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It Cosmetics Tightline Full Lash Length Black Mascara Primer

It Cosmetics

Tightline Full Lash Length Black Mascara Primer

Item #: 2264027 Size: 0.118 oz

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FREE mini CC+ Cream with SPF 50+ in Light or Medium with any $35 IT Cosmetics purchase (offer valid 4/23/17-5/14/17 or while supplies last)

FREE CC+ Cream with SPF 50+ mini w/any $35 IT Cosmetics purchase
Why did IT Cosmetics create this product: To finally give women a product that gets to the "root" of their lashes for their full lash potential. To finally give woman a simple solution to getting the "Tightline" effect using a black lash primer. To give woman an ultra black formula that lengthens and thickens lashes without clumping, protects and conditions lashes and maximizes the results of your favorite mascara that is also paraben-free, fragrance-free, and sulfate-free.

What is it: Tightline Full Lash Length Black Eyelash Primer is a true game-changer in mascara and eyeliner technology. This multi-tasking beauty must-have utilizes an ultra-skinny wand, allowing you to start coating your lashes at their actual root, so you coat black along your entire lash length (unlike most mascara brushes that are too large to get to the root, leaving the first 1/3 of your lash roots bare!). This gives you ultimate length and volume. But the best part is, if you have sparse or missing lashes, the Tightline brush lays down black pigment along your entire lash line, filling in spare spots, giving you a full beautiful lash line and the look of an eyeliner! This creates instant definition without taking up extra eye lid Space. The skinny wand also allows the conditioning serum to infuse a blend of lash-enhancing ingredients including peptides, collagen, proteins, biotin, nettle extract, green tea, jojoba, and vitamins all the way down to the root of your lashes, giving your lashes the most effective dosage of nourishment and protection. Tightline is also paraben-free, fragrance-free, phthalate-free, sulfate-free, and is it great for even the most sensitive eyes.

Who is it for: Anyone who wants lashes for miles! Anyone with sparse lashes who wants the look of a full lash line. Anyone who wants thicker, longer, fuller-looking, amazing lashes that reach their full potential. Anyone who wants the look of the Tightline eyeliner effect. Why is it different: Tightline Full Lash Length Black Eyelash Primer Skinny wand gives you the power to coat each lash beginning at the root, unlike most mascaras wands that leave the bottom 1/3 of your lashes uncoated. This also creates a natural Tightline eyeliner effect along your upper and lower lash line, because it lays down black pigment between each eyelash at the root, creating instant definition without taking up extra eye lid space. The skinny wand also allows the conditioning serum to infuse a blend of lash-enhancing ingredients including peptides, collagen, proteins, biotin, nettle extract, green tea, jojoba, and vitamins all the way down to the root of your lashes, giving your lashes the most effective dosage of nourishment and protection. Tightline is also paraben-free, fragrance-free, phthalate-free, sulfate-free, and is it great for even the most sensitive eyes.
Starting at the root of your lashes, hold the Tightline Slim Wand horizontally, then wiggle and sweep the brush up and through your lashes from the very base through to the tips. For a more dramatic look, add additional coats. Can be worn alone or under mascara for a more visible eyeliner effect. Lightly and gently press the Tightline Slim Wand along the root of your lash line filling in the gaps between your lashes, move along the entire upper lash line for a beautiful Tightline eye liner effect.

