Rated 4.46 out of 5 stars
Most Helpful Positive Review Great for Quickie Brow Days!
I ordered this in taupe and was surprised to see that it is only available on the Ulta website, not on elfs website. The color taupe, is a little light for me. Going to pick up the brunette shade instead. I have light brown hair with blonde highlights and blue eyes, fair complexion. The product comes in the standard elf packaging and you get a good amount of product for the price. The tube looks like a tiny mascara tube, with a spoolie that is okay but I would prefer one that is a bit more aggressive. It applies the product well enough, (I have very thick eyebrows too...so take that into consideration), but then I need to go in after application with a firmer spoolie to work the color in to my liking. I recommend putting on some gel or at least spritzing a spoolie with hairspray and running it over brows to set the product in place. Overall it is a decent product. Not the best in the world, but not the worst either. Great price, decent product, I recommend if you are looking for a budget eyebrow product or are new to the eyebrow game.
Most Helpful Critical Review Meh
I love the holding power of this. It has about a medium hold so your eyebrows don't look glued down but will stay during the day. My cons are that not alot of product comes off so when I tried to apply more pressure the product balls up and then it looks weird. It does look good when I fill in my brows over top but I got this so I didn't have to. I think this would work well on someone who has thicker eyebrows. I did return this.
Reviewed by 133 customers Feel so confident with this product
Miah from Eugene, Oregon
My eyebrows are very thin and the outer third has fallen out due to an autoimmune disorder, but this product makes me feel like I've got full and perfectly shaded eyebrows again!
Darkest color is too light
Mustcorg from Santa Barbara
Seems to work well enough but the brunette color is a really light orangey brown. Way too light for dark brown or black hair.
I would purchased this product again!
ellie from Chicago, IL
SE Teachers Rock from NE
The formula and application are nice. The color of the gel is quite a bit lighter than the pencil.
Good low cost item
VB mom from Virginia Beach
Does not go on too thick. Subtle color and just the right amount of Control to set eyebrows
Abbe from Granger
I love this product. Application is easy, first time using a brow gel, and now I know what the hype is about, makes my brows look more natural after filling them in! I was not blessed with thick, luscious eye brows but with this product and a pencil, worked like a charm! Will repurchase!
Regina Marie E from Jacksonville, FL
Now I know that I like a dryer brow formula instead of a wet formula. This works great! I will definitely repurchase.
Jen from Carmel, IN
This is a great product for very little cost. I used this for 3 young bridesmaids. They were 13-17 yrs old and didn't need a very sharp or super filled in eyebrow. This was perfect. It filled in with some color, but kept the brows looking natural and in place. Super pleased.
Very good for little cost
Pam's products from Addison, TX
This is a great product to have in your make up bag. Great for touch up
aldine from tampa, fl
this reminds me of the boy brow thing from milk makeup but less expensive & doesn't flake or rub off easily, will be purchasing again & again :)
Tas from San Francisco
This the best eyebrow gel I've used ever! I use 3-4 coats usually. It makes my eyebrows dark and fluffy but looks so natural! I will never be without this brow product! I'm ordering 3 more as backup while I'm writing this review! =D
MIZY from PA
This is exactly what I never knew I needed.
I've never liked my eyebrows, they aren't necessarily thing hairs - just not full at all and very much look that way. But, I also hate using a pencil. Looks terrible on me. And I've never taken the time (or cared enough) to master the art of pomades and all that stuff.
Guess I never realized gels like this can be used on their own rather than only for "setting" other products.
First time I tried it, I found it is the perfect solution to improving the look of my eyebrows without needing the skill required for filling them in with other types of products. Gives a little bit thicker, little bit darker appearance without being too obviously drawn in.
Moe from Philadelphia
I don't see much of a difference when it claims to thicken you're eyebrows but it does make them stay I have pretty crazy eyebrows.
great product for price
Lucy from colorado
love this! i have been trying many different brow gels, this is one of the best i have tried. i have very thin brows, it gives them color and gives them a nice fill without looking too harsh. great natural look
Amber from GA
Amazing product, I wouldn't say its water proof but it doesn't move when you touch it.
Amber from GA
Its and even though its not water proof it doesn't move it you touch it.
Easy to apply. Great for thin eyebrows!
Barbiejean from Nashville, Tennessee
I have very think eyebrows - always have. This product has added very natural color and thickness to my eyebrows. And they stay in place. I LOVE it. It's also extremely easy and quick to apply.
Over 6x repurchased!
Kleetodd from Texas
Love. Love. Love. Holy grail. I picked this up on a whim during an Ulta visit, and I have never gone back to whatever I was using before!
Bonnie from Pembroke
I love this! I used to use a clear brow gel and it was always too goopy. I use the ultra precise brow pencil by elf, with this on top to set my brows into place, and I just love it! I will always repurchase! And you can't beat the price!
Not very pigmented but it works for me
Anonymous from California
Isn't very pigmented but if you have naturally full brows like me this is perfect for you it fills in those little gaps and holds brows in place
Good gel for the price
Joni from Los Angeles ca
It's a good deal for your money. I would have liked that the tint/color was more stronger, I feel that I have to apply several coats to get somewhat of the coverage I want.
Glossier boy brow dupe !
Victoria P from Los Angeles
I can honestly say those product is better than the famous glossier boy brow. The formula doesn't dry out and for a fraction of the price ! I absolutely swear by this product. I have light brown/ dirty blonde hair and I wear neutral brown.
I love this stuff!
Nibenwen from Phx
This was an impulse buy and I'm glad I bought it! I needed a new brow gel and normally I buy Gimme Brow by Benefit but lately I haven't been loving it and I wanted something more affordable. I like Elf's other products so I figured I would try this. I was super impressed with how much product came in the tube! This truly works as a gel! It keeps my brows in place ALL DAY. It doesn't add color to your brows which, personally, I love. It really enhances the look of your natural brows. 100/10, would buy again.
awesome brow gel and very natural
mari from LA
I'm not an brow gel girl but I decided to try this because of the reviews. it truly is a very natural brow gel and it keeps your eyebrows in place. I have only tried Anastasias brow gel once and I felt my brows a bit stuff. I dont feel like im wearing product on my brows with this! I really enjoy it
Not to bad
Em from Boston
Purchased in brunette, which is a tad tad to dark for me but the other shades seem like they may be to light. The "hairs" people are complaining of are actually fibers to help fill and define the brow- research a product prior to bashing it. Yes yours will come looking like that too. Overall super easy to use, I use for quick brows when I'm Not feeling like doing a real cut and defined looked and it works well. Would buy again considering the price is so affordable but definitely would like to try to find a better color match