Rated 3.74 out of 5 stars
Most Helpful Positive Review It still has SPF!!!
This is the very first line of the ingredients:
Active: Titanium Dioxide, Zinc Oxide
I copied and pasted from the ingredient list above and checked other sites to make sure it wasn't a mistake. Those are BOTH sunscreens, the SAME sunscreens that have been in this product for years. I'm not sure why the packaging changed but the product is still the goods.
The powder itself is great for extra coverage. It fits between a regular light coverage setting powder and a powder foundation. I don't think you could get the kind of coverage they are showing in the promo pics without a lot ... and I do mean a lot of layers. It would be a powder pile on disaster! For example; I apply with a large puffy powder brush when I want to get a little more coverage out of a tinted moisturizer or the it Cc cream. When I'm touching up and topping off my SPF during the day I use the puff or a denser brush. I keep a small face mist in my bag because it's thick ( sunscreen drawback ) and when using this way unless you give it some moisture it's going to be a noticeably heavy powder look. Not cakey, just noticeably heavy. It does add to coverage but there's no way it is going to give full coverage or even medium.
Their Celebration foundation ( the illumination version is fantastic ) is a great option if you want a powder foundation. The CC powder isn't a foundation and I'm puzzled why they are marketing it that way since it will only lead to disappointed customers.
If you want additional coverage or need an easy way to bump up your SPF throughout the day this is a really nice powder.
Most Helpful Critical Review Very disappointed
Very disappointed with IT cosmetics. I don't think they realize their target audience are ppl with mature skin who know how to protect their skin and taking care of it. The only good thing it's cosmetic head was SPF and skin care benefits that would be good for mature skin. But they had to go and change that and take out the SPF I am an old is it it's cosmetic a customer who has been using the cc foundation and cc powder combo during the summer and sometimes during the winter for about five years, I just came on the site to refill my stock and realized the foundation powder has change and so now I have to find a new holy grail very disappointed I can't believe it I have to stop using it cosmetics.
Reviewed by 101 customers Love this product!
Curious Baron from Geneva, IL
I Love this product and don't even think twice about using anything else! Coverage is fantastic!!!
Samara from Kent wa
Im very disappointed with it powder. I usually use the color fair from it CC+ and i ordered this powder same color but when i try it on it was so dark on my skin tone!!!! I just wasted my money!
I would purchase this product again!
TJmom from Carlsbad, CA
I use this product when I am looking for quick makeup application. Great soft coverage that doesn't settle into fine lines. Feels light on skin even for someone who's body temperature gets warm often. Comfortable wearing under those face masks!
Hailey from Washington
This powder goes on so seamless! They don't have a ton of shades but it is so nice and light that it always ends up blending perfectly! Love it!
Great product, easy and good coverage
Pat from STL, MO
I use this product everyday, it gives me great coverage and it is very easy to apply
Love this - just as described-Airbrush Perfecting
jennyL from MO
This makes my skin look amazing. Definitely gives an airbrushed, luminous glow (but not shiny).
I wanted a powder that was more than a setting powder but less than a full coverage powder foundation and I found it! My skin looks so radiant, glowy and has an airbrushed appearance when I wear this. I have combo, 40+ skin.
Exceeded my expectations!
MD from KY
Absolutely love this product! I use this with Your Skin But Better Foundation by IT and it matched perfectly together. Buildable coverage and it goes on so smoothly with a long bristle powder brush!
Cristinak from Illinois
I have used this as a setting powder and also to touch up shine all day long,
Allergic to this powder
Jmat from West Virginia
Since I have used the iT Celebration foundation, I decided to try the iT Airbrush Perfecting Powder. I loved the way it covered, but after a week or so, I noticed raised red bumps appearing on my face. Neither my doctor nor I could pinpoint the cause.
Then, I noticed the bumps only appeared in the daytime and were less noticable at night and when I woke in the morning. I stopped using this powder and the bumps disappeared.
I returned it about a week later and have had no more skin outbreaks.
My from Knoxville
Amazing for full coverage with or without foundation.
A winning product
christine from FL
I do hope they keep this around - it's a winner!