Beauty tips: To create the Tightline eyeliner effect, gently press the Ultra-Skinny Wand along the root of your lashes filling in the gaps between your lashes. Move along the entire upper and lower lash line to complete this look!
Camellia Sinensis Leaf Water, Styrene / Acrylates / Ammonium Methacrylate Copolymer, Aqua (Water, Eau), Cera Alba / Beeswax / Cire D'abeille, Stearic Acid, Cera Carnauba / Copernicia Cerifera (Carnauba) Wax / Cire De Carnauba, Hydrogenated Polyisobutene, Glycerin, Microcrystalline Cellulose, Tromethamine, Glyceryl Stearate, Hectorite, Phenoxyethanol, Dimethicone, Camellia Sinensis Leaf Powder, Iron Hydroxide, Candelilla Cera / Euphorbia Cerifera (Candelilla) Wax / Cire De Candelilla, Ethylhexylglycerin, Olea Europaea (Olive) Fruit Oil, Arginine, Lauroyl Lysine, Euterpe Oleracea Fruit Extract, Butylene Glycol, Biotin, Centella Asiatica Meristem Cell Culture, Xanthan Gum, Cholesterol, Palmitoyl Hexapeptide - 12, Panthenol, PEG - 6, PEG - 800, Prunus Armeniaca (Apricot) Fruit Extract, Rosa Canina Fruit Extract, Serenoa Serrulata Fruit Extract, Camellia Sinensis Leaf Extract, Alcohol, Aloe Barbadensis Leaf Extract, Persea Gratissima (Avocado) Fruit Extract, Urtica Dioica (Nettle) Extract, Vitex Trifolia Fruit Extract, Thuja Occidentalis Leaf Extract, Hippophae Rhamnoides Extract, Morus Alba Root Extract, Cnidium Officinale Root Extract, Chrysanthemum Morifolium Flower Extract, Asarum Sieboldi Root Extract, Sambucus Nigra Fruit Extract, Eclipta Prostrata Extract, Angelica Dahurica Root Extract, Juglans Regia (Walnut) Seed Extract, Simmondsia Chinensis (Jojoba) Seed Extract, Chamomilla Recutita (Matricaria) Flower / Leaf Extract, Hydrolyzed Collagen, Simmondsia Chinensis (Jojoba) Seed Oil, Centella Asiatica Extract, Disodium EDTA, Lecithin, Ascorbyl Palmitate, Hydrolyzed Wheat Protein, Chlorphenesin, Benzyl Alcohol, Sorbic Acid, Benzoic Acid, Dehydroacetic Acid, Iron Oxide (CI 77499).

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Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
It CosmeticsTightline Full Lash Length Black Mascara Primer
 
4.3

(based on 632 reviews)

86%

of respondents would recommend this to a friend.

Pros

  • Defines & separates (270)
  • Doesn't clump (251)
  • Applies evenly (248)
  • Great brush (237)
  • Easy to apply (205)

Cons

  • Dries out quickly (29)
  • Flakes (29)
  • Difficult to remove (24)
  • Difficult removal (17)
  • Difficult to apply (16)

Best Uses

  • Anytime (288)
  • Everyday (209)
  • Going out (147)
  • Daytime (81)
  • Sensitive eyes (69)
    • Reviewer Profile:
    • Classic style (273), Natural style (269), Trendy style (48)

Reviewed by 632 customers

Displaying reviews 1-10

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5.0

I love this product.

By Trudie

from Columbus, Ohio

About Me Trendy Style

Verified Buyer

Pros

  • Skinny applicator lets you get to the lash line

Cons

    Best Uses

    • Everyday

    Comments about It Cosmetics Tightline Full Lash Length Black Mascara Primer:

    I use it on its own and under my regular mascara

     
    5.0

    Great product!!!

    By Brandi

    from Chattanooga TN

    About Me Natural Style

    Verified Buyer

    Pros

    • Easy Removal
    • Easy To Apply
    • Long Lasting

    Cons

      Best Uses

      • Everyday
      • Going Out
      • Travel

      Comments about It Cosmetics Tightline Full Lash Length Black Mascara Primer:

      This product is easy to use and lengthens my lashes and gives them volume. Love it!

       
      5.0

      Love This Product

      By Natural Beauty

      from Indiana

      About Me Natural Style

      Verified Buyer

      Pros

      • Easy Removal
      • Easy To Apply
      • Good Pigmentation
      • Long Lasting
      • Smooth Look

      Cons

        Best Uses

        • Everyday
        • Going Out

        Comments about It Cosmetics Tightline Full Lash Length Black Mascara Primer:

        I use this everyday to give my eyes that extra POP. It almost acts as an eyeliner for me.

         
        5.0

        Love it!

        By R piers

        from Utah

        About Me Classic Style

        Verified Buyer

        Pros

        • Easy To Apply
        • Good Pigmentation
        • Smooth Look

        Cons

          Best Uses

          • Everyday

          Comments about It Cosmetics Tightline Full Lash Length Black Mascara Primer:

          Gets all the little lashes that other wands miss.

