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Urban Decay Cosmetics Eden Eyeshadow Primer Potion

Urban Decay Cosmetics

Eden Eyeshadow Primer Potion

0.33 oz Item 2286793

Color:Nude Matte

A seemingly impossible feat, Urban Decay found a way to make Eye Shadow Primer Potion even better. With revamped packaging that includes an applicator, this legendary primer looks more gorgeous and applies with more versatility. And the paraben-free formula still packs the powers it's famous for: 24-hour, crease-free shadow, more vibrant color and smoother application.

Eden, a nude matte shade, glides on smoothly and offers full coverage (giving you a gorgeously subtle look when worn alone) while hiding ALL redness. Space-age polymer technology fills in any imperfections on the skin's surface, prepping your lids for all-day shadow. Once you've tried it, you'll never want to live without it.

Easy on the eyes in more ways than one, this coveted primer now comes in revamped packaging with gorgeous ombré artwork and a faceted, jewel-like cap. Squeeze the Potion directly from the tube or use the flocked wand applicator. Either way, you get precise, controlled application every time.

Urban Decay is 100% cruelty-free.
Smooth on just a touch of Eye Shadow Primer Potion before your shadow for 24 hours of wear and NO creasing. You can also wear alone for a subtle neutral look.

Pro tip: Can also serve as shadows or highlighters!
Isododecane, Cyclopentasiloxane, Trimethylsiloxysilicate, Disteardimonium Hectorite, Polyethylene, Triethylhexanoin, Trihydroxystearin, Isopropyl Lanolate, Sorbitan Sesquioleate, VP/Eicosene Copolymer, Talc, Dimethicone, PEG-40 Stearate, Phenoxyethanol, Synthetic Beeswax, Propylene Carbonate.

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Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
Urban Decay CosmeticsEden Eyeshadow Primer Potion
 
4.4

(based on 555 reviews)

89%

of respondents would recommend this to a friend.

Pros

  • Long lasting (429)
  • Applies smoothly (309)
  • Crease resistant (289)
  • Blends easily (255)
  • Great color (170)

Cons

  • Creases (39)
  • Difficult to apply (31)
  • Doesn't blend well (29)
  • Wears off easily (10)
  • Smudges or flakes (9)

Best Uses

  • Everyday (439)
  • Going out (270)
  • Work (185)
  • Natural effect (167)
  • Smokey effect (134)
    • Reviewer Profile:
    • Classic style (217), Natural style (184), Trendy style (105)
    • Was this a gift?:
    • No (3)

Reviewed by 555 customers

Displaying reviews 1-10

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5.0

Only real primer I use

By Spanky

from Bensenville

Comments about Urban Decay Cosmetics Eden Eyeshadow Primer Potion:

I usually prime my eyes with a L.A girl concealer then bake with powder on it then go in with my shawdows for the crease and transitions colors. But whenever i need a pop of color for the lid, this primer does the job. Rather i use it for the whole eye or just the lid, this is the only real primer that I use and will repurchase again.

 
4.0

long lasting

By monchikaable

from UAE & USA: WA, HI, CA & FL

Comments about Urban Decay Cosmetics Eden Eyeshadow Primer Potion:

this primer has a bit of a light tint to it. I found a little goes a long way. this really helps to make my eyeshadow last longer and it doesn't crease at all. it was made it a lot easier to blend my eye shadows as well... I rated only 4 because I used this to prime my under eyes as well before applying a concealer and the product started creasing and didn't last long at all. however it could have been the undereye concealer I was using (bye bye undereye from IT cosmetics)

 
4.0

long lasting

By monchikaable

from UAE & USA: WA, HI, CA & FL

Comments about Urban Decay Cosmetics Eden Eyeshadow Primer Potion:

this primer has a bit of a light tint to it. I found a little goes a long way. this really helps to make my eyeshadow last longer and it doesn't crease at all. it was made it a lot easier to blend my eye shadows as well... I rated only 4 because I used this to prime my under eyes as well before applying a concealer and the product started creasing and didn't last long at all. however it could have been the undereye concealer I was using (bye bye undereye from IT cosmetics)

(1 of 1 customers found this review helpful)

 
5.0

I love it!