I will buy this again as it looks great
Sherry from Marengo Ohio
I'm disappointed in Ulta and inability to use coupons sent on certain makeup And hair products. Plus no free product available to use with free birthday coupon sent and no willingness to provide a replacement. On the positive, I do love this pressed powder.
Would definitely buy again
Hunter from Los banos
Makes my skin look flawless all day long.... recommend to everyone.... got all the ladies in my family hooked on it..... never changing
If only, but nope
She said that from NY
This is a great blur powder that was recommended by an Ulta rep. Unfortunately, #1: it was the wrong shade for me, and I would try the translucent just to be on the safe said except that: #2 it isn't matte. It has some kind of shiny-ness to it. I tried applying it with a sponge initially, but then tried using a brush to apply but it still made my nose have this glossy sheen - definitely not the look I was going for. I'll return and continue my search for a matte blur powder.
Noor from Tx
The only thing is it was difficult to find the shade that matched my tone as there were no testers
Favorite face makeup product
Hskeptic from Texas
During this pandemic, this is the only face makeup I use. When I'm on FaceTime or Zoom, I can see how smooth my skin looks. Otherwise, I have used this as a finishing powder which is great too!
Barb13 from Mission Viejo, CA
I have extremely sensitive, aging skin. I've grown dissatisfied with old products that seem to emphasize wrinkles around my mouth, and spots that aren't fading away. I've used everything from drug store cosmetics, to very high end department store brands. With COVID-19 still hanging around, I had not been using any types of foundation. Meanwhile, I saw an ad for this powder and thought I would give it a try. I'm very pleased with it - I've been using it for about 2 weeks to give it a fair review. It has not broken me out at all - I usually get a few whiteheads (gross!) or a rash if I'm going to react to a product. It seems to blur a few of the "imperfections" on my face, and it doesn't settle in or emphasize my little wrinkles. I'm using the color Medium for my somewhat fair skin, and it looks very natural and light. Super pleased. (It also doesn't rub off on the inside of my mask!)
Nancy from california
I've tried a lot of products and this one isn't heavy and wears well.
Heidi from Tulsa, OK
I looooove this!!
It does have sunblock in it - physical as opposed to chemical.
I was using the KVD powder foundation but this offers the same coverage without settling into lines/pores.
My skin looks fabulous and it holds up well on oily skin in a humid climate.
Chris from San Diego, CA
I have been using the old formula for years mainly because it had SPF in it. Now that it doesn't I can't say I'll be purchasing the product again. I'd love to know WHY the SPF was removed from this product. If the reasoning is justified then I may consider purchasing this foundation again.
Bought MULTIPLE Times! *THUMBS UP* :)
"Lake Life" Nat from Baraboo, WI
Love this product! I keep buying it! I apply it with an IT Airbrush Buffing Foundation Brush (#110) that a friend recommended. In Winter I have been applying it all over after letting a lightweight face lotion dry on my skin. In Summer I have been just applying it under my eyes and the ridge of my nose for kinda a "highlight" look that conceals the dark circles and brightens my face. You don't need much to make a difference and it really lasts. Out of habit I do use a Matte Finishing Spray whenever I actually wear makeup so that could be helping too. I have sensitive skin, I have light skin, and I love to be outside. This product has never bothered me or my skin (no smell, no breakouts) and the SPF 50+ is great. I came on the site today literally just to buy this.
Cin from Summerfield,fl.
I live in Florida, so the humidity is high. This product helps to keep the shine down. I love it!
Absolutely love it!
Shannon from Ohio
Bought this on a whim and used it immediately while having a socially distant cook out with my bf's family in his backyard and it stayed on amazingly with the use of Urban Decay All Nighter Setting Spray as well! I used the brush recommended in the description and it's a amazing combo! However on my first trial run using it just to test it out right after I got home I was a bit too heavy handed and it looked insane. It's super easy to build up so the lightest touch is the best way to go at least for me as I am using it to just even out my skin tone a little and cover up little hyper pigmentation spots and uneven light redness.
Awful powder foundation
Courtney from Twin falls
I was really excited to try this because I love the it cc foundation but this stuff was awful. I looked 10 years older with it on. I'm returning it.
No, its like putting grease on & smells
C Limback from Indiana
This product is awful in my opinion. It smells bad, is greasy and doesn't cover.