           
          5.0

          Love it!

          By Bebe

          from Charlotte, NC

          About Me Classic Style

          Verified Buyer

          Pros

          • Easy To Apply
          • Long Lasting

          Cons

            Best Uses

            • Everyday

            Comments about It Cosmetics Tightline Full Lash Length Black Mascara Primer:

            Love it

             
            5.0

            awsome product, would recommend

            By Amy D.

            from Montrose, PA

            About Me Natural Style

            Verified Buyer

            Pros

            • Easy Removal
            • Easy To Apply
            • Long Lasting
            • Smooth Look

            Cons

              Best Uses

              • Everyday
              • Sensitive Eyes

              Comments about It Cosmetics Tightline Full Lash Length Black Mascara Primer:

              I would highly recommend the product. The best feature is the slim mascara wand.

               
              5.0

              Great Primer!

              By Cole

              from Philadelphia, PA

              About Me Natural Style

              Verified Buyer

              Pros

              • Easy Removal
              • Easy To Apply

              Cons

                Best Uses

                • Everyday

                Comments about It Cosmetics Tightline Full Lash Length Black Mascara Primer:

                I love using this before I use my regular Mascara - it definitely separates the eyelashes. Mascara goes on much smoother after using this product!

                 
                5.0

                It's the best

                By Dee

                from Lake worth FL

                About Me Natural Style

                Verified Buyer

                Pros

                • Easy Removal
                • Easy To Apply
                • Long Lasting

                Cons

                  Best Uses

                  • Everyday

                  Comments about It Cosmetics Tightline Full Lash Length Black Mascara Primer:

                  I use in place of mascara I don't use heavy makeup

                   
                  3.0

                  I was told that this was a mascara but its a primer

                  By Dawn

                  from Kck

                  About Me Trendy Style

                  Verified Buyer

                  Pros

                  • Easy Removal
                  • Easy To Apply
                  • Long Lasting
                  • Smooth Look

                  Cons

                    Best Uses

                    • Everyday

                    Comments about It Cosmetics Tightline Full Lash Length Black Mascara Primer:

                    I like it if I was going for just a primer but I was looking for a mascara so I need to take it back so I can get a mascara not just a primer

                     
                    5.0

                    This is my second purchase and i LOVE it!

                    By none

                    from Winnsboro, LA

                    About Me Natural Style

                    Verified Buyer

                    Pros

                    • Easy Removal
                    • Easy To Apply
                    • Long Lasting
                    • Smooth Look

                    Cons

                      Best Uses

                      • Everyday

                      Comments about It Cosmetics Tightline Full Lash Length Black Mascara Primer:

                      Will use this as long as available!

                      Displaying reviews 1-10

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                      Q&A

                      Product Q&A

                      Do you have questions about this product?

                      Get answers from in-house experts.

                      18 Questions | 18 Answers
                      Displaying questions 1-10Previous | Next »
                      • Q:

                        could this be used daily to help grow your lashes? thanks :)
                        Asked on 12/31/2016 by sara from NC

                        1 answer

                        • Brand Expert

                          A:

                          Hi there, thank you for your question! While Tightline Full Lash Length Black Mascara Primer contains lash loving ingredients, IT is not a lash growing mascara. IT does contain ingredients that helps to nourish and maintain the life of your lashes, however it does not grow your lashes. We hope IT helps! XOXO

                          Answered on 1/3/2017 by Brand Expert from IT Cosmetics
                      • Q:

                        Do I need a separate eyeliner? Says it creates an eyeliner look.
                        Asked on 9/20/2016 by Momma from Chicago

                        1 answer

                        • Brand Expert

                          A:

                          Hi there, that is a great question! Since this has a super thin brush and gets right to the base of the lashes it creates a tightlining effect for a fuller lash line. If you want a more dramatic look you can absolutely still pair it with any eyeliner but many our IT Girls find IT isn't necessary! XOXO

                          Answered on 9/21/2016 by Brand Expert from IT Cosmetics
                      • Q:

