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It Cosmetics Tightline Full Lash Length Black Mascara Primer

It Cosmetics

Tightline Full Lash Length Black Mascara Primer

Item #: 2264027 Size: 0.118 oz

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Why did IT Cosmetics create this product: To finally give women a product that gets to the "root" of their lashes for their full lash potential. To finally give woman a simple solution to getting the "Tightline" effect using a black lash primer. To give woman an ultra black formula that lengthens and thickens lashes without clumping, protects and conditions lashes and maximizes the results of your favorite mascara that is also paraben-free, fragrance-free, and sulfate-free.

What is it: Tightline Full Lash Length Black Eyelash Primer is a true game-changer in mascara and eyeliner technology. This multi-tasking beauty must-have utilizes an ultra-skinny wand, allowing you to start coating your lashes at their actual root, so you coat black along your entire lash length (unlike most mascara brushes that are too large to get to the root, leaving the first 1/3 of your lash roots bare!). This gives you ultimate length and volume. But the best part is, if you have sparse or missing lashes, the Tightline brush lays down black pigment along your entire lash line, filling in spare spots, giving you a full beautiful lash line and the look of an eyeliner! This creates instant definition without taking up extra eye lid Space. The skinny wand also allows the conditioning serum to infuse a blend of lash-enhancing ingredients including peptides, collagen, proteins, biotin, nettle extract, green tea, jojoba, and vitamins all the way down to the root of your lashes, giving your lashes the most effective dosage of nourishment and protection. Tightline is also paraben-free, fragrance-free, phthalate-free, sulfate-free, and is it great for even the most sensitive eyes.

Who is it for: Anyone who wants lashes for miles! Anyone with sparse lashes who wants the look of a full lash line. Anyone who wants thicker, longer, fuller-looking, amazing lashes that reach their full potential. Anyone who wants the look of the Tightline eyeliner effect. Why is it different: Tightline Full Lash Length Black Eyelash Primer Skinny wand gives you the power to coat each lash beginning at the root, unlike most mascaras wands that leave the bottom 1/3 of your lashes uncoated. This also creates a natural Tightline eyeliner effect along your upper and lower lash line, because it lays down black pigment between each eyelash at the root, creating instant definition without taking up extra eye lid space. The skinny wand also allows the conditioning serum to infuse a blend of lash-enhancing ingredients including peptides, collagen, proteins, biotin, nettle extract, green tea, jojoba, and vitamins all the way down to the root of your lashes, giving your lashes the most effective dosage of nourishment and protection. Tightline is also paraben-free, fragrance-free, phthalate-free, sulfate-free, and is it great for even the most sensitive eyes.
Starting at the root of your lashes, hold the Tightline Slim Wand horizontally, then wiggle and sweep the brush up and through your lashes from the very base through to the tips. For a more dramatic look, add additional coats. Can be worn alone or under mascara for a more visible eyeliner effect. Lightly and gently press the Tightline Slim Wand along the root of your lash line filling in the gaps between your lashes, move along the entire upper lash line for a beautiful Tightline eye liner effect.

Beauty tips: To create the Tightline eyeliner effect, gently press the Ultra-Skinny Wand along the root of your lashes filling in the gaps between your lashes. Move along the entire upper and lower lash line to complete this look!
Camellia Sinensis Leaf Water, Styrene / Acrylates / Ammonium Methacrylate Copolymer, Aqua (Water, Eau), Cera Alba / Beeswax / Cire D'abeille, Stearic Acid, Cera Carnauba / Copernicia Cerifera (Carnauba) Wax / Cire De Carnauba, Hydrogenated Polyisobutene, Glycerin, Microcrystalline Cellulose, Tromethamine, Glyceryl Stearate, Hectorite, Phenoxyethanol, Dimethicone, Camellia Sinensis Leaf Powder, Iron Hydroxide, Candelilla Cera / Euphorbia Cerifera (Candelilla) Wax / Cire De Candelilla, Ethylhexylglycerin, Olea Europaea (Olive) Fruit Oil, Arginine, Lauroyl Lysine, Euterpe Oleracea Fruit Extract, Butylene Glycol, Biotin, Centella Asiatica Meristem Cell Culture, Xanthan Gum, Cholesterol, Palmitoyl Hexapeptide - 12, Panthenol, PEG - 6, PEG - 800, Prunus Armeniaca (Apricot) Fruit Extract, Rosa Canina Fruit Extract, Serenoa Serrulata Fruit Extract, Camellia Sinensis Leaf Extract, Alcohol, Aloe Barbadensis Leaf Extract, Persea Gratissima (Avocado) Fruit Extract, Urtica Dioica (Nettle) Extract, Vitex Trifolia Fruit Extract, Thuja Occidentalis Leaf Extract, Hippophae Rhamnoides Extract, Morus Alba Root Extract, Cnidium Officinale Root Extract, Chrysanthemum Morifolium Flower Extract, Asarum Sieboldi Root Extract, Sambucus Nigra Fruit Extract, Eclipta Prostrata Extract, Angelica Dahurica Root Extract, Juglans Regia (Walnut) Seed Extract, Simmondsia Chinensis (Jojoba) Seed Extract, Chamomilla Recutita (Matricaria) Flower / Leaf Extract, Hydrolyzed Collagen, Simmondsia Chinensis (Jojoba) Seed Oil, Centella Asiatica Extract, Disodium EDTA, Lecithin, Ascorbyl Palmitate, Hydrolyzed Wheat Protein, Chlorphenesin, Benzyl Alcohol, Sorbic Acid, Benzoic Acid, Dehydroacetic Acid, Iron Oxide (CI 77499).

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Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
It CosmeticsTightline Full Lash Length Black Mascara Primer
 
4.3

(based on 658 reviews)

86%

of respondents would recommend this to a friend.

Pros

  • Defines & separates (270)
  • Doesn't clump (251)
  • Applies evenly (248)
  • Great brush (237)
  • Easy to apply (227)

Cons

  • Dries out quickly (29)
  • Flakes (29)
  • Difficult to remove (24)
  • Difficult removal (18)
  • Difficult to apply (17)

Best Uses

  • Anytime (288)
  • Everyday (231)
  • Going out (156)
  • Daytime (81)
  • Sensitive eyes (76)
    • Reviewer Profile:
    • Natural style (283), Classic style (280), Trendy style (51)

Reviewed by 658 customers

Displaying reviews 1-10

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5.0

I Like It!

By Lefty

from Little Rock, AR

About Me Natural Style

Verified Buyer

Pros

  • Easy Removal
  • Easy To Apply
  • Smooth Look

Cons

  • Smudges

Best Uses

  • Everyday
  • Going Out

Comments about It Cosmetics Tightline Full Lash Length Black Mascara Primer:

Looked very natural but with a little bit of glamour! I didn't need eyeliner!

 
4.0

Easy to apply and looks natural

By Product Junkie

from Warminster, PA

About Me Classic Style

Verified Buyer

Pros

  • Easy To Apply
  • Good Pigmentation
  • Long Lasting

Cons

  • Difficult Removal

Best Uses

  • Everyday
  • Going Out
  • Sensitive Eyes

Comments about It Cosmetics Tightline Full Lash Length Black Mascara Primer:

Easy to apply for tightlining. Looks natural and makes my lashes appear thicker. Great for everyday use.

 
5.0

Gets full lash coverage

By Queen Bee

from Las Vegas

About Me Trendy Style

Verified Buyer

Pros

  • Easy Removal
  • Easy To Apply
  • Good Colors
  • Good Pigmentation
  • Long Lasting
  • Smooth Look

Cons

    Best Uses

    • Everyday

    Comments about It Cosmetics Tightline Full Lash Length Black Mascara Primer:

    Great product

     
    5.0

    Great Mascara for Small Eyes!

    By happyshopper

    from Jackson, TN

    About Me Classic Style

    Verified Buyer

    Pros

    • Easy Removal
    • Easy To Apply
    • Long Lasting

    Cons

      Best Uses

      • Everyday

      Comments about It Cosmetics Tightline Full Lash Length Black Mascara Primer:

      This is a great mascara for those of us with small, deep-set eyes. The brush is perfect for getting to every single lash without clumping and smearing on lids or underneath lower lashes. It states it is a primer, but for me, it works as the perfect mascara.

       
      4.0

      Surprised

      By C. Scott

      from Pooler, Ga

      About Me Classic Style

      Verified Buyer

      Pros

      • Blends Well
      • Easy Removal
      • Easy To Apply
      • Good Colors
      • Good Pigmentation
      • Long Lasting
      • Smooth Look

      Cons

        Best Uses

        • Everyday

        Comments about It Cosmetics Tightline Full Lash Length Black Mascara Primer:

        A friend recommended this because my lashes are long, but thin. The brush is so thin that it's perfect for getting close to the lash base and creating a more filled in or thicker look. It works well as a primer before applying additional mascara as well.

         
        5.0

        Great product!

        By Sunny

        from NJ

        About Me Natural Style

        Verified Buyer

        Pros

        • Easy To Apply
        • Good Pigmentation
        • Smooth Look

        Cons

          Best Uses

          • Everyday

          Comments about It Cosmetics Tightline Full Lash Length Black Mascara Primer:

          Works great.

           
          4.0

          It is great for adding length and priming with other mascara

          By Sam

          from Austin, Texas

          About Me Classic Style

          Verified Buyer

          Pros

          • Easy To Apply
          • Smooth Look

          Cons

          • The applicator is easily damaged

          Best Uses

          • Everyday
          • Travel

          Comments about It Cosmetics Tightline Full Lash Length Black Mascara Primer:

          It is great because I have long thick lashes anyways. Would not recommend for someone with sparse lashes.

           
          2.0

          Will take back

          By D

          from Ft. W

          Verified Buyer

          Comments about It Cosmetics Tightline Full Lash Length Black Mascara Primer:

          Hard to remove

          (0 of 1 customers found this review helpful)

           
          5.0

          Love it!

          By Nicky

          from Apopka

          About Me Trendy Style

          Verified Buyer

          Pros

          • Blends Well
          • Easy Removal
          • Easy To Apply
          • Good Pigmentation
          • Long Lasting
          • Smooth Look

          Cons

            Best Uses

            • Everyday
            • Going Out
            • Travel

            Comments about It Cosmetics Tightline Full Lash Length Black Mascara Primer:

            I have fairly long lashes. This mascara does not clump and every single lash is coated with some mascara. It makes my lashes look even longer.

             
            5.0

            Love this

            By Annie

            from Philadelphia Pa

            About Me Classic Style

            Verified Buyer

            Pros

            • Easy To Apply
            • Good Pigmentation
            • Long Lasting

            Cons

              Best Uses

              • Everyday
              • Going Out
              • Sensitive Eyes

              Comments about It Cosmetics Tightline Full Lash Length Black Mascara Primer:

              This is the best mascara and it a primer too.

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              Q&A

              Product Q&A

              Do you have questions about this product?

              Get answers from in-house experts.

              19 Questions | 19 Answers
              Displaying questions 1-10Previous | Next »
              • Q:

                I HAVE PURCHASED BOTH THE MINI AND THIS VERSION AND REALLY DID NOT NOTICE A DIFFERENCE . Will this for sure give me the eye liner look ?
                Asked on 4/27/2017 by Kate from Cherry Hill , N.j.

                1 answer

                • Brand Expert

                  A:

                  Hi there, thank you for your question! Tightline Mascara features an ultra skinny wand to press into the root of your lashes to define the eyes as liner. Press into the lashline, then wiggle the wand up from root to tip of the lashes to define, lengthen, and volumize the lashes as well. You can leave Tightline on IT's own, or apply your favorite mascara over top to use Tightline as your lash primer. XOXO

                  Answered on 5/1/2017 by Brand Expert from IT Cosmetics
              • Q:

                could this be used daily to help grow your lashes? thanks :)
                Asked on 12/31/2016 by sara from NC

                1 answer

                • Brand Expert

                  A:

                  Hi there, thank you for your question! While Tightline Full Lash Length Black Mascara Primer contains lash loving ingredients, IT is not a lash growing mascara. IT does contain ingredients that helps to nourish and maintain the life of your lashes, however it does not grow your lashes. We hope IT helps! XOXO

                  Answered on 1/3/2017 by Brand Expert from IT Cosmetics
              • Q:

                Do I need a separate eyeliner? Says it creates an eyeliner look.
                Asked on 9/20/2016 by Momma from Chicago

                1 answer

                • Brand Expert

                  A:

                  Hi there, that is a great question! Since this has a super thin brush and gets right to the base of the lashes it creates a tightlining effect for a fuller lash line. If you want a more dramatic look you can absolutely still pair it with any eyeliner but many our IT Girls find IT isn't necessary! XOXO

                  Answered on 9/21/2016 by Brand Expert from IT Cosmetics
              • Q:

                This product does specify that it is a primer- but if I am looking for a product to coat my lashes and have them look like they have mascara on but not the layers and gobs of mascara "spiderlegs" that seems to becoming so popular- will this product work by itself? I have dark blonde hair so I have lighter colored lashes that benefit from mascara- but I don't want the look that seems to becoming so popular. I want my lashes tinted, not layered with extra fibers and fillers to create an unnatural look.
                Asked on 9/10/2016 by katnipcrzy from Michigan

                1 answer

                • Brand Expert

                  A:

                  Hi there, thanks for reaching out to us! Tightline Mascara can be used a primer before using an additional mascara, however IT can also be worn on it's own for a natural lash look. The wand is very skinny to perfectly coat every lash precisely. This mascara does not clump at all, it will always give you the look of soft, natural lashes! We hope you love IT! XOXO

                  Answered on 9/12/2016 by Brand Expert from IT Cosmetics
              • Q:

                Does this have the typical stiff feeling of regular mascara on the lashes? i have very long lashes and im looking for a product that will darken my lashes while keeping their flexibility.
                Asked on 9/4/2016 by Alison from michigan

                1 answer

                • Brand Expert

                  A:

                  Hi there, we're happy to help with this! Since Tightline Mascara Primer is meant to be both your primer and mascara so IT won't leave lashes feeling stiff, instead IT is meant to give a natural finish to lashes! Hope that is helpful! XOXO

                  Answered on 9/7/2016 by Brand Expert from IT Cosmetics
              • Q:

                Is the New thin line mascara waterproof?
                Asked on 8/30/2016 by Mimi from benton Harbor Mi 49022

                1 answer

              • Q:

                I have lash extensions and sometimes need something on the roots. Will this break down the glue used for my extensions. I was told not to use waterproof mascara
                Asked on 6/12/2016 by EliseP from Peoria, AZ

                1 answer

                • Brand Expert

                  A:

                  Hello there, thanks for reaching out to us! IT is recommended to not wear mascara over lash extensions as they can pull on the extensions and cause them to fall out more quickly. If you want to wear anything, make sure it is NOT waterproof and that you use the lightest layer possible! XOXO

                  Answered on 6/13/2016 by Brand Expert from IT Cosmetics
              • Q:

                About how long will this last, since there is so little product in the tube. Do you need to use a lot?
                Asked on 5/17/2016 by Johanna from Tennesee

                1 answer

                • Brand Expert

                  A:

                  Hi there, thanks for reaching out! This will last like most mascaras, up to 3 months once opened. Using 1-2 coats will do the trick! XOXO

                  Answered on 5/17/2016 by Brand Expert from IT Cosmetics
              • Q:

                Does the tight line mascara smudge and/or run to under eye area?
                Asked on 4/10/2016 by Love It from Long Island, New York

                1 answer

                • Brand Expert

                  A:

                  Hi
                  The tightline is not know to smudge or run under the eye area. It is pretty water resistant.
                  XOXO

                  Answered on 4/11/2016 by Brand Expert from IT Cosmetics
              • Q:

                How much product is in the full size compared to the mini version?
                Asked on 12/28/2015 by MRSIIXIXV from US

                1 answer

                • Brand Expert

                  A:

                  Hi there, thanks so much for your question. The full size has .118 Fl Oz while the mini size has .067 Fl Oz. Hope that helps!

                  Answered on 12/30/2015 by Brand Expert from IT Cosmetics
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