By Leslybadbutt

from Gainesville, Ga

About Me Trendy Style

Verified Buyer

Pros

  • Blends Well
  • Easy Removal
  • Easy To Apply
  • Long Lasting
  • Smooth Look

Cons

    Best Uses

    • Everyday
    • Going Out
    • Sensitive Eyes

    Comments about Urban Decay Cosmetics Eden Eyeshadow Primer Potion:

    I have very oily eyelids. I would use the NYX Proof It eyeshadow primer and the Makeup Revolution Aqua Seal eyelid primer. They would crease a lot but with this eyeshadow primer I have not creased at all. I wear my makeup from 6am - 11pm because of work and night school and my eyeshadow is still in place. I love it!

     
    5.0

    I would buy this again

    By Chels

    from Watertown, NY

    About Me Trendy Style

    Verified Buyer

    Pros

    • Blends Well
    • Easy To Apply
    • Long Lasting
    • Smooth Look

    Cons

      Best Uses

      • Everyday
      • Going Out
      • Sensitive Eyes
      • Travel

      Comments about Urban Decay Cosmetics Eden Eyeshadow Primer Potion:

      Awesome

       
      3.0

      Love primer

      By EV

      from Lincoln Park, mi

      About Me Natural Style

      Verified Buyer

      Pros

      • Easy Removal
      • Easy To Apply
      • Good Variety of Colors
      • Long Lasting
      • Smooth Look

      Cons

        Best Uses

        • Everyday

        Comments about Urban Decay Cosmetics Eden Eyeshadow Primer Potion:

        I love primers for eyes, it makes shadow last longer and makes it pop

         
        5.0

        Perfect for my eyeshadow!!

        By Cris

        from Houston Texas

        Verified Buyer

        Comments about Urban Decay Cosmetics Eden Eyeshadow Primer Potion:

        Love this!!

         
        5.0

        Best I've tried so far

        By Ahbalsamo

        from Mobile alabama

        About Me Natural Style

        Verified Buyer

        Pros

        • Easy To Apply
        • Good Colors
        • Long Lasting

        Cons

          Best Uses

          • Everyday
          • Going Out

          Comments about Urban Decay Cosmetics Eden Eyeshadow Primer Potion:

          I love this eyeshadow primer. My eyeshadow stays on all day and all night with no creasing. This is by far the best eyeshadow primer I have used.

           
          5.0

          It works!

          By Sunshine

          from Chicago

          About Me Classic Style

          Verified Buyer

          Pros

          • Blends Well
          • Easy Removal
          • Easy To Apply
          • Good Pigmentation
          • Long Lasting
          • Smooth Look

          Cons

            Best Uses

            • Everyday

            Comments about Urban Decay Cosmetics Eden Eyeshadow Primer Potion:

            Just enough opacity to cover redness and prime the lid for shadow and liner. Really helps makeup stay put.

            (0 of 1 customers found this review helpful)

             
            2.0

            stays too well for my oily skin

            By piper

            from Clovis, Ca

            Comments about Urban Decay Cosmetics Eden Eyeshadow Primer Potion:

            I have very oily skin and wanted an primer to help keep my eyeshadow in place. This product seemed to great for that and even as an under eye concealer. But it stays so well that as my foundation slides away, the primer is left glaringly obvious.

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            Q&A

            Product Q&A

            Ask a question

            Do you have questions about this product?

            Get answers from in-house experts.

            13 Questions | 14 Answers
            Displaying questions 1-10Previous | Next »
            • Q:

              I have a problem with the liner on my lower eyelash area or mascara on my lower lashes smudging. Would this help with that?
              Asked on 1/4/2016 by Juliana from Phoenix

              1 answer

              • Staff Expert

                A:

                Yes, absolutely! This primer can be applied 360 degrees around the eye area to keep eye makeup in place.

                Answered on 1/5/2016 by Staff Expert from Ulta Beauty
            • Q:

              how many fluid oz. is this?
              Asked on 11/15/2015 by pretty.inpeach from las vegas

              1 answer

              • Staff Expert

                A:

                0.33 oz.

