Rated 4.46 out of 5 stars
Most Helpful Positive Review ELF Knocked it Out of the Park
I have pretty full brows with small gaps here and there. I use fiber brow gels almost exclusively, especially since I prefer a more natural makeup look on a daily basis. I've been using Glossier's Boy Brow since it first launched because it was everything I wanted in a brow gel. I started looking for more affordable alternatives recently. I tried Colourpop's brow gel, and while it worked ok, it just wasn't the same.
Enter ELF's Wow Brow. I purchased this in Dark Brown and it is the perfect shade for me. The formula is amazing. Combing this through your brows just once gives you all the color and fibers that you need for naturally full brows. The hold lasts all day without making your brows stiff & crunchy. You can control how intense you want your coverage by just wiping excess product off your brush for a softer look, or back-combing your brows before setting them for a more intense, defined look. This is a fantastic product. Needless to say, Brow Wow broke my Boy Brow addiction.
My only complaint is that the tube is a bit smaller than regular fiber brow gels. I'd love to see a deluxe size in the future.
Most Helpful Critical Review Not crazy about this
I've been using the Beautifully Bare brown gel for a couple of years but saw this and decided to try it. It's just OK. Kind of on the dry side and the tube is so tiny. For $1 I can over twice a much product with the Beautifully Bare which works very well to tint, style and hold my brows all day yet look very natural. I think I will stick with the BB but this one is OK to throw in my purse or travel bag due to the small size.
Reviewed by 401 customers stellar
Bre L from Phoenix, AZ
this is amazing. get it!!
Not a fan
E-Stos from Nashville, TN
I like ELF, but this product just doesn't touch any others I've tried that are similar such as Nix and Elizabeth Mott.
zoey from pa
honestly really good brow gel. a little goes a long way. great for full fluffy brows
Very little color
product review. from USA
This adds very little color to my brows. It also makes me really itchy.
Deedee7 from Devon pa
Love this brow gel it has fibers that help fill in sparse areas in your brow. It's super affordable
Ellie from Newton
Great formula. Brush came a little damaged but works well
Love this brow gel!
Stace from Manitoba
This gel keeps your brows groomed and looking great for such a great price!
Rory from DC
It works great and looks natural. The only thing I have to say is that when I purchased it I didn't realize how small it was. BUT it's still works very good and I love it.
Hannah from MI
For the price it's definitely worth a try.
Easy Product to Use
zoemoreno from Milwaukee
I have very dark brown hair naturally, and I was still a little worried about buying the black brow gel. However, it works really nicely without being overpowering - it's not like using mascara on your brows. It defines them just enough and doesn't feel gunky. I only wish the spoolie was a little larger.
Good for the cost
Lacey from MA
The fibers are very prevalent and probably do help, but the formula doesn't keep the brows in put AT ALL. I'm not complaining cuz I mainly do it for the tint and volume, but I wouldn't say it's the best dupe for the higher end products.
Deep brown, sparse and fine brows
Erin W from Tx
I've been using this in deep brown for a few months now and I am hooked. I have a pale cool olive complexion and most brow products pull orange or even yellow on me, but this and the precise pencil in cool brown are perfect. I agree with another reviewer that it's best applied horizontally first, then I brush upward to fluff and shape. It has medium hold which is fine for me. It tints my light fuzzy hairs, finding brows I didn't know I had! After the gel dries, I go in with pencil to fill in gaps (uses much less pencil and time that way) but the gel can help with that a little too. Other gels tend to clump up on me over the course of the day, but this elf one stays light and natural-looking. PLEASE KEEP MAKING THIS!
marie12 from new york
i bought this because it was so much cheaper than the other plumping glosses it works pretty well. i love the lip gloss even if it wasn't a plumping gloss
Shen98 from West Virginia
I love that this is a fibrous brow gel. It gives my brows definition and fullness. It doesn't make my brows too stiff but it still keeps them in place. I will use this with a brow pencil on days where I'm taking my time, or just by itself when i'm trying to get out the door quick. I love this product. so much
Hold the brows up, nice
Kayla from NY
It's a nice brow gel, hold up the brows nicely. With this price point, good to go.
Really like this product
Robyn B from undisclosed
I bought this to try as I already have an elf eyebrow cream that I love to use. This product might have just take the cake. Although it does not fill in bald spots, it is great to use over a pencil or simply just as an everyday wear to keep them in place. I will be buying this again.
Lusine from Armenia
Now when I use this product, I don't need to color my brows to match my hair color. And also I don't need to laminate my brows. I just brush with this product and I have both colored and brushed up eyebrows.
I Finally Love My Brows
skysky from undisclosed
I initially made a review complaining about the size of the applicator, but my friend showed me a better method of application, and now this is one of my favorite products! (Now I drag it horizontally thru the brow, rather than trying to apply it lightly like mascara.) I combo it with one of the matching pencils, to fill in a few bald spots, and now I am finally happy with my eyebrows.
I got deep brown and it is a nice dark, cool brown. Not too close to black and no red undertones.
Mel from Fresno,Ca
I have VERY little to no thin brows and normally buy the benefit one, but end up needing to repurchase it often. I decided to give this one a try and it is worth it!! I honestly think I like this one more than the benefit one!!
Just what I was looking for
Shannon from Long Island, New York
Gave the perfect amount flair to my brows that I wanted as added the perfect amount of color without it being too much
Does not cover stray grey hairs at all.
dakmom from Pittsburgh, PA
Very disappointed in product - it does not cover any random grey hairs at all.
Tears of Joy
HurricaneKitty from Denton, Texas
I have always been told that my thin little eyebrows resemble cricket legs. Well, no more! My brows have a nice shape naturally, but unfortunately, they are quite sparse. However, with this product, I am able to get a full and natural look. This definitely beats out my Benefit brow gel in not only appearance, but affordability as well! My new go to!
Great Brow gel!
Vienna from BC Canada
I have heard so many good things about the Wow Brow from YouTube so I had to pick it up in my last order and I'm so happy I did. Better than a few drugstore brow gels I have tried too!
Don't Pass This Up
Janet from North Carolina
I have lots of high-end brow products... this is above them all! I love it and I can't beat the price!
the wand feathers
mamallama21 from houston, tx
the wand brand new was feathering. looks gross. doesnt hold my brows in place. just kind darkens them.