                        This product does specify that it is a primer- but if I am looking for a product to coat my lashes and have them look like they have mascara on but not the layers and gobs of mascara "spiderlegs" that seems to becoming so popular- will this product work by itself? I have dark blonde hair so I have lighter colored lashes that benefit from mascara- but I don't want the look that seems to becoming so popular. I want my lashes tinted, not layered with extra fibers and fillers to create an unnatural look.
                        Asked on 9/10/2016 by katnipcrzy from Michigan

                        1 answer

                        • Brand Expert

                          A:

                          Hi there, thanks for reaching out to us! Tightline Mascara can be used a primer before using an additional mascara, however IT can also be worn on it's own for a natural lash look. The wand is very skinny to perfectly coat every lash precisely. This mascara does not clump at all, it will always give you the look of soft, natural lashes! We hope you love IT! XOXO

                          Answered on 9/12/2016 by Brand Expert from IT Cosmetics
                      • Q:

                        Does this have the typical stiff feeling of regular mascara on the lashes? i have very long lashes and im looking for a product that will darken my lashes while keeping their flexibility.
                        Asked on 9/4/2016 by Alison from michigan

                        1 answer

                        • Brand Expert

                          A:

                          Hi there, we're happy to help with this! Since Tightline Mascara Primer is meant to be both your primer and mascara so IT won't leave lashes feeling stiff, instead IT is meant to give a natural finish to lashes! Hope that is helpful! XOXO

                          Answered on 9/7/2016 by Brand Expert from IT Cosmetics
                      • Q:

                        Is the New thin line mascara waterproof?
                        Asked on 8/30/2016 by Mimi from benton Harbor Mi 49022

                        1 answer

                      • Q:

                        I have lash extensions and sometimes need something on the roots. Will this break down the glue used for my extensions. I was told not to use waterproof mascara
                        Asked on 6/12/2016 by EliseP from Peoria, AZ

                        1 answer

                        • Brand Expert

                          A:

                          Hello there, thanks for reaching out to us! IT is recommended to not wear mascara over lash extensions as they can pull on the extensions and cause them to fall out more quickly. If you want to wear anything, make sure it is NOT waterproof and that you use the lightest layer possible! XOXO

                          Answered on 6/13/2016 by Brand Expert from IT Cosmetics
                      • Q:

                        About how long will this last, since there is so little product in the tube. Do you need to use a lot?
                        Asked on 5/17/2016 by Johanna from Tennesee

                        1 answer

                        • Brand Expert

                          A:

                          Hi there, thanks for reaching out! This will last like most mascaras, up to 3 months once opened. Using 1-2 coats will do the trick! XOXO

                          Answered on 5/17/2016 by Brand Expert from IT Cosmetics
                      • Q:

                        Does the tight line mascara smudge and/or run to under eye area?
                        Asked on 4/10/2016 by Love It from Long Island, New York

                        1 answer

                        • Brand Expert

                          A:

                          Hi
                          The tightline is not know to smudge or run under the eye area. It is pretty water resistant.
                          XOXO

                          Answered on 4/11/2016 by Brand Expert from IT Cosmetics
                      • Q:

                        How much product is in the full size compared to the mini version?
                        Asked on 12/28/2015 by MRSIIXIXV from US

                        1 answer

                        • Brand Expert

                          A:

                          Hi there, thanks so much for your question. The full size has .118 Fl Oz while the mini size has .067 Fl Oz. Hope that helps!

                          Answered on 12/30/2015 by Brand Expert from IT Cosmetics
                      • Q:

                        I love to tightline my eyes. I currenlty use a gel liner and it works great,except when I wear contacts it smears on my lenses. However, I use Laura Mercier tightliner when I wear my lenses, and it doesn't smear, but does't wear as well as gel liner. Will the tightline mascara get on my lenses?
                        Asked on 8/4/2015 by makeup junkie

                        1 answer

                        • Brand Expert

                          A:

                          Hi
                          Thank you for your email! We are more than happy to help you with this today - the tightline should work great with your contacts and tightlining!
                          XOXO

                          Answered on 8/6/2015 by Brand Expert from IT Cosmetics
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