Rated 4.29 out of 5 stars
Most Helpful Positive Review My new everyday foundation
I was skeptical about buying this foundation, mostly because I don't have a lot of experience buying foundation. I'm irish and japanese and I have very pale skin with freckles and a yellowish tinge...this foundation is NOT a full coverage foundation, it is a medium coverage, if you want full coverage you need to mix it with a full coverage foundation. I wore this foundation while at work and I work as in a dog grooming salon. It lasted all day except when I got home I saw it settled into fine lines I didnt know I had. The smell is amazing, beauty blenders soak up a lot of this foundation so I recommend a silicon sponge or a brush, as you need a significant amount to actually cover your face. It's quite expensive for the size and how much you need to use. It also smells like lemon cake. The dewy effect is beautiful. I use cream contour and bronzer with it.
Most Helpful Critical Review Horrible Shade Range
I have the regular version of this product in the light color but it was too dark for me so I wanted to buy the lighter color, fair, thinking it would match me. I have dry skin so when I saw this illuminating version I got excited. I bought the shade fair but it was way too dark for me (see pic below). Honestly to me I felt like this fair shade should have been labeled as tan or medium it was no where near fair, I was very disappointed.
Reviewed by 4047 customers Love as quick medium coverage with SPF
ALM329 from Louisiana
I was first concerned about the glitter everyone refers to, but if applied lightly and blended with foundation buff brush, there's no noticeable glitter on the face. I can barely see the "glitter" in my magnifying mirror once I've applied. It goes on evenly, and I like the illuminating look. Now being in my 40's, the matte look shows lines in my face more and I have a hard time finding something that doesn't make my face appear greasy. I also recommend using setting spray on a damp beauty blender to set AND let dry before allowing your face to touch clothing. Once dry, I don't see it come off on my hands.
The thing I'm waiting on is to see if I have an allergic reaction because while the exact things I'm allergic to aren't listed as ingredients, the citrus oils (orange, lemon and lime) are akin or part of limonene, which I am allergic to depending on the amount. I won't take away stars for an allergic reaction, but I really wish so many products didn't contain limonene or equivalents because it's hard to use today's cosmetics due to that. Time will tell - usually it's a couple days so I'll know soon. I took 1 star away because it doesn't immediately set and needing to use a setting spray. Other than that, I do really like it and hope it doesn't cause a reaction for me.
Best thing out there
Ana from Illinois
High quality, easy to use, perfect color match, very blendable! What's not to love
Megan from IN
I wanted to like this but just couldn't get there. I prefer a more natural makeup look, and typically wear a colorless illuminating cream rather than a foundation. As I've aged I have developed dark spots that I'm becoming self conscious about, so I was looking for a tinted moisturizer that would still give a glow to my skin but blend in the spots. To me this product applied more like a foundation, it sat on top of my skin rather than soaking into it, and I felt like it migrated into fine lines making my skin look worse. If you are used to wearing foundation and are looking for a more natural look you make like this, but if you want the look of flawless skin I don't think it's the one.
Love "IT" a lot!
Greta from Columbus Ohio
Natural & easy.
LOVVVVE THIS PRODUCT
Mar from Cleveland, OH
I use this product everyday and absolutely LOVE IT! It gives me the perfect glow without making me look too shiny or oily.
Nice coverage with Spf
Kimp from Las vegas
This product has nice coverage and I like that it is 50 SPF. This is a good daily wear make up.
Will definitely purchase again!
Kel from San Diego, CA
This product is amazing! I never write reviews but I had to for this awesome CC cream! It is great for someone looking for a light-medium coverage that gives your skin some shimmer and glow! Love how natural it is and how easily it blends!
43 and loving it from Washington
For the people concerned about sparkle because of other reviews.....There is no noticeable glitter or sparkle. It is a beautiful light illumination that gives you a healthy glow. Not shiny disco ball glow either!! Makes your skin look flawless and natural without looking like your wearing make up. I have always worn bareminerals but now that I'm over 40 I needed something more hydrating. This is my first time purchasing and I will definitely be purchasing again!!!
Jody from Winston salem ulta
Love this cc cream foundation
My go to !!!
Jenn from Coatesville pa
This IT tinted moisturizer is bomb ! It hydrates , has buildable coverage , gives you a nice glow and has SPF I use it basically everyday !!!
The one and only!!!
Linda from Clearwater, FL
I love this product it does not cause my overly sensitive skin to react. It gives my skin a beautiful glow without being sparkly. I put a few dots on my face and blend it partially with my finger and then buffet in with a foundation brush. You can touch up during the day without pilling.
I have many different shades for summer, fall and winter
9finger from Colorado
Everyday I use it. Make sure it is dry before putting light colored clothes on
Worth the money
Liz from Richmond, Va
My new favorite foundation. Full coverage but with a nice, dewy glow. Highly recommend.
My new favorite!!
C. SCHO from MA
I am so happy with this product. It makes my skin feel so hydrated, glowing, and dewy. I get so many compliments!!
Beautiful luminescence but coverage suffers
Rosacea Queen from Red bank nj
I use the product over CC cream. This cream sacrifices the complete coverage of the traditional CC cream for the luminescence. Do not buy this if you need coverage of red spots etc.
Ranias from IL
It is really a game changer. It is a product that i was looking for years. Finally my research has come to an end for a product that has got everything. OMG!! It provides good coverage with even skin tone, it has serum in its formula, it color corrects with spf 50 and it gives a perfect amount of luminosity to your complexion that your skin does not look too oily. I am so happy to find it. Do not forget the wonderful ingredienrs in it that work while u wear it and Now I would always be an It gal.
I would buy this product again and again
Diane from Bend Oregon
You can wear it alone or under makeup if you pick the right color.
Spaceyterror from Seattle
Been using this and the other CC one from IT for years, love it! Goes on smooth! Must follow up with pore powder for less shine though
I would buy this again!
Johanna from Virginia
This is great! I have some fine lines and also acne marks and dark spots to cover and this does it all and I love the illuminating effect!
Lisa from Waynesburg, PA
Very cakey and looked like I had glitter all over my face. Very disappointed
Jennie from Dover , De
Great coverage, gives nice glow to skin
The only foundation I use
Boy from Greenville SC
Use every day for coverage and protection
Hanna from Lakewood, OH
I just use a small pump (not even a full squeeze of the pump) on my brush and apply it on my face. I hate using heavy foundations that you can see sitting on top of your skin and this is nothing like that. It's super light and soaks right in so you don't feel that layer of makeup on your face (I barely wear makeup so that's important for me). It evens out your skin perfectly and adds a little bit of luminous glow as well so it can be the only thing I put on and it adds just enough for me. I also used the color match on the app when I bought it in the store since we can't use testers right now and it chose a shade different than what I would have chosen for myself, but it is in fact the perfect shade so I feel like you can trust that. Overall great product, I probably won't go back to using anything else.
Not good for aging skin, settles in wrinkles / fine lines.
T nurse from Ardmore Oklahoma
Its gives good coverage and liked the illuminated aspect, however within a few hours, every line or wrinkle on my face was accented. I returned it and bought Estee Lauder, Futurist Hydra Rescue which I like very much.
AnnieZ from Ohio
I am very picky about foundations or creams I put on my face. I do not like anything heavy. In my younger years I had oily skin with breakouts and am always cautious of what I use even though I now struggle with dry skin. At first this felt wet and heavy but I realized I was putting it on too thick. Once I buffed it into my skin, I love it and my skin feels hydrated and like there is nothing heavy or sticky on my face. The light medium was perfect for me. Light foundations are always too light and medium is often too dark. I found the right one, finally!