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It Cosmetics Tightline Full Lash Length Black Mascara Primer

It Cosmetics

Tightline Full Lash Length Black Mascara Primer

Item #: 2264027 Size: 0.118 oz

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Why did IT Cosmetics create this product: To finally give women a product that gets to the "root" of their lashes for their full lash potential. To finally give woman a simple solution to getting the "Tightline" effect using a black lash primer. To give woman an ultra black formula that lengthens and thickens lashes without clumping, protects and conditions lashes and maximizes the results of your favorite mascara that is also paraben-free, fragrance-free, and sulfate-free.

What is it: Tightline Full Lash Length Black Eyelash Primer is a true game-changer in mascara and eyeliner technology. This multi-tasking beauty must-have utilizes an ultra-skinny wand, allowing you to start coating your lashes at their actual root, so you coat black along your entire lash length (unlike most mascara brushes that are too large to get to the root, leaving the first 1/3 of your lash roots bare!). This gives you ultimate length and volume. But the best part is, if you have sparse or missing lashes, the Tightline brush lays down black pigment along your entire lash line, filling in spare spots, giving you a full beautiful lash line and the look of an eyeliner! This creates instant definition without taking up extra eye lid Space. The skinny wand also allows the conditioning serum to infuse a blend of lash-enhancing ingredients including peptides, collagen, proteins, biotin, nettle extract, green tea, jojoba, and vitamins all the way down to the root of your lashes, giving your lashes the most effective dosage of nourishment and protection. Tightline is also paraben-free, fragrance-free, phthalate-free, sulfate-free, and is it great for even the most sensitive eyes.

Who is it for: Anyone who wants lashes for miles! Anyone with sparse lashes who wants the look of a full lash line. Anyone who wants thicker, longer, fuller-looking, amazing lashes that reach their full potential. Anyone who wants the look of the Tightline eyeliner effect. Why is it different: Tightline Full Lash Length Black Eyelash Primer Skinny wand gives you the power to coat each lash beginning at the root, unlike most mascaras wands that leave the bottom 1/3 of your lashes uncoated. This also creates a natural Tightline eyeliner effect along your upper and lower lash line, because it lays down black pigment between each eyelash at the root, creating instant definition without taking up extra eye lid space. The skinny wand also allows the conditioning serum to infuse a blend of lash-enhancing ingredients including peptides, collagen, proteins, biotin, nettle extract, green tea, jojoba, and vitamins all the way down to the root of your lashes, giving your lashes the most effective dosage of nourishment and protection. Tightline is also paraben-free, fragrance-free, phthalate-free, sulfate-free, and is it great for even the most sensitive eyes.
Starting at the root of your lashes, hold the Tightline Slim Wand horizontally, then wiggle and sweep the brush up and through your lashes from the very base through to the tips. For a more dramatic look, add additional coats. Can be worn alone or under mascara for a more visible eyeliner effect. Lightly and gently press the Tightline Slim Wand along the root of your lash line filling in the gaps between your lashes, move along the entire upper lash line for a beautiful Tightline eye liner effect.

Beauty tips: To create the Tightline eyeliner effect, gently press the Ultra-Skinny Wand along the root of your lashes filling in the gaps between your lashes. Move along the entire upper and lower lash line to complete this look!
Camellia Sinesis Leaf Water, Styrene/Acrylates/Ammonium Methacrylate Copolymer, Water, Beeswax, Stearic Acid, Copernicia Cerifera (Carnauba) Wax, Hydrogenated Polyisobutene, Glycerin, Microcrystalline Cellulose, Tromethamine, Glyceryl Stearate, Hectorite, Phenoxyrthanol, Dimethicone, Camellia Sinensis Leaf Extract, Centella Asiatica Extract, Cholesterol, Euterpe Oleracea Fruit Extract, hydrolyzed Collagen, Hydrolyzed Wheat Protein, Lauroyl Lysine, Lecithin, Panthenol, Simmondsia Chinensis (jojoba) Seed Oil, Prunus Armeniaca (Apricot) Fruit Extract, Rosa Canina Fruit Extract, Asarum Siebildi Root Extract, Chamomilla Recutita (Matricaria) Flower/Leaf Extract, Chrysanthemum Morifolium Flower Extract, Cnidium Officinale Root Extract, Eclipta Prostrata Extract, Hippophae Rhamnoides Extract, Juglans Regia (Walnut) Seed Extract, Morus Alba Root Extract, Persea Gratissima (Avocado) Fruit Extract, Sambucus Nigra Fruit Extract, Simmondsia Chinesis (Jojobs) Seed Extract, Thuja Occidentalis Leaf Extract, Urtica Dioica (Nettle) Extract, Vitex Trifola Fruit Extract, Palmitoyl Hexapeptide-12, Xanthan Gum. May Contain: Iron Oxides (CI 77499).