                Answered on 11/16/2015 by Staff Expert from ULTA Beauty
            • Q:

              Is this product only for the eye lids or also the under eye area? help, I'm confused.
              Asked on 10/4/2015 by JennaLynn

              1 answer

              • Staff Expert

                A:

                Although it's indicated to be applied to the eyelids to improve the staying power of your eyeshadow, you can certainly use Eden on your under eye area, if you wish. Eden's nude matte finish will help to neutralize any discoloration around the eyes. We also recommend 24/7 Concealer Pencil (which can be layered over Eden) to fully cover dark circles, blemishes, or any other skin imperfections:
                http://www.ulta.com/ulta/browse/productDetail.jsp?productId=xlsImpprod4141465

                Enjoy!

                Answered on 10/7/2015 by Staff Expert from ULTA Beauty
            • Q:

              Does this go on after eye cream but under foundation? Or should it go on over foundation (on eyelids) or skip foundation on eyelids?
              Asked on 8/10/2015 by Laura from Las Vegas

              1 answer

              • Staff Expert

                A:

                Apply after your eye cream and prior to eye makeup. Typically, foundation is not applied to the eyelids. UD's Eye Shadow Primer Potions are designed to be applied under your eye shadow and eye liner to help increase their wear.

                Answered on 8/10/2015 by Staff Expert from ULTA Beauty
            • Q:

              which urban decay primers are good for oily eyelids.?
              Asked on 5/24/2015 by makeup lover from US

              1 answer

              • Staff Expert

                A:

                ALL Primer Potions perform wonderfully on those with oily lids! If you are seeking a matte finish, Eden is a great choice for you.

                Answered on 5/26/2015 by Staff Expert from ULTA Beauty
            • Q:

              I really want to buy the full coverage matte (Eden) but I'm worried if I try to apply eyeshadow that has pigmentations other than brown/neutral colors the primer will clash or leave a strange tint. Is this something to worry about?
              Asked on 5/12/2015 by Emma from New York, U.S.

              1 answer

              • Staff Expert

                A:

                Eden features a very neutral nude matte shade that should not interfere with the color of the shadows laid over top of it. In fact, by concealing any redness or discoloration on the eyelids, it helps shadows appear truer to color!

                Answered on 5/12/2015 by Staff Expert from ULTA Beauty
            • Q:

              The skin under my eyes is really discolored. Little kids with no filters have come up to me and asked why my eyes were purple. i have no idea what product can cover it up. Would a primer cover it up?
              Asked on 8/12/2014 by purple eyes from Dallas, TX

              1 answer

            • Q:

              Hi, I'm new to urban decay. Can you explain the difference in the primers for the eyes? I'm not understanding the difference to decide which one would work best for me. Thanks!!
              Asked on 5/9/2014 by malliesmom from Fort Mill, SC

              1 answer

              • Staff Expert

                A:

                Original applies nude and dries invisibly. Anti-Aging, like Original, applies nude and dries invisibly but also contains anti-aging ingredients like Dermaxyl and Kalpariane to help correct fine lines and wrinkles. Sin features a champagne shimmer finish. Eden features a nude matte finish. Greed features a yellow gold shimmer finish. Eden, Sin and Greed are shades that can also be worn as shadows or highlighters. All formulas feature a gliding texture and 24-hour crease-free wear.

                Answered on 5/9/2014 by Staff Expert from ULTA.com
            • Q:

              I have extremely oily eyelids and all my eyeshadow always creases after approx 4 hours no matter what primer I use. Is this product matte, not sparkly? Does it work well holding onto eyeshadow for oily lids? Also, what is the best, longest lasting waterproof liquid eyeliner for oily eyelids, sensitive eyes?
              Thanks.
              Asked on 5/6/2014 by Cindy from Redford, mi

              2 answers

            • Q:

              Does this have an application wand?
              Asked on 4/17/2014 by Heather

              1 answer

              • Staff Expert

                A:

                No, this product does not have an applicator. Use the squeeze tube to dispense a small amount - a little goes a long way! You can dab it on with your fingers or use an eye shadow brush. Apply like a lotion on your eyelid.

                Answered on 4/17/2014 by Staff Expert from ULTA.com
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