product everyday with and without eyeshadow. It goes on easily and blends nicely.

                 
                5.0

                This works very well!

                By Olive

                from Atlanta, GA

                About Me Classic Style

                Verified Buyer

                Pros

                • Easy To Apply
                • Long Lasting
                • Smooth Look

                Cons

                  Best Uses

                  • Everyday
                  • Going Out
                  • Travel

                  Comments about Urban Decay Cosmetics Anti-Aging Eyeshadow Primer Potion:

                  Have used a week so far and love it! Great staying power! Eyelid seems less crinkely.

                   
                  5.0

                  A Definite Keeper

                  By JETS

                  from Montana

                  About Me Classic Style

                  Verified Buyer

                  Pros

                  • Blends Well
                  • Easy To Apply
                  • Long Lasting
                  • Smooth Look

                  Cons

                    Best Uses

                    • Everyday

                    Comments about Urban Decay Cosmetics Anti-Aging Eyeshadow Primer Potion:

                    Used to have very crept eyelids. This has really helped. Makes shadows blend and last all day.

                    Displaying reviews 1-10

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