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Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
It CosmeticsTightline Full Lash Length Black Mascara Primer
 
4.3

(based on 413 reviews)

86%

of respondents would recommend this to a friend.

Pros

  • Defines & separates (270)
  • Doesn't clump (251)
  • Applies evenly (248)
  • Great brush (237)
  • Lengthens (192)

Cons

  • Dries out quickly (29)
  • Flakes (26)
  • Difficult to remove (24)
  • Sticky texture (13)
  • Smudges or runs (10)

Best Uses

  • Anytime (288)
  • Daytime (81)
  • Going out (80)
  • Everyday (29)
  • Sensitive eyes (11)
    • Reviewer Profile:
    • Classic style (183), Natural style (175), Trendy style (29)
    • Skin Tone:
    • Medium (19), Fair (13)

Reviewed by 413 customers

Displaying reviews 1-10

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5.0

Great

By Cindt

from Il

About Me Natural Style

Pros

  • Easy To Apply
  • Good Pigmentation

Cons

    Best Uses

    • Everyday
    • Going Out
    • Sensitive Eyes
    • Travel

    Comments about It Cosmetics Tightline Full Lash Length Black Mascara Primer:

    I loved it by itself, but when I put on Roller Lash by Benefit it clumped. Yes I would use this as a fast get ready liner/ mascara look by its self. I want to test it with It mascara to see if it clumps.

    • Skin Tone:
    • Medium
     
    5.0

    Love, love, love!

    By Harry's Mom

    from Massachusetts

    About Me Classic Style

    Verified Buyer

    Pros

    • Easy Removal
    • Easy To Apply
    • Long Lasting

    Cons

      Best Uses

      • Everyday

      Comments about It Cosmetics Tightline Full Lash Length Black Mascara Primer:

      Looks natural, no clumpy bits, lasts until I take it off.

      • Skin Tone:
      • Fair
       
      5.0

      5 stars for me

      By Lamb

      from Royse city tx

      About Me Natural Style

      Verified Buyer

      Pros

      • Easy Removal
      • Easy To Apply
      • Good Colors
      • Long Lasting
      • Smooth Look

      Cons

        Best Uses

        • Everyday
        • Sensitive Eyes

        Comments about It Cosmetics Tightline Full Lash Length Black Mascara Primer:

        I love this product, if you want fine lashes to look natural but a little darker, this works for me. I also put a light coat first before I put a thicker mascara on, works very well.

        • Skin Tone:
        • Medium
         
        5.0

        I will always buy this product

        By Jules

        from Tustin ca

        About Me Natural Style

        Verified Buyer

        Pros

        • Easy Removal
        • Easy To Apply
        • Long Lasting

        Cons

          Best Uses

          • Everyday

          Comments about It Cosmetics Tightline Full Lash Length Black Mascara Primer:

          Best mascara for my short eyelashes

          • Skin Tone:
          • Medium
           
          4.0

          Love this product

          By Gretwest

          from Sunset Beach NC

          About Me Natural Style

          Verified Buyer

          Pros

            Cons

              Best Uses

              • Everyday

              Comments about It Cosmetics Tightline Full Lash Length Black Mascara Primer:

              I haven't quite mastered the eyeliner part but love the mascara

              • Skin Tone:
              • Medium
               
              5.0

              Love it, really only thing I use on my lashes

              By none

              from Long Island, New York

              About Me Natural Style

              Verified Buyer

              Pros

              • Blends Well
              • Easy Removal
              • Easy To Apply
              • Good Colors
              • Good Pigmentation
              • Long Lasting
              • Smooth Look

              Cons

                Best Uses

                • Everyday
                • Going Out
                • Sensitive Eyes
                • Travel

                Comments about It Cosmetics Tightline Full Lash Length Black Mascara Primer:

                I use it everyday.

                • Skin Tone:
                • Medium
                 
                4.0

                does not goop

                By jan

                from gilbert az

                About Me Natural Style

                Verified Buyer

                Pros

                • Easy Removal
                • Easy To Apply
                • Smooth Look

                Cons

                • Fades

                Best Uses

                • Everyday

                Comments about It Cosmetics Tightline Full Lash Length Black Mascara Primer:

                it goes on easy no glooping

                • Skin Tone:
                • Medium
                 
                5.0

                Great product!

                By Barbara

                from Easthampton, Ma

                About Me Classic Style

                Verified Buyer

                Pros

                • Easy Removal
                • Easy To Apply
                • Long Lasting

                Cons

                  Best Uses

                  • Everyday

                  Comments about It Cosmetics Tightline Full Lash Length Black Mascara Primer:

                  This is a product that acts as a liner as well as a lash primer. It's great on lower lies, making them visible without having them look clumpy with regular mascara.

                  • Skin Tone:
                  • Medium
                   
                  5.0

                  My favorite!

                  By KJ the stylist

                  from Florida

                  About Me Classic Style

                  Verified Buyer

                  Pros

                  • Easy To Apply
                  • Good Colors
                  • Good Pigmentation
                  • Long Lasting
                  • Smooth Look

                  Cons

                    Best Uses

                    • Everyday
                    • Going Out
                    • Sensitive Eyes
                    • Travel

                    Comments about It Cosmetics Tightline Full Lash Length Black Mascara Primer:

                    This is my favorite mascara. It has tiny bristle and wond that is perfect to reach all my inner corner lashes.
                    It gives me a wide awake eye!

                    • Skin Tone:
                    • Medium
                     
                    5.0

                    Staple

                    By batgirl

                    from Aventura FL

                    About Me Natural Style

                    Verified Buyer

                    Pros

                    • Easy Removal
                    • Easy To Apply
                    • Good Colors
                    • Good Pigmentation
                    • Long Lasting
                    • Smooth Look

                    Cons

                      Best Uses

                      • Everyday

                      Comments about It Cosmetics Tightline Full Lash Length Black Mascara Primer:

                      This is a great mascara for anyone who wants a very natural look with no volume. This just lifts and covers you lashes. I wouldn't suggest it for short lashes by itself. You would need to add another mascara on top for volume and length. I just think this is great for a natural look or base for another mascara.

                      • Skin Tone:
                      • Medium

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                      Q&A

                      Product Q&A

                      Do you have questions about this product?

                      Get answers from in-house experts.

                      13 Questions | 13 Answers
                      Displaying questions 1-10Previous | Next »
                      • Q:

                        I have lash extensions and sometimes need something on the roots. Will this break down the glue used for my extensions. I was told not to use waterproof mascara
                        Asked on 6/12/2016 by EliseP from Peoria, AZ

                        1 answer

                        • Brand Expert

                          A:

                          Hello there, thanks for reaching out to us! IT is recommended to not wear mascara over lash extensions as they can pull on the extensions and cause them to fall out more quickly. If you want to wear anything, make sure it is NOT waterproof and that you use the lightest layer possible! XOXO

                          Answered on 6/13/2016 by Brand Expert from IT Cosmetics
                      • Q:

                        About how long will this last, since there is so little product in the tube. Do you need to use a lot?
                        Asked on 5/17/2016 by Johanna from Tennesee

                        1 answer

                        • Brand Expert

                          A:

                          Hi there, thanks for reaching out! This will last like most mascaras, up to 3 months once opened. Using 1-2 coats will do the trick! XOXO

                          Answered on 5/17/2016 by Brand Expert from IT Cosmetics
                      • Q:

                        Does the tight line mascara smudge and/or run to under eye area?
                        Asked on 4/10/2016 by Love It from Long Island, New York

                        1 answer

                        • Brand Expert

                          A:

                          Hi
                          The tightline is not know to smudge or run under the eye area. It is pretty water resistant.
                          XOXO

                          Answered on 4/11/2016 by Brand Expert from IT Cosmetics
                      • Q:

                        How much product is in the full size compared to the mini version?
                        Asked on 12/28/2015 by MRSIIXIXV from US

                        1 answer

                        • Brand Expert

                          A:

                          Hi there, thanks so much for your question. The full size has .118 Fl Oz while the mini size has .067 Fl Oz. Hope that helps!

                          Answered on 12/30/2015 by Brand Expert from IT Cosmetics
                      • Q:

                        I love to tightline my eyes. I currenlty use a gel liner and it works great,except when I wear contacts it smears on my lenses. However, I use Laura Mercier tightliner when I wear my lenses, and it doesn't smear, but does't wear as well as gel liner. Will the tightline mascara get on my lenses?
                        Asked on 8/4/2015 by makeup junkie

                        1 answer

                        • Brand Expert

                          A:

                          Hi
                          Thank you for your email! We are more than happy to help you with this today - the tightline should work great with your contacts and tightlining!
                          XOXO

                          Answered on 8/6/2015 by Brand Expert from IT Cosmetics
                      • Q:

                        If it's not waterproof, is it water resistant? Thx!
                        Asked on 3/9/2015 by jill from United States

                        1 answer

                        • Brand Expert

                          A:

                          Hi!
                          Thank you for your question! This is water resistant and we also have a waterproof version of this product as well!
                          XOXO

                          Answered on 3/10/2015 by Brand Expert from IT Cosmetics
                      • Q:

                        Is his product "Opthamology Tested"?? I do not see any
                        statement to that effect on the product or packaging!
                        Asked on 2/2/2015 by Bonita Beauty

                        1 answer

                        • Brand Expert

                          A:

                          Hi!
                          thank you for your question!!! Our mascara is safe for eyes!!!
                          XOXO

                          Answered on 2/4/2015 by Brand Expert from IT Cosmetics
                      • Q:

                        What is the difference between this and the tightline mascara
                        Asked on 1/8/2015 by halloedangel from oregon

                        1 answer

                        • Brand Expert

                          A:

                          Hi!
                          Thank you for your question! They are the same thing! Tightline is a mascara and primer in one! You can use alone as a mascara or with another mascara over the top for a more dramatic look!
                          XOXO

                          Answered on 1/9/2015 by Brand Expert from IT Cosmetics
                      • Q:

                        You can hardly see my eyelashes now, will this make it look like I have some
                        Asked on 8/31/2014 by tootsy from Douglas, WY

                        1 answer

                        • Staff Expert

                          A:

                          Absolutely, Tightline coats your lashes at their actual root, so you coat black along your entire lash length (unlike most mascara brushes that are too large to get to the root, leaving the first 1/3 of your lash roots bare). This gives you ultimate length and volume. But the best part is, if you have sparse or missing lashes, the Tightline brush lays down black pigment along your entire lash line, filling in spare spots, giving you a full beautiful lash line and the look of an eyeliner!

                          Answered on 9/7/2014 by Staff Expert from ULTA.com
                      • Q:

                        Does this product curl the lashes?
                        Asked on 8/16/2014 by Jo from Mobile, AL

                        1 answer

                        • Staff Expert

                          A:

                          From IT Cosmetics:

                          "Hi!! Thank you for your question and for being an IT Girl!!! We are more than happy to help you with this today!!! The Tightline Mascara Primer does not so much as curl your lashes but helps if you have sparse or missing lashes! The Tightline brush lays down black pigment along your entire lash line, filling in spare spots, giving you a full beautiful lash line and the look of an eyeliner! This creates instant definition without taking up extra eye lid space. The skinny wand also allows the conditioning serum to infuse a blend of lash-enhancing ingredients!! Hope this helps!! XOXO"

                          Answered on 8/19/2014 by Staff Expert from ULTA.com
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