Rated 4.49 out of 5 stars
Most Helpful Positive Review Great for Quickie Brow Days!
I ordered this in taupe and was surprised to see that it is only available on the Ulta website, not on elfs website. The color taupe, is a little light for me. Going to pick up the brunette shade instead. I have light brown hair with blonde highlights and blue eyes, fair complexion. The product comes in the standard elf packaging and you get a good amount of product for the price. The tube looks like a tiny mascara tube, with a spoolie that is okay but I would prefer one that is a bit more aggressive. It applies the product well enough, (I have very thick eyebrows too...so take that into consideration), but then I need to go in after application with a firmer spoolie to work the color in to my liking. I recommend putting on some gel or at least spritzing a spoolie with hairspray and running it over brows to set the product in place. Overall it is a decent product. Not the best in the world, but not the worst either. Great price, decent product, I recommend if you are looking for a budget eyebrow product or are new to the eyebrow game.
Most Helpful Critical Review Meh
I love the holding power of this. It has about a medium hold so your eyebrows don't look glued down but will stay during the day. My cons are that not alot of product comes off so when I tried to apply more pressure the product balls up and then it looks weird. It does look good when I fill in my brows over top but I got this so I didn't have to. I think this would work well on someone who has thicker eyebrows. I did return this.
Reviewed by 162 customers Loveeee
H ingrid from Rancho santa margarita
Goes on smooth and natural just like I like it
Favorite elf product
Abby from Connecticut
I find elf products can be pretty hit or miss, but this one was a pleasant surprise! I bought it in brunette, and it works great for me! It's quick and easy to use, and gives me a good natural look. My eyebrows are pretty sparse in some spots so sometimes I have to also go in a little with a pencil, but I don't really blame the product for that. Overall I really love this for the price!
It's a NO for me
_eb4n from Bronx, NY
I usually stick to the clear brow gel, never go without brushing those babies. I wanted to try a bit of color since my brows grow sparse throughout, however I did not like the look whatsoever. I'd much prefer my natural brows brushed into place.
Similar to Glossier Boy Brow
Jil from Las Vegas, NV
These give me fluffy, full brows. I do not have a ton of brow hair to begin with, and they are very blonde. These give me just enough color and fluff and make it look like I have naturally full brows!
A lazy girls dream!
Janelly from Wa
I slightly over plucked my brows in the mid 90's and now need to lightly fill them in. Pencil feels too harsh for my natural look so when I found this I was thrilled. You just brush this in and it naturally fills in your brow and brushes them into place with some hold! It's looks natural and it's so quick! My brows look perfect every time and I take about 1 minute total. This wow brow will be a staple in my routine. I have medium to darkish brows and I chose neutral brown. Perfect match!
Will be repurchasing
LizzoM from Seattle,WA
Surpassed what I thought, this product is priced amazingly low for the quality. I can throw this on my brows and be set.
Can't beat it for the price!
Amber from MT
There's literally no need to waste your money on the IT Cosmetics version when this one works just as well for a fraction of the price. It's easy to layer and build. And the small size makes it easy to carry in any bag or purse (unlike the larger brow tint wand).
Great price and product
Kaitlyn from Winona MN
THe product works great. It gives my brows a good shape and keeps them in place. The color matched my brows well. It is good for a natural brow that you want to easily fill in.
Mom2be1087 from Indianapolis
I love this when I have light makeup or no makeup days. Some days I toss this on without foundation, put on some mascara and call it a day. This stuff fills my brows in nicely without looking overdone or too precise. It's great for that feathered look too. I'm actually super impressed by how much I like it and my wife even complimented me on how good they looked when using it. I like my pencil brows most days, but this has been my go to recently.
Amazing cheap brow gel
Audrey from Home
Been using it for about a year now I'd say I'm on my 3 rd tube of it and I absolutely love it I've been using it lately on its own and makes them look so fluffy and natural I love it . Looks amazing over powder and brow pencil too 👏🏼👏🏼
Yee from brf wis
My eyebrows are messed up. This stuff is nice. Kinda fills in the over plucked parts lol.
I Like It!
Isabel from Fresno, CA
I like it more than most brow gels. It is perfect for natural fluffy brows. It has tiny fibers to make your eyebrows look fuller and it works. The only catch is that you have to put a lot to make them look thick.
Tina from FL
Been using a prestige brand brow gel for a year now...this ELF Brow Wow in neutral brown is actually better (for me) at a fraction of the cost...applies easily...stays put...I have medium skin tone with silver hair dyed light brown...my eyebrows have, sadly, a lot of grey in them too...this covered perfectly.
Does the job
Vickie70 from Temple, Texas
I have never used any gel eyebrow product but for the price I thought I would try this one. It works great. Easy to use and is build able if you want those really dramatic eyebrows.
mythstilleto from NY
Love it! Makes my brows a bit darker and more defined. Feels light and nice.
Easy way to great results
Lu from AZ
My new fave. My old brow gel was discontinued, so I tried this and am thrilled. It's quick, easy and gets natural, fluffy results that last—without the mess, fuss, or expense. Color range is nice and allowed me to choose a great match (other lines are limited and the brown is usually too dark).
Angie from Yay Area
This tiny thing makes 10 minute makeup routine a breeze. I'm very no-fuss about makeup these days, and I've never really given much effort when it comes to my eyebrows. So this is the perfect product for me to just quickly brush up my brows and keep them in place, while also adding some definition to them. Simple. Easy.
Save your money and buy this
Andrea from Asheville, NC
This works just as well as prestige brands for a fraction of the costs
Nothing between dusty brown and black
FadedSepia from Suffolk
A decent formula that does what is claims to but has nothing like a brown black/off black/very dark brown. The darkest brown has such an ashy undertone that I dont know who, even among lighter brunettes, could actually use it.
Anna S.G. from Twin Cities, MN
I used to use the ABH tinted brow gel in soft brown... and I honestly like this SO much more than that. I got the shade Neutral Brown and the shade is actually pretty comparable to Soft Brown by ABH.
100% recommend giving this a try!
Also, I've always used a clear brow gel in addition to the tinted brow gels because my browns are curly and it's the only way I can keep them to stay straight. (I still use ABH clear gel)... so I can't speak to the holding power of this gel. But, using it with the clear gel is perfect!
Love love love!
Charlie from Tennessee
I would def recommend.It works great and stays!
Nico from Arizona
This gel is so wonderful!! Adds some nice color to my brows and holds them in place pretty well.
Good for minimal brows
TexasT from Cleveland OH
I like my brows to look natural, so I don't use many brow products. I needed something that would comb them and keep them in place while adding a little color. I think does a great job! I have used other products with a stiffer hold than this one, but they made my brows feel crunchy and clumpy.
great inexpensive gel :)
clarity from Houston, Texas
I've had this for a while now and I really like it! I have pretty full brows but there are some areas where it is patchy so the gel really helps fill them out with the small fibers inside the gel. However, there is not a whole lot of pigment in the gel (which I dont mind) but people with thinner brows might not like as much. But if I want more pigment or want to have more bolder brows I will still use this gel to set the brows after a pencil. It doesnt make the brows stiff or transfer.
Yasss from Riverside CA
Doesn't leave brows stiff, does good on setting brows and tiny brush is perfect.