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It Cosmetics Tightline Full Lash Length Black Mascara Primer

It Cosmetics

Tightline Full Lash Length Black Mascara Primer

Item #: 2264027 Size: 0.118 oz

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Why did IT Cosmetics create this product: To finally give women a product that gets to the "root" of their lashes for their full lash potential. To finally give woman a simple solution to getting the "Tightline" effect using a black lash primer. To give woman an ultra black formula that lengthens and thickens lashes without clumping, protects and conditions lashes and maximizes the results of your favorite mascara that is also paraben-free, fragrance-free, and sulfate-free.

What is it: Tightline Full Lash Length Black Eyelash Primer is a true game-changer in mascara and eyeliner technology. This multi-tasking beauty must-have utilizes an ultra-skinny wand, allowing you to start coating your lashes at their actual root, so you coat black along your entire lash length (unlike most mascara brushes that are too large to get to the root, leaving the first 1/3 of your lash roots bare!). This gives you ultimate length and volume. But the best part is, if you have sparse or missing lashes, the Tightline brush lays down black pigment along your entire lash line, filling in spare spots, giving you a full beautiful lash line and the look of an eyeliner! This creates instant definition without taking up extra eye lid Space. The skinny wand also allows the conditioning serum to infuse a blend of lash-enhancing ingredients including peptides, collagen, proteins, biotin, nettle extract, green tea, jojoba, and vitamins all the way down to the root of your lashes, giving your lashes the most effective dosage of nourishment and protection. Tightline is also paraben-free, fragrance-free, phthalate-free, sulfate-free, and is it great for even the most sensitive eyes.

Who is it for: Anyone who wants lashes for miles! Anyone with sparse lashes who wants the look of a full lash line. Anyone who wants thicker, longer, fuller-looking, amazing lashes that reach their full potential. Anyone who wants the look of the Tightline eyeliner effect. Why is it different: Tightline Full Lash Length Black Eyelash Primer Skinny wand gives you the power to coat each lash beginning at the root, unlike most mascaras wands that leave the bottom 1/3 of your lashes uncoated. This also creates a natural Tightline eyeliner effect along your upper and lower lash line, because it lays down black pigment between each eyelash at the root, creating instant definition without taking up extra eye lid space. The skinny wand also allows the conditioning serum to infuse a blend of lash-enhancing ingredients including peptides, collagen, proteins, biotin, nettle extract, green tea, jojoba, and vitamins all the way down to the root of your lashes, giving your lashes the most effective dosage of nourishment and protection. Tightline is also paraben-free, fragrance-free, phthalate-free, sulfate-free, and is it great for even the most sensitive eyes.
Starting at the root of your lashes, hold the Tightline Slim Wand horizontally, then wiggle and sweep the brush up and through your lashes from the very base through to the tips. For a more dramatic look, add additional coats. Can be worn alone or under mascara for a more visible eyeliner effect. Lightly and gently press the Tightline Slim Wand along the root of your lash line filling in the gaps between your lashes, move along the entire upper lash line for a beautiful Tightline eye liner effect.

Beauty tips: To create the Tightline eyeliner effect, gently press the Ultra-Skinny Wand along the root of your lashes filling in the gaps between your lashes. Move along the entire upper and lower lash line to complete this look!
Camellia Sinesis Leaf Water, Styrene/Acrylates/Ammonium Methacrylate Copolymer, Water, Beeswax, Stearic Acid, Copernicia Cerifera (Carnauba) Wax, Hydrogenated Polyisobutene, Glycerin, Microcrystalline Cellulose, Tromethamine, Glyceryl Stearate, Hectorite, Phenoxyrthanol, Dimethicone, Camellia Sinensis Leaf Extract, Centella Asiatica Extract, Cholesterol, Euterpe Oleracea Fruit Extract, hydrolyzed Collagen, Hydrolyzed Wheat Protein, Lauroyl Lysine, Lecithin, Panthenol, Simmondsia Chinensis (jojoba) Seed Oil, Prunus Armeniaca (Apricot) Fruit Extract, Rosa Canina Fruit Extract, Asarum Siebildi Root Extract, Chamomilla Recutita (Matricaria) Flower/Leaf Extract, Chrysanthemum Morifolium Flower Extract, Cnidium Officinale Root Extract, Eclipta Prostrata Extract, Hippophae Rhamnoides Extract, Juglans Regia (Walnut) Seed Extract, Morus Alba Root Extract, Persea Gratissima (Avocado) Fruit Extract, Sambucus Nigra Fruit Extract, Simmondsia Chinesis (Jojobs) Seed Extract, Thuja Occidentalis Leaf Extract, Urtica Dioica (Nettle) Extract, Vitex Trifola Fruit Extract, Palmitoyl Hexapeptide-12, Xanthan Gum. May Contain: Iron Oxides (CI 77499).

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Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
It CosmeticsTightline Full Lash Length Black Mascara Primer
 
4.3

(based on 423 reviews)

86%

of respondents would recommend this to a friend.

Pros

  • Defines & separates (270)
  • Doesn't clump (251)
  • Applies evenly (248)
  • Great brush (237)
  • Lengthens (192)

Cons

  • Dries out quickly (29)
  • Flakes (26)
  • Difficult to remove (24)
  • Sticky texture (13)
  • Smudges or runs (10)

Best Uses

  • Anytime (288)
  • Daytime (81)
  • Going out (81)
  • Everyday (38)
  • Sensitive eyes (14)
    • Reviewer Profile:
    • Classic style (187), Natural style (180), Trendy style (29)
    • Skin Tone:
    • Medium (23), Fair (17)

Reviewed by 423 customers

Displaying reviews 1-10

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5.0

I would buy this product again!

By Cathy

from Las Vegas, NV

About Me Natural Style

Verified Buyer

Pros

  • Easy To Apply
  • Long Lasting
  • Smooth Look

Cons

  • Difficult Removal

Best Uses

  • Everyday

Comments about It Cosmetics Tightline Full Lash Length Black Mascara Primer:

I really love this mascara, it gets every lash. Unlike other mascaras, I think I have completely removed all traces at night and in the morning shower but there are still little flakes around my eye.

  • Skin Tone:
  • Fair
 
4.0

Wanted to Love

By Christy51274

from Severn, MD

About Me Classic Style

Pros

  • Smooth Look

Cons

  • Difficult To Apply

Best Uses

  • Everyday

Comments about It Cosmetics Tightline Full Lash Length Black Mascara Primer:

I wanted to Love this product, however I found that it doesn't give the eyeliner effect that it's supposed to (not on me, anyway) without looking like clumpy mascara at the base of your lids. The reason why I give it 4 stars is because it does, indeed, reach down to the base of your lashes an coats them completely, resulting in fuller looking lashes. This, in itself, is reason enough to purchase the product, in my opinion.

  • Skin Tone:
  • Medium
 
5.0

I will definitely buy this again.

By Beachsage

from Homosassa, FL

About Me Natural Style

Verified Buyer

Pros

  • Easy To Apply
  • Good Pigmentation
  • Smooth Look
  • tiny brush

Cons

    Best Uses

    • Everyday
    • Going Out
    • Sensitive Eyes
    • Travel

    Comments about It Cosmetics Tightline Full Lash Length Black Mascara Primer:

    I've seen this advertised many times on one of the shopping channels and wanted to try it. Glad I did. I love the small brush. You can really get in to the bottom of your lashes without smudging mascara all over your eyelids. This product seems to separate your lashes really well.

    • Skin Tone:
    • Medium
     
    5.0

    Bought the Sample Size and now I want the full size!

    By Mom on the Run

    from Michigan

    About Me Classic Style

    Pros

    • Easy To Apply

    Cons

      Best Uses

      • Everyday

      Comments about It Cosmetics Tightline Full Lash Length Black Mascara Primer:

      Love it! Easy to apply, you don't feel it. I consider myself a novice and not a pro at makeup. I'm not a trendsetter or one to jump on every new product. I think I am selective and loyal about products I use. I am getting older and looking for better,easier items. The same day I ordered this I purchased "It" CC to try before trying a full foundation.

      • Skin Tone:
      • Fair
       
      4.0

      I use this product most of the time

      By Dee

      from Upland CA

      About Me Natural Style

      Verified Buyer

      Pros

      • Easy Removal
      • Easy To Apply
      • Good Colors

      Cons

        Best Uses

        • Everyday

        Comments about It Cosmetics Tightline Full Lash Length Black Mascara Primer:

        I use this product a little bit on most days if I am just going to be around home. Some days even when I am going out this is the only product I use. Other times I put mascara over it especially on the top lashes.

         
        5.0

        Awesome primer

        By Je

        from Renton wa

        About Me Natural Style

        Verified Buyer

        Pros

        • Easy Removal
        • Easy To Apply

        Cons

          Best Uses

          • Everyday
          • Sensitive Eyes

          Comments about It Cosmetics Tightline Full Lash Length Black Mascara Primer:

          Primer before mascara. Keeps lashes healthy

          • Skin Tone:
          • Fair
           
          5.0

          Amazing

          By Sassy Elder

          from Raleigh

          About Me Classic Style

          Verified Buyer

          Pros

          • Easy To Apply
          • Good Pigmentation
          • Long Lasting

          Cons

            Best Uses

            • Everyday

            Comments about It Cosmetics Tightline Full Lash Length Black Mascara Primer:

            This is, hands down, my favorite mascara! You have to have a light hand when first applying but after you figure out the right application you'll love the results. I accidentally dropped the wand once which bent it slightly. Actually made the application easier to reach the outer corners. Also although there isn't any claim that I have seen, I swear my lashes have grown longer after about 6-8 months use! Even my daughter and friends have noticed. Wow what a bonus!

            • Skin Tone:
            • Medium
             
            5.0

            I use this all the time, love it.

            By Sue

            from Pennsylvania

            About Me Classic Style

            Verified Buyer

            Pros

            • Easy To Apply
            • Smooth Look

            Cons

              Best Uses

              • Everyday

              Comments about It Cosmetics Tightline Full Lash Length Black Mascara Primer:

              Easy to apply

              • Skin Tone:
              • Medium
               
              5.0

              THIS IS A WINNER!

              By Tammyssg

              from White Lake, Michigan

              About Me Natural Style

              Verified Buyer

              Pros

              • Is Not Heavy
              • Looks Natural
              • Works As Promised

              Cons

                Best Uses

                • Contact Wearers
                • Everyday
                • Sensitive Eyes
                • Work

                Comments about It Cosmetics Tightline Full Lash Length Black Mascara Primer:

                I was skeptical but saw this work on TV and read the online reviews. I have scant and short eyelashes. I've tried other primers before and they felt heavy before I even put the mascara on. I applied it this morning and could not believe that it made me look like I had natural eyelashes. They didn't look caked on with mascara and the color was not THICK BLACK. Because my lashes are short - I was able to use the wand to get close to the lash line. I did not see the 'eye liner' results that the manufacture said, but I was excited about having natural looking lashes. This will really help for anyone who wants definition down to the root of their lashes and can't get there with the thick wands of normal mascara.

                • Skin Tone:
                • Fair
                 
                5.0

                love it

                By araceli

                from Midland tx

                Verified Buyer

                Comments about It Cosmetics Tightline Full Lash Length Black Mascara Primer:

                Love it

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                Q&A

                Product Q&A

                Do you have questions about this product?

                Get answers from in-house experts.

                13 Questions | 13 Answers
                Displaying questions 1-10Previous | Next »
                • Q:

                  I have lash extensions and sometimes need something on the roots. Will this break down the glue used for my extensions. I was told not to use waterproof mascara
                  Asked on 6/12/2016 by EliseP from Peoria, AZ

                  1 answer

                  • Brand Expert

                    A:

                    Hello there, thanks for reaching out to us! IT is recommended to not wear mascara over lash extensions as they can pull on the extensions and cause them to fall out more quickly. If you want to wear anything, make sure it is NOT waterproof and that you use the lightest layer possible! XOXO

                    Answered on 6/13/2016 by Brand Expert from IT Cosmetics
                • Q:

                  About how long will this last, since there is so little product in the tube. Do you need to use a lot?
                  Asked on 5/17/2016 by Johanna from Tennesee

                  1 answer

                  • Brand Expert

                    A:

                    Hi there, thanks for reaching out! This will last like most mascaras, up to 3 months once opened. Using 1-2 coats will do the trick! XOXO

                    Answered on 5/17/2016 by Brand Expert from IT Cosmetics
                • Q:

                  Does the tight line mascara smudge and/or run to under eye area?
                  Asked on 4/10/2016 by Love It from Long Island, New York

                  1 answer

                  • Brand Expert

                    A:

                    Hi
                    The tightline is not know to smudge or run under the eye area. It is pretty water resistant.
                    XOXO

                    Answered on 4/11/2016 by Brand Expert from IT Cosmetics
                • Q:

                  How much product is in the full size compared to the mini version?
                  Asked on 12/28/2015 by MRSIIXIXV from US

                  1 answer

                  • Brand Expert

                    A:

                    Hi there, thanks so much for your question. The full size has .118 Fl Oz while the mini size has .067 Fl Oz. Hope that helps!

                    Answered on 12/30/2015 by Brand Expert from IT Cosmetics
                • Q:

                  I love to tightline my eyes. I currenlty use a gel liner and it works great,except when I wear contacts it smears on my lenses. However, I use Laura Mercier tightliner when I wear my lenses, and it doesn't smear, but does't wear as well as gel liner. Will the tightline mascara get on my lenses?
                  Asked on 8/4/2015 by makeup junkie

                  1 answer

                  • Brand Expert

                    A:

                    Hi
                    Thank you for your email! We are more than happy to help you with this today - the tightline should work great with your contacts and tightlining!
                    XOXO

                    Answered on 8/6/2015 by Brand Expert from IT Cosmetics
                • Q:

                  If it's not waterproof, is it water resistant? Thx!
                  Asked on 3/9/2015 by jill from United States

                  1 answer

                  • Brand Expert

                    A:

                    Hi!
                    Thank you for your question! This is water resistant and we also have a waterproof version of this product as well!
                    XOXO

                    Answered on 3/10/2015 by Brand Expert from IT Cosmetics
                • Q:

                  Is his product "Opthamology Tested"?? I do not see any
                  statement to that effect on the product or packaging!
                  Asked on 2/2/2015 by Bonita Beauty

                  1 answer

                  • Brand Expert

                    A:

                    Hi!
                    thank you for your question!!! Our mascara is safe for eyes!!!
                    XOXO

                    Answered on 2/4/2015 by Brand Expert from IT Cosmetics
                • Q:

                  What is the difference between this and the tightline mascara
                  Asked on 1/8/2015 by halloedangel from oregon

                  1 answer

                  • Brand Expert

                    A:

                    Hi!
                    Thank you for your question! They are the same thing! Tightline is a mascara and primer in one! You can use alone as a mascara or with another mascara over the top for a more dramatic look!
                    XOXO

                    Answered on 1/9/2015 by Brand Expert from IT Cosmetics
                • Q:

                  You can hardly see my eyelashes now, will this make it look like I have some
                  Asked on 8/31/2014 by tootsy from Douglas, WY

                  1 answer

                  • Staff Expert

                    A:

                    Absolutely, Tightline coats your lashes at their actual root, so you coat black along your entire lash length (unlike most mascara brushes that are too large to get to the root, leaving the first 1/3 of your lash roots bare). This gives you ultimate length and volume. But the best part is, if you have sparse or missing lashes, the Tightline brush lays down black pigment along your entire lash line, filling in spare spots, giving you a full beautiful lash line and the look of an eyeliner!

                    Answered on 9/7/2014 by Staff Expert from ULTA.com
                • Q:

                  Does this product curl the lashes?
                  Asked on 8/16/2014 by Jo from Mobile, AL

                  1 answer

                  • Staff Expert

                    A:

                    From IT Cosmetics:

                    "Hi!! Thank you for your question and for being an IT Girl!!! We are more than happy to help you with this today!!! The Tightline Mascara Primer does not so much as curl your lashes but helps if you have sparse or missing lashes! The Tightline brush lays down black pigment along your entire lash line, filling in spare spots, giving you a full beautiful lash line and the look of an eyeliner! This creates instant definition without taking up extra eye lid space. The skinny wand also allows the conditioning serum to infuse a blend of lash-enhancing ingredients!! Hope this helps!! XOXO"

                    Answered on 8/19/2014 by Staff Expert from ULTA